A week ago we told you Virgin Mobile, treading where no other marketer dared, on December 20 would be launching a spot exclusively in the United Kingdom featuring alleged coke-snorting supermodel Kate Moss. Well, since the dawn of the Internet and sites like Japander, there is, of course, no such thing as a country-exclusive ad campaign so here we have Kate Mosss chatting on the phone with her hyped up agent in a Virgin Mobile shop.
Brazilian supermodel Gisele Bundchen will take over where Uma Thurman left off as spokesmodel for fashion house Louis Vuitton. Marc Jacobs explains the shift from celebu-model to supermodel telling FemaleFirst, "We just wanted a fashion icon more than the celebrity thing. I certainly feel that Gisele is iconic and recognized all over the world as Gisele. Also the clothes were hot and colorful, and we thought she would exaggerate the strength and heat of the collection." Is the clebu-model trend over? Not according to Jacobs who added, "There are all sorts of people I'd like to work with."
Perhaps in an effort to put all that obsessive body curvature-related press insanity behind her, actress Lindsay Lohan has, reportedly, signed a marketing deal with fashion label Chanel and has been photographed by Karl Lagerfeld. Displaying a keen sense of awareness regarding the purpose of the photo shoot, Lohan said, "I'm shooting with Karl Lagerfeld! It's amazing. I'm so excited. I think it's for a magazine." Yes, Lindsay, that's where fashion advertising usually appears.
Coming out of apparent seclusion, Julia Roberts, the formerly high profile, $20 million-per-movie actress has signed a marketing deal, her first it seems, with Italian fashion house Gianfranco Ferre to appear in the company's ad campaign. The campaign, shot by Mario Testino in LA, will run across Europe, Asia and the Middle East. Ads will begin to appear in magazines Spring 2006.
Commenting on his selection of Robert's Ferre gushed as only a fahionista can, "What enchants me most are her presence and manner, her way of being energetic and calm at the same time and her naturally aristocratic self-possession. I love her smile: open, direct, inviting and at the same time captivatingly shy. And I adore her vitality, her natural ease, and her free spirit. Everything about her makes her the authentic Ferre woman."
As loyal readers know, it's be a long, long time since we've had reason to cover anything related to Britney Spears what with her recent transformation from pop goddess to tabloid trailer trash. But, perhaps, now there's reason to bring Britney back to the pages of Adrants by noting a group of Spears' fans has launched a site called DivorceKevin, a site calling for Brit to dump dancer/hubby Kevin Federline. Sure to provide gossipists plenty of schadenfruede, SoftPedia reports the front page of the site contains two pictures of Spears, one pre-Kevin and one post-Kevin that clearly illustrate her fall from grace. An opening statement on the site reads, "Welcome to the home of the anti-Kevin movement. Are you sick of seeing the train wreck that is Britney and Kevin? Sign the K-Fed Up Petition, grab your Divorce Kevin gear and help Britney remove the boil that is Kevin from herself and her payroll!"
Seems The Donald has a clothing line at Macy's and is advertising it in the Wall Street Journal. It's his "signature collection" which Not Only But Also said is ridiculous because A. Trump nor his personal shoppers even know where a Macy's is; B. Trump is clearly fashionless and C. Success doesn't equal fashion authority which may be true but most people are happy to latch onto the latest celebu-fashion statement. Oh well, we're sure Trump will make money. He always does. Oh wait, he loses a lot too.
While in New York to film the psychological thriller The Perfect Stranger with Halle Berry, Bruce Willis, who plays an ad exec in the film, spent some time with Kirshenbaum Bond & Partners learning the industry's ropes and lingo. After spending a bit of time at the agency, Willis, humorously, commented to Richard Kirshenbaum and Jon Bond, "Wow, this business seems more cutthroat than Hollywood." You got it Bruce. Hollywood is for pussies. Madison Avenue is for tough guys.
Having played a girl of innocence in Cruel Intentions and a girl of less innocence in A Dirty Shame, Selma Blair will now play the face of Chanel Vision in a campaign shot by Karl Lagerfeld. Not much else you can say about these celebu-campaigns other than has any celeb not done one?
Political satirist, former correspondent for Comedy Central's The Daily Show with Jon Stewart and current contributor to NBC's Today Show, Mo Rocca has been tapped by Best Buy and has produced a goofy version of some Christmas carol, which, maddeningly, we can't seem to name, to, yes, promote all the goodies Best Buy would like us all to buy for Christmas. There's even a Geek Squad version of the video too. Good stuff.
There's never a lack of ad babes peering, longingly, out of magazine ad pages luring guys into buying things they really don't need so it's without surprise that we find both been-there-done-that Paris Hilton and IndyCar babe Danica Patrick meeting our eyeballs as we flip though the December issue of GQ, which, by the way was a multi cover issue on which Jennifer Anniston appeared semi-nude but we, unfortunately, ended up with the Vince Vaughn version. Come on, Jim. You read Adrants. You know what we like. Send a memo to the circulation department, stat!
Paris, who, hands down, has the best "do me" look, is in GQ hawking her Paris Hilton For Men fragrance. Oddly, the container looks like a lipstick wand so we're doubtful too many men will actually be seen buying or using this stuff. Danica, who has the more girl-next-door, wholesome look, except here, is smirking for TISSOT Swiss Watches. The ad carries the headline, "A Woman's Touch...in a Man's World," which appropriately, references her place in the male dominated world of car racing.
So in terms of which ad does a better job selling its product, without doubt, the award goes to Danica Patrick's TISSOT ad. It's a product an actual man would actually buy and Patrick's demeanor, at least in this ad, is far more tangible and realistic that Paris Hilton's airy, empty, vacuous persona seen here.