Lone Marketer Sticks With kate Moss

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Kate Moss may has been ditched by many marketers over her cocaine use but one is holding out and capitalizing on the publicity. London cosmetics company Rimmel, who has used Moss previously, is keeping her on and will feature her in a commercial highlighting her partying persona with Rimmel standing on for coke when she needs a boost the morning after. The name of the advertised line: Recovery. How appropriate.

by Steve Hall    Sep-26-05    
Topic: Campaigns, Celebrity



Ashlee Simpson Boots Madonna Off 'Blender' Cover

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Madonna's done her fair share of lip syncing for sure but she must have truly broken an actual vocal chord when she heard Blender Magazine decided to feature famed lip-syncer Ashlee Simpson instead of her on magazine's December cover. Apparently, Madonna was supposed to appear on the cover but the publisher dropped her in favor of Simpson. Blender won't comment but we're pretty sure the magazine is simply adhering to the "young trumps old" publishing maxim.

Madonna's handler downplayed the situation saying, "She's too busy healing from her horse-riding accident. I was talking to several publications, including Blender. Trust me, you'll see plenty of Madonna in the weeks to come." As for Simpson, we bet she's jumping for joy. She needs all the positive exposure she can get after that SNL incident.

by Steve Hall    Sep-25-05    
Topic: Celebrity, Magazine, Publishing



Elle MacPherspon Fronts For Blackglama Mink

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Elle McPherson is the next in a long line of celebrities to appear in mink company Blackglama's ad campaign, "What Becomes a Legend Most?" MacPherson, 42, was big in the '90's, made several movies and had a recurring role on Friends. McPherson follows Judy Garland, Marlene Dietrich, Elizabeth Taylor, Audrey Hepburn, Rita Hayworth, Diana Ross, Carol Burnett, Lucille Ball, Ray Charles, Barbra Streisand, Cher, Linda Evangelista, Gisele Bundchen, Cindy Crawford and others, all of whom appeared in the mink company's ad campaigns. Did we just wake up on another planet or something? We thought Hollywood celebrities, being all liberal and such would, for sure, be against promoting mink. Oh wait, Hollywood is its own weird, screwed up planet. The campaign will kick off this fall.

by Steve Hall    Sep-24-05    
Topic: Campaigns, Celebrity



Sienna Miller Could Replace Kate Moss As Burberry Spokesmodel

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Following Kate Moss's trouble with the white stuff and her losing marketing deals with H&M, Burberry and Chanel, it looks like actress Sienna Miller is talking to Burberry's to become the company's spokes model. In other news, Burberry photographer Mario Testino is throwing a hissy fit and may quit because he, apparently, wanted to work with Moss.

by Steve Hall    Sep-23-05    
Topic: Brands, Campaigns, Celebrity



H&M Drops Moss From Campaign - For Real This Time

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After a week of debate, Swedish clothier H&M has, finally, decided to drop Kate Moss as spokesmodel and cancel an upcoming ad campaign that would have featured Moss. Last week, news buzzed about her cocaine use and that didn't sit well with H&M brass. Company spokeswoman Liv Asarnoj said, "After evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs."

by Steve Hall    Sep-20-05    
Topic: Brands, Campaigns, Celebrity



Sharapova Mobile Billboard Supports Canon Wall Postings

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OK, then. So that's how those tennis balls got embedded in the brick wall we saw a few days ago. The tennis star is driving around on a mobile billboard, ready to attack the next, unadorned wall with a rapid fire collection of tennis balls.

by Steve Hall    Sep-15-05    
Topic: Celebrity, Outdoor



Teri Hatcher Colors Her Hair With Clairol

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Having had grey hair since the age of 25, Desperate Housewives star Teri Hatcher is quite comfortable with with it and has recently signed a marketing agreement with Clairol to become spokes person for the company's Nice 'n Easy hair color product. So, what did hatcher do after having her hair fawned over all day during the LA photo shoot? She went home and took a shower. We hope that doesn't mean she doesn't like the product. Photo by George Holz.

by Steve Hall    Sep-13-05    
Topic: Celebrity



Kirstie Alley Get Un-Fat, Promotes Jenny Craig

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After spending several month filming her failed Showtimes series Fat Actress, Kirstie Alley has lost 50 pounds and will appear in an print and TV ad campaign for Jenny Craig. Ads will appear on A&E, E! Entertainment, Oprah and in People and Self.

by Steve Hall    Sep-13-05    
Topic: Campaigns, Celebrity



Jamie Lee Curtis Sells Hasbro Games

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Actress Jamie Lee Curtis has signed a deal with Hasbro to become spokesmodel for the game maker's $5 million fall campaign which will promote 12 games with the tagline "Games make great gifts." Curtis, a mom and children's book author will extol Hasbro's games a a way for families to spend time together.

"This is a mom-targeted message and we decided the best way to reach them is to find a celebrity with a focus on helping children develop," said Mark Blecher, svp-marketing at Hasbro Games, Pawtucket, R.I. "Jamie Lee is a children's book author and a mom, and games are a big part of her life. She really believes in this."

Grey New York created the campaign which will air on network and cable TV.

by Steve Hall    Sep-13-05    
Topic: Brands, Cable, Celebrity, Television



Secret: P&G In Bed With Danica Patrick

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Procter & Gamble has signed a deal with 2005 Indy 500 female Rookie of the Year Danika Patrick to promote the CPG company's Secret deodorant and body spray collection. Under the deal, P&G will slap the Secret logo on Patrick's car and uniform. Yes, she wears more than a bikini when she drives. In addition, she will appear in commercials.

Danika, 23, seems excited about the deal, saying, "I have been fortunate throughout my career to be associated with some outstanding companies as sponsors. "For an established brand like Secret to expand their marketing efforts into IndyCar Racing, because of what I represent as an athlete, is extremely flattering." Photo by George Holz.

by Steve Hall    Sep-12-05    
Topic: Celebrity, Sponsorship










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