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Today in New York City, street teams are handing out posters of Czech model Petra Zemcova and informing passersby they can meet her at Fortunoff jeweler's 5th and 54th store where she will be autographing prints of the poster between noon and 2PM. The event is part of a new Irwin Slater-created campaign which will include inserts in The New York Times, ROP ads in area newspapers, POP, direct mail and online banners.
This is the first work the agency has done for Fortunoff and the jeweler's first celebrity campaign since they first used Lauren Bacall beginning in 1980. The campaign is tagged "Give Passionately. Love Brilliantly." See two other versions of the ad here and here.
- Copyranter saw Dakota Fanning in Vogue ad for Marc Jacobs and marvels at the intriguing coincidence between her recent movie in which she gets raped and the ad in which she, according to Copyranter, looks like she's about to be raped.
- In preparation for its Year of the Pig, China has banned from the country's state-run CCTV all ads that show pigs.
- Even while mocking conversational marketing, Amanda Chapel offers up five reasons why the public relations industry has no place in the space.
- Despite not winning over critics with its Super Bowl ad, GoDaddy reports a 70 percent revenue increase and 37 percent new customer growth on Monday, the day after the Super Bowl as compared to the same Monday last year. Dismissing critics, Bob Parsons said, "This is not about winning an Oscar - it's about growing business." He's right.
- Penn of Penn & Teller is appearing in a Chinese Viagra ad.
- DTACK tape is lifting faces and saggy breasts in a unique campaign for a boring, commodity product.
- The World Association of Newspapers says the newspaper business is doing just fine and reports circulation of newspapers worldwide has increased 1o percent between 2001 and 2005 to 479 million copies.
Apparently a sex tape phase is something you go through when you become Paris Hilton's latest elbow buddy. And while we thought Paris was genuinely pissed when her sex tape found its way into public hands, we have trouble believing the same about Kim Kardashian, whose non-career can only improve by proof of coitus with co-star Ray J, who himself is really only famous by association to sister Brandy.
A spokesperson for Kim says she's been caught "completely off-guard" by the forced release, and he vigilantly promises she'll take legal action. After seeing the stylized images and the way she plays up the camera on the badly-named Kim K Superstar, it's easy to imagine she probably prepped for the role in front of her bedroom mirror months in advance. Half-conscious gropes in the dark these ain't.
To promote Tourgasm, Dane Cook launches a prank site where you can send customized dean letters and expulsion notices to friends. The prank letters are somewhat convincing but anybody who's been on the net long enough knows to check the e-mail address first. And it looks pretty spammy. Additionally, inches from the letter text you're told that Dane Cook has pranked you. That really destroys any possibility of shock and dismay.
One reader mentioned being pranked into thinking he got his ex preggers. We figure that, like people who still fall for voice mails that start with, "Hello ... hello...?" There remains a market out there for those who fall for prank e-mails. Plus it's Dane Cook and nothing he does could possibly be unfunny.
In a witty ploy for press, Taco Bell, unlike other fast food brands who have derided Nationwide's depiction of the fast food career as less than desirable, has offered a job to Kevin Federline and the promise of a customized Taco Bell uniform. Taco Bell CEO Greg Creed sent this offer letter:
Dear Mr. Federline,
First off, congratulations on your upcoming Super Bowl ad. We heard it's generating a lot of talk, particularly about working in the fast food industry.
We know you respect those who work in our business. In fact, last year you said in an interview, "My kids are going to have to learn what a real job is, what life is. You don't have it easy with me. Period. My kids are going to work at Taco Bell."
We're flattered, but obviously they're too young to work for us. So here's our offer to you: Come work for us, just for a one hour shift. We'll get you a uniform, a custom name tag and show you what a great place Taco Bell is to work. We'll even reward customers who visit that restaurant with an order of our new Carne Asada Steak Grilled Taquitos for free.
We encourage you to continue to "Think Outside the Bun" and hope you accept our tasty offer.
Taco Bell Corp.
Now, that's the kind of marketing think we respect and appreciate.
Candies's love celebrities. From Hilary Duff to Jenny McCarthy to Kelly Clarkson to Ashlee Simpson Destiny's Child to the Dixie Chicks, it's all celeb, all the time. Now the fashion brand is hooking up with musical artist Fergie (Stacy Ann Ferguson) for its spring 2007 campaign which kicks off with a spot during the February ll broadcast of the Grammy's. Print ads will appear in Teen Vogue among others.
Even if he can't sell CD's, Kevin Federline proves he can generate buzz by sole merit of his complete lameness. And it's nice when you can get attention by being yourself.
Nielsen BuzzMetrics reports that the latest ad deal for the Speared ex-beau accounts for a whopping 26% of all Super Bowl ad-related blog conversations between January 14 and January 21. The figures cap at 49% on January 17. Compare those beans with the '06 figures.
"Sometimes the counter-intuitive or 'campy' choice of spokesperson yields the highest pre-game buzz dividend," Nielsen CMO Pete Blackshaw explains. "Nationwide saw a similar lift last year with the use of retro-star MC Hammer, and this helped them take a higher share of mindshare leading to the game."
Congrats to K-Fed. Guess there really is a calling for everybody.
Either Kevin Bacon has a great sense of humor or he finally got sick of the whole "six degrees of Kevin Bacon" and decided to cash in. Adland received a promotional email from "Kevin Bacon" promoting a program called Six Degrees which "makes it easy for you to raise awareness and support for a charity that's important to you." The email urges recipients to make their own Six Degrees AIM page to highlight charity an individual is interested in and promises to help the individual raise money for that charity. It's a social networking play that's a nod to the "six degrees of separation" thing that was, itself, social networking before it was called social networking.
As Adland properly states, the choice of Kevin Bacon is the "best choice of celebrity spokesperson for 2007." We'd have to agree.
Apparently, Minnesota Timberwolves forward Kevin Garnett will appear in a Footlocker commercial during the Super Bowl. But that's not the news. It seems the folks handling Footlocker want to guarantee viewership of the commercial by embedding a "secret website" address promoting a contest in the spot and telling everyone about it by seeding a "hidden camera" video in which the "secret" is revealed. Oooo. Get your TiVos ready everyone. This one's gonna be a doosey! And, like, no one has ever done this before either so that's what makes this so, sooooo cool!
Rip into this farce with the rest of your industry mates on the Adrants forumor in comments here..
For its Life Comes at You Fast campaign, Nationwide Mutual Insurance Co. makes K-Fed its new Super Bowl poster boy, succeeding Fabio in a popular ad that ran last year.
The idea is to have Federline living out a menagerie of rap cliches before he's snapped back into reality - that being his life at a fast food restaurant with his screaming boss.
The National Restaurant Association complains that the ad denigrates restaurant workers. They'd like Nationwide to do away with the K-Fed cliche, but they ain't budging, explaining the ad is about surprise, not the unpleasant conditions of fast food work. In our opinion they ought to be thanking the company as K-Fed's lackluster album is one of those oeuvres that actually might make a disgruntled restaurant worker feel better about being a restaurant worker.