George Clooney Won't Apologize For Making A Living in Commercials

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George Clooney wants us all to know he needs to make a living and the press should stop giving him shit about appearing in ads. Specifically, ads for Nestle which, in the past, has been maligned for its baby milk marketing practices in third world countries. George tells us all to shut up at the Venice film festival last week telling reporters, "I'm not going to apologize to you for trying to make a living every once in a while. I find that an irritating question." OK, George, we got the message loud and clear

by Steve Hall    Sep- 5-07    
Topic: Campaigns, Celebrity



Old School Wendy Isn't Crazy About Manly Doppelganger

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The man in the pig-tailed wig is probably the best thing that's happened to Wendy's, having achieved improved recall in eight weeks versus 18 months with a previous campaign. But the muse of all the hubbub, Melinda Lou "Wendy" Thomas herself, isn't enjoying the ride.

Advertising Age reports that Melinda, who studied marketing at the University of Florida, auditioned as herself for the new campaign, but spokesman Bob Bertini said resulting consumer response was "not positive."

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by Angela Natividad    Sep- 5-07    
Topic: Brands, Celebrity, Strange



Maggie Gyllenhaal Sexes Up (Down?) Agent Provocateur

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When we think of Maggie Gyllenhaal, the first thing that comes to mind isn't usually an Agent Provocateur campaign full of black lingerie and provocative sexual imagery. Granted, she did offer herself up as an office fantasy to James Spader in Secretary and played a trampy, hardnosed, harlot-like, character in SherryBaby but we still think of her as the wise-ass younger sister to real-life brother Jake in the atmospherically fantastic Donnie Darko. So it is with a bit of WTF we react to her appearance in the lingerie maker's latest campaign.

In the campaign, she seems to carry an air of 20's flapper but that's crossed with a dose of S&M, coy cuteness, subservient subjugation and playful elegance. It's got something for everyone.

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by Steve Hall    Sep- 4-07    
Topic: Brands, Campaigns, Celebrity, Racy



Nothing Like Throwing a Star Behind a Cause to Get the Motor Running

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For the second anniversary of Hurricane Katrina, Habitat for Humanity has enlisted Quincy Jones and Usher to "[implore] Americans not to forget the victims of the storm."

Quincy Jones will also be commandeering calls to action on his video podcast series, distributed by Wizzard Media, which also put together this teaser.

Lest we forget, much of Katrina's problem was racial, and that is just one (more) reason why lots of people still need your money.

We hate to be callous (or do we?), but it's always been our view that an administration doesn't have to be racist to be careless and negligent.

by Angela Natividad    Aug-29-07    
Topic: Cause, Celebrity



Elle Gets Intimate with Trick-Performing Models and Videocams

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It's always nice to see a model with a sense of humor. For her Intimates collection, Elle Macpherson put together a funny little set of ads that 1) look completely home made, 2) have a quality of the impossible and 3) are still sexy.

Check out Drummer Girl and Bubble Girl. (We really liked Bubble Girl.) Others include Balloon Girl, Saucer Girl, Tuba Girl, Bomber Girl and Joke rGirl.

The Glue Society directed the spots, with help from The Names Agency.

by Angela Natividad    Aug-29-07    
Topic: Celebrity, Commercials, Good, Online



According to Advertising Age, Overseas Celebrity Endorsement A New Thing

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Writing as if overseas celebrity endorsements of American celebrities is a new thing and, apparently, never having heard of Japander (which has been around forever but currently appears to be undergoing some sort of renovation). Advertising Age goes for a bit of celebu-journalism. The gist of the piece is how, recently, celebrities like Lindsay Lohan, Paris Hilton and Nicole Ritchie have fallen on hard legal times making it difficult for brands to rely on them to represent their brands alongside endless news stories about their troublesome dalliances.

However, as if the rest of the world is cut off from the Internet (OK, so some of it actually is), it appears to be news American celebrities and their handlers are turning to overseas markets to strike endorsement deals. This story is five years old. Jus' sayin'.

by Steve Hall    Aug-28-07    
Topic: Celebrity, Trends and Culture



Nike Wants Equality For Female Athletes, Tell That to Marketers

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Rather than launching a multi-million dollar campaign urging people to treat female athletes with respect and to judge them simply on their athletic abilities, Nike could have a spent a lot less money simply by targeting marketers, many of whom love to focus on female athletes' physical qualities more so than their athletic abilities. Or to all those celebrity handlers who love to get their girls in a Maxim or FHM spread.

Oh, and is it just us or is their something weird about this image of the Nike Women website and accompanying text which reads, "Are you looking at my titles?" Nike coyly playing into the very thing their trying to dissuade?

by Steve Hall    Aug-27-07    
Topic: Campaigns, Celebrity, Good, Trends and Culture



Serena Williams HP's New 'Get Personal' Spokesmodel

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Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.

On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.

by Steve Hall    Aug-27-07    
Topic: Campaigns, Celebrity, Commercials, Video, Weblogs



Finally There's a Real Candidate in the '08 Election: Bauer for President!

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Speaking of Jack Bauer, guess who's running for President? Maybe God is indeed with him more than with most.

The site reports that season 7 of 24, which essentially put Bauer on the map, will be taking place in Washington, DC.

We'd pass judgment on this whole thing now but it would probably be too rash before we've seen the Bauer variation of the Obama/Guiliani/Clinton/Romney girls.

Even the nobodies in this election know they've got better chances at making PotUS if they've got ass-shakers behind them. Talk about spectacle.

by Angela Natividad    Aug-27-07    
Topic: Celebrity, Online, Promotions



Could the Citroen Be God?! Maybe if You're Jack Bauer

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Behold: The latest Citroen ad for Brazil, starring Jack Bauer, who drives around puzzled when he finds his busy city street completely deserted.

Bauer gets out of the car to find out what's going on, only to discover that the chaos was around him all the time. The car has merely been couching him from it.

When you think about it, this is kind of like Footprints in the Sand: "It was then that I carried you," said God to his sad solitary sand-walker.

Depiction of Citroen as a protective life bubble is either really touching, or really insensitive considering the widening gap between rich and poor in Brazil, blah blah blah. We'll spare you the sociological analysis. It's not like anybody could ever really accuse Citroen of single-handedly stomping out a poor man's rainbow.

by Angela Natividad    Aug-27-07    
Topic: Celebrity, Commercials










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