Tila Tequila Hopes 1.7 Million MySpace Friends Can Launch Single

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MySpace phenomenon Tila Tequila is about to find out whether or not having 1.7 million friends is as powerful as having a multi-million dollar marketing budget. Rather than sign with a label, Tequila, who's single I Love U was produced by Lil Jon, will be released on iTunes tomorrow.

Oh wow. Just listened. She might be hot but that song sucks. Trying WAY too hard.

by Steve Hall    Feb-26-07    
Topic: Celebrity, Promotions, Social



Britney Unimpressively Dents Car with Umbrella

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We'd elaborate but really, it's exactly what it sounds like. And normally we'd launch into some kind of diatribe about how tailoring Brand You is a life work (does Mr. Peanut go nutty? Does the Green Giant yell 'enough is enough'?) but something about Britney's bald enraged head discourages us.

"I think she's going to commit suicide soon," whispers a scandalized intern nearby. "Oh my God - I'm so sad." He bites his fist to repress his laughter. We stared at him awhile longer and realized this is probably the way most of her former fans are reacting. She's dropped long and hard from the Toxic days.

We wouldn't be surprised if some maverick company decided to rescue the Spears (a la Virgin's Kate Moss swoop post-scandal) and make her a freak poster child. It would certainly draw attention. Look at all the attention going to waste that she's generating now.

by Angela Natividad    Feb-23-07    
Topic: Celebrity



Head Care Company Provides Top Ten Reasons Britney Shaved Head

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Apparently, there are companies solely devoted to the care of bald heads. Who knew? Headblade is one such company and couldn't pass up the opportunity to leverage Britney's recent head shaving event into some of their own publicity. The company put together a video called Top Ten Reasons Britney Shaved Her Head in which random fitness pros, sports figures and some Swedish Chick offer up reasons why Britney may have offed her locks. The number one reason? Let's just say it has to do with matching styles.

by Steve Hall    Feb-23-07    
Topic: Celebrity, Good, Strange, Video



Miller Lite FedEx's DirecTV to M&M With T-Mobile Call to Burt Reynolds

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Some celebrities do their thing, have their day and then quietly disappear. Not Burt Reynolds. After his Deliverance and Smokey and the Bandit days, there were his Boogie Nights days. Over 150 movie and TV appearances since he began his career. Now, perhaps tired of acting for ego-maniacal, self-centered, Hollywood directors, Burt turned to ego-maniacal, self-centered, New York advertising agencies popping up in FedX ads, DirecTV ads, Miller Lite ads, Kodak ads, T-Mobile ads and now M&M's BecomeAnMM campaign spotted by Copyranter in the March issue of InStyle. Surely Depends is next.

by Steve Hall    Feb-22-07    
Topic: Campaigns, Celebrity



Hardaway Actually Is Irresistible to Gays, to His Chagrin

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Tim Hardaway chases his recent anti-gay remarks with an apology that's feeble at best. Meanwhile gay comedian and activist George Takei makes a judicious retort, assuring the paranoid Tim he's not only liked by gays; he's liked by gays.

An apt response. There's even a bit of rubbing, and who can do without maniacal laughter?

by Angela Natividad    Feb-22-07    
Topic: Celebrity, Good, Television



Beyonce Puff-Puffs and Pisses Off Aussies

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Balendu draws our attention to this promotion for Beyonce Knowles' upcoming tour in Australia, which is drawing controversy from the usual slew of anti-smoking groups and mean PC people. One such group actually contacted the Federal Dept of Health to say the ad acts as a tobacco promotion, thus breaching the Tobacco Advertising Prohibition Act.

We're surprised by the lifelong groomed artist's decision to use the old-fashioned cigarette holder, particularly because of strong negative sentiment about tobacco's effects (as if nobody knew before). Nonetheless, the act makes a statement and we're impressed by B's gumption. The untouchable Audrey would appreciate the political hat-tip, even if her immortal pose with the long cigarette is decidedly more chic.

by Angela Natividad    Feb-20-07    
Topic: Celebrity, Outdoor, Policy, Social



Aria Giovanni Makes Calling Your Mom Icky

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After reading a piece in Snackable Content which ended with, "Well I guess it certainly is one way men can get Giovanni in their pants," we simply had to share with you the story that led to that one liner. Aria Giovanni, the gorgeous and curvaceously top-heavy model, has teamed with Brickhouse Mobile to create Ariamobile, a site where Aria lovers can download videos, photos and ringtones featuring Aria. With images titled "So Big," "Overflow" and "Dangerous Curves," the site offers up all manner of curvaceousness to make using your cell phone more pleasurable than you ever thought possible. Except, of course, when you mother calls and you have to mentally rectify the sound of your mother's voice in your ear with the body of Aria in front of your eyeballs so that your head doesn't explode from the ickyness that combination is sure to conjur.

by Steve Hall    Feb-18-07    
Topic: Celebrity, Mobile/Wireless, Racy



Burt Reynolds Gets Naked Again! Send Him A Body Groomer!

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Back in the dark ages of the seventies when women thought men with tons of body hair were sexy, the very hairy Burt Reynolds graced the pages of Cosmopolitan with his famed centerfold pose. If only Philips' Shave Everywhere could have been on the scene. My how times and styles have changed. Today, men and women can't seem to get enough hair off their bodies. In the seventies, hair ruled.

Acknowledging hair length and style never stops changing, perhaps DIRECTV thinks it's ahead of the curve here and we should expect some sort of Shave Everywhere backlash with chest and pubic hair making a rampant return after having been tamed for so long. Or, perhaps, as the "Everything should be seen in DERECTV HD. Well not everything" headline indicates, the satellite company just wants to grossly counteract the usual satisfaction one feels when paging through the annual Sports Illustrated swimsuit issue in which this Burt Reynolds ad appears.

This hairy seventies freak show comes to us courtesy of Deutsch LA.

by Steve Hall    Feb-16-07    
Topic: Bad, Celebrity, Good, Magazine, Racy



NIN Builds Album Hype with Somber World Forecasts

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For album "Year Zero," Nine Inch Nails sets fans on a scavenger hunt with a series of webpages predicting the future. One example is Another Version of the Truth, a picture of a seemingly gentler America. When you click and drag your mouse, the pastoral picture reveals a desolate wasteland.

The first of the sites was discovered by fans who put together a set of highlighted words on a tour shirt. After that a spiral of other sites were found with roughly the same end-of-the-world, fascist/religious theme.

The effort was orchestrated by 42 Entertainment, the mad geniuses responsible for the Halo 2 campaign that sparked a dramatic nationwide search for a princess trapped in cyberspace.

more »

by Angela Natividad    Feb-16-07    
Topic: Agencies, Celebrity, Good, Guerilla, Online, Promotions, Viral



Joanna Krupa Gets Naked For PETA's Fur Campaign

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PETA continues its naked campaign with supermodel Joanna Krupa who appears "naked" in a new anti-fur "I'd Rather Go Naked Than Wear Fur" print campaign for the cause group. In a video, the Polish born model tells us she received a video from her sister that showed dogs being abused in China which motivated her to become part of the campaign. She tells us there's plenty of alternatives to fur although we hope most people, aside from supermodels, of course, don't choose to go naked.

by Steve Hall    Feb-15-07    
Topic: Campaigns, Celebrity, Racy










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