Rich Man Still Stands, Virgin Flys, Seinfeld Jumps, Young Read

richmondspectaclesrichman.gif

- The City Desk examines the 60 year history of the Richman Spectacles rich Man iconic neon sign that sits atop the Deputy Tyrone Campbell Building on Pearl Street. The area was once called Squint Alley due to the overwhelming brilliance and quantity of neon signs that once graced the area.

- Virgin Atlantic Airways has put its account in review. Crispin Porter + Bogusky has had the account since 2003 and will not defend.

Catch Seinfeld promoting Bee Movie by jumping off an eight story building in Cannes.

- Oddcast is having fun with its Baby Mail.

- Cynopsis reports, "The CW is planning on not selling traditional commercials in the new trend-watching series CW Now on Sunday nights. Instead, the network will integrate marketers into the show as sponsors for specific segments such as fashion, beauty or music. This fall, The CW will also sell five-second spots called "cwickies" to advertisers, in particular movie studios, three times throughout a show or during the course of a night, followed by a longer-form commercial, like a trailer. "

- Apparently, new research suggest young adults read more magazines, not less.

- Check out the Creativity Award winners.

by Steve Hall    May-18-07    
Topic: Agencies, Celebrity, Guerilla, Magazine, Outdoor, Research



Superpower Screw-Ups Get Revisited for Smart

smart_clinton.jpg

Vlan! points us to some ads for the Smart car, a vehicle that, however practical, looks just as awkward as the expressions crystallized in these winning moments for icons like Saddam and Bush.

Awkward.

Smart's slogan: "Open your mind."

We wonder who they're talking to. We're pretty sure none of these foiblers suffered from lack of imagination - they all did some zany things that ended up upsetting most everybody in the world.

Could it be that we're supposed to identify with them? If that's so, the tags on the ads aren't deeply encouraging. For example, the line just above Clinton's frowny face reads, "Interns and cigars. Not smart." No shit, Sherlock.

by Angela Natividad    May-16-07    
Topic: Campaigns, Celebrity, Magazine



Bruce Campbell Old Spice Ad Mocks Axe

bruce_campbell_old_spice_piano.jpg

Hearing this rendition of Duran Duran's Hungry Like the Wolf as played by Bruce Campbell smarmy lounge act-style for Old Spice's Ahoy Body Spray makes the eighties seem like an era much more distant than the actual 20-25 years that have past would suggest. Surrounded by a bevy of beauties in front of a fire, Campbell, recently seen in an equally smarmy role in Spiderman 3, offers up his rendition of the Duran Duran hit which the girls seem to love. Or maybe it's the Old Spice Ahoy Body Spray they like as indicated by their Axe-style attraction to the man as he plays...or pretends to play. At one point during Campbell's serenade, his hands completely leave the keyboard while the smarm continues to ooze from the grand piano.

This campaign very wittily separates itself from Axe while, at the same time, mocks Axe's man-magnet approach to selling body spray. Even the Hungry Like the Wolf lyrics play into the joke. This is Campbell's second outing for Old Spice and it works. His first involved sitting around a fireplace dispensing advice with the same smarm displayed in the second outing.

This recent work was created by Wieden + Kennedy and directed by The Perlorian Brothers.

by Steve Hall    May-15-07    
Topic: Celebrity, Commercials, Good



Doc Martens: Will Dead Idols Revive Sleeping Brand?

docs_kurt.jpg

When a hot rock star dies young, idolatry takes an immortal leap. Hoping to piggy-back this star-crossed love is Doc Martens, who tapped Saatchi & Saatchi, London for this U.K.-based poster campaign.

Fallen stars Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer compose the centerpiece of this print and poster collabo.

Writer Andrew Petch tells AdCritic, "We wanted to communicate that Dr. Martens boots are 'made to last,' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly."

Well, let's hope customers think "durability" and not "premature death."

by Angela Natividad    May-11-07    
Topic: Campaigns, Celebrity, Magazine, Poster



Where Is Brooke Now? In Tupperware World

brooke.jpg

Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.

This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.

WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?

by Angela Natividad    May-10-07    
Topic: Campaigns, Celebrity, Online



Harry Enfield Shows Us How to Advertise

crying_baby.jpg

We really dig this classic spoof from the Harry Enfield Show about the proper execution of "advertisement breaks."

It's never too late to learn from the slickest society-shapers out there, of which the spot includes three: liquor, tobacco and child advertising in general. Put together, they're even more compelling.

And look - no colour or jingles! Beat that, Old Navy.

by Angela Natividad    May- 9-07    
Topic: Celebrity, Good, Online, Spoofs, Television



Stoli Comes In From Cold, Opens Stoli Hotel in LA

stoli_hotel.jpg

In an effort to put all those overpriced, hipsteresque pussy vodkas back in their place, the grand daddy of vodka, Stolichnaya, constructed a 10,000 square foot traveling hotel and gave it a celebu-gasmic opening in LA May 2. With everyone from Bai Ling to Apple Guy Justin Long to ER's Shane West to Andy Dick to Devon Aoki to Bijou Phillips to James Blunt and even Paris Hilton who looked bored out of her mind, Stoli did the pop up store thing in high style. What, you expect more? There's only so much you can say about celebrities and LA.

by Steve Hall    May- 8-07    
Topic: Celebrity, Good, Guerilla



Emma Watson Gets Breast Augmentation For 3D Movie Poster

hermione_bigger.jpg

While not as dramatic an increase, proportionately, as Keira Knightley received for her King Arthur movie poster appearance, Harry Potter's Hermione, played by 17 year old Emma Watson has been given a cup size increase for the IMAX 3D version of the Harry Potter Order of the Phoenix movie poster. One could argue it makes sense to give her an increase since, after all, this is the 3d version of the movie and things do appear differently than they might on a flat movie screen. One could also argue an art director let loose with Photoshop just can't help himself. And finally, one could also argue the mere discussion of breast size in relation to the cherished Harry Poter series is simply blasphemous. You decide.

by Steve Hall    May- 4-07    
Topic: Celebrity, Poster



Palmolive Pushes Sudsy Soap on Dish with Doris

palmolive_doris.jpg

Like shame, camp is one of those marketing tactics that never dies. Dish with Doris, an interactive microsite promotion for Palmolive's Scrub Buster, pushes the latter to its limits.

Appliances in Doris' kitchen afford users multiple opportunities to play with the little old woman. Lest you search in vain for yet another film-making opportunity, hit the fridge.

by Angela Natividad    May- 4-07    
Topic: Celebrity, Online



Mr. T Tells Wimp to 'Get Some Nuts'

sickers_mrt.jpg

Does Mr. T ever age? Every time we see him, he looks that same as he did back in like the 1920's (or however long ago it was) when he did that A-Team thing. Now he's driving a tank to deliver a Snickers bar to some whiny-ass soccer player who's faking an injury. Rather than let the wimp continue feigning injury, Mr. T delivers his famed 70's-style "I'm gonna get you sucka" machisimo yelling, "If I ever catch you acting like a crazy fool again, yo're gonna meet my friend, pain," while throwing a Snickers bar at the shocked pretender.

by Steve Hall    Apr-30-07    
Topic: Brands, Celebrity, Commercials, Good










Featured FREE Resource: