Where Is Brooke Now? In Tupperware World

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Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.

This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.

WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?

by Angela Natividad    May-10-07    
Topic: Campaigns, Celebrity, Online



Harry Enfield Shows Us How to Advertise

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We really dig this classic spoof from the Harry Enfield Show about the proper execution of "advertisement breaks."

It's never too late to learn from the slickest society-shapers out there, of which the spot includes three: liquor, tobacco and child advertising in general. Put together, they're even more compelling.

And look - no colour or jingles! Beat that, Old Navy.

by Angela Natividad    May- 9-07    
Topic: Celebrity, Good, Online, Spoofs, Television



Stoli Comes In From Cold, Opens Stoli Hotel in LA

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In an effort to put all those overpriced, hipsteresque pussy vodkas back in their place, the grand daddy of vodka, Stolichnaya, constructed a 10,000 square foot traveling hotel and gave it a celebu-gasmic opening in LA May 2. With everyone from Bai Ling to Apple Guy Justin Long to ER's Shane West to Andy Dick to Devon Aoki to Bijou Phillips to James Blunt and even Paris Hilton who looked bored out of her mind, Stoli did the pop up store thing in high style. What, you expect more? There's only so much you can say about celebrities and LA.

by Steve Hall    May- 8-07    
Topic: Celebrity, Good, Guerilla



Emma Watson Gets Breast Augmentation For 3D Movie Poster

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While not as dramatic an increase, proportionately, as Keira Knightley received for her King Arthur movie poster appearance, Harry Potter's Hermione, played by 17 year old Emma Watson has been given a cup size increase for the IMAX 3D version of the Harry Potter Order of the Phoenix movie poster. One could argue it makes sense to give her an increase since, after all, this is the 3d version of the movie and things do appear differently than they might on a flat movie screen. One could also argue an art director let loose with Photoshop just can't help himself. And finally, one could also argue the mere discussion of breast size in relation to the cherished Harry Poter series is simply blasphemous. You decide.

by Steve Hall    May- 4-07    
Topic: Celebrity, Poster



Palmolive Pushes Sudsy Soap on Dish with Doris

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Like shame, camp is one of those marketing tactics that never dies. Dish with Doris, an interactive microsite promotion for Palmolive's Scrub Buster, pushes the latter to its limits.

Appliances in Doris' kitchen afford users multiple opportunities to play with the little old woman. Lest you search in vain for yet another film-making opportunity, hit the fridge.

by Angela Natividad    May- 4-07    
Topic: Celebrity, Online



Mr. T Tells Wimp to 'Get Some Nuts'

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Does Mr. T ever age? Every time we see him, he looks that same as he did back in like the 1920's (or however long ago it was) when he did that A-Team thing. Now he's driving a tank to deliver a Snickers bar to some whiny-ass soccer player who's faking an injury. Rather than let the wimp continue feigning injury, Mr. T delivers his famed 70's-style "I'm gonna get you sucka" machisimo yelling, "If I ever catch you acting like a crazy fool again, yo're gonna meet my friend, pain," while throwing a Snickers bar at the shocked pretender.

by Steve Hall    Apr-30-07    
Topic: Brands, Celebrity, Commercials, Good



Nike Bitchslaps Imus with Big Fat 'Thank You'

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Ad-love is fickle. Shortly after dropping the slanderous Imus, advertisers decide they want him back.

That is, with the exception of Nike, which happens to be a major sponsor of the Rutgers' men and women's basketball teams. Duncans has an exclusive interview with the talking heads that matter, but essentially what happened is Nike released a print ad thanking Imus for reminding us we've still go a long way to go before ignorance is dead.

Typically the tastemakers for victory, postivisim, etc., Nike demonstrates they do even righteous rage better than most. Nice.

Wieden + Kennedy, Portland, put this bad-boy together.

by Angela Natividad    Apr-22-07    
Topic: Best, Brands, Celebrity, Magazine, Social



William Shatner Gets a Falcon. It Suits Him

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Priceline takes William Shatner, who's pompous by default, and makes him pompouser still with the use of a falcon and an eyepatch and ads that seem to drag on and on and on.

Check it all out at Falcon of Truth. You need a code to get in but we can assure you of either one of these two soothing facts:

* You're not missing out on much, as it contains the usual peppy text, promotional images and downloads

* You'll probably get some sort of invitation to see it eventually

We will leak one thing, though. Be among the first 100 to e-mail Priceline with your name, address and size and you could get a Falcon of Truth shirt. No, we're not kidding. Scramble for your Outlook right now.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Celebrity, Good, Online, Promotions



What Nappy Headed Ho? Advertisers Want Imus Back

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How soon we forget...but just one week? Yup. Advertiser are already talking about hooking up with Imus just a week after he was fired from CBS for his "nappy headed ho" remark. GM spokeswoman Ryndee Carney said, "We obviously don't condone his statements, but we have found value advertising on Imus in the past. Up to this point, the good has outweighed the bad. If an opportunity is presented to us, we would assess it just like we do all the other opportunities that come our way." Ah yes, corporate drooling for eyeballs continues to outweigh taking a stand on an issue. It's just too alluring to ignore the wallets of those who might still listen to Imus if and when he ever were to reappear.

more »

by Steve Hall    Apr-18-07    
Topic: Celebrity, Radio, Trends and Culture



Hoyt Says Don't Gamble to Promote Gambling

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Wow, people are getting way into this reverse psychology thing. We have faith that the method is likely to work for gamblers if it works for anybody, considering they have lots of practice playing the contrarian with irate bill-paying spouses.

Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild - er, poster boy for a counterintuitive series of casino ads.

The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead, like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.

If for some reason you're inclined, catch more Hoyt on Youtube. M&C Saatchi, Los Angeles are guilty for this one.

by Angela Natividad    Apr-18-07    
Topic: Campaigns, Celebrity, Online










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