One tipster wonders if the timing is a might bit too coincidental between the announcement of Bruce Willis' return in Die Hard IV with the release of Die Hard by the band Guyz Nite. We do too. The song and the accompanying video take us though the trilogy with energetic choruses like "We're gonna die, die, die, die hard" and the classic "yippee kayay motherfucker." It's hilarious. And we wouldn't be the least bit surprised if, in the process of making this video, a few dollar fell out of 20th Century Fox's pocket and into the pockets of Guyz Nite band members. Great marketing, 20th Century.
Carmen Elektra seems to be very busy these days. Perhaps she really can't find any work and has to turn to advertisers for her paycheck. Not too long after she signed with Ritz Camera to be its spokesmodel, the actress has also signed with NV, "the world's first beauty-enhancing weight loss pill." Whatever that is. This ought to be fun to watch. Carmen takes the pill. Carmen lose weight. Carmen gets skinny. Carmen's fake boobs stay huge.
AdFreak tells us Carmen Elektra, perhaps in a nod to her waning viability as...well...anything, has signed with Ritz Camera to be the retailer's spokesmodel for its family of stores. Though Elektra's youth and hipness are questionable, Ritz wants her to appeal to the young and the hip. In any case, it will certainly be a step up from the Ritz dude who always appears in the Sunday inserts. The campaign will promote the chain's picture development services and its new picture sizes.
Not that featuring a product in a music video is anything new but HP reportedly paid $200,000 to place products in Jessica Simpson's candy-coated, new video A Public Affair as part of its "The Computer Is Personal" campaign. In the video, Simpson raps with Christina Applegate, Christina Milian and Eva Longoria about how cool it is to be famous then the girls hit the roller skating rink and offer up more bubble-headed tripe. Towards the end of the video, comedian Andy Dick reaches into his pants as if he's misplaced his last name and pulls out an HP Ipaq emblazoned with the campaign's hand imagery. A laptop and a TV/monitor make an appearance as well.
UPDATE: HP's PR agency, Porter Novelli contacted us to correct a couple of facts we and the New York Post had incorrect.
"While we can not share the exact figure, the $200K quoted for HP's product placement in the Jessica Simpson video is incorrect. The Jessica Simpson video product placement is not an extension of 'The Computer is Personal Again' campaign. HP has an on-going product placement program and this deal was part of an existing relationship."
While Reebok and Scarlett Johansson would not appear to be two names normally mentioned in the same sentence, Reebok has signed a deal with the actress to front a new footwear and apparel fashion line called "Scarlett Hearts Rbk" which will launched in Spring 2007. Of course, no one's revealing how much coin Reebok will part with to secure Johansson but New York agency Mcgarrybowen will create a campiagn which will include television, print, Internet and outdoor.
It seems Kate Moss has made it perfectly fine for brands to use spokespeople who live the drug lifestyle. Fashion brand Adriano Goldschmied has hired artist, photographer, graffiti writer and self admitted coke user Dash Snow to appear in several ads promoting the brand's jeans. But it's all perfectly fine. After all an under the radar personality like Snow which only the hippest of hipsters has heard of is perfect for a fashion brand that only the hippest of hipsters has heard of. Snow's aunt, Uma Thurman, must be quite proud of her nephew's accomplishments.
Claiming the Internet has been good to him, and considering not much else has since his Knight Rider days, David Hasselhoff in now appearing in an online video for UK broadband company Pipex.
Adland points out Liz Hurley will be the new celebu-face of Jordache jeans, a company that had its fashion fame back in the 70's. Hurley, who isn't exactly a celeb with all that much "hip/cool/spend way too much on these jeans because I'm wearing them" factor, will appear in September issues along with the Jordache horse. The ads, shot by Michael Thompson, will promote the company's Legacy line which will be available only at Macy's. Hmm, I guess there isn't all that much hip factor needed if that's the only shopping audience on which the company is focusing.
Slathered in self adoration and needlessly explaining its creation, this Nike site that captures Tiger Wood's golf swing while providing links to the products he's using would be a far better experience if it didn't take over 30 seconds explaining how it was created in a remote (somehow better than a non-remote) sound studio using a military defense camera that shoots 4,000 digital stills per second. Crap. Just film the fucker with a video camera and be done with it. And leave the preening self-glorification and self-congratulatory back slaps for those all important "concepting" session while playing foosball and trying to pick up this week's hot intern.
Procter & Gamble's Cover Girl has added to it long list of celebrities vamping in its formulaic advertising Keri Russell, who killed a TV show by cutting her hair. Thankfully, she looks much better in this EricssonFina-created/Final Cut-edited commercial in which she pretends to be some sort of kung fun double agency while hyping the companies Outlast Double LipShine lip gloss. The spot contains the usual canned ad-speak "Ever been double crossed by your lip gloss? Color, flip and shine,. It won't double cross. From Easy, Breezy Cover Girl."