We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch Bud.tv, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.
- Copyranter thinks Axe goes too far with its promises of the perfect life just because you use their deodorant. As if girls actually swoon to guys based on the flavor of their pits. The dude in this ad needs a lot more help than deodorant.
- The Art Directors Club will have a panel at its ADC Gallery on September 21 which will discuss how creatives can instigate social and political action. Esquire cover guru George Louis and "I Love NY" designer Milton Glaser will be on hand.
- Here's another one of those Akbank mass human choreography things.
- Consumer feedback to GM's Fastlane blog was part of the reason the company recently announced it would lengthen the warranty on all of its vehicle to 100,000 mile of five years beginning in 2007.
- ATTIK has designed and launched a website for MTV VMA Vanguard Award winner Hype Williams who was bestowed the honor last week during MTV's Music Video Awards.
- Online marketing magazine Adotas is hosting a dinner at Fiamma Osteria Tuesday night, November 7th to welcome incoming ad:tech Chair Drew Ianni.
Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.
We're just guessing that Britney's K-Fed couldn't find any brands to product place in his newly released 'Lose Control' music video. That's the only explanation we can come up with for the sudden close up shot midway through the video of a dancer wearing a GoldenPalace.com t-shirt. It's perfect. Everyone's going to check this video out of morbid curiosity and there GoldenPalace will be for all to see in the middle of this...um...less that great music video. Much appreciation to Adrants reader Dario Meli for tipping us to this.
AdPunch has a few photos of Jessica Simpson in the new ad campaign for her line of footwear and handbags. We'll agree with AdPunch here and say she does look pretty good in these ads.
Hoping to maximize Ryan Seacreast's apparent addiction to reviewing daily Google Alerts about himself, Kaitlyn Wilkins tells us online celebrity fantasy league Fafarazzi has posted it's desire on it's blog. Through the wonders of the blogoshpere link-fest and Google's documenting of it, Fafarazzi hopes Seacreast, when reading his Google Alerts, will see the Fafarazzi plea and mention it on any one of his many shows from America Idol to his morning show on KISS to his varios interviews on Extra and other media outlets. Stranger things have happened.
The Hilton sister who didn't film herself having sex for the world to see, otherwise known as Nicky, has signed a deal with E! which, in return for promoting the hotels on it's networks, will place network programming throughout Hilton's Nicky O hotels. Elevators will be equipped with an E! news ticker and the networks Live from the Red Carpet will air in the hotels bars and restaurants. Computers will be infested with the E! Online homepage and the network will, of course, be available in all guest rooms.
While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.
Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.
Among the many celebs the retailer has hooked up with, supposedly hip rapper Common, according to Animal, "The Gap couldn't have picked a better spokesperson to try and help sell their bland suburbanite t-shirts." Calling Common a common choice for a common brand, Animal calls into question the logic of the Gap having Common "slaving away in one of their NYC stores silk screening t-shirts for we assume, mostly white moms with absolutely no style." Indeed.
Perhaps as beautiful as That Pepsi Girl, Mandy Amano, Korean actress Song Hye Kyo appears in this McDonald's ad promoting its ice cream. In the ad, Kyo has face contest with the boy and the two go back and forth until they have the attention of the entire restaurant. Perhaps there's someone as dedicated as Justin once was over Mandy to start a fan blog for Song Hye Kyo. She's already got a MySpace page.