After recently being released from a prison sentence for her involvement in the ImClone scandal, Martha Stewart has proved that with the right attitude and business sense, a comeback is possible for America's favorite homemaker and her company. According to Hitwise, the share of U.S Internet searches for "martha stewart" increased by 145 percent during the week ending Sept. 17, 2005, and visits to MarthaStewart.com have increased, reportedly, sending visitors to advertiser sites as well as her own newly re-opened online retail store. While inquisitiveness does not guarantee love, it's a pretty good indicator there's renewed interest in ankle-bracleted celeb.
In the UK, Pepsi is said to be in talks with former child opera star and current tabloid queen, Charlotte Church along with Oasis band member Liam Gallagher to appear in a Pepsi commercial promoting the drinks' use as a cocktail mixer. In the ad, it is said, Gallagher will teach Church how to smash up a hotel room while sucking down drinks mixed with Pepsi. Now there's a brand image worth fighting for. A Pepsi source explains, "We've always got safe, family friendly stars to endorse Pepsi in the past, like Britney Spears, Beyonce Knowles, Cindy Crawford and Blue. But Pepsi is becoming more and more popular as a cocktail mixer at parties, so we want a wilder, more controversial image to go with that, and Liam and Charlotte are ideal. They both love their booze and between them they cover the gender demographics we're trying to target. Charlotte is young, sexy and fun-loving, while Liam is an older, cool rock star." Now there's a brand manager that doesn't gloss over the truth of his company's marketing goals.
Almost three years ago, we proudly predicted Charlotte Church would rise to a level of celebrity on par with Britney Spears. While she might not quite have reached Spears' level, if Spears continues to head in her current direction, it won't be too difficult for Church to overtake.
While shooting Rachel Hunter on a deserted private beach in Malibu, LA-based photographer Brooks Ayola commented how interesting it was to be shooting Hunter while paparazzi, in the background, where shooting the shoot. Not that this is a first or anything but we thought we'd note Hunter has become the spokesmodel for Classified Cosmetics, a Malibu-based, spray-on cosmetics company.
With Kid Rock, Dennis Hopper, Matthew Fox, Jerry O'Connell, Michael Imperiole, Wayne Gretzky, Rick Pitino, Alex Trebek, and Sir Richard Branson; trainers Bob Baffert, Bobby Frankel, D. Wayne Lukas, and Todd Pletcher; and jockeys Jerry Bailey, Jorge Chavez, and retired Racing Hall of Fame jockey Angel Cordero Jr., the National Thoroughbred Racing Association has introduced a new $5 million ad campaign with the tagline,"Who do you like today?" Gee, we don't know but campaign creator Conover Tuttle Pace's Chip Tuttle clarified who the campaign was aimed at, saying, "This is really targeted to the core fan, the light fan, and the potentials." Well, gee, again. That sounds really focused.
Recovering from his astute targeting comment, Tuttle went on to explain the campaign, which has the celebrities, trainers, jockeys, and fans asking or answering the question, "Who do you like today?", saying, "I think everyone in this room would agree that we've just about exhausted the variations of brown horses running in a circle. We're out of clever ways to do that as television advertisers." Well, we'd definitely agree with you on that, Chip. Tuttle also says the campaign is intentionally not focused on the horses but on the people who play the horses.
In a new PETA campaign in collaboration with China Telecom, Pamela Anderson will appear on 70,000 promotional cards wearing nothing but posing in a way that properly conceals certain body parts. The effort is to convince China, which has no law against raising and killing animals for fur that wearing fur is a bad thing. With something like 1.3 billion Chinese citizens, we don't give this campaign much chance of success.
Joining the parade of fanatical, fragrance-fixated celebrities and making the MTV show, "Sweet Smell of the Stars" ever closer to becoming reality, freak rocker Marilyn Manson has decided to launch his ow fragrance. We can't quite imagine what it will smell like but even sweet sixteen cum trailer trash Britney Spears' fragrance must smell better than this concoction. Manson isn't stopping with just a fragrance line. He's going to roll out a full on beauty line.
Since her days on Party of Five and The Byrds of Paradise, we knew one day Jennifer Love Hewitt would finally see herself at the top of the television rating charts. And she's not there not just because of her breasts. She has an alluringly charming attraction - cute but not overly bubbly - which seems to have finally paid off with her I-see-dead-people drama Ghost Whisperer on CBS. Currently, the show is number one on Friday nights with 10.86 million viewers. Given endlessly proliferating fragmentation and a Friday night time slot, ten million is very impressive. Patricia Arquette's similarly themed show Medium still does slightly better but that's in a far better time slot. With the success of Ghost Whisperer, it looks like JLH can finally leave behind her clothing company (it's a joke, people), her TV Guide covers (also a joke) and set her sites of television success.
Ever so often, they bubble up at an early age, demonstrating their astonishing skills and surprising all who witness. Perhaps child prodigy is not exactly the right word but golfer Michelle Wie, 16 on October 11, plans to take on the professional golfing world and become a medium of her own lending her fame to brands that take the ride along with her. With drives up to 391 yards, Wie has hopes of becoming the best golfer, man or woman. When Wie plays golf, people watch. Millions of people and that makes marketers see dollar signs. Recently, Wie struck a five-year, $5 million deal with Nike and another smaller deal with Sony. The next Tiger Woods? No. Better.
In a manner appropriately befitting Howard Stern and his crew, the silence on his soon to be occupied Sirius was broken with, you guessed it, farting. At 6:30 yesterday morning, Junior the Farter farted, kicking off a day-long fart-fest in what will surely be history's most revered broadcast launch. Stern wasn't on hand for the event and Infinity barred him from airing the event on his terrestrial broadcast. As of next year, all the fighting Stern has had with the broadcast establishment will be moot as he moves to Sirius. Oddly, there was a charm to the censorship that forced the team to invent hilariously creative means for discussing raunchy topics with substitute topics. Somehow openly saying fuck, shit, piss, tits just isn't going to feel the same.
star Nicollette Sheridan just completed a commercial for Australian lingerie brand Hestia. Sheridan is pleased with her new role saying, "It's great being Hestia ambassador, with all these simply gorgeous Aussie housewives." We'll be watching for the Desperate Housewives
Hestia product placement.