With a play on words, U.S. Cotton, with help from Marcus Thomas, is urging women to sleep naked. Well, actually facially naked as in no make up. As in it's a campaign to urge women to remove their make up before they go to bed. Apparently, 50 percent of women don't remove make up at night and of those who do, 80 percent do it incorrectly which is said to result in irritation, acne, eye infections and premature aging.
For U.S. Cotton's Swisspers health and beauty line, Marcus Thomas developed a campaign which asks celebrities and popular beauty bloggers to show their faces make up free. Viewers can vote their favorite with a $10,000 prize being awarded to the winner's charity of choice.
During a nationwide Twittter event (hashtags #sleepnaked #swisspers) the night of October 17, actress Malika Haqq, recording artist Melissa Gorga, beauty/humor blogger Jodie Rivera (aka VenetianPrincess, one of YouTube's top beauty channels) and Hollywood makeup artist turned beauty blogger Kandee Johnson each unveiled their makeup-free photo after a teaser week of promising their followers a revealing photo of their upcoming participation in the unexplained "National Sleep Naked Night." Followers can vote for their favorite, up until November 9, at facebook.com/SwisspersCotton.
In an appearance far less awkward and devoid of empty chairs, Clint Eastwood appears in an American Crossroads ad touting Governor Mitt Romney for President. In the ad, Eastwood says, "Obama's second term would be a rerun of the first, and our country just couldn't survive that. We need someone who could turn it around fast, and that man is Mitt Romney. There's not much time left, and the future of our country is at stake."
Check out Rob Riggle in Frankenstein gear tearing up the neighborhood in this Chipotle commercial. Best line: "Sup, ladies. Didin't want to get dressed up tonight?"
It's like Chipotle hired Riggle and told him to conjure Allstate's Mayhem for the night.
It's all to promote the chain's $2 burrito it plans to offer those who show up in costume on Halloween from 4PM ro close. There's also a costume contest. Oh and to raise money for the brand's Cultivate Foundation.
Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
Kylie Minogue, she of Agent Provocateur mechanical bull fame, is baring her ass cheeks in a...hmm...cheeky ad spoof for a fictitious body insurance company. The ad was created by British artist Katerina Jebb as part of a parody endorsement exhibit she crafted.
Stupidly, embedding has been disabled so here's the link.
Well if only batteries could actually achieve what San Francisco 49ers pro linebacker Patrick Willis achieved. Powerful new work from Saatchi & Saatchi NY, Trust Your Power, offers a moving portrait of Willis, the challenges he faced growing up and his drive to overcome them.
Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
Hmm. So this is where the Backstreet Boys have been. Trapped inside a giant Old Navy boom box. The fashion brand has tapped the boy (man?) band to tout a new line of Rockstar skinny jeans with "more stretch" to fit "more people." Great, CP+B. Now even more fat people can force jeans over their gigantic asses falsely thinking they are skinny because they are basically wearing a stretch pants version of skinny jeans.
In a feat of brilliance, SmartWater has released a faux-security tape - introduced by Ryan Seacrest, no less - that offers us an inside view into Jennifer Aniston's life.
In line with last year's "sex tape," her recent engagement to Justin Theroux and speculations of pregnancy, the video hits on all cylinders. Even Jimmy Kimmel makes an appearance as one of Aniston's kids.
Even though he doesn't even like football or play the game (at least in real life), actor Sean Astin - who played underdog Notre Dame football player Rudy Ruettiger in the 1993 film, Rudy - is a football expert in this Pepsi Max-sponsored video.
In the video, Astin sits down with this year's crop of rookies for some innocuous and sometimes funny banter.