On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good.
Today, the celebrity-fueled Aids One campaign launched a new :30 video online on the AOL properties AIM Today, AOL.com/Television and TMZ. Tomorrow, the campaign will spread to AOL.com and the AOL service. All ad space has been donated by AOL. Celebrities appearing in the campaign include Tom Hanks, George Clooney, Jamie Foxx, Cameron Diaz, Penelope Cruz, Brad Pitt, Gwen Stefani, Dave Matthews, Coldplay, Sean "P. Diddy" Combs, 50 Cent and Bono.
Waifish Nicole Richie can be seen in the new Jimmy Choo footwear ads being voraciously swallowed up by paparazzi. Gallery of the Absurd has done some investigative research behind the Brett Ratner shoot, unearthed the original photo and revealed the extensive Photoshop work which was done prior to the ad making its way into fashion mags. Check out the before and after here along with analysis.
Bucky Turco reports on a collaborative effort between graphic artist WK and Kobe Bryant that resulted in a dramatic mural for Nike's LA Nike Gallery. Check out all the work at the Wooster Collective.
Apparently, Brooke Burke didn't have a non compete clause in her agreement with Burger King and Crispin Porter + Bogusky as indicated by these images of her entering and leaving a McDonald's.
Or, according to a Buzznet editor, these images may simply be a twisted continuation of the Burger King Brooke Burke photo viral. The editor tells us, "The 'boink' galleries where the Brooke Burke pics are posted seem to be owned by someone who is 'in the industry' PR-wise. The person/company behind 'boink' tends to have a lot of pics that end up being widely available but they really seem to have them first. There's a couple other galleries like 'boink' at buzznet that could be the same person but are posting promotional photos of bands, etc." We'll keep you updated.
Having just won the silver medal for the halfpipe in this week's Torino Olympics, Gretchen Bleiler's phone has, no doubt, begun ringing with calls from marketers salivating over her potential to cause drooling desire for their products and make cash registers ring. After missing her chance in 2002, Bleiler made her comeback this year and is sure to be marketing's poster girl for at least for a few months following the games. Her FHM spread, though old, will, no doubt, keep the awareness of men up long enough for marketers to satisfy the need.
Perhaps in an effort to dispel their dowdy look and to get fashion critic Richard Blackwell to lay off dissing the pair, Mary-Kate and Ashley Olsen have signed a deal with designers Mark Badgley and James Mischka to represent the label in an upcoming ad campaign. The ads, photographed by Gilles Bensimon in the Presidential Suite of the St. Regis Hotel in Manhattan,, will grace the pages of Vanity Fair, Vogue, Elle and InStyle beginning with April issues. The collection is said to be a bit more colorful then the sister's usually drab outerwear.
Earlier, we reported food-challenged Nicole Richie would be handing out cans of Dr. Pepper on Valentine's Day in New York. Yesterday she did just that and our roving man of all things important, Bucky Turco, got his can of Dr. Pepper from Richie, handed her a "Save Krucoff, Fuck Conde Nast" pin and filmed the whole thing. Take a look at the video over at Gawker and a video of photographers celebu-lusting for a perfect shot.
To celebrate the launch of its PUMA Suede, the company has partnered with Disturbing Tha Peace Records and Blender magazine to host a party this Friday night in Houston at Houston Studios. Co-CEO of Disturbing Tha Peace Records, musician and star of PUMA new commercial Ludacris will get together with former basketball player Walt "Clyde" Frasier to highlight the hot/red and cold/blue versions of the shoe. As part of the evening, Ludacris will give guests a preview of his limited edition PUMA Clydes, which will launch later this summer.
In a perfect tie-in with the movie's likely audience, American Pie wannabe Date Movie is getting comical promotion with Pimp My Profile a site on which visitors can have Tony Cox review one's MySpace profile, receive wise-ass criticism and have Tony give it a makeover worthy of a blinged-out Geocities site complete with a brace-faced Allison Hannigan. Interestingly, it appears you gave have Tony pimp any MySpace users profile simply by entering their MySPace ID. While some of Tony's comments are specific to an individual's profile, it seems, sadly, the end result is the same in all cases. We tried quite a few. We did, however, get a big kick out of the promotion's brazen acknowledgment of the site's tantalizing attraction to stalkers, currently a hot item in the news.