Kaley Cuoco Makes Super Bowl Debut in Toyota Ad

kaley-kaley-cuoco-ass.jpg

Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand's Get in the Big Game promotion.

From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.

more »

by Steve Hall    Jan- 7-13    
Topic: Celebrity, Racy, Super Bowl 2013



Go Daddy Taps Supermodel Bar Refaeli For Super Bowl Ad

Bar_Refaeli_0111_12.jpg

Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.

The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.

more »

by Steve Hall    Jan- 4-13    
Topic: Celebrity, Racy, Super Bowl 2013



James Franco Fights Photo Bombers With Galaxy Camera

samsung_james_franco_galaxy_camera.png

As an event photographer I can attest to every one of the challenges highlighted in this new, James Franco-directed video that promotes the Samsung Galaxy camera. In the ad, Franco photographs friends at a party he's hosting. As he does so, he runs into situations faced by a photographer and how the Galaxy camera can help overcome the obstacles.

more »

by Steve Hall    Dec-18-12    
Topic: Celebrity, Video



Bar Rafaeli Does Santa Claus Striptease For Lingerie Brand

bar_rafaeli_under_me_santa_claus.jpg

In a new commercial for underwear brand Under.me, Bar Rafaeli struts through New York City in a Santa Claus outfit before returning to her apartment and slowly stripping to reveal her Under.me undergarments.

Shot in black and white, the ad promotes the brand's 20 percent off Christmas sale.

more »

by Steve Hall    Dec-14-12    
Topic: Celebrity, Commercials, Racy



Kobi Bryant, Leo Messi Can't Beat Ice Cream

messi_bryant_turkish_airlines.png

Have you seen the new Turkish Airlines commercial featuring Kobe Bryant and Argentinian soccer player Leo Messi? No? Then you are not one of the almost 22 million people who have.

The video, launched on December 6, now has almost 22 million views on YouTube. In the video, Bryant and Messi vie for the attention of a boy by performing increasingly amazing stunts starting wil ball play and progressing to card house building and balloon animals.

Ultimately, both greats lose to a bowl of ice cream offered by a flight attendant.

more »

by Steve Hall    Dec-10-12    
Topic: Celebrity, Video, Viral



Beyonce Back With Pepsi in $50 Million Deal

beyonce_pepsi_2013.jpg

Almost ten years ago, Beyonce first appeared it what was, by far, one of the hottest Pepsi commercials ever to air. OK, that may be a bit of an over exaggeration but not to the gas station attendant whose jaw dropped when he watched Beyonce in all her bootyliciousness walk from her car to a Pepsi machine as Crazy in Love played.

Now, ten years later, Pepsi is, again, working with the star in a $50 million deal that will include a new "Live for Now" commercial as well as promotional appearances, her likeness on limited edition cans and a Creative Development Fund that will support Beyonce's various creative endeavors.

more »

by Steve Hall    Dec-10-12    
Topic: Brands, Celebrity



Jimmy Fallon to Crowdsource Ford Super Bowl Ad on Twitter

jimmy_fallon_ford_lincoln_sb.png

Ford has signed a deal with Jimmy Fallon to help the brand create a :60 for Lincoln that will air during the Super Bowl. Fallon, with his 7 million Twitter followers as opposed to Ford's 172,000 and Lincoln's non-existent 750, will head up a crowdsourcing strategy that urges fans to help Fallon create the ad.

Fallon will direct followers to Steer the Script, a site that explains the promotion. Beginning December 5 with a tweet from Fallon who will pen the beginnings of a script for the :60, followers can reply with their suggestions.

Somehow miraculously a workable script will emerge from what will certainly be a cacophony of idiotic tweets from people who have no idea how to artfully craft a TV script, let alone a coherent 140 character tweet.

by Steve Hall    Dec- 4-12    
Topic: Celebrity, Social, Super Bowl 2013



It's Not Christmas Without Snoop Dogg

ebenezer_snoop.png

Courtesy of Adidas, we have the pleasure of viewing Snoop Dogg tell the story of Ebenezer Snoop, a hip-hoppity tale of the usual past present and future travails of those who don't believe.

more »

by Steve Hall    Nov-28-12    
Topic: Celebrity



Anna Nicole Smith's 6-Year-Old Daughter in Guess Campaign

dannielynn_birkhead_guess.jpg

Following in her mother's illustrious footsteps, Dannielynn Birkhead, 6-year-old daughter of the late Anna Nicole Smith, will appear in a new ad campaign for Guess Kids. Smith, then unknown, first appeared in Guess ads in 1993.

The ads, which also feature Babyface's daughter, Peyton Edmunds, will appear on billboards and in magazines beginning in January.

by Steve Hall    Nov-27-12    
Topic: Celebrity



Morgan Freeman Voices Marriage Equality Ad

dawn_new_day_morgan_freeman.png

Familiar baritone Morgan Freeman has lent his voice to a Human Rights Campaign marriage equality spot which debuted November 25. In the spot, entitled Dawn of a New Day for Marriage Equality, Freeman intones, "America stands at the dawn of a new day. Freedom, justice and human dignity have always guided our journey towards a more perfect union. Now, across our country, we are standing together for the right of gay and lesbian Americans to marry the person they love. With historic victories for marriage, we've delivered a mandate for full equality. The wind is at our back but our journey has just begun."

Just recently, Maine, Maryland and Washington joined Connecticut, Iowa, Massachusetts, New Hampshire, New York, Vermont and District of Columbia as states that allow same-sex marriage.

more »

by Steve Hall    Nov-26-12    
Topic: Cause, Celebrity










Featured FREE Resource: