Working with Wunderman, Microsoft has signed a deal with Warner Bros. to license characters from the upcoming Peter Jackson movie, The Hobbit, to appear in an ad campaign for Windows Phone 8. Bilbo Baggins (Martin Freeman), Gandalf (Sir Ian McKellen) and other characters will appear in UK, France, Germany and US-based campaigns for the new phone.
Previously, the Windows Phone 8 campaign has tapped Gwen Stefani, Cam Newton, Adam Samberg, Jay-Z and Jessica Alba. Campaign elements will include digital, magazine, TV and outdoor,
Already a sensation because he was a member of the original Star Trek crew. Already a sensation because of his prominence in social media. And now a sensation for belting out a version of Aerosmith's Armageddon theme, I Don't Want to Miss A Thing during last night's American Music Awards, George Takei touts Old Navy's Cheermageddon, a holiday sale of epic proportion.
Takei appears in two spots, created by CP+B, for the brand; a special :60 which aired once during the awards and a :30 which will air throughout the holiday season. Each spot touts the brand's Black Friday offerings.
As George would say, Oh my!
With a campaign that touches upon the various forms of love and diverse family life, Gap is out with work that features Michael J, Fox and Tracy Pollan, musician Rufus Wainright and artist Jorn Weisbrodt, rapper Nas and his dad, the Atomics, Gia Coppola and Nathalie Love and others.
Created by Minneapolis-based Peterson Mills Hooks, the work aims to tout the brand's "love comes in every shade" campaign. The colorful and upbeat delivery is decidedly more low key and less in your face than, perhaps, Bennetton might approach the topic but that's Gap; non-controversial clothing for everyone.
Courtesy of 72andSunny and Samsung, we've been given a snapshot, day-in-the-life of Miami Heat star LeBrom James. We are treated to LeBron having breakfast with his family, a text message interchange with Magic Johnson, a trip to the barber shop, an encounter with screaming fans and game prep all while LeBron totes the Samsung Galaxy Note II along for the ride.
The 1:30 was directed by Mark Romanek of Anonymous Content.
Seemingly uninterested in the prospect of playing yet another hottie with a hot body - this time a character who wears her underwear in space - Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.
Yes, as a follow up to the brand's wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox's desire to become a "brilliant" scientist with, of course, help from Acer's Aspire S7 laptop.
- Joanna Krupa would rather go naked than wear fur. OK, fine.
- Darigold brought a Farmalicious "Fun Fridge" event to Portland's Pioneer Courthouse Square on Saturday, September 29, 2012. The event featured a giant 16-foot fridge and several smaller ones, each with their own unique design and function.
- Draftfcb in London has created a new ad for sported., the charity which supports community and volunteer sports organizations to help vulnerable youths avoid street crime.
- To launch the new generation Hyundai i30 iLogic Agency created a real-time interactive virtual test drive game that required people to interact with and use the features of the car to play the game.
Activision, with help from 72andSunny, has unfurled a new campaign for'Call of Duty: Black Ops II with a :60 live action trailer (that features Robert Downey Jr. and our favorite video star, iJustine), integration into Action Movie FX and an out-of-home campaign.
72andSunny worked with Guy Ritchie and jumP to develop a :60 live action trailer that hypes the game experience by following a litany of explosive attacks. In addition to Downey and iJustine, the clip featurtes French actor Omar Sy.
While currently in the controversial category following his dramatic sack of Chicago Bears quarterback Jay Cutler, Detroit Lions' Ndamukong Suh appears humble, peaceful and lovable in this new Nike Fuelband, in partnership with Path, that has us following Suh through his day as he attempts to crack 6,000 Fuelband points.
Earlier this year, Megan Fox appeared in a sultry ad campaign for Sharper Image. Seems the folks over at the gadget brand liked working with Fox as she's back and appearing in a new campaign. Fox, who was five months pregnant during the shoot. can be seen sitting on a Sharper Image bed, lounging in a chair and listening to music.
Of her Sharper Image work, Fox said, "I have always been a bit of a gadget geek and into different types of technology. The campaign is a good fit for me because I love electronics." And we love you. Megan so keep doing your thing.
With a play on words, U.S. Cotton, with help from Marcus Thomas, is urging women to sleep naked. Well, actually facially naked as in no make up. As in it's a campaign to urge women to remove their make up before they go to bed. Apparently, 50 percent of women don't remove make up at night and of those who do, 80 percent do it incorrectly which is said to result in irritation, acne, eye infections and premature aging.
For U.S. Cotton's Swisspers health and beauty line, Marcus Thomas developed a campaign which asks celebrities and popular beauty bloggers to show their faces make up free. Viewers can vote their favorite with a $10,000 prize being awarded to the winner's charity of choice.
During a nationwide Twittter event (hashtags #sleepnaked #swisspers) the night of October 17, actress Malika Haqq, recording artist Melissa Gorga, beauty/humor blogger Jodie Rivera (aka VenetianPrincess, one of YouTube's top beauty channels) and Hollywood makeup artist turned beauty blogger Kandee Johnson each unveiled their makeup-free photo after a teaser week of promising their followers a revealing photo of their upcoming participation in the unexplained "National Sleep Naked Night." Followers can vote for their favorite, up until November 9, at facebook.com/SwisspersCotton.