Former Beatle Paul McCartney will appear in an ad campaign for Fidelity Investments and the mutual fund company will sponsor McCartney's 11-week U.S. concert tour which kicks off September 16 in Miami. With McCartney at age 63 and many Beatles fans at that age too, Fidelity is capitalizing on the rock star's appeal to a generation approaching retirement. Personal footage of McCartney's life will be used in the ads.
Born Demetria which is the name of a 1960's cosmetics line, actress Demi Moore has decided to launch a beauty line along with make-up artist Jo Strettell and skin care specialist Terri Lawton. On her mother naming her Demetria, Moore said, "My name came from a make-up - that's where she saw it. She was always a little wild, but she never went a day without washing her face and using a little moisturizer."
From General Hospital to Hollywood to cosmetics. Nice life.
On May 27, 2002, model Jordan (Katie Price) gave birth to a son, Harvey, who was born with condition called septo-optic dysplasia which results in blindness and, apparently, makes kids grow larger than normal. Because of this, she plans to launch a line of kids clothing for larger kids. Of Harvey, who is now three, Jordan says,
"Harvey is really hard to buy for because he needs stuff for 12-year-olds. The problem is, a lot of it isn't suitable for him. So I have to do a lot of hunting around. We're not the only family with this problem, which is why I'd like to have a go at designing some clothes. I think it's something that could really take off."
To persuade hipster fools to spend $200 on a pair of jeans, Levi's has enlisted the help of Andy Warhol, the granddaddy of all things hip. Called "Warhol Factory X Levi's," the jeans are priced between $150 and $250 and will be available next Spring.
Without kids and still doing the Hollywood singles scene, albeit with older men because she thinks guys her age are too immature, Jessica Alba has decided to launch a line of baby clothing to help style-conscious parents make their kids look as hip as they do. Naturally, as with all things celebrity, a portion of the proceeds will go to charity - in this case, orphanages and women's shelters. The brand is set to launch next April.
Actor Ben Affleck has signed a $1.8 million deal to become the new face of British deodorant Lynx - known as Axe in America. Affleck will appear a campaign airing early next year which is said to maintain the tongue-in-cheek tone of current campaigns. Oh, he just quite smoking, just got married to Jennifer Garner and is expecting a child. Bennifer who?
Cosmetics company Flirt! has signed a deal with tennis pro Serena Williams under which she will become the company's new Guest Creator, a position offered to celebrities that provides them input into new product lines. Williams (or more likely the person writing her press releases) says she is a beauty junkie. "Now I am able to create makeup that works with what is in style. Creating cosmetics allows me to be glamorous and adventurous plus show off my flirtatious side, a fun contrast to my life on the court." Williams' creation, whatever it may be, will debut at Kohl's Department store in February 2006.
American Beauty, American Pie and Six Feet Under actor Mena Suvari will become the new face for non-profit, anti-smoking group Circle of Friends. Suvari, a former smoker and whose aunt died from smoking, will appear in ads for the group.
Explaining her decision, Suvari said, "One of the things you learn being in the public eye is that you have the ability to raise awareness about serious issues, and, in the process, really help people. I've chosen to get the word out to women, especially young women that tobacco is not glamorous - it's addictive and smoking takes a serious toll on your health."
The MSNBC gossip folks are reporting Mary-Kate Olsen may be speaking with Calvin Klein about becoming the clothier's new spokesmodel. Seems a fitting job for a college and food-challenged celebu-billionaire. Of course, no one at Calvin Klein is talking.
Here's a fun promotion by NightAgency for the upcoming, Diddy-hosted Video Music Awards airing Sunday, August 28:
"Diddy and Adrants invite you to the biggest party ever. The dress code must be respected! You must wear your finest gear. You must get your hair done! So, Adrants readers, please do not invite the rest of your friends like AdAge & Adweek, this invite is for you only. You have been selected. It's an honor to be part of history in the making. This will go down as the greatest party of all time! So please respect and adhere to all above said rules."
Part of the promotional website allows yo to create a customized invite, indicating who you'd like to invite as well as who not to invite, to send to your friends. All in good fun.