GoDaddy's Daddy Drools For Danica


This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"

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by Steve Hall    Sep-21-06    
Topic: Brands, Celebrity, Good, Packaging, Sponsorship, Super Bowl 2007

Fergie Hooks Up With Vanity For Album Promotion


Fergie, aka Stacy Ferguson, is getting some help from Retail Entertainment Design which has put together an in-store promotion with retail chain Vanity to promote her new album, The Dutchess. From September 19 through October 23, in-store and online promotions will promote the album as well as offer a chance to win a trip to meet Fergie. Those who have participated in prior Vanity promotions will receive a text message with the offer.

by Steve Hall    Sep-20-06    
Topic: Celebrity, Mobile/Wireless, Online, Point of Purchase

Teen Queen Returns, Hollywood Director Returns, Jesus Returns


- Anastasia Goodstein is expanding her youth focused Ypulse to include networking events, a new blog aimed at parents of teens, consulting and speaking. We missed her teen insight while she was at CurrentTV and we welcome her back.

- The Art Directors Club is naming Janet Froelich, Issey Miyake, Nancy Rice, Bert Stern, Art Spiegelman, Nicholas Negroponte to its Hall of Fame.

Writing in MediaPost, Eric Sass thinks the imagery in a recent Lexus commercial featuring two cars racing through New York City is to reminiscent of 9/11. We understand the point but we just don't see it.

- We're not so sure an Oscar winning Hollywood director making the move back to shooting commercials is necessarily a step up but that's the step Barbara Kopple has taken with Nonfiction Spots.

- The New York Times says in its new campaign These Times Demand the Times.

- Lebron James helps a couple white boys get down with it for MTV's SPorts Blender.

- Butler, Shine, Stern & Partners is continuing their "Secret Decoder" campaign for Mini USA that involved a secret code mailing to owners. If you're not an owner, Brent has the code for you here.

- Here's the new Apple ad from TBWA\Chiat\Day promoting the new colors for the new iPod nano.

- Altois is giving away its new Curiously FUssy tin designed by New York artists Lindsey Adelman in a drawing.

- In a video interview with CoBRANDiT, Rocketboom's Andrew Baron reveals he can get $80K per week for a sponsorship now. Amanda who?

OK, here's another one of those spots we were talking about before that uses celebrity sports figures to sell shoes.

- Ironic Sans thinks reverse product placement - fake movie/TV products - is the wave of the future.

- Jesus sighted on MySpace page.

- In some sort of viral movie trailer contest, Scott Rankin won for his spoof of the Tom Cruise movie Cocktail which he re-named Caaktall.

- alls-based Six Flags is having a cockroach eating contest to drum up business.

by Steve Hall    Sep-18-06    
Topic: Celebrity, Weblogs

Samsung Gets Your SexyBack With Justin TImberlake


Samsung has hooked up with Super Bowl wardrobe malfunction participant Justin Timberlake to promote its new a930 phone. Fifty people will win a free autographed phone from the one time Britney boy as well as his new CD FutureSex/LoveSounds. Not sure we want to hear Justin make love sounds but we're sure there are those who do. People who don't win or don't want to play can simply join the Samsung Fun Club and get Justin's SexyBack ringtone for free. Check it all out here.

by Steve Hall    Sep-11-06    
Topic: Celebrity, Online, Promotions

AdFreak Turns Celebrity DUI Story Into Ad Story


We really have to compliment Tim Nudd over at AdFreak for turning a celebrity DUI story into one centered on advertising all to show that hot image of Paris Hilton orally manipulating that gigantic Carl's Jr. burger next to that Bentley in that commercial. Yes, she was arrested for DUI and told authorities she was headed to In N Out Burger which, of course, is not Carl's Jr. and might miff those over at Carl's Jr. that the companies most famous spokesperson is, god forbid, eating something other than a big ass Carl's Jr. burger. Nudd evens brings in Bentley who he says is probobly not happy Hilton was driving a Mercedes when she was arrested rather than a Bentley. We bow to your editorial prowess, Tim.

by Steve Hall    Sep- 8-06    
Topic: Celebrity, Good, Weblogs

Launch of Anheuser-Busch Bud.TV And Bud Tube Confirmed


We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.

Axe Hooks, Creatives Instigate, Akbank Choreographs, Williams Hyped


- Copyranter thinks Axe goes too far with its promises of the perfect life just because you use their deodorant. As if girls actually swoon to guys based on the flavor of their pits. The dude in this ad needs a lot more help than deodorant.

- The Art Directors Club will have a panel at its ADC Gallery on September 21 which will discuss how creatives can instigate social and political action. Esquire cover guru George Louis and "I Love NY" designer Milton Glaser will be on hand.

- Here's another one of those Akbank mass human choreography things.

- Consumer feedback to GM's Fastlane blog was part of the reason the company recently announced it would lengthen the warranty on all of its vehicle to 100,000 mile of five years beginning in 2007.

- ATTIK has designed and launched a website for MTV VMA Vanguard Award winner Hype Williams who was bestowed the honor last week during MTV's Music Video Awards.

- Online marketing magazine Adotas is hosting a dinner at Fiamma Osteria Tuesday night, November 7th to welcome incoming ad:tech Chair Drew Ianni.

by Steve Hall    Sep- 7-06    
Topic: Celebrity, Commercials, Industry Events

Jay-Z Does Coke Side of Life Stageside Thing


Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.

by Steve Hall    Sep- 5-06    
Topic: Brands, Celebrity, Good, Video

Because No One Else Would, Golden Palace Places in K-Fed Video


We're just guessing that Britney's K-Fed couldn't find any brands to product place in his newly released 'Lose Control' music video. That's the only explanation we can come up with for the sudden close up shot midway through the video of a dancer wearing a t-shirt. It's perfect. Everyone's going to check this video out of morbid curiosity and there GoldenPalace will be for all to see in the middle of that great music video. Much appreciation to Adrants reader Dario Meli for tipping us to this.

by Steve Hall    Sep- 5-06    
Topic: Celebrity, Product Placement, Video

Catch A Glimpse of Jessica Simpson In New Campiagn


AdPunch has a few photos of Jessica Simpson in the new ad campaign for her line of footwear and handbags. We'll agree with AdPunch here and say she does look pretty good in these ads.

by Steve Hall    Aug-31-06    
Topic: Campaigns, Celebrity, Good

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