Bringing two decades of style together and highlighting a few products a long the way, Norstrom, with help from Fatboy Slim, has launched Norstrom Silverscreen a remixed version of the 80's G0-GO's video "Our Lips Are Sealed." Random Culture points out several products are featured in the video and the two decade groups cavort in typical music video style. Other similar video remixes are forthcoming. Visitors can opt to watch a basic version of the video or an enhanced version which requires a download but will automatically play each new video as it becomes available.
Unfortunately and stupidly on Nordtrom's or it's agency's part, the enhanced version only works with, you guessed it, Internet Explorer and not with the IE-killing and fast growing Firefox, the browser of choice for anyone that has a clue. Marketers and technology providers have got to stop sleeping with one bed partner and start playing the field. There's a lot of untapped Firefox hotties out there willing and waiting for the "enhanced experience." So, come on marketers and technology providers. Stop being so prejudice in your choice of bed partners.
Already appearing on posters and wearing the designer's clothing during performances, actress and rocker Juliette Lewis recently appeared topless, draped between two chairs in a dressing room, in an ad campaign for designer Johan Lindeberg. The nude ad is viewable on the Lindeberg site.
Blender magazine and Cadillac will hosting an event, October 27th at a private Hollywood Hills mansion to celebrate Blender's inaugural "Rock & Roll Hollywood" November issue. Sponsored by Cadillac, Aldo, Absolut Vodka and St. Pauli Girl Beer, Blender's "Rock & Roll Hollywood" bash will combine entertainment's two most decadent lifestyles, music and film, into one memorable event.
Reportedly, 500 actors, musicians, entertainment insiders and tastemakers will attend to frolic in luxury suites, drink specialty cocktails, enjoy deluxe gift scwag bags and listen to a soundtrack provided by DJs Samantha Ronson and Brent Bolthouse. Live music will be supplied by The Shins, who, as the Rock & Roll Hollywood cover star Natalie Portman observed in Garden State will "change your life." We'll see. Also performing will be LA three-piece, The Like, recently covered in Blender's Almost Famous" feature.
Cadillac will have on hand its latest models including the Escalade ESV which will take guests from Sunset Boulevard to the secret party location, as well as be displayed outside whoever's fancy mansion the party is at. Guests will also be swarmed with advertising campaigns displayed by Absolut and Aldo while lowly St. Pauli Girl beer is served. Someone please invite us!
Tire maker Pirelli has selected Jennifer Lopez to appear on the cover of the 2006 edition of its famous calendar. Lopez joins. Kate Moss, who was recently shunned by marketers for her coke snorting escapades, will also appear in the calendar.Even though production of the calendar had passed the point at which Moss might have been booted, Pirelli UK Communications Manager Julie Naylor says the company would not have bailed on Moss even if were able saying, "There was no chance that Kate would have been dropped from the calendar. We decided to stick with her because professionally she has always been great for us and a wonderful ambassador. What she does in her private life is no concern of ours." The calendar's fame began in 1964 when it was simply a lowly trade calendar. The 2006 edition will be released in Paris on November 18.
Watch company Ebel, which has featured Nicole kidman, Johnny Depp, Charlize Theron, Uma Therman and Meg Ryan in its ads, has added supermodel Claudia Schiffer to the list. The black and white ads were shot in party capital Ibiza by photographer Patrick Demarchelier
After recently being released from a prison sentence for her involvement in the ImClone scandal, Martha Stewart has proved that with the right attitude and business sense, a comeback is possible for America's favorite homemaker and her company. According to Hitwise, the share of U.S Internet searches for "martha stewart" increased by 145 percent during the week ending Sept. 17, 2005, and visits to MarthaStewart.com have increased, reportedly, sending visitors to advertiser sites as well as her own newly re-opened online retail store. While inquisitiveness does not guarantee love, it's a pretty good indicator there's renewed interest in ankle-bracleted celeb.
In the UK, Pepsi is said to be in talks with former child opera star and current tabloid queen, Charlotte Church along with Oasis band member Liam Gallagher to appear in a Pepsi commercial promoting the drinks' use as a cocktail mixer. In the ad, it is said, Gallagher will teach Church how to smash up a hotel room while sucking down drinks mixed with Pepsi. Now there's a brand image worth fighting for. A Pepsi source explains, "We've always got safe, family friendly stars to endorse Pepsi in the past, like Britney Spears, Beyonce Knowles, Cindy Crawford and Blue. But Pepsi is becoming more and more popular as a cocktail mixer at parties, so we want a wilder, more controversial image to go with that, and Liam and Charlotte are ideal. They both love their booze and between them they cover the gender demographics we're trying to target. Charlotte is young, sexy and fun-loving, while Liam is an older, cool rock star." Now there's a brand manager that doesn't gloss over the truth of his company's marketing goals.
Almost three years ago, we proudly predicted Charlotte Church would rise to a level of celebrity on par with Britney Spears. While she might not quite have reached Spears' level, if Spears continues to head in her current direction, it won't be too difficult for Church to overtake.
While shooting Rachel Hunter on a deserted private beach in Malibu, LA-based photographer Brooks Ayola commented how interesting it was to be shooting Hunter while paparazzi, in the background, where shooting the shoot. Not that this is a first or anything but we thought we'd note Hunter has become the spokesmodel for Classified Cosmetics, a Malibu-based, spray-on cosmetics company.
With Kid Rock, Dennis Hopper, Matthew Fox, Jerry O'Connell, Michael Imperiole, Wayne Gretzky, Rick Pitino, Alex Trebek, and Sir Richard Branson; trainers Bob Baffert, Bobby Frankel, D. Wayne Lukas, and Todd Pletcher; and jockeys Jerry Bailey, Jorge Chavez, and retired Racing Hall of Fame jockey Angel Cordero Jr., the National Thoroughbred Racing Association has introduced a new $5 million ad campaign with the tagline,"Who do you like today?" Gee, we don't know but campaign creator Conover Tuttle Pace's Chip Tuttle clarified who the campaign was aimed at, saying, "This is really targeted to the core fan, the light fan, and the potentials." Well, gee, again. That sounds really focused.
Recovering from his astute targeting comment, Tuttle went on to explain the campaign, which has the celebrities, trainers, jockeys, and fans asking or answering the question, "Who do you like today?", saying, "I think everyone in this room would agree that we've just about exhausted the variations of brown horses running in a circle. We're out of clever ways to do that as television advertisers." Well, we'd definitely agree with you on that, Chip. Tuttle also says the campaign is intentionally not focused on the horses but on the people who play the horses.
In a new PETA campaign in collaboration with China Telecom, Pamela Anderson will appear on 70,000 promotional cards wearing nothing but posing in a way that properly conceals certain body parts. The effort is to convince China, which has no law against raising and killing animals for fur that wearing fur is a bad thing. With something like 1.3 billion Chinese citizens, we don't give this campaign much chance of success.