In a commercial created by Dallas-based TM, Fabio will foist his romance novel persona upon us for Nationwide Insurance, the company's first Super Bowl commercial. The ad, which looks like a shampoo commercial, is replete with romantic cheesiness with Fabio dressed as a gondolier in Venice and over the top imagery of blooming flowers and white horses...all to sell insurance.
Back in August 2005, Ben Affleck signed a $1,8 million deal with Lynx (Axe in the States) to appear in several commercials. Adland points to this spot which features Affleck clicking his way through the day counting each time a female checks him out. At the end of the day, he's quite pleased with his click total, that is, until he gets on the elevator.
Random Culture points us to the Amazon Fishbowl, an online show launching in June and hosted by Bill Mahr which will feature live musical performances, interviews with authors, directors and actors and a UPS-sponsored "special delivery" to an Amazon customer. According to the site, the show will be streamed beginning at 8PM on June 1 so that it "broadcasts" as does TV. Random Culture notes, and we agree, it might be nice if the show was available to download either as file or as podcast allowing the viewer to watch it on their own time rather than Amazon's time.
In the premier episode, Mahr interviews Stephen King, Paul Rieser makes a UPS delivery and Mahr speaks with screenwriter Armistead Maupin. It could be a nice tie-in for UPS if they hook up with the right celebu-deliverers.
In the works since last year, tire maker Pirelli will, in March. release The Call, a 10-minute video, created by Leo Burnett and set in the Vatican, starring John Malkovich who plays a priest and Naomi Campbell who plays the devil. Using the power stuggle between good and evil, Pirelli claims the film, directed by Antoine Fuqua, will be a metaphor for the company's "power is nothing without control" tagline. The film will be released exclusively online and receive promotion through online, print and television.
This is Hollywood-style, celebrity-powered ad is sure to give Russell Crowe plenty of ammunition to further castigate celebrities for selling out. That said, if we, as an industry want better ads, we have to tap better talent. Big names bring a sea of eyeballs and getting noticed in today's media environment is becoming an impossible task. Granted, Malkovick, though a superb actor, isn't A-list in terms of popularity and Campbell, while very popular, is no Malkovich in the acting department but together, they just might bring some notoriety and sales to Pirelli and its sleepy, commodity-like category of automotive tires.
Back in June, we noted Hilary Duff would become the face of Candie's. Perhaps because the poor girl's just not quite weighty enough to carry the role herself, Candie's has decided to add a few more celebrities to heavy up its campaign adding "Entourage" and former 'The O.C.' star Samaire Armstrong, "EuroTrip" hottie and "Ice Princess: sweetie Michelle Trachtenberg and relative newcomer Crunk & B artist Ciara. The celebs will appear in TV, print and online ads to support the roll out of the brand in Kohl's stores.
Extending the tease we pointed out a couple weeks ago, Agent Provocateur has released yet a bit more of its soon to be eight minute long film, Tied Up At The Office, by Mike Figgis starring models Lara Jones and Amanda Grace. The film goes well beyond the previous Kylie Minogue lingerie video she did a couple years ago for the retailer and focuses heavily on self-gratification, lesbianism and S&M. This clip is 50 seconds long with the full film due to be released February 9. While this clip has no nudity, the subject matter and the particularly tantalizing female vocal emanations suggests it be viewed in the comfort of your own private hideaway.
If this video pans out the way it teases us to belive it will, we've got to hand it to Agenct Provocateur for being this daring and for brining some serious cinematic power to this this we call advertising. No doubt, this will rank up there as one of the most viewed virals of the year.
Our friends over at Japander bring us so much glee, delivering us our favorite American movie stars and celebrities in ads they'd never be caught dead doing in America. In this ad 24 star Kiefer Sutherland runs through a train full of plaid-skirted Japanese school girls 24-style shouting "yes, yes, no, let me through" until he finally gets his Calorie Mate.
Nabbing $4 million for her efforts, actress Scarlett Johansson will appear in L'Oreal's celebrity-focused ad campaign joining Eva Longoria, Mila Jovovich Andie MacDowell and Beyonce Knowles. Johansson's previous celebu-campaign appearances include Calvin Klein and Louis Vuitton. Reportedly, Johansson will appear in ads displaying a range of L'Oreal-enhanced hair colors.
Within the span of two days, we saw two of your movies, Cheaper by the Dozen 2 and A Cinderella Story. (Don't worry, we're not stalking you. There's two kids here to entertain) Clearly, these are two very different movies. Clearly, you look very different in each. Clearly, you look far better in A Cinderella Story. What are you and every other young Hollywood celeb thinking when you choose to loose so much weight you end up looking a collection of bones with skin colored rubber stretched over them? You do know you look really bad, don't you? Mary Kate and Lindsay have managed to return from skeletal oblivion and we know you can too. Grab some pizza. Grab some McDonald's. Grab anything with more than 100 calories.
It's true the camera adds ten pounds but when you're 20-30 pounds underweight, even the camera can't help. For some reason, you seem to think you look better as a skeleton and, perhaps, feel guys will find you more attractive. You are wrong. Very wrong. There are these things called curves. You've heard of them. Those things that stick out behind you and in front of you. If, for some reason, you can't seem to remember what curves are, check out Scarlett Johanson. Or Jennifer Love Hewitt. Or Jessica Simpson. Or Jessica Alba. Or Angelina Jole. Or Katherine Heigl. Or Denise Richards. Or Michelle Trachtenberg. Or Mandy Moore. Or Amanda Bynes. Or Anne Hathaway. Or Joanna Levesque (Jojo). Or Elisha Cuthbert. Or Lacey Chabert. Or Jewel. Or Jessica Biel. Or Alexa Davalos. Or Amanda Righetti. Or Chyler Leigh. Or Rachel Nichols. Or Charlotte Church. Or Keeley. Or Nikki Cox. Or Mandy Amano. See? Get it? Now go get your curves back, Hilary. For the sake of your health and your career and your fans.
UPDATE: Not that Hilary reads Adrants as many of the commenters seem to believe, but if she does, this article was meant, as many of the commenters do not seem to believe, to be helpful. To be supportive. To be well intentioned. While jarringly blunt, all we're saying is be careful of the Hollywood machine. While Hilary, who's been in the machine for years, knows full well what the machine can do, an unsolicited kick in the ass from the outside world might be worth paying attention to.
Not that anyone's heard of Belarus nor is there any worry it will affect the world's modelling and advertising industry in any way, the country's president has introduced a law that prevents foreign models from appearing in any of the country's ad campaigns. Why do we even report this stuff?