In a perfect tie-in with the movie's likely audience, American Pie wannabe Date Movie is getting comical promotion with Pimp My Profile a site on which visitors can have Tony Cox review one's MySpace profile, receive wise-ass criticism and have Tony give it a makeover worthy of a blinged-out Geocities site complete with a brace-faced Allison Hannigan. Interestingly, it appears you gave have Tony pimp any MySpace users profile simply by entering their MySPace ID. While some of Tony's comments are specific to an individual's profile, it seems, sadly, the end result is the same in all cases. We tried quite a few. We did, however, get a big kick out of the promotion's brazen acknowledgment of the site's tantalizing attraction to stalkers, currently a hot item in the news.
Elizabeth Hurley is said to be the next in the long line of celebrities to appear in the American Dairy Association's Got Milk campaign according to Contact Music. In the ad, Hurley will appear a white T-shirt and bikini bottoms accompanied by copy, "Shocked Im a mom? You should know by now that milks nine essential nutrients make for one irresistible body." AdPunch has a larger image of the ad here.
These new posters shot by Bucky Turco for Diddy/P. Diddy/Sean Combs/Sean John or whatever the hell he calls himself promoting his fragrance "Unforgiveable" are just that. Who exactly aspires to become the multi-chained, tongue-wagging, multi-female bedding man portrayed in this ad. Oh wait. Sorry. Every guy does. Carry on.
Today, with Valentine's Day quickly approaching, Pitney Bowes, along with actress Virginia Madsen and romance writers turned Vanderbilt Hall at Grand Central Terminal in New York into Valentine's Day headquarters. Commuters were able to select and write Valentine's Day cards and send them to loved ones. Romance writers provided tips on how to write the perfect Valentine's Day card and those that wanted had the opportunity to send Valentine's Day cards to soldiers serving overseas through a partnership with Anysoldier, Inc.
AdFreak points to a release that announces skin-on-bones celebrity Nicole Ritchie will, on Valentine's Day in New York, hand out flyers for, humorously, Diet Dr. Pepper. While one wonders if Dr. Pepper isn't trying to kill the poor girl surrounding her with all this diet pressure, AdFreak properly asks, in reaction the company's claim there's nothing diet about Diet Dr. Pepper, "If you don't want people thinking diet, why hire a skeleton?"
Perhaps making the most insightful comment about their appearance during the Half Time show, Mick Jagger said, "We could have done Super Bowl One but everything comes to he who waits." They might be old but they are good. And for all you youngsters out there who might think Mick could have sounded better, that's what actual, non-lip synched stadium singing sounded like back in the day. That said, it was not the most stellar of Half Time shows. Maybe Bob Garfield was on to something after all.
Is it just us or are the creative folks behind the Jessica Simpson Pizza Hut ad pulling one over on us? The copy, "These bites are gonna pop right into you" uttered by Simpson as she lears into the eyes of that horned up kid just can't help is feel there's some sort of sexual overtone going on here. Just what bites is she talking about putting into his mouth?
As if Jessica Simpson and Miss Piggy weren't enough to convince you to buy a Pizza Hut Cheesy Bites pizza, Atmosphere BBDO developed an extension of Pizza Hut's Super Bowl promotion with Jessica Simpson creating a site that allows consumers to literally play with their food. The Pizza Hut Cheesy Bites site allows visitors to remix their own version of the Jessica Simpson Pizza Hut song, "These Bites Are Made for Poppin'". With 28 musical tracks and 40 sound effects to choose from, people can watch and share their version of the song played along with the television commercial and see Jessica singing along to their creation.
While we've been in the ad biz since before Loyd Dobler held that radio over his head in Say Anything, we don't pretend to have the knowledge or insight Ad Age Editor Hoag Levins or black-turtlenecked Ad Age Man-At-Large Bob Garfield possess, except, perhaps when it comes to Garfield's commentary on why the Rolling Stones are bad choice as a Half Time Super Bowl act. Calling the Stones "114 year olds" who have "been around since the early Jurassic period," Garfield can't seem to understand why the Stones are still relevant cavalierly claiming they "have one foot in the grave," their appearance in the Super Bowl is a "last surrender to commercialism" and they're on their way to "Hollywood Squares." Calling them a "commercialized pop act," Garfield is so out of touch with culture, he, in perhaps an apparent attempt to appear hip, can't seem to grasp that fact the Stones still are "hip."
South Florida lifestyle magazine, Ocean Drive, according to MediaBuyerPlanner, has partnered with Vegas' celebu-bash Beacher's Madhouse hosting their appearance February 13 at Miami's Mansion nightclub. The mag will also celebrate their anniversary with a Grey Goose, Just Like Me by Parris Hilton and PURE nightclub-sponsored invitation-only party at the St. Regis Bal Harbour. Someone please invite us.