H&M Drops Moss From Campaign - For Real This Time

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After a week of debate, Swedish clothier H&M has, finally, decided to drop Kate Moss as spokesmodel and cancel an upcoming ad campaign that would have featured Moss. Last week, news buzzed about her cocaine use and that didn't sit well with H&M brass. Company spokeswoman Liv Asarnoj said, "After evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs."

by Steve Hall    Sep-20-05    
Topic: Brands, Campaigns, Celebrity



Sharapova Mobile Billboard Supports Canon Wall Postings

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OK, then. So that's how those tennis balls got embedded in the brick wall we saw a few days ago. The tennis star is driving around on a mobile billboard, ready to attack the next, unadorned wall with a rapid fire collection of tennis balls.

by Steve Hall    Sep-15-05    
Topic: Celebrity, Outdoor



Teri Hatcher Colors Her Hair With Clairol

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Having had grey hair since the age of 25, Desperate Housewives star Teri Hatcher is quite comfortable with with it and has recently signed a marketing agreement with Clairol to become spokes person for the company's Nice 'n Easy hair color product. So, what did hatcher do after having her hair fawned over all day during the LA photo shoot? She went home and took a shower. We hope that doesn't mean she doesn't like the product. Photo by George Holz.

by Steve Hall    Sep-13-05    
Topic: Celebrity



Kirstie Alley Get Un-Fat, Promotes Jenny Craig

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After spending several month filming her failed Showtimes series Fat Actress, Kirstie Alley has lost 50 pounds and will appear in an print and TV ad campaign for Jenny Craig. Ads will appear on A&E, E! Entertainment, Oprah and in People and Self.

by Steve Hall    Sep-13-05    
Topic: Campaigns, Celebrity



Jamie Lee Curtis Sells Hasbro Games

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Actress Jamie Lee Curtis has signed a deal with Hasbro to become spokesmodel for the game maker's $5 million fall campaign which will promote 12 games with the tagline "Games make great gifts." Curtis, a mom and children's book author will extol Hasbro's games a a way for families to spend time together.

"This is a mom-targeted message and we decided the best way to reach them is to find a celebrity with a focus on helping children develop," said Mark Blecher, svp-marketing at Hasbro Games, Pawtucket, R.I. "Jamie Lee is a children's book author and a mom, and games are a big part of her life. She really believes in this."

Grey New York created the campaign which will air on network and cable TV.

by Steve Hall    Sep-13-05    
Topic: Brands, Cable, Celebrity, Television



Secret: P&G In Bed With Danica Patrick

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Procter & Gamble has signed a deal with 2005 Indy 500 female Rookie of the Year Danika Patrick to promote the CPG company's Secret deodorant and body spray collection. Under the deal, P&G will slap the Secret logo on Patrick's car and uniform. Yes, she wears more than a bikini when she drives. In addition, she will appear in commercials.

Danika, 23, seems excited about the deal, saying, "I have been fortunate throughout my career to be associated with some outstanding companies as sponsors. "For an established brand like Secret to expand their marketing efforts into IndyCar Racing, because of what I represent as an athlete, is extremely flattering." Photo by George Holz.

by Steve Hall    Sep-12-05    
Topic: Celebrity, Sponsorship



Fantasy Britney Spears Fragrance Set to launch

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Following the launch of Curious and timed, perhaps, to refocus attention away from tawdry, marriage/pregnancy news coverage, Britney Spears will launch a new Elizabeth Arden fragrance called Fantasy Britney Spears. Which, intriguingly, is exactly what the girl needs right now to whisk her away from the less than glamorous aspects of real life. Adrants reader Chris Peterson points us to the launch site which doesn't contain much more than Flash-y imagery and a form to sign up and receive messages about the product.

by Steve Hall    Sep-12-05    
Topic: Celebrity, Online



Parker Posey and Jimmy Fallon Shooting Pepsi Commercial

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Jossip gossipist David Hauslaib informs us Parker Posey and Jimmy Fallon were spotted, Saturday afternoon, filming a Pepsi commercial in New York City. One of our informants tells us, "Jimmy Fallon was jumping around, dancing with a Pepsi can, jumping up and down, flailing his arms around, kinda being stupid. Parker was just standing across the street from him. Jimmy was wearing junkie t-shirt and shitty looking sweatpant khakis."

by Steve Hall    Sep-10-05    
Topic: Celebrity, Commercials



HBO Ali G Expand-O-Banner Broken

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While trawling for his daily feed tube of crucial gossip, Bucky Turco spotted a banner for HBO which promotes comedian Ali G's show. The banner, which only expands if you have Internet Explorer (what's up with you designers" Have you heard half the world uses Firefox now?), allows you to begin a live chat. Unfortunately, there seems to be no responses from Ali G. Perhaps he's too busy making foreign politicians look dumb but you'd think there'd at least be some sort of automated response. Bucky points out Ali G's vocabulary is like no others and the designers, at least, could programmed in some automated verbal gems for our amusement. Let's hope the banner's just broken, will be fixed soon and the agency doesn't get fired.

UPDATE: Apparently, it's been fixed.

by Steve Hall    Sep- 9-05    
Topic: Celebrity, Online, Strange



Maria Sharapova Delivers Canon PowerShot

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In a unique street posting, caught on camera by Bucky Turco, Canon has created an interesting, 3D-like wallscape that shows tennis balls embedded into a brick wall as if Maria, herself, was in the middle of the road whacking balls into the bricks. Affixed to the wall, along with the images of tennis balls, are stickers that say, "Maria was here. Canon PowerShot." Very creative if we do say so ourselves. See another image here.

by Steve Hall    Sep- 8-05    
Topic: Celebrity, Outdoor










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