Oops. That feel good Red campaign isn't working out after all. It seems it took up to an estimated $100 million to bring in $18 million for the charity effort. Not exactly the best ROI for a campaign of any kind. Groups such as Buy Less Crap which we wrote about here have derided the campaign claiming it's stupid to make people spend money to buy stuff when they could just give directly to charity far more efficiently. It's true. While many businesses may need a middle man to function properly, charity is most certainly not one of them.
The star studded campaign which was fronted by Steven Spielberg, Bono, Christy Turlingon, Chris Rock, Oprah Winfrey and others seems to have been a flop. Global Fund Private Sector Head Rajesh Anandan defended the campaign telling Advertising Age, "Red has done as much as we could have hoped for in the short time it has been up and running. The launch cost of this kind of campaign is going to be hugely front loaded. It's a very costly exercise."
When in television, it goes without saying you might run into some odd policy meant in some way to protect you from The People or The People from you.
This is exactly what Conan discovered when he joked in passing about the existence of HornyManatee.com on air. An irate NBC called to let him know he can't just mention a site that doesn't exist, and now they have to purchase HornyManatee.com.
So that's exactly what they did. And instead of just redirecting it to NBC per the quid pro quo, they thought, why not pull out all the stops? The results make a good ice-breaker and they even managed to tie it to a cause, because you know how much people love cause-oriented consumerism.
Take the fetish tour for a complete manatee explosion.
That was disgusting. Forget we said that. In other news, and this is totally off-topic, we just found out that right whales have testes that weigh over one ton. HornyWhale.com, anybody? Wow, we've totally succeeded in grossing ourselves out. This is a new high. Or low.
On Tuesday, we reported Jennifer Love Hewitt would be reprising her role as Hanes spokeswoman to promote the company's All-Over Comfort Bra. Hewitt will appear in :15 and :30 commercials as well as in print. The television commercials, breaking tonight on American Idol, feature Hewitt struggling with ill-fitting bras during a photo shoot until she she finds the perfect Hanes bra. The entire campaign will direct people to www.hanes.com/photoshoot for additional behind-the-scenes footage and commercial outtakes, an interactive "Bra Toss" game and sweepstakes for consumers, as well as a blog where consumers can vent about their biggest bra challenges.
You can see the new commercial, view the out takes, play the game, share bad bra stories and see more of Jennifer Love Hewitt in all her glory here.
Now if ad*itive and Reebok had chosen, oh, say, Britney Spears or Lindsay Lohan instead of Scarlett Johansson for the company's new Scarlett Hearts apparel and footwear campaign which carries the headline, "I Am More Than A Cover Story," the ad might have carried more weight. While Scarlett is certainly cover story material, it's not like she captures the mind of America like some of the more famous starlets we have.
She's much better suited to the new Disney World campaign that just broke in GQ and other mags in which she appears as Cinderella along with Beyonce Knwles as Alice, Lyle Lovett as the March Hare, Oliver Platt as the Mad Hatter and David Beckham as Prince Philip.
We all need our checks and balances. And when the ever-watchful public eye has set its sights on you, the checks can come in torrents. Such is the case with Rosie O'Donnell. For that Chinese "accent" she recently performed on "The View," Rosie's receiving a hailstorm of nasty response from the Asian community.
One that's generating some serious traffic on Youtube is the eloquent and forceful rebuke by poet Beau Sia, whose cool definition of "accent," and snarky "plus-sized lesbian" remark, rang like a slap in the face - and we're not even the targets.
We're not sure what's worse: Trumpster in a spitting rage, or the growing majority of the world's population raging poetic justice against you.
What happened to the funny and gentle Rosie, circa Harriet the Spy? Bring her back. We are scared of this manic new one.
Thanks to Bill for the tip-off.
If you're a fan of Jennifer Love Hewitt and watch her CBS Ghost Whisperer show on Friday night, you know she loves to wear some of the oddest fashion as well as tease us with her cleavage. In fact, she's always loved the attention paid to her chest and has said, "My breasts have a career of their own. I just accept them as a great accessory to every outfit."
Her breasts are now a featured accessory for Hanes' new Hanes All-Over Comfort Bra with Comfort Straps, a product women of her shape can appreciate. Hewitt has appeared in Hanes campaigns before and been featured in our own spoof story but this one, created by Martin Agency, is, as the press release states, "targeted at women who have specified a need for a bra that offers no-slip straps and no pinching or sliding."
MySpace phenomenon Tila Tequila is about to find out whether or not having 1.7 million friends is as powerful as having a multi-million dollar marketing budget. Rather than sign with a label, Tequila, who's single I Love U was produced by Lil Jon, will be released on iTunes tomorrow.
Oh wow. Just listened. She might be hot but that song sucks. Trying WAY too hard.
We'd elaborate but really, it's exactly what it sounds like. And normally we'd launch into some kind of diatribe about how tailoring Brand You is a life work (does Mr. Peanut go nutty? Does the Green Giant yell 'enough is enough'?) but something about Britney's bald enraged head discourages us.
"I think she's going to commit suicide soon," whispers a scandalized intern nearby. "Oh my God - I'm so sad." He bites his fist to repress his laughter. We stared at him awhile longer and realized this is probably the way most of her former fans are reacting. She's dropped long and hard from the Toxic days.
We wouldn't be surprised if some maverick company decided to rescue the Spears (a la Virgin's Kate Moss swoop post-scandal) and make her a freak poster child. It would certainly draw attention. Look at all the attention going to waste that she's generating now.
Apparently, there are companies solely devoted to the care of bald heads. Who knew? Headblade is one such company and couldn't pass up the opportunity to leverage Britney's recent head shaving event into some of their own publicity. The company put together a video called Top Ten Reasons Britney Shaved Her Head in which random fitness pros, sports figures and some Swedish Chick offer up reasons why Britney may have offed her locks. The number one reason? Let's just say it has to do with matching styles.
Some celebrities do their thing, have their day and then quietly disappear. Not Burt Reynolds. After his Deliverance and Smokey and the Bandit days, there were his Boogie Nights days. Over 150 movie and TV appearances since he began his career. Now, perhaps tired of acting for ego-maniacal, self-centered, Hollywood directors, Burt turned to ego-maniacal, self-centered, New York advertising agencies popping up in FedX ads, DirecTV ads, Miller Lite ads, Kodak ads, T-Mobile ads and now M&M's BecomeAnMM campaign spotted by Copyranter in the March issue of InStyle. Surely Depends is next.