There's never a lack of ad babes peering, longingly, out of magazine ad pages luring guys into buying things they really don't need so it's without surprise that we find both been-there-done-that Paris Hilton and IndyCar babe Danica Patrick meeting our eyeballs as we flip though the December issue of GQ, which, by the way was a multi cover issue on which Jennifer Anniston appeared semi-nude but we, unfortunately, ended up with the Vince Vaughn version. Come on, Jim. You read Adrants. You know what we like. Send a memo to the circulation department, stat!
Paris, who, hands down, has the best "do me" look, is in GQ hawking her Paris Hilton For Men fragrance. Oddly, the container looks like a lipstick wand so we're doubtful too many men will actually be seen buying or using this stuff. Danica, who has the more girl-next-door, wholesome look, except here, is smirking for TISSOT Swiss Watches. The ad carries the headline, "A Woman's Touch...in a Man's World," which appropriately, references her place in the male dominated world of car racing.
So in terms of which ad does a better job selling its product, without doubt, the award goes to Danica Patrick's TISSOT ad. It's a product an actual man would actually buy and Patrick's demeanor, at least in this ad, is far more tangible and realistic that Paris Hilton's airy, empty, vacuous persona seen here.
Adrants reader John Brock points us to Snoop Dog's latest marketing venture: hot dogs. Yes, the one time Lee Iacocca sidekick has teamed with Platinum One Media and business partners Franco Petrucci and Jeff Earp to launch (oh, come on...do I have to tell you?) Snoop Dogs, a line of celebrity wieners. In a spark of enlightenment and wit, Snoop's brother and manager, Bing Worthington, told the Boston Herald the hot dog market was wide open for the taking saying, "There aren't any celebrity hot dogs out there. Who's the competition? Ball Park?" Well yes, there aren't any celebrity nails either but we're not sure we want MC Hammer to come out of retirement anytime soon and bring "Hammer Time" to the nail aisle at a nearby Home Depot.
OK, so the Paris Hilton video thing is so, so over but, amazingly, the thing is still for sale and, in this case, the ad, just to be clear to the two people in the world who haven't yet seen the video and might think this is some sort of new Paris Hilton in the flesh offering, is marked, "Paris Hilton Not Included."
California business partners Dawn Westlake and Bruce Rheins have submitted a patent request for a wine label which reads "Jesus Juice" and contains a Jesus and Michael Jackson-like image in a crucification pose. the two hope to market wine under the label and are currently seeking business partners
Bringing two decades of style together and highlighting a few products a long the way, Norstrom, with help from Fatboy Slim, has launched Norstrom Silverscreen a remixed version of the 80's G0-GO's video "Our Lips Are Sealed." Random Culture points out several products are featured in the video and the two decade groups cavort in typical music video style. Other similar video remixes are forthcoming. Visitors can opt to watch a basic version of the video or an enhanced version which requires a download but will automatically play each new video as it becomes available.
Unfortunately and stupidly on Nordtrom's or it's agency's part, the enhanced version only works with, you guessed it, Internet Explorer and not with the IE-killing and fast growing Firefox, the browser of choice for anyone that has a clue. Marketers and technology providers have got to stop sleeping with one bed partner and start playing the field. There's a lot of untapped Firefox hotties out there willing and waiting for the "enhanced experience." So, come on marketers and technology providers. Stop being so prejudice in your choice of bed partners.
Already appearing on posters and wearing the designer's clothing during performances, actress and rocker Juliette Lewis recently appeared topless, draped between two chairs in a dressing room, in an ad campaign for designer Johan Lindeberg. The nude ad is viewable on the Lindeberg site.
Blender magazine and Cadillac will hosting an event, October 27th at a private Hollywood Hills mansion to celebrate Blender's inaugural "Rock & Roll Hollywood" November issue. Sponsored by Cadillac, Aldo, Absolut Vodka and St. Pauli Girl Beer, Blender's "Rock & Roll Hollywood" bash will combine entertainment's two most decadent lifestyles, music and film, into one memorable event.
Reportedly, 500 actors, musicians, entertainment insiders and tastemakers will attend to frolic in luxury suites, drink specialty cocktails, enjoy deluxe gift scwag bags and listen to a soundtrack provided by DJs Samantha Ronson and Brent Bolthouse. Live music will be supplied by The Shins, who, as the Rock & Roll Hollywood cover star Natalie Portman observed in Garden State will "change your life." We'll see. Also performing will be LA three-piece, The Like, recently covered in Blender's Almost Famous" feature.
Cadillac will have on hand its latest models including the Escalade ESV which will take guests from Sunset Boulevard to the secret party location, as well as be displayed outside whoever's fancy mansion the party is at. Guests will also be swarmed with advertising campaigns displayed by Absolut and Aldo while lowly St. Pauli Girl beer is served. Someone please invite us!
Tire maker Pirelli has selected Jennifer Lopez to appear on the cover of the 2006 edition of its famous calendar. Lopez joins. Kate Moss, who was recently shunned by marketers for her coke snorting escapades, will also appear in the calendar.Even though production of the calendar had passed the point at which Moss might have been booted, Pirelli UK Communications Manager Julie Naylor says the company would not have bailed on Moss even if were able saying, "There was no chance that Kate would have been dropped from the calendar. We decided to stick with her because professionally she has always been great for us and a wonderful ambassador. What she does in her private life is no concern of ours." The calendar's fame began in 1964 when it was simply a lowly trade calendar. The 2006 edition will be released in Paris on November 18.
Watch company Ebel, which has featured Nicole kidman, Johnny Depp, Charlize Theron, Uma Therman and Meg Ryan in its ads, has added supermodel Claudia Schiffer to the list. The black and white ads were shot in party capital Ibiza by photographer Patrick Demarchelier
After recently being released from a prison sentence for her involvement in the ImClone scandal, Martha Stewart has proved that with the right attitude and business sense, a comeback is possible for America's favorite homemaker and her company. According to Hitwise, the share of U.S Internet searches for "martha stewart" increased by 145 percent during the week ending Sept. 17, 2005, and visits to MarthaStewart.com have increased, reportedly, sending visitors to advertiser sites as well as her own newly re-opened online retail store. While inquisitiveness does not guarantee love, it's a pretty good indicator there's renewed interest in ankle-bracleted celeb.