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Woody Harrelson Predicts end of World in 2012 Here's a weird one. Woody Harrelson dressed like homeless geek by the name of Charlie Frost. Something to do with $4,000 Super Bowl tickets, living on Jupiter, the Institute for Human Continuity, a global survival lottery and the apparent end of the world in 2012. December 12, 2012 to be specific. OK, enough of that. It's promotion for Roland Emmerich's movie, 2012. OfficeMax Organizes the Sky ... and You To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends. Heh. Clever. Also, we like the rubber band ball. It's friendly. Adidas Takes Up 'Real Women' Torch Failing to observe this approach has already been mined dry by Nike and Dove -- among others -- Adidas launched "Me, Myself," a girl power campaign that rings like a modern-day sports riff off celebrated femme manifesto Our Bodies, Ourselves. The campaign release, for example, is heavy-laden with buzz words like distinctive, inspirational, individuality, confidence and -- our favourite -- intimate portraits. WNBA MVP Candace Parker lent her face to the in-store/online program. Members of the fairer sex can submit "real" stories about their training struggles and successes on the website (where incidentally, you can also "mix and match outfits"!); three entrants will become the face of "Me, Myself" alongside Parker. Parker synopsized the effort thus: "[Me, Myself] celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible." Guess that's somewhat more productive than eating your feelings.
by Angela Natividad
Feb- 2-09
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Topic: Brands, Campaigns, Celebrity, Online, Packaging, Promotions, Sponsorship Sky Arts, ENO Court Opera-Goers of Tomorrow Hoping to win new ears for high culture, the English National Opera and Sky Arts enlisted three well-known directors to jazz up some arias. See all three clips. Kinda sucks that Baz Lurmann wasn't invited, given that he's tried interpreting La Boheme before, but everybody's probably still pissed at him over Australia.
by Angela Natividad
Jan-30-09
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Topic: Campaigns, Celebrity, Good, Online, Promotions, Television Fiat Faux-Pas, Burger Bed, Hulu's Super Bowl Foray - Hulu will be launching an ad campaign on Super Bowl Sunday. It's promised to "reveal the secret behind" its, uh, Huluness. - Something about sharing fluids. - Burger Bed. For some reason we instantly think Burger King (maybe the Whopper Virgin influence?), but it has nothing to do with that, actually. - AgencySpy is unhappy with Fiat. - Don't just rock that rosary, rawk it. Popin' it up on YouTube. - Interested in movie marketing? No? Youwill be. - M&Ms is giving away a trip to Paris. Go win it. Then we can sit around together and stare sullenly at the rain while the wifi blinks in and out of operation. - Trust Me's Eric McCormack on being an ad man.
by Angela Natividad
Jan-28-09
Comments (1)
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television adidas originals Mark High Stakes in Hold 'Em Kevin Garnett and Young Jeezy place bets with the reckless abandon of toddlers with Lincoln Logs in "Poker Game." The stakes are high from moment one, but we couldn't help smiling when Jeezy sprinkles the pot in chips and goes, "S'nothing. I got basketball money too." Rich black people! Always so quotable. Proof that Sex and Celebrity will Always Get You on Somebody's List. In a 2001 spot called "Proof," Kylie Minogue shimmied into a garter belt and rode a velvet mechanical bull under the watchful eye of a creepy old woman with a paperback novel. Their objective: to prove Agent Provocateur was the world's most erotic lingerie by giving movie-going chavs big hard woodies. It's cheeky shit, but what erotic spark it lights is quickly dampened when the geriatric refugee from Grimm's Fairy Tales starts laughing maniacally. Because America Can Never Have Enough Burt Reynolds. Or Stale Coffee. Denny's promises to "bring dignity back to breakfast" in this teaser for "Thugs," a :30 spot slated to run in the Super Bowl's third quarter. This represents its first-ever Super Bowl spot, and it's guns a-blazin: narrated by Burt Reynolds with a little Sopranos going on, mixed with Pulp Fiction cafe grit and some hipster sans-serif, but all in all we got a hankering for IHOP. The work -- directed by Canada's Perlorian Brothers for the charmed folk at Goodby, Silverstein & Partners -- looks promising. But based on way too much experience, no amount of advertising can convince us that Denny's isn't one of the most depressing places in the world to visit. Their mozzarella sticks are cool though.
by Angela Natividad
Jan-27-09
Comments (3)
Topic: Brands, Campaigns, Celebrity, Commercials, Super Bowl 2009, Television Yo, Bitch! Obama Girl Steps Into iJustine's 'Hood You know her. You've seen her. We know her. We've seen her. And she loves us. Yea, that's right. See if you can get your own personalized video from Obama Girl aka Amber Lee Ettinger. So anyway, Obama Girl and Barely Political creator Ben Relles, along with Next New Networks, have launched Barely Digital, a technology comedy site which will feature shows, product reviews, and comedy sketches, bringing satire to the world of technology. Explaining things a bit further, Next Networks CEO Lance Podell said, "In 2008, Barely Political set records and won millions of fans by satirizing the media's infatuation with politics. It was clearly the breakout online video property of the year. With Barely Digital, we're taking the same creative talent and applying it to the tech scene, which like politics, is another huge focus area of pop culture and media that's ripe for parody. Barely Digital is our first new network to launch in 2009, and we believe it will quickly become a very popular source for tech humor and entertainment." Obama Girl to take on tech? Uh oh. We think tech babe Justine Ezarik might have something to say about this. Who knows, maybe Justine will challenge Obama Girl to a hair-pulling video thrown down to kick Obama Girl's ass back to Washington . Brace Yourself For Lebron James On January 18, 2009, Lebron James will announce his "first love." Will it be football? Will it be basketball? Will it be to become a rapper? Those are the speculations surrounding a recently released video in which James faces an audience and says, "First of all, I want to thank everyone for coming out here today. After having a long discussion with friends and family, I've decided to follow my first love." Thankfully, we won't have to speculate for much longer but it's likely this is tied to Nike. If it were simply an announcement as to his desire to play another sport or become a rapper, there'd likely not be paid advertising on Google promoting the video. Whatever. We'll know Sunday. UPDATE: One theory points to his first love being Reebok and all this is is yet another marketing stunt. 
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Source: Viral Video Chart
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