While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.
Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.
Among the many celebs the retailer has hooked up with, supposedly hip rapper Common, according to Animal, "The Gap couldn't have picked a better spokesperson to try and help sell their bland suburbanite t-shirts." Calling Common a common choice for a common brand, Animal calls into question the logic of the Gap having Common "slaving away in one of their NYC stores silk screening t-shirts for we assume, mostly white moms with absolutely no style." Indeed.
Perhaps as beautiful as That Pepsi Girl, Mandy Amano, Korean actress Song Hye Kyo appears in this McDonald's ad promoting its ice cream. In the ad, Kyo has face contest with the boy and the two go back and forth until they have the attention of the entire restaurant. Perhaps there's someone as dedicated as Justin once was over Mandy to start a fan blog for Song Hye Kyo. She's already got a MySpace page.
At this moment MTV's Video Music Awards show is nine days, two hours, 45 minutes and 28 seconds away. We know that from the countdown clock atop a newly launched site/blog/map/video extravaganza which is loaded with all sorts of goodies. There's videos of the artists, an interactive map that lets visitors "spy" on artists' hang outs with an interactive map, an app called a "Vidget" (likely a customizes RSS reader) which delivers new content to the desktop, a list of pre-VMA events in the city, promotional discounts to area restaurants, a daily sweepstakes and subscription giveaways to Urge. It aims to put the entire city
While commenting most Converse Chucks "can twist an ankle worse then that bitches head in the Exorcist," Bucky Turco thinks the recent hook up of jackass Johny Knoxville is a good move for the marketer. Timed with the release of Knoxville's next movie, Jackass 2 in September, the shoes will adorned with skull and crutch crossbones.
Copyranter thinks Gwyneth Paltrow is far too white for this Keep A Child Alive ad in which she dons African apparel above the headline "I Am African." And just so we're sure we understand his opinion, he writes, "Cheers to you that you support a very worthy cause. BUT, allow someone else to do the ads. You'd survive about 10 minutes in African bush. And, you just look completely and utterly ridiculous."
We're a week behind on this but Supermodel Heidi Klum has signed a deal with Victoria's Secret to lend her nickname, "The Body," to a new bra the retailer is introducing which will be called, yes, "The Body." Klum tells us "this is probably one bra that every woman wants to have because it is so comfortable. It comes in eight different colors, it has no seams, no stitches. It is not the super sexy, lacy bra, but this is something functional that you want to have every day that is super comfortable and just great." The ad began airing nationally last week.
In her recently released book, Danika:Crossing the Line, IRL racer Danika Patrick offers up this truism about her work in advertising, writing, "Here's the upshot. Sponsors such as Honda, Peak Antifreeze, and Secret deodorant have stepped up and are using a sexy woman racecar driver as a unique marketing tool. Let's face it, guys don't sell antifreeze quite the same way I do."
Danika approaches the whole notion of sex symbol with a refreshing nonchalance, saying, " Why not use whatever assets I have? I'm confident in myself as a driver. It's obvious I'm a girl, so why not use it as a tool?" Her statement does, though, open up the age old debate about whether one should use their sexual assets to get ahead in life. But is being a hot looking girl or guy really any different than being the best major league pitcher or the most famous Hollywood actor in terms of using those qualities to further one's life? All of us have various assets in our arsenal and we all use them to achieve our goals in life. Why should the asset of physical beauty be looked upon with less favor as if being beautiful automatically makes one dumb, desperate and lacking in higher intelligence?
To help spread the word about celebrity blog portal ChatWithAStar.com, a "Blogmobile" will travel throughout New York City today including Bryant Park, Union Square, Madison Square Park, Columbus Circle, etc. allowing fans to stop in and blog with their favorite celebs or pro-athlete on their way to work, during lunch or on the way home.
For the Blogmobile's launch, several New York Mets will be on hand to launch the Blogmobile, including pitcher Billy Wagner (a partner in the Chat With A Star venture), First-baseman Carlos Delgado, Shortstop Jose Reyes, Center-fielder Carlos Beltran, pitcher Tom Glavine, Manager Omar Minaya, as will Boxer Gerry Cooney, The Amazing Kreskin, Dominic Chianese, Steve Schirripa, Julia Styles, Venessa Minnillo, Carolina Bermudez, Mocean Worker, former NYC Mayor David Dinkins and supermodel Beverly Johnson.
One tipster wonders if the timing is a might bit too coincidental between the announcement of Bruce Willis' return in Die Hard IV with the release of Die Hard by the band Guyz Nite. We do too. The song and the accompanying video take us though the trilogy with energetic choruses like "We're gonna die, die, die, die hard" and the classic "yippee kayay motherfucker." It's hilarious. And we wouldn't be the least bit surprised if, in the process of making this video, a few dollar fell out of 20th Century Fox's pocket and into the pockets of Guyz Nite band members. Great marketing, 20th Century.