Don't Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London -- one second at a time -- if the crisis came to the UK.
The 90 second video, which begins with the girl's birthday and ends with her next, starts out lovingly enough with shots of warm family life. It then shares the tragic changes to the girl's life were the crisis occurring in her own back yard.
The video ends with "Just because it isn't happening here doesn't mean it isn't happening."
The work coincides with the lead up to the third anniversary of the crisis
Drinkwise Australia is out with a decidedly elegant approach to convincing young people to stay classy and drink properly. Two animated videos are narrated by a very proper Englishman who makes even the words "fuck-eyed" and "shit-faced" sound Shakespearean.
To combat the fact one in five women suffer from eating disorders, Enosh, the Israeli Association for Mental Health, is out with an ad that has a woman in her underwear getting "eaten" by creepy-looking, snake-like skeleton creatures. It's all to convey the fact eating disorders like bulimia and anorexia are "dead scary."
And so it seems, the campaign, created by TBWA\Yehoshua, aims to get women to imagine they have creepy-looking, snake-like skeleton creatures swirling around their midsections...unless they go out and down a few Big Macs. Or at least a salad or two.
Evolve, a non profit gun safety organization founded by Jon Bond and his wife Rebecca, is out with its first PSA. Entitled The Bill of Rights for Dumbasses, the PSA takes a satirical look at your founding fathers reviewing the Bill of Rights.
In reviewing the second amendment, the Thomas Jefferson character says the second amendment is too long and the phrase "as long people aren't being dumbasses about it" isn't needed because it should be a given.
We love a good fight, don't you? Well, that is, a good clean ad fight. Between creatives. Who are students. Trying to break into the industry. And one-up a fellow university at the same time.
So, yes, it is out pleasure to point you to CU at the AdFight, a sight on which University of Colorado Boulder students have formally accepted a challenge from Brigham Young University to engage in a 3-day ad battle they hope to have judge by you. Yes, you. They want advertising professionals to judge the competition and they's also love it if an agency would step up with a hypothetical (or real, for that matter) brief from which the battle can be based.
So come on. Help these students out. And remember, you were young and hungry once too.
When you know something is going to end badly you watch with a high degree of dread and, in this particular case, wonder just how the kids in this Australian Learn For Life Stay-In-School PSA, created by Perth production firm Henry & Aaron, are going to meet their demise. There in a VW bus. Will they crash? There at the ocean. Will it be a shark?
No. Not even close. It will be worse. Much, much worse.
UPDATE: Great. And now it's probably fake. Just a promotion for the video's creators.
Well here's a powerful message from the National Congress of American Indians that celebrates the plight, achievements, attitude and history of the American Indian. The two minute video shares a collage of Indians, their place in America and pays tribute to their tribal names.
All throughout the video, created by goodness Mfg., we are given words that describe these proud people. At the end we are asked why a national football team still uses a derogatory word, referred to as the "R Word" by native Americans, as its name and mascot.
If only this were running during the Super Bowl.
We're not quite sure what it is. Or why. But New Zealand, Australia and the UK consistently create the best road safety commercial in the world. This new one from Clememger BBDO for New Zealand's Transport Agency is a bit different in its approach from PSAs that drag us through the horror of an automobile accident and more akin to the Sussex Safer Roads Embrace Life PSA which employed slow motion.
Oh how we've wanted to write a headline like that for so long. OK, maybe not. But it did get you to click on the headline, right? And, really, clicking is what this is all about. Today, Swedish agency Forsman & Bodenfors has given us reason to believe that, once again, clicking on a banner is a good thing. A very, very good thing.
Rampant commercialism. Black Friday. Idiots fighting over TV sets at Walmart. Is anyone sick of the disgustingly selfish focus on commercialism? Barton F. Graf 9000's Jerry Graf and TDA_Boulder's Jonathan Schoenberg are. The two men who ran into each other at a recent industry event decided to do something about it.
The two agencies have launched Bawx, a site on which, well, you can buy boxes. But with a twist. The boxes are both toys for children and a means of raising money for children's charities Blue Sky Bridge in Boulder and Charley Davidson Fund in Boston.