M&Ms Goes Dark, Cat Powers Chanel, Gen Y Spends

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- To promote it's Dark Chocolate M&M's, the company has launched a site one which 50 movie titles are hidden in a large image and represented by visual riddles.

- Karl Lagerfeld has signed singer/songwriter Cat Power (Chan Marshall) to front his line of Chanel jewelry.

- Night Agency has created an 80's style "adverband" RockdotRocks which will perform original songs with lyrics that praise its client, security software company Symantec.

- Gen Y (born 1980 to 2000) are spending more than any same aged generation before them.

- Deep Focus just snagged the PROMO Magazine PRO AWARD for Best Use of Interactive Media for The Sopranos: Crime. Organized. promotion (the Google Maps mashup).

by Steve Hall    Oct-12-06    
Topic: Celebrity, Online



'Saw III' Splatters Actor's Blood All Over Promotional Posters

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To promote slasher flick, Saw III, actor Tobin Bell, who plays Jigsaw in the movie, will have his actual blood splattered across 1,000 promotional posters in 25 markets. Lionsgate will sell some of the posters for $20 and donate the money to the America red Cross

by Steve Hall    Oct-10-06    
Topic: Celebrity, Poster



Ford Signs Toby Keith (Who?)

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We don't claim to be any sort of music afficianado, we think country music is silly and, well, we don't live in the country which is why Ford's choice of country singer Toby Keith to promote it F-150, F-Series Super Duty and Ford Ranger vehicles is probably a good thing for those who don't live where we do. While we have no idea who Keith is, we're sure a lot of people do and will just love his verbal twanging and run right out and buy a Ford.

by Steve Hall    Oct- 5-06    
Topic: Campaigns, Celebrity



VW, Slash Get Together, Give Away Guitars

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At this rate, there will be approximately 116 Volkswagen commercials floating around by next year if Crispin keeps up its current pace. In this next outing, Volkswagen has partnered with guitar maker First Act in a promotion called V-dubs rock to give everyone who purchases a particular model with a guitar that features a seat belt as the strap and a plug that lets you tap into the vehicle's audio system. To show it all in action, former Guns N Roses guitarist Slash - now with Velvet Revolver - rocks out. Not that everyone wants a guitar but it's still a nice promotion all the same.

by Steve Hall    Oct- 4-06    
Topic: Celebrity, Commercials, Good, Promotions



Malcolm Gladwell's Big Hair Stars In Canadian Charity Ad

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As Gawker posits after viewing this Harry Rosen ad featuring Malcolm Gladwell, apparently Canada has a very different perception of what celebrity is not to mention hairstyle. But it's all OK because it's for charity: the Toronto General Hospital Multi-Organ Transplant Program. Maybe there's a hair transplant joke here somewhere but we can't seem to find it.

by Steve Hall    Sep-28-06    
Topic: Celebrity, Magazine, Strange



She Drinks. She Drives. She Does Wine Ads. It's Paris Hilton!

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AdFreak has an obsession with Paris Hilton and is running a contest with itself to see how many tim es it can post that image of her eating the Carl's Jr. burger. But it's all OK because we share the same obsession. We know. It's unhealthy but as a follow up to the former obsessional post about Paris' DUI arrest, AdFreak tells us some people feel her fronting Italian wine-maker Proseco isn't such a great thing. Proseco CEO doesn't seem to have an issue saying, "Paris Hilton was very pleasant and uncomplicated. I found her to be completely different from the way she is usually portrayed. Nobody else currently embodies carefree lust for life as convincingly and glamorously as Paris Hilton. That's why she's matches Rich Prosecco so well." Who put those words in his mouth? Anyway, yes, this story is just another excuse to share another Paris Hilton photo with you. OK., we're shutting up now.

by Steve Hall    Sep-26-06    
Topic: Campaigns, Celebrity



GoDaddy's Daddy Drools For Danica

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This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"

more »

by Steve Hall    Sep-21-06    
Topic: Brands, Celebrity, Good, Packaging, Sponsorship, Super Bowl 2007



Fergie Hooks Up With Vanity For Album Promotion

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Fergie, aka Stacy Ferguson, is getting some help from Retail Entertainment Design which has put together an in-store promotion with retail chain Vanity to promote her new album, The Dutchess. From September 19 through October 23, in-store and online promotions will promote the album as well as offer a chance to win a trip to meet Fergie. Those who have participated in prior Vanity promotions will receive a text message with the offer.

by Steve Hall    Sep-20-06    
Topic: Celebrity, Mobile/Wireless, Online, Point of Purchase



Teen Queen Returns, Hollywood Director Returns, Jesus Returns

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- Anastasia Goodstein is expanding her youth focused Ypulse to include networking events, a new blog aimed at parents of teens, consulting and speaking. We missed her teen insight while she was at CurrentTV and we welcome her back.

- The Art Directors Club is naming Janet Froelich, Issey Miyake, Nancy Rice, Bert Stern, Art Spiegelman, Nicholas Negroponte to its Hall of Fame.

Writing in MediaPost, Eric Sass thinks the imagery in a recent Lexus commercial featuring two cars racing through New York City is to reminiscent of 9/11. We understand the point but we just don't see it.

- We're not so sure an Oscar winning Hollywood director making the move back to shooting commercials is necessarily a step up but that's the step Barbara Kopple has taken with Nonfiction Spots.

- The New York Times says in its new campaign These Times Demand the Times.

- Lebron James helps a couple white boys get down with it for MTV's SPorts Blender.

- Butler, Shine, Stern & Partners is continuing their "Secret Decoder" campaign for Mini USA that involved a secret code mailing to owners. If you're not an owner, Brent has the code for you here.

- Here's the new Apple ad from TBWA\Chiat\Day promoting the new colors for the new iPod nano.

- Altois is giving away its new Curiously FUssy tin designed by New York artists Lindsey Adelman in a drawing.

- In a video interview with CoBRANDiT, Rocketboom's Andrew Baron reveals he can get $80K per week for a sponsorship now. Amanda who?

OK, here's another one of those spots we were talking about before that uses celebrity sports figures to sell shoes.

- Ironic Sans thinks reverse product placement - fake movie/TV products - is the wave of the future.

- Jesus sighted on MySpace page.

- In some sort of viral movie trailer contest, Scott Rankin won for his spoof of the Tom Cruise movie Cocktail which he re-named Caaktall.

- alls-based Six Flags is having a cockroach eating contest to drum up business.

by Steve Hall    Sep-18-06    
Topic: Celebrity, Weblogs



Samsung Gets Your SexyBack With Justin TImberlake

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Samsung has hooked up with Super Bowl wardrobe malfunction participant Justin Timberlake to promote its new a930 phone. Fifty people will win a free autographed phone from the one time Britney boy as well as his new CD FutureSex/LoveSounds. Not sure we want to hear Justin make love sounds but we're sure there are those who do. People who don't win or don't want to play can simply join the Samsung Fun Club and get Justin's SexyBack ringtone for free. Check it all out here.

by Steve Hall    Sep-11-06    
Topic: Celebrity, Online, Promotions










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