Here's Why Lego Should Maintain Its Partnership With Shell And Why Greenpeace Should Support It

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So Greenpeace is out with with an emotionally powerful ad that takes issues with a deal Shell and Lego signed to sell the toy maker's products at gas stations in 26 countries. The ad centers on Shell's Arctic drilling and focuses on the harm an oil spill could have on the environment.

The deal, signed in 2012, is similar to the deal the two had from the 1960's up to the 1990's. The ad, entitled Everything is NOT Awesome, urges people to tell Lego to end its partnership with Shell.

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by Steve Hall    Jul- 8-14    
Topic: Cause



You Will Definitely Find A Better Hiding Place For Your Sex Toys After Watching This Gun Safety Ad

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Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.

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by Steve Hall    Jun-26-14    
Topic: Cause, Racy



When You're World Cup Team Loses, It's Bad. You Won't Believe How Horrifying It is For This Woman

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In a PSA for the Tender Education and Arts #StandUpWorldCup campaign, a woman watches as her World Cup team appears to be winning and then doesn't. The look of devastation on her face turns to outright fear which is explained by the statistic that follows.

We won't give away the ending but we guarantee you will find it powerful.

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by Steve Hall    Jun-25-14    
Topic: Cause



If People Didn't Have Guns in the First Place We Wouldn't Need This PSA

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OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features children basically begging their parents to use caution just as parents so often instruct their kids to use caution when doing things in life like riding a bike or swimming in a pool.

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by Steve Hall    Jun-19-14    
Topic: Cause



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Verizon Partners With Makers to Combat Prejudice Against Girls Pursuing Careers in Science, Technology, Engineering and Math

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Here's some interesting work from Verizon which, in partnership with women's network MAKERS, has launched a campaign to spur dialogue regarding gender parity for young women in science, technology, engineering and math fields (STEM). The campaign, entitled Inspire Her Mind, is designed to encourage young girls to break gender barriers and pursue a path towards STEM.

When you view the campaign's Inspire Her Mind video you will, sadly, realize that unintentionally belittling a girls' aspirations is all too common and even widely accepted as the norm.

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by Steve Hall    Jun-10-14    
Topic: Cause



This Cancer Hospital Campaign Aims to Put Itself Out of Business

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This month, the Seattle Cancer Care Alliance will launch and new TV, radio and online campaign created by Seattle-based Frank Unlimited that centers not on curing or even alleviating cancer, but on prevention.

While that would be a predictable direction for a public service campaign but not so much for a healthcare advertiser whose bread and butter, so to speak, is cancer treatment. Nevertheless, the campaign represents upwards of 35% of Seattle Cancer Care Alliance's total 2014 marketing budget. Called "Do One Thing," it promotes cancer risk-reducing lifestyle changes that people, especially adults 45+ and especially women, can make on their own, without participation in any hospital program.

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by Steve Hall    May-30-14    
Topic: Cause



Safe-Driving PSAs Get More Graphic But Have Little Effect

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Much like prankvertising, once upon a time, long long ago, shocking safe driving PSAs only came from oversea. That does not seem to be the case any longer. As a person who sees these PSAs from all over the world, it's easy to become jaded, yawn, and utter, "...and there it is...another side-on collision in slow motion."

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by Steve Hall    May-27-14    
Topic: Cause



Watch What Happens When These Unsuspecting Bar Patrons Are Approach by Complete Strangers Pretending to be Their Friends

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Here's another entry into the whole all-you-base-are-belong-to-us, privacy fear mongering thing. This one comes to us from Experian and the folks over at London-based Abundance. It follows the tried and true approach; publicly available online information is collected from a few unsuspecting souls and given to actors who portray themselves as friends.

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by Steve Hall    May-27-14    
Topic: Cause



German Footballers Come to the Aid of Cancer-Stricken Children

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Here's a great effort from Jung von Matt for the German Red Cross. Coming to the aid of children suffering with cancer, the agency worked with Germany's football players who donated blood for the sick children. Each of the blood bags were labelled with the player's name so the children knew who was coming to their aid. Check out the case video below.

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by Steve Hall    May-20-14    
Topic: Cause



You Will Need to Pay Very Close Attention to This South African Anti-Gun PSA to Truly Understand it

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I had to watch this PSA for Gun Free South Africa twice to really get it. It's very subtle. In an effort to turn the country into a gun-free zone or at least mitigate the fact that over 50 firearms are stolen or lost each day and that 18 people are shot everyday, the spot delivers the message, "If you're stolen gun was there, so were you. Hand in your gun.

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by Steve Hall    May-15-14    
Topic: Cause










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