We're not usually a fan of highly stylized commercials just for the sake of being highly stylized but this Callegari Berville Grey-created, Stardust-produced Hugo Boss Green campaign featuring Jonathan Rhys Meyers, is stylized for a reason and seems to catch our eye. Like Coke's Happiness Factory, the spot illustrates the world of beauty a cologne can create. Oh, sorry, we got caught up in all the hype there for a minute but a cologne doesn't just make you smell good. It's supposed to whisk you away to another world for a moment and make you feel special. That's what this campaign does in our opinion.
The campaign. which introduces a new fragrance, consists of :10's, :15's, :20's and :30's as well as print. You can view the :30 here ( it's 15MB so give it some time) and check out additional campaign information here.
Michael Shostack was in Chicago today and stopped by the Gap's (Product_ RED) promotion at its store on Ohio and Michigan. He wasn't too impressed with the promotion reporting the throngs of people had but about five seconds to view celebs Oprah Winfrey and Bono from far across the other side of the street behind barricades. In the early Chicago cold weather today wasn't enough, that five second view was blocked by an army of red jacket-wearing Gap employees who lined up in front of the stores entrance, blocking what little view there was of Oprah and Bono as they made their way from their cars to the strore's entrance. Blocked view or not, Michael did snap a pretty good shot of the pair as they made their way inside, commenting Orpah looked very, very tiny. Check out his full coverage of the event here along with additional photos.
Following Slash, Spinal Taps Nigel Tufnell (Christophr Guest) makes an appears on stage atop a pile of VWs and notices, "this amplifier has airbags." It's all part of the automakers promotional deal with guitar maker First Act in which guitars are given to those who buy new Volkswagens.
AdWeek's Alison Fahey, writing on the AdFreak blog, tells us about her experience interviewing famed KISS bassist Gene Simmons and how he's taken what was once just a rock brand and turned it into a successful global brand. Alison says there wasn't much tongue wagging and there was no blood spilled. All in all, a good interview.
- To promote it's Dark Chocolate M&M's, the company has launched a site one which 50 movie titles are hidden in a large image and represented by visual riddles.
- Karl Lagerfeld has signed singer/songwriter Cat Power (Chan Marshall) to front his line of Chanel jewelry.
- Night Agency has created an 80's style "adverband" RockdotRocks which will perform original songs with lyrics that praise its client, security software company Symantec.
- Gen Y (born 1980 to 2000) are spending more than any same aged generation before them.
- Deep Focus just snagged the PROMO Magazine PRO AWARD for Best Use of Interactive Media for The Sopranos: Crime. Organized. promotion (the Google Maps mashup).
To promote slasher flick, Saw III, actor Tobin Bell, who plays Jigsaw in the movie, will have his actual blood splattered across 1,000 promotional posters in 25 markets. Lionsgate will sell some of the posters for $20 and donate the money to the America red Cross
We don't claim to be any sort of music afficianado, we think country music is silly and, well, we don't live in the country which is why Ford's choice of country singer Toby Keith to promote it F-150, F-Series Super Duty and Ford Ranger vehicles is probably a good thing for those who don't live where we do. While we have no idea who Keith is, we're sure a lot of people do and will just love his verbal twanging and run right out and buy a Ford.
At this rate, there will be approximately 116 Volkswagen commercials floating around by next year if Crispin keeps up its current pace. In this next outing, Volkswagen has partnered with guitar maker First Act in a promotion called V-dubs rock to give everyone who purchases a particular model with a guitar that features a seat belt as the strap and a plug that lets you tap into the vehicle's audio system. To show it all in action, former Guns N Roses guitarist Slash - now with Velvet Revolver - rocks out. Not that everyone wants a guitar but it's still a nice promotion all the same.
As Gawker posits after viewing this Harry Rosen ad featuring Malcolm Gladwell, apparently Canada has a very different perception of what celebrity is not to mention hairstyle. But it's all OK because it's for charity: the Toronto General Hospital Multi-Organ Transplant Program. Maybe there's a hair transplant joke here somewhere but we can't seem to find it.
AdFreak has an obsession with Paris Hilton and is running a contest with itself to see how many tim es it can post that image of her eating the Carl's Jr. burger. But it's all OK because we share the same obsession. We know. It's unhealthy but as a follow up to the former obsessional post about Paris' DUI arrest, AdFreak tells us some people feel her fronting Italian wine-maker Proseco isn't such a great thing. Proseco CEO doesn't seem to have an issue saying, "Paris Hilton was very pleasant and uncomplicated. I found her to be completely different from the way she is usually portrayed. Nobody else currently embodies carefree lust for life as convincingly and glamorously as Paris Hilton. That's why she's matches Rich Prosecco so well." Who put those words in his mouth? Anyway, yes, this story is just another excuse to share another Paris Hilton photo with you. OK., we're shutting up now.