Joining Reebok's rap-tastic "I Am What I Am," campaign, which we still think they stole from popeye, are Nelly and Daddy Yankee. In April, Reebok will introduce a Nelly-inspired line of sneakers, t-shirts and hats. Daddy Yanke will join the party May23 with a line of sneakers. The two will become part of Reebok's $50 million campaign.
The deliciously delectable WireGirl points out Christina Aguilera has signed a marketing deal with mobile service provider Orange, cell phone maker Sony Ericcson and record label SonyBMG. The nine month deal calls for Aguilera to promote the Orange Music service and Sony's new Walkman phones by Ericcson. The last time we saw Christina, she was having a fake orgasms in an office chair for Virgin Atlantic and dressing in hottie nurse, schoolgirl and police woman outfits for Skechers.
Beyond this latest deal, we'll be seeing a lot of Christina in the coming months and years as she has applied to the U.S. Patent and Trademark Office to have her name attached to 450 yet to be introduced products from crayons to deodorant to badminton.
Countering all that is sacred about the James Bond franchise, the producers of the film have decided to throw any semblance of respect for the brand to the wind and accept $14 million from Ford to allow the automaker to place its Mondeo in the the upcoming James Bond film, Casino Royale, starring Daniel Craig. While Ford certainly makes a decent car or two, the Ford brand and all it stands for is so counter to what the James Bond brand has imbued into culture over the past 40 years that we simply have to believe the producers behind this movie have thrown up their arms and said, "Fuck it. No one's gonna go see this movie anyway so we might as well get some cash now."
On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good.
Today, the celebrity-fueled Aids One campaign launched a new :30 video online on the AOL properties AIM Today, AOL.com/Television and TMZ. Tomorrow, the campaign will spread to AOL.com and the AOL service. All ad space has been donated by AOL. Celebrities appearing in the campaign include Tom Hanks, George Clooney, Jamie Foxx, Cameron Diaz, Penelope Cruz, Brad Pitt, Gwen Stefani, Dave Matthews, Coldplay, Sean "P. Diddy" Combs, 50 Cent and Bono.
Waifish Nicole Richie can be seen in the new Jimmy Choo footwear ads being voraciously swallowed up by paparazzi. Gallery of the Absurd has done some investigative research behind the Brett Ratner shoot, unearthed the original photo and revealed the extensive Photoshop work which was done prior to the ad making its way into fashion mags. Check out the before and after here along with analysis.
Bucky Turco reports on a collaborative effort between graphic artist WK and Kobe Bryant that resulted in a dramatic mural for Nike's LA Nike Gallery. Check out all the work at the Wooster Collective.
Apparently, Brooke Burke didn't have a non compete clause in her agreement with Burger King and Crispin Porter + Bogusky as indicated by these images of her entering and leaving a McDonald's.
Or, according to a Buzznet editor, these images may simply be a twisted continuation of the Burger King Brooke Burke photo viral. The editor tells us, "The 'boink' galleries where the Brooke Burke pics are posted seem to be owned by someone who is 'in the industry' PR-wise. The person/company behind 'boink' tends to have a lot of pics that end up being widely available but they really seem to have them first. There's a couple other galleries like 'boink' at buzznet that could be the same person but are posting promotional photos of bands, etc." We'll keep you updated.
Having just won the silver medal for the halfpipe in this week's Torino Olympics, Gretchen Bleiler's phone has, no doubt, begun ringing with calls from marketers salivating over her potential to cause drooling desire for their products and make cash registers ring. After missing her chance in 2002, Bleiler made her comeback this year and is sure to be marketing's poster girl for at least for a few months following the games. Her FHM spread, though old, will, no doubt, keep the awareness of men up long enough for marketers to satisfy the need.
Perhaps in an effort to dispel their dowdy look and to get fashion critic Richard Blackwell to lay off dissing the pair, Mary-Kate and Ashley Olsen have signed a deal with designers Mark Badgley and James Mischka to represent the label in an upcoming ad campaign. The ads, photographed by Gilles Bensimon in the Presidential Suite of the St. Regis Hotel in Manhattan,, will grace the pages of Vanity Fair, Vogue, Elle and InStyle beginning with April issues. The collection is said to be a bit more colorful then the sister's usually drab outerwear.