Actress Jamie Lee Curtis has signed a deal with Hasbro to become spokesmodel for the game maker's $5 million fall campaign which will promote 12 games with the tagline "Games make great gifts." Curtis, a mom and children's book author will extol Hasbro's games a a way for families to spend time together.
"This is a mom-targeted message and we decided the best way to reach them is to find a celebrity with a focus on helping children develop," said Mark Blecher, svp-marketing at Hasbro Games, Pawtucket, R.I. "Jamie Lee is a children's book author and a mom, and games are a big part of her life. She really believes in this."
Grey New York created the campaign which will air on network and cable TV.
Procter & Gamble has signed a deal with 2005 Indy 500 female Rookie of the Year Danika Patrick to promote the CPG company's Secret deodorant and body spray collection. Under the deal, P&G will slap the Secret logo on Patrick's car and uniform. Yes, she wears more than a bikini when she drives. In addition, she will appear in commercials.
Danika, 23, seems excited about the deal, saying, "I have been fortunate throughout my career to be associated with some outstanding companies as sponsors. "For an established brand like Secret to expand their marketing efforts into IndyCar Racing, because of what I represent as an athlete, is extremely flattering." Photo by George Holz.
Following the launch of Curious and timed, perhaps, to refocus attention away from tawdry, marriage/pregnancy news coverage, Britney Spears will launch a new Elizabeth Arden fragrance called Fantasy Britney Spears. Which, intriguingly, is exactly what the girl needs right now to whisk her away from the less than glamorous aspects of real life. Adrants reader Chris Peterson points us to the launch site which doesn't contain much more than Flash-y imagery and a form to sign up and receive messages about the product.
Jossip gossipist David Hauslaib informs us Parker Posey and Jimmy Fallon were spotted, Saturday afternoon, filming a Pepsi commercial in New York City. One of our informants tells us, "Jimmy Fallon was jumping around, dancing with a Pepsi can, jumping up and down, flailing his arms around, kinda being stupid. Parker was just standing across the street from him. Jimmy was wearing junkie t-shirt and shitty looking sweatpant khakis."
While trawling for his daily feed tube of crucial gossip, Bucky Turco spotted a banner for HBO which promotes comedian Ali G's show. The banner, which only expands if you have Internet Explorer (what's up with you designers" Have you heard half the world uses Firefox now?), allows you to begin a live chat. Unfortunately, there seems to be no responses from Ali G. Perhaps he's too busy making foreign politicians look dumb but you'd think there'd at least be some sort of automated response. Bucky points out Ali G's vocabulary is like no others and the designers, at least, could programmed in some automated verbal gems for our amusement. Let's hope the banner's just broken, will be fixed soon and the agency doesn't get fired.
UPDATE: Apparently, it's been fixed.
In a unique street posting, caught on camera by Bucky Turco, Canon has created an interesting, 3D-like wallscape that shows tennis balls embedded into a brick wall as if Maria, herself, was in the middle of the road whacking balls into the bricks. Affixed to the wall, along with the images of tennis balls, are stickers that say, "Maria was here. Canon PowerShot." Very creative if we do say so ourselves. See another image here.
Rush Hour star Chris Tucker who had agreed to do a PSA, along with Tim Robbins and John Cusack, for non-profit MoveOn.org, seems to have thrown a Hollywood hissy and bailed out on the taping session. Tucker postponed the 3PM recording session, moving it back to 5:30PM costing MoveOn needless extra studio costs, then, upon arriving in a limo, paid for by MoveOn.org, sat inside the limo talking on his cell phone. After 25 minutes of cell phone babble, Tucker drove off in the limo, never getting out to record the PSA claiming he was felling ill. Later, MoveOn.org's Matthew Bautista said Tucker, who had returned to his hotel, asked the limo driver to take him out on the town. Bautista squashed the request telling the limo driver to head home. Fame really does make fat heads.
The New York Daily News has been informed Madonna was paid $8 million by Motorola for appearing in an ad for the company's new Rokr phone. For the $8 million, which Motorola paid because it was rumored Motorola was fearful Madonna would back out, the star spent ten hours filming the ad last week in London. That's a pretty good hourly rate.
Former Beatle Paul McCartney will appear in an ad campaign for Fidelity Investments and the mutual fund company will sponsor McCartney's 11-week U.S. concert tour which kicks off September 16 in Miami. With McCartney at age 63 and many Beatles fans at that age too, Fidelity is capitalizing on the rock star's appeal to a generation approaching retirement. Personal footage of McCartney's life will be used in the ads.
Born Demetria which is the name of a 1960's cosmetics line, actress Demi Moore has decided to launch a beauty line along with make-up artist Jo Strettell and skin care specialist Terri Lawton. On her mother naming her Demetria, Moore said, "My name came from a make-up - that's where she saw it. She was always a little wild, but she never went a day without washing her face and using a little moisturizer."
From General Hospital to Hollywood to cosmetics. Nice life.