Jumping on the celebu-fragrance ride, singer Ashanti has launched a fragrance line, Precious Jewel, which will debut this week in Wal-Mart. Acknowledging the already overcrowded celebu-fragrance space, Ashanti said, "I always said that
the perfume field was getting kind of flooded. A lot of people were doing a lot of the same thing. But I also said that if I ever got a wonderful opportunity, of course I'd take advantage of it." Now there's a girl who's enjoying the spoils of fame.
Our tipsters are telling us cosmetics company Rimmel, the last Kate Moss holdout, may, after all, drop Moss as spokesmodel. The company is getting pressure form number two distributor Walgreens who, apparently, has said "She goes or we go." Not wanting to risk a serious distribution channel, Rimmel is seriously considering eradicating themselves from association with Moss. Also looming in Rimmel's rear view mirror is retail colossus Wal-Mart who may also a "Moss or us" edict essentially putting Rimmel out of business. It's a fair bet Rimmel will be saying goodbye to Kate Moss very soon.
After seeing the new Lexus hybrid car, Paul McCartney decided he would lend support to the campaign by allowing Lexus to use his new single, "Fine Line," in the commercial. "When it was put to me that they wanted to sponsor the tour and when I actually saw the car and saw what it was all about, I said 'Yeah, sure, that's something I can definitely get behind.' It beats beer commercials." The single comes from McCartney's recently released album, "Chaos and Creation in the Backyard."
Lexus is sponsoring McCartney's 11-week U.S. concert tour along with Fidelity Investments. McCartney will appear in the investment company's upcoming ad campaign.
Country Singer in New York's Herald Square today appeared in a dude ranch set up, complete with bull riding and lasso lessons, to introduce Domino's Pizza's new Steak Fanatic Pizza. The event also introduced a special promotion between Domino's and MasterCard which gives customers a chance to win their own week at a dude ranch. Check out the mechanical bull here.
To launch its new 2006 Jeep Commander, Jeep enlisted Missy Elliot and MAkinE Studios to create a pimped out, hip-hop spot which merges vehicle with music video in a very cool manner. It's certainly much better than most other lame-ass car commercials out there today. Originally designed as a teaser, which aired during MTV’s VMAs, the spots were selected by Jeep to be the primary on-air promotional spot for audiences nationwide. View the commercial here.
Jennifer Lopez, whose fragrance company has already created three scents, Glow, Still and Live, has asked her smell experts to create a new fragrance that smells like the top of a baby's head. Lopez explained, "They were like, 'Let's get specific, what smells intrigue you right now?' and I was like, 'Well, babies. The smell of a baby’s head, you know, the way the top of their heads smell.' As freaky as that may sound, Lopez was also very clear that no babies' heads would be used in the manufacturing process, "None! None, please, please, I don't need those kinds of accusations about babies. No babies went into that bottle!"
Oscar winner Hilary Swank has joined the Saks Fifth Avenue Key to The Cure cancer campaign, following Nicole Kidman and Charlize Theron. The Key to The Cure is a two day shopping event help at Saks stores nationwide October 28 and 29. In PSAs promoting the event, Swank will wear a Swarovski crystal covered Diane Von Furstenberg t-shirt. Five percent of sales over the two day period will be donated to cancer research programs.
Kate Moss may has been ditched by many marketers over her cocaine use but one is holding out and capitalizing on the publicity. London cosmetics company Rimmel, who has used Moss previously, is keeping her on and will feature her in a commercial highlighting her partying persona with Rimmel standing on for coke when she needs a boost the morning after. The name of the advertised line: Recovery. How appropriate.
Madonna's done her fair share of lip syncing for sure but she must have truly broken an actual vocal chord when she heard Blender Magazine decided to feature famed lip-syncer Ashlee Simpson instead of her on magazine's December cover. Apparently, Madonna was supposed to appear on the cover but the publisher dropped her in favor of Simpson. Blender won't comment but we're pretty sure the magazine is simply adhering to the "young trumps old" publishing maxim.
Madonna's handler downplayed the situation saying, "She's too busy healing from her horse-riding accident. I was talking to several publications, including Blender. Trust me, you'll see plenty of Madonna in the weeks to come." As for Simpson, we bet she's jumping for joy. She needs all the positive exposure she can get after that SNL incident.
Elle McPherson is the next in a long line of celebrities to appear in mink company Blackglama's ad campaign, "What Becomes a Legend Most?" MacPherson, 42, was big in the '90's, made several movies and had a recurring role on Friends. McPherson follows Judy Garland, Marlene Dietrich, Elizabeth Taylor, Audrey Hepburn, Rita Hayworth, Diana Ross, Carol Burnett, Lucille Ball, Ray Charles, Barbra Streisand, Cher, Linda Evangelista, Gisele Bundchen, Cindy Crawford and others, all of whom appeared in the mink company's ad campaigns. Did we just wake up on another planet or something? We thought Hollywood celebrities, being all liberal and such would, for sure, be against promoting mink. Oh wait, Hollywood is its own weird, screwed up planet. The campaign will kick off this fall.