Serena Williams to Launch Cosmetics Line

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Cosmetics company Flirt! has signed a deal with tennis pro Serena Williams under which she will become the company's new Guest Creator, a position offered to celebrities that provides them input into new product lines. Williams (or more likely the person writing her press releases) says she is a beauty junkie. "Now I am able to create makeup that works with what is in style. Creating cosmetics allows me to be glamorous and adventurous plus show off my flirtatious side, a fun contrast to my life on the court." Williams' creation, whatever it may be, will debut at Kohl's Department store in February 2006.

by Steve Hall    Aug-26-05    
Topic: Brands, Celebrity



Mena Suvari Fronts Anti-Smoking Campaign

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American Beauty, American Pie and Six Feet Under actor Mena Suvari will become the new face for non-profit, anti-smoking group Circle of Friends. Suvari, a former smoker and whose aunt died from smoking, will appear in ads for the group.

Explaining her decision, Suvari said, "One of the things you learn being in the public eye is that you have the ability to raise awareness about serious issues, and, in the process, really help people. I've chosen to get the word out to women, especially young women that tobacco is not glamorous - it's addictive and smoking takes a serious toll on your health."

by Steve Hall    Aug-26-05    
Topic: Campaigns, Celebrity



Mary-Kate Olsen May Become Calvin Klein Spokesmodel

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The MSNBC gossip folks are reporting Mary-Kate Olsen may be speaking with Calvin Klein about becoming the clothier's new spokesmodel. Seems a fitting job for a college and food-challenged celebu-billionaire. Of course, no one at Calvin Klein is talking.

by Steve Hall    Aug-25-05    
Topic: Brands, Celebrity



Adrants Readers Invited to VMAs. Ad Age, AdWeek Not

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Here's a fun promotion by NightAgency for the upcoming, Diddy-hosted Video Music Awards airing Sunday, August 28:

"Diddy and Adrants invite you to the biggest party ever. The dress code must be respected! You must wear your finest gear. You must get your hair done! So, Adrants readers, please do not invite the rest of your friends like AdAge & Adweek, this invite is for you only. You have been selected. It's an honor to be part of history in the making. This will go down as the greatest party of all time! So please respect and adhere to all above said rules."

Part of the promotional website allows yo to create a customized invite, indicating who you'd like to invite as well as who not to invite, to send to your friends. All in good fun.

by Steve Hall    Aug-25-05    
Topic: Celebrity, Online, Promotions, Television



CBS's NFL Today Promoted With Pixel People

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To promote the new season of CBS Sports' The NFL Today show, Concrete Pictures has created "The Pixel People," a campaign which features a bunch of animated characters in supposedly funny, off-the-wall skits. "The Pixel People" consist of "The Blimp Dudes," voiced by Two and a Half Men's Charlie Sheen and Jon Cryer, "Footballhead Guy," "The Hippie Chick," "The Yuppie Lady," "The Cheerleader" and "The Football Family." The campaign will air throughout August and September with :10's, :20's and :30's. Spots can be viewed here.

by Steve Hall    Aug-18-05    
Topic: Campaigns, Celebrity, Television



Gold Industry Signs Marketing Deal With Joss Stone

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The World Gold Council has signed a deal with Joss Stone, recently seen in GAP ads, to appear in the group's "Speak Gold" ad campaign. A four-page spread, shot by fashion photographer Patrick Demarchelier, will appear an October Conde Nast Fashion Rocks supplement inserted in Conde Nast Traveler, Glamour, Lucky, Self, Vogue, Vanity Fair and W. In the ad, Stone will be decked in Italian jeweler Di MODOLA's gold jewelery collection.

by Steve Hall    Aug-12-05    
Topic: Celebrity, Magazine



Jessica Simpson Loves Fat Girls

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Derogatory headline aside, Jessica Simpson realizes all her fans are not stick-figured, tiny little size 1 and 2 chicklets (who is?) and, according to her spokesperson, include "girls from 90 pounds all the way up to 300 pounds." With that realization, Simpson has launched a line of plus-sized jeans for women available through Avenue stores. Sizes range from 12 to 26 and cost about $60.

by Steve Hall    Aug-11-05    
Topic: Brands, Celebrity



Ford Backs Out of Eminem Marketing Deal

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Ford was set to feature one of its new Fusion cars in the Eminem video, "Ass Like That" but, while Ford has no problem with Eminem, the automaker said the song's lyrics were just too racy for the Ford brand and backed out of future dealings with the singer. In the song, in reference to Gwen Stefani, Eminem asks, "Will you pee-pee on me please" and in reference to Jessica Simpson, Eminen sings, "Jessica Simpson, looks oh so temptin', Nick I ain't never seen an ass like that. Everytime I see that show on MTV my pee-pee goes doing, doing, doing." Apparently, it's a bit too hard for the Ford target audience.

by Steve Hall    Aug- 5-05    
Topic: Celebrity, Commercials



Iacocca Gets Jiggy With Snoop Dog

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Hoping to help us forget the not so smashing Jason Alexander version of the new Chrysler Lee Iacocca spot, the car company has paired Iacocca with Snoop Dogg in an ad set to air this weekend. With the usual old guy/young rapper dude culture clash, the post hopes to appeal to those under 40, many of whom have no idea who Iacocca is.

by Steve Hall    Aug- 5-05    
Topic: Campaigns, Celebrity, Commercials, Television



Jordache Jeans Signs Brittany Murphy

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In its first use of a celebrity spokesmodel, designer jeans grand daddy Jordache has signed a deal with Hollywood actress Brittany Murphy, 27, to appear in the company's ad campaign, shot by famed photographer Patrick Demarchelier on an estate in Hariman, New York. Jordache hopes to breathe new life into the 30 year old brand that rose to popularity in the 70's. The campaign will break in September.

UPDATE: In Comments, Linda gives us a bit more background on the minds behind this campaign. Funny how press releases leave out so much information. Anyway, she wrote: "The creative mojo behind this campaign is ink&co, the hyper-cool SOHO agency that's done everything from re-fashion the L'eggs egg to design ALL the signage stuff for 7thonSixth every fashion season for the last 14, to creating CURVATION (that brand of VF Intimates with Queen Latifah as its voice), to creating the look and feel of the soon-to-be-released hit video poker game 'STACKED with Daniel Negreanu'. Sam Sohaili's winning ink&co creative even beat out BBDO and that other Sam (Shahid)... quite the coup. But wanna know the biggest behind-the-scenes surprise? Sam turned out to be one of those Redford-esque 'horse whisperers'... who the hell knew?! Sam...what else can you do???"

by Steve Hall    Jul-28-05    
Topic: Campaigns, Celebrity










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