Wow, people are getting way into this reverse psychology thing. We have faith that the method is likely to work for gamblers if it works for anybody, considering they have lots of practice playing the contrarian with irate bill-paying spouses.
Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild - er, poster boy for a counterintuitive series of casino ads.
The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead, like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.
If for some reason you're inclined, catch more Hoyt on Youtube. M&C Saatchi, Los Angeles are guilty for this one.
...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.
But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.
Ogilvy art director Dustin Duke pairs up with the team at Mr. Wonderful to put together some PSAs for Out in TV and Film (OTF), an organization whose URL is as unwieldy as feelings about coming out of the closet.
The object is to get gay and lesbian members of the entertainment industry to go public about their sexual preferences, providing a buffer of support that strengthens as others step out too.
The spots will air at the Queer Media & Entertainment Conference and on the OTF website, in addition to the LOGO and here! Networks. Check out the first two, featuring actress and comedian Judy Gold and veejay Kim Stolz of mtvU. They're candid and occasionally funny, so here's to hoping they do the job.
Debates over the legitimacy of racecar-driving as a "real" sport aside, there's one sport we never get tired of playing: mouthing off, a pastime NASCAR leverages in the ads for its Busch Series races.
To add texture to this most stimulating of face-offs, the ad-splattered organization features talking heads on ad tees. Iron-on drivers trash each other, make fun of their over-the-hill future selves and call out sluggish competitors.
Credited to BooneOakley, the campaign will run on ABC, ESPN and ESPN2, FOX and SPEED, as well as during the Nextel Cup races. Prints and Internet banners will also be floating around in NASCAR-oriented publications and sites.
The ads are compelling enough to inspire us to buy a NASCAR shirt, though we'd be bummed if we stood around waiting for them to talk and they just ... didn't.
For the buzzkills who respond to trash-talk with "WTF, mate? Got something to prove?!", NASCAR prepares the perfect slogan: Hell yeah, fucktard! "We've got something to prove." We added the first part, but we know that's what they meant.
Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.
We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.
With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.
MS&L Digital helped launch this weird new site called Get Your Game Feet On, a perhaps dead-on attempt at making Novartis' Lamisil AT Gel more jock friendly.
We weren't deeply moved by hosts Mike and Mike's feel-good product pushing (it's really hard to take feet seriously) but we kind of liked the hoop shot game and thought the talking socks were sort of funny. That is, until we remembered Lamb Chop and got really bummed out. It's not every day that your favourite talking sock dies.
The slightly-more-considerate cats at Wired inform us that yesterday marked the birthday of Dean Kamen, born in 1951, holder of over 440 patents, and inventor of the first portable insulin pump at the blooming age of 25.
On a more contemporary note Kamen is the inventor of the Segway -- you know, that zany fat-wheeled thing that was going to replace walking and is now the transport of choice for security guards and theme park attendants.
Few can put significant contributions to the betterment (or at least the leisure) of mankind to their names. And even after the Segway crack, we really, really do mean that. So happy belated April 5th to the Pied Piper of Technology (don't look at us -- Smithsonian magazine said it first).
The raucous George Parker points us to news about Keith Richards, who told British magazine NME that he mixed the ashes of his father in blow and snorted it.
There's this South Park episode where Cartman mistakes Kenny's ashes for chocolate milk mix and drinks him. For the rest of the episode he spiritually channels him and suffers flashbacks of Kenny's last memories.
We doubt Keith Richards is channeling his pops, but he might be manifesting his would-be age. We feel an almost mythological fear of him.
UPDATE: a reader does some homework and learns Richards was jesting. Small relief.
Freakazoid filmmaker David Lynch minces no words when asked his opinion on product placement in movies. Just watch. There's nothing else to say. Classic. Simply classic.
We have no idea what anyone would want with a Volkswagen Touareg hood without the rest of the car attached to it but that's the premise of a promotion the automaker is doing as a benefit for Feed the Children. Volkswagen will auction off two Touareg hoods that were signed by 40 athletes, musicians and actors during a Las Vegas Volkswagen Important People promotion in Las Vegas February 16-18 and during the National Basketball Players' Association Gala February 17. The auction began yesterday with minimum bids set at $500. Sadly, neither of the bids (one, two) have seen any action yet which, again, begs the question...who wants a hood without the car even if it does have a bunch of celeb signatures. Despite that, we have no doubt the hoods will eventually be scooped up.