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UPN's Bad Girl Ad Babe
Jenny McCarthy was the wise-ass MTV/Playboy chic of the nineties. Sadly, she hasn't been able to come up and an act two and her latest outing, the UPN advertising focused sitcom "The Bad Girl's Guide," according to the New York Times' Virginia Heffernan doesn't make the cut. Heffernan wrote, "There's no pleasure in reporting that it's another misfire, though typically good-natured. Tonight's episode is madcap but ultimately strident and not entertaining. As JJ, a boy-crazy advertising executive, Ms. McCarthy smiles wide, cavorts and cracks up with two friends, Holly (Marcelle Larice) and Sarah (Christina Moore), as she pushes deadlines, fantasizes about guys and gets high while working for a huffy boss...But the kooky dialogue, delivered in shrieks, falls flat. And JJ and her friends are far too pleased with themselves; they amplify the grating laugh track with so much deranged gaiety of their own that they seem to be crying for help."
Of course, we'll all like it because we can make fun at writers who can never seem to get advertising right in television shoes or in movies. Perhaps there's a drinking game in the making here. Take a swig everytime an account exec is portrayed as the one who actually makes the ad - one of the most common misnomers put forth in advertising themed shows.
Putting professional models out of work left and right are Hollywood actresses scooped up by fashion brands gloming a trend to hawk their latest smells/lotions/clothing. Today. it's Gwyneth Paltrow's turn. She's signed a mulit-year deal with Estee Lauder to be the brand's face for its line of pleasures fragrances and makeup. Ads featuring Paltrow will debut during the 2005 holiday season.
Paltrow, 32, follows Elizabeth Hurley, Liya Kebede and Carolyn Murphy as the brand's makeup, skincare and fragrance celebu-spokesmodels. Estee Lauder execs gushed predictably sachrin sweet praise on Paltrow's iconic stature which we'll spare you from but if you want the full on corporate blather, you'll find it all in the company's press release.
That's Hot! Too Hot
Maximizing publicity like Tom Cruise trotting out Katie Holmes, Carl's Jr. reports the website, which hosts its new ad in which Paris Hilton appears washing a Bentley and chomping on Carl's Jr.'s Spicy BBQ Burger in a stringy black swimsuit, crashed for four hours today due to the hormonal onslaught of male eyeballs ogling the soap covered heiress as she has virtual sex with the Bentley.
Commenting on the crash, Carl's Jr. EVP of Marketing Brad Haley said, "It was a mixed blessing. It turned out that Paris was too hot for our servers." well put, Brad, but are you sure you didn't just ask your IT guys to turn off the servers for a while to...oh...create this publicity stunt?
This week's Ad Age TV Spots of the Week highlights two, among others, great commercial. The first, for Levis and part of their Uncomplicated campaign features the insanity of metrosexualism and how a nice pair of 501's can bring one back to reality. The second, for the Michael J. Fox Foundation, features Fox in a commercial that appears to be falling apart until Fox utters, "With your help, we can make it stop." Very effective.
As we alluded to earlier, Tara Reid has made it official she will host E! Network's traveling party show Wild On! when the series return in August. Given Tara's vast expertise in the area of nightlife, we can think of no better person to bring the world's hottest parties to the screen.
Previously thought to be too hot for TV, the Carl's Jr. commercial, featuring Paris Hilton in a revealing bathing suit, lasciviously slathering soap suds on the side of a Bentley with a big ass BBQ Six Dollar Burger to the tune of "I Love Paris in Springtime," will air nationally tomorrow night on Entertainment Tonight followed by local placement in Western states. To maximize the PR quotient of this too-hot-but-maybe-not-that-hot strategy, the company plans to release a racier, 60 second version of the spot on its website as well.
Likely to be far more popular than her recent movie, House of Wax, the ad promises to be "appealing to our demographic," said CKE Restaurants Inc. President and CEO Andrew Puzder.
UPDATE: The full spot can be viewed here.
Before becoming ultra, sultry-hot Summer Roberts on FOX's The O.C., Rachel Bilson did time smiling in Subway commercials. We know this isn't earth shattering news or anything so we offer it for the posterity archives when future generations look back and utter a collective, "Television commercials? Wasn't that when people thought they could actually get other people to buy stuff they didn't need or want? How silly." See more pictures here.
Joining the Popeye "I Am What I Am" campaign are...oh...that would be the Reebok "I Am What I Am" campaign...sorry...we just can't get those childhood images of the spinach man out of our head...are Christina Ricci and John Leguizamo. The campaign, which launched last month, also features 50 Cent in that controversial gunshot countdown commercial. No doubt, Ricci and Leguizamo will lighten the campaign up a bit.
Disguised as an editorial employment article in the Toronto Star, Kellog is promoting its All-Bran cereal with William Shatner, under the headline, "Baker, Underhill, Tilly and Taylor - Appointment Notice" and the copy "Bob Baker, President and Chief Bean Counter of Baker Underhill, Tilly and Taylor Chartered Accountants is pleased to announce the appointment of William Shatner as Receptionist and Managing Director of Making Fibre (this is Canada, remember) your friend." It goes on in the usual, droll announcement-like tone explaining how Shatner will increase awareness at the firm about the benefits of fiber and how Kellog products will playa part in that effort. Inkygirl took a picture of the ad so you can read the entire copy.
Debuting tonight and featuring Melania Trump, is the 22nd Aflac Duck commercial. The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its typical one-word role.
"Following five years of saying only 'Aflac,' we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."
We are breathless with anticipation.