Sarah Gim who writes for Joystiq attended the gaming conference E3 this week and caught Paris Hilton's appearance to promote her new Gameloft Paris Hilton Jewel Jam mobile game. Gim gives us the story on clueless PR reps, uninformed press, Hilton's need for 100 feet of clear space around her, the LAPD and Hilton's bubble-headed intelligence expressed by simple "Hello's" and Thank you's." Not to mention her screwing up the name of her own product during her intro. Anyway...
First Howard Stern did terrestrial radio. Then satellite. Then, apparently, he was offered a major deal to return to terrestrial. Over the past two days, the media has been abuzz about Stern, Opie & Anthony and a rumor Stern would return to terrestrial radio after being offered a deal. Radio trade publication FMBQ debunks and sets straight mainstream media's overwrought antics regarding the move. And, no, he's not moving back to terrestrial. He hates it and he's sticking with Sirius.
Here's Jessica Alba doing the Asian commercial thing. Like all kinds of other celebs who go to Japan and other far away (from America) places to make a little extra cash without suffering overexposure in America, Alba, her handlers and the handlers of other celebs seem to have forgotten about these things called the Internet and YouTube where geography is a non-issue. Sure, a commercial airing on TV is still more glamorous and far reaching than a commercial on the web but that won't be the case for much longer. The practice of celebrities "hiding" while making money won't last. If you want to see more American celebrities doing the foreign commercial thing, you should go visit Japander, a site whose sole purpose is to catalog American celebrities appearing in Japanese commercials. Some are hilariously goofy.
We just love when new commercials "mysteriously" land in our inbox and no one else's, particularly when it's a hot, sexy commercial featuring Kate Moss. Yes, a while back, we reported Kate Moss had moved past the cocaine thing and signed with Nikon to promote the company's new Coolpix S6 camera line.well, we've got :35 of the :60 cinema ad Moss will appear in beginning this Friday in theaters across the country as people flock to see Tom Cruise do his M:i:III thing. On Monday, a director's cut of the spot will appear on the Stunning Nikon site for those who need more Kate Moss.
Jenny over at Wiregirl features some of the images of Mischa Barton in here new role as bebe spokesmodel. Perhaps Marisa should become a bit more like Barton is portrayed here. See the rest of the images here.
Out since March 1, perhaps you've seen this already but we haven't so, while Bert Fields might not like it, we thought we'd share since sneaker man Al Cabino sent it our way. Inspired by the Nike Awake commercial in which people wake up, grab their Nike Air Max 360 trainers and hit the day running, this spoof by Curiousfury pays homage to the Tom Cruise running trend. The spot weaves together the many Tom Cruise movie scenes in which he's always running with some pained look on his face. Curious fury promises another clip called "Tomarathon." It's supposed to be a longer, 26 minute version of this spoof crafted as an exercise video.
It seems not all celebrities are created equal nor are all satellite radio services equal in their celebrity appeal either. While both XM and Sirius have signed celebrities in a bid to win listeners, recent research from celebrity appeal research company E-Poll shows dramatic differences in public opinion for each company's celebrity talent. According to recent E-Score celebrity ratings , XM's talent has far more universal appeal, while the talent at Sirius is much more polarizing.
AdWeek has taken on the task of rounding up the top ten celebrity endorsement deals. For those who wish to wallow in the industry's obsession with celebrity, AdWeek will have a full report on Monday but, for now, you can admire how a single celeb can, in one day, make more money than you will see in your entire life.
1. Catherine Zeta-Jones, T-Mobile: $20 million
2. Angelina Jolie, St. John: $12+ million
3. Nicole Kidman, Chanel No. 5: $12 million
4. Jessica Simpson, Guthy-Renker: $7.5 million
5. Gwyneth Paltrow, Estèe Lauder: $6+ million
6. Charlize Theron, Dior: $6 million
7. Julia Roberts, Gianfranco Ferrè: $5 million
8. Brad Pitt, Heineken: $4 million
9. Scarlett Johansson, L'Oreal: $4 million
10. Penelope Cruz, L'Oreal: $4 million
Can we just stop with the celebrity endorsements already? George Clooney. along with being seen in just about every movie made in the last six months will soon be seen in commercials for Nestle
Expresso Nespresso, a drink that is sure to taste like some horrific combination of day old coffee and cheap hot chocolate mix. Oddly, Clooney's doing it because he belives it will be a classy endeavor. Explaining his decision, Clooney said, "It's really classy. You don't want to do ones that aren't classy. Thats the truth. Thats the secret to it. You want to have a product you are proud of and not embarrassed by." Good luck, George.
It seems to be celebrity week here in the ad business. not that that's anything new but in just the past few days, Mariah Carey signed with Elizabeth Arden and Kate Moss signed with both Calvin Klein and Nikon. Now Maria Sharapova has signed with Land Rover to front the SUV-maker's marketing. As part of the deal, Sharapova will get an land Rover for her own use and she'll participate in retail promotions and events. As ApeChild predicted 2.5 years ago, Sharapova would become one of The New babes of Tennis.