Moroch Partners, Joan Rivers Are Apparently Bone-Friendly

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Dallas-based Moroch Partners was just crowned Agency of Record by the National Osteoporosis Foundation. Interestingly, Moroch is responsible for quirky McDonalds fare (predating their "we're healthy we swear to God!" phase) like the excuse generator and the dolphin v. man face-off.

How best to respond to the designation? Moroch Partners considers. Then, in trademark style, it releases a gossipy Joan Rivers PSA where she examines the bones of red carpet stars. Rivers is also the National Osteoporosis Foundation spokeswoman.

The PSA could have been funnier but at least it wasn't a dolphin v. man or excuse generator revisit. Anything involving Joan Rivers triggers a reflexive wince, a little like preparing for a mental and emotional pummeling.

We're welcome to being wrong, and maybe it's the X-ray effect, but for the first time in our short lives we wondered if she's smarter than she looks. Maybe we grow more sympathetic as the likelihood of getting osteoporosis increases.

by Angela Natividad    Jun-11-07    
Topic: Agencies, Cause, Celebrity



50 Cent Bastardizes Orchestra in Name of Vitamin Water

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In theory we have nothing against 50 Cent. All he has to do is not steal things from us and not replace symphony members with DJ Whoo Kid in order to weave "In Da Club" into classical fare.

He breaks the latter rule here. Thanks bunches, Vitamin Water.

And thanks Shedwa for the heads-up. You should probably also check out this Vitamin Water ad where Kelly Clarkson charms a snake. It reminds us of this, except less funny.

by Angela Natividad    Jun-11-07    
Topic: Brands, Celebrity, Commercials, Television



Erectile Dysfunction Spoof Has Unhappy Ending

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We never thought we'd tire of the millions of erectile dysfunction spoofs that have found there way to us but we finally have. It's just not that much fun anymore to listen to a fake voice over drone on about 36 hour erections while a dude walks around with a big dick prop sticking out of hin his pants. Except, of course, when that dick prop and closing elevator doors are in the same scene and the spoof stars Cuba Gooding Jr.

by Steve Hall    Jun-10-07    
Topic: Celebrity, Spoofs



FX's 'Rescue Me' Returns,' Leary Slams Celebrity Hypocrisy

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The FX series Rescue Me is returning for a fourth season this summer and Complex has some words from the show's star Dennis Leary concerning the special treatment celebrities get and the true effect people's complaints have on the the success of the very thing about which they are complaining. What's that old saying with which Mom use to admonish? Ah, yes. "If you don't have anything nice to say, don't say anything at all." Of course, that never stopped us or most other media, 90 percent of which wouldn't exist if all we did was say nice things.

more »

by Steve Hall    Jun- 8-07    
Topic: Cable, Celebrity



Between Films, Scorsese Works for AmEx

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Voila: an American Express ad for The Members Project, resulting from a collabo between Lost Planet and Martin Scorsese, via Ogilvy. It is surprisingly likable.

Poking fun at self-satisfied cause-whoring like Gap (red) and Kenneth Cole's Are You Putting Us On?, the spot includes Ellen, Andre Agassi and Sheryl Crow, sitting against a generic backdrop and admonishing the sympathetic to go forth and make a difference.

For those whose ears automatically perked up at Scorsese's name, there's no gunning-down for the cause. But amid the usual vagaries about doing your part, a casually-dressed guy (Tim from the office next door!) suddenly walks across the shot and points out the importance of keeping Lake Winnipesakee clean.

This sparks confusion between the stars and a general, if hesitant, admission that Lake Winnipesakee is probably worth keeping clean.

The spot ends with an empty stool and the usual closing jibjab about submitting your idea to website X. The winning entry gets not $10,000 (the going idea rate) but a whopping $5 million, which may mean this contest is actually worth someone's while.

by Angela Natividad    Jun- 4-07    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Eva Longoria Moonlights As Nightclub Model

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We wonder whether or not Eva Longoria's handlers will be happy when they see this Tonic Night Club Latin Seduction Fridays poster sent to us by Sanj the Toronto nightclub has currently placed around the city. Celebs must always walk that fine line between underexposure and overexposure but we don't think this is exactly what the Eva Longoria camp had in mind. We'll make easy for you, lawyer. The club's number is 416-204-9200.

Of course, this whole thing could just be part of an elaborately masterminded underexposure campaign. The image on the poster originates from this earlier image of Longoria.

by Steve Hall    May-29-07    
Topic: Celebrity, Poster



Hillary Explores Theme Song Options, Almost Smiles Once or Twice

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Hillary, who for the 2008 presidential campaign is pushing viral in a big way, recently invited would-be voters to help her pick a campaign song.

Here she discusses the results and even sort of invites people to laugh at her, except with Hillary one never feels comfortable laughing about anything.

If we were Hillary we'd play the Darth Vader theme everywhere we went and act really pompous (think Xerxes, 300).

Hit the Hillary Clinton website to find out which song won. It probably wasn't the Darth Vader theme, but that would have cost way too much anyway. Sanjaya's looking for a gig, though.

by Angela Natividad    May-25-07    
Topic: Campaigns, Celebrity, Good, Trends and Culture



Candystand Brings Steve-O Out to Play

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Candystand keeps us occupied through the night with a new ad featuring Steve-O of Jackass.

Watch Steve-O get buried in sand. We're kind of amused, but not as much as we were when he pierced his ass cheeks together.

Off the subject of Steve-O, how is it Candystand can push mojito flavoured gum but Cocaine gets castrated?

by Angela Natividad    May-24-07    
Topic: Campaigns, Celebrity, Commercials



Burberry Spotlights the Monarchy of Sex, Drugs and Rock

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Adpulp observes Kate Moss has just been consigned in her 10th Burberry campaign. Shot by Mario Testino, the prints feature the Coke Captain herself rubbing elbows with the sons of rock stars.

Good to know royalty's as decadent now as it was once upon a time. It really brings the fairy tale close to home.

by Angela Natividad    May-19-07    
Topic: Celebrity, Poster



Rich Man Still Stands, Virgin Flys, Seinfeld Jumps, Young Read

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- The City Desk examines the 60 year history of the Richman Spectacles rich Man iconic neon sign that sits atop the Deputy Tyrone Campbell Building on Pearl Street. The area was once called Squint Alley due to the overwhelming brilliance and quantity of neon signs that once graced the area.

- Virgin Atlantic Airways has put its account in review. Crispin Porter + Bogusky has had the account since 2003 and will not defend.

Catch Seinfeld promoting Bee Movie by jumping off an eight story building in Cannes.

- Oddcast is having fun with its Baby Mail.

- Cynopsis reports, "The CW is planning on not selling traditional commercials in the new trend-watching series CW Now on Sunday nights. Instead, the network will integrate marketers into the show as sponsors for specific segments such as fashion, beauty or music. This fall, The CW will also sell five-second spots called "cwickies" to advertisers, in particular movie studios, three times throughout a show or during the course of a night, followed by a longer-form commercial, like a trailer. "

- Apparently, new research suggest young adults read more magazines, not less.

- Check out the Creativity Award winners.

by Steve Hall    May-18-07    
Topic: Agencies, Celebrity, Guerilla, Magazine, Outdoor, Research








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