Here's a fun promotion by NightAgency for the upcoming, Diddy-hosted Video Music Awards airing Sunday, August 28:
"Diddy and Adrants invite you to the biggest party ever. The dress code must be respected! You must wear your finest gear. You must get your hair done! So, Adrants readers, please do not invite the rest of your friends like AdAge & Adweek, this invite is for you only. You have been selected. It's an honor to be part of history in the making. This will go down as the greatest party of all time! So please respect and adhere to all above said rules."
Part of the promotional website allows yo to create a customized invite, indicating who you'd like to invite as well as who not to invite, to send to your friends. All in good fun.
To promote the new season of CBS Sports' The NFL Today show, Concrete Pictures has created "The Pixel People," a campaign which features a bunch of animated characters in supposedly funny, off-the-wall skits. "The Pixel People" consist of "The Blimp Dudes," voiced by Two and a Half Men's Charlie Sheen and Jon Cryer, "Footballhead Guy," "The Hippie Chick," "The Yuppie Lady," "The Cheerleader" and "The Football Family." The campaign will air throughout August and September with :10's, :20's and :30's. Spots can be viewed here.
The World Gold Council has signed a deal with Joss Stone, recently seen in GAP ads, to appear in the group's "Speak Gold" ad campaign. A four-page spread, shot by fashion photographer Patrick Demarchelier, will appear an October Conde Nast Fashion Rocks supplement inserted in Conde Nast Traveler, Glamour, Lucky, Self, Vogue, Vanity Fair and W. In the ad, Stone will be decked in Italian jeweler Di MODOLA's gold jewelery collection.
Derogatory headline aside, Jessica Simpson realizes all her fans are not stick-figured, tiny little size 1 and 2 chicklets (who is?) and, according to her spokesperson, include "girls from 90 pounds all the way up to 300 pounds." With that realization, Simpson has launched a line of plus-sized jeans for women available through Avenue stores. Sizes range from 12 to 26 and cost about $60.
Ford was set to feature one of its new Fusion cars in the Eminem video, "Ass Like That" but, while Ford has no problem with Eminem, the automaker said the song's lyrics were just too racy for the Ford brand and backed out of future dealings with the singer. In the song, in reference to Gwen Stefani, Eminem asks, "Will you pee-pee on me please" and in reference to Jessica Simpson, Eminen sings, "Jessica Simpson, looks oh so temptin', Nick I ain't never seen an ass like that. Everytime I see that show on MTV my pee-pee goes doing, doing, doing." Apparently, it's a bit too hard for the Ford target audience.
Hoping to help us forget the not so smashing Jason Alexander version of the new Chrysler Lee Iacocca spot, the car company has paired Iacocca with Snoop Dogg in an ad set to air this weekend. With the usual old guy/young rapper dude culture clash, the post hopes to appeal to those under 40, many of whom have no idea who Iacocca is.
In its first use of a celebrity spokesmodel, designer jeans grand daddy Jordache has signed a deal with Hollywood actress Brittany Murphy, 27, to appear in the company's ad campaign, shot by famed photographer Patrick Demarchelier on an estate in Hariman, New York. Jordache hopes to breathe new life into the 30 year old brand that rose to popularity in the 70's. The campaign will break in September.
UPDATE: In Comments, Linda gives us a bit more background on the minds behind this campaign. Funny how press releases leave out so much information. Anyway, she wrote: "The creative mojo behind this campaign is ink&co, the hyper-cool SOHO agency that's done everything from re-fashion the L'eggs egg to design ALL the signage stuff for 7thonSixth every fashion season for the last 14, to creating CURVATION (that brand of VF Intimates with Queen Latifah as its voice), to creating the look and feel of the soon-to-be-released hit video poker game 'STACKED with Daniel Negreanu'. Sam Sohaili's winning ink&co creative even beat out BBDO and that other Sam (Shahid)... quite the coup. But wanna know the biggest behind-the-scenes surprise? Sam turned out to be one of those Redford-esque 'horse whisperers'... who the hell knew?! Sam...what else can you do???"
Apparently not having looked in a mirror recently, actress Scarlett Johansson, 20, was surprised to see how big her breasts were on a Hollywood billboard promoting her movie, The Island. Shocked, the actress, reportedly, said, "I was driving through Los Angeles and I look up and see the biggest photo of me I have ever seen in my life on a massive ad space. I screamed and slammed on the brakes. I couldn't believe it. It's very strange to see my cleavage the size of a brontosaurus. My breasts were huge. I had long hair and my goodness, I couldn't get past the cleavage."
While she may have been surprised by her size gracing the billboard, she's also very comfortable with her figure, loves her breasts, which she calls "girls," and, very graciously, doesn't mind if her male co-stars see her breasts, saying, "But if someone catches sight of your bare breasts, you think: 'Let them have it and enjoy it for the day." How very accommodating, Scarlett.
Charlotte Church, the former child prodigy opera singer, now bulging with womanhood, is in talks with lingerie maker, La Senza, and may sign a six figure deal to model the company's line of intimate apparel. According to reports, after seeing pictures of Church on vacation in Antigua with her boyfriend, Gavin Henson, La Senza thinks the curvy Church would be perfect for the job. The Superficial, however, after viewing the images, thinks La Senza is out of its mind.
UPDATE (3/4/07): And yes. Charlotte Church is pregnant which is why you are all finding this page.
In May, we announced Keds had extended its deal with Mischa Barton and would be launching a campaign featuring The O.C. actress Mischa Barton. Recently, the shoe company launched a website, Mischa Barton Fall '05, created by Toth and mediumbold, featuring Mischa and her involvement in the creation of the campaign, her take on the definition of cool, behind the scenes commentary on the photo shoots for the campaign, Mischa's answers to fan mail, her take on Hollywood hot spots, her favorites songs and, of course, the shoes.
The campaign's tagline is "Be Cool" and the word cool must be uttered by Mischa at least one hundred times throughout her appearances in the site's mini-videos. Not a bad choice for a tagline considering how many times people say "cool" in every day conversation. It's akin to Verizon's "Can you hear me now?" tag which, as anyone who owns a cell phone knows, is said more than a few times every day.