It seems Kate Moss has made it perfectly fine for brands to use spokespeople who live the drug lifestyle. Fashion brand Adriano Goldschmied has hired artist, photographer, graffiti writer and self admitted coke user Dash Snow to appear in several ads promoting the brand's jeans. But it's all perfectly fine. After all an under the radar personality like Snow which only the hippest of hipsters has heard of is perfect for a fashion brand that only the hippest of hipsters has heard of. Snow's aunt, Uma Thurman, must be quite proud of her nephew's accomplishments.
Claiming the Internet has been good to him, and considering not much else has since his Knight Rider days, David Hasselhoff in now appearing in an online video for UK broadband company Pipex.
Adland points out Liz Hurley will be the new celebu-face of Jordache jeans, a company that had its fashion fame back in the 70's. Hurley, who isn't exactly a celeb with all that much "hip/cool/spend way too much on these jeans because I'm wearing them" factor, will appear in September issues along with the Jordache horse. The ads, shot by Michael Thompson, will promote the company's Legacy line which will be available only at Macy's. Hmm, I guess there isn't all that much hip factor needed if that's the only shopping audience on which the company is focusing.
Slathered in self adoration and needlessly explaining its creation, this Nike site that captures Tiger Wood's golf swing while providing links to the products he's using would be a far better experience if it didn't take over 30 seconds explaining how it was created in a remote (somehow better than a non-remote) sound studio using a military defense camera that shoots 4,000 digital stills per second. Crap. Just film the fucker with a video camera and be done with it. And leave the preening self-glorification and self-congratulatory back slaps for those all important "concepting" session while playing foosball and trying to pick up this week's hot intern.
Procter & Gamble's Cover Girl has added to it long list of celebrities vamping in its formulaic advertising Keri Russell, who killed a TV show by cutting her hair. Thankfully, she looks much better in this EricssonFina-created/Final Cut-edited commercial in which she pretends to be some sort of kung fun double agency while hyping the companies Outlast Double LipShine lip gloss. The spot contains the usual canned ad-speak "Ever been double crossed by your lip gloss? Color, flip and shine,. It won't double cross. From Easy, Breezy Cover Girl."
While Lindsay Lohan is now schilling Proactiv acne medicine in a new infomercial spawned from a $2 million contract with the company, we're kinda thinking if she'd just settled on a particular body size rather than stressing her body out with all that "my boobs are too big," "I'm too skinny" and "Wait, I'm fat again" crap, she might not have suffered so much from acne. But, don't listen to us. We're not doctors but we had to write something because, otherwise, who really cares Lindsay's doing an infomercial for an acne medicine?
Lohan follows a long line of celebs praising Proactiv from Britney Spears to Alicia Keys to Jessica Simpson to Elle Macpherson to Kelly Clarkson.
Dancing With the Stars' Kelly Monaco and former Burger King queen Brooke Burke are bringing Gillette's NoScruf campaign (previously) to New York's Herald Square today around noon with a rally to carry the movement's message: we aren't going to shave until you do. Boston's Digitas created the faux, Geocities looking site to launch the cause that encourages men to shave - with Gillette razors, of course - by threatening men with women who don't shave. At the event, there will, apparently, be an army of unshaven women freaking out the men of New York. It's the double standard kind of thing. Public relations firm Porter Novelli organized the event. If anyone attends, please send us pictures.
Tian questions Oreo's choice of American Idol's Randy Jackson as host of the company's Oreo & Milk Jingle Contest. He appears in ads and on packaging promoting the contest. Tian points out the term "oreo" is slang for "African Americans that the black community is generally offended with for betraying their roots usually for dating caucasion girls, dressing too white, talking too white, etc." as defined in the Urban Dictionary.
Ashlee Simpson who sings like...oh...we're just not going to go there this time...will reportedly and instead of baring it all for Playboy become the face of a new line of Victoria's Secret clothing aimed at the younger, sluttier, high school...oh sorry...we're not going to go their either...the younger generation. Apparently, Kelly Clarkson was in the running as well but curves talk when it comes to Victoria's Secret and Ashlee has more of those than Kelly does. The new line of clothing may be called "Pink" and likely the marketing will, predictably, contain all the connotation-disguised-as-innocence that word implies. Oddly, this all just sounds like a rehash of the 2004 launch of a line of college hottie-wear fronted by Alessandra Ambrosio and "Team Pink."
You guys over at celebu-obsessive BBDO might want to read up on a bit of new research from college marketing experts Alloy Media + Marketing which just released a study that found adults age 18-30 place far more emphasis on a brand's social responsibility than its use of celebrity endorsers. Of course any survey that queries people on the importance of not-for-profit causes, community activism and environmental friendliness as compared to the importance of celebrity endorsement is bound to skew results in favor of the "right" answer.
The trouble with this survey is that it measured perception and intent, not actual behavior and the opening of a wallet. A better and more valuable test of what influences a person's actions after being exposed to a brand's message would be to compare purchase behavior of various brands with said brand's use of celebrity endorsers, socially conscious practices and the brands reliance on it's "image." Of course, these sorts of studies have been done many times before but are usually proprietary in nature because it involves a brand divulging sales figures, etc. Point being, studies that measure action versus intent and far more relevant.