Just as producers did for a poster promoting Kelly Clarkson's movie, "From Justin to Kelly," the GAP has decided Joss Stone's butt wasn't big enough and edited big butt doubles into her recent GAP commercial. Stone took it all in stride, telling the SUN, "Apparently, I need a J-Lo bum or something."
From Rob Lowe to Danny Glover to Kelsey Grammar to Lorraine Bracco to Julie Andrews to Cheryl Ladd, all the stars have jumped on the celebrity drug advertising train. Pulling in from $200K to $1 million, Hollywood stars have been schilling for drug companies since Jon Lunden promoted Claritan in 1988. Most of the ads these celebrities appear in, to skirt ugly disclaimers, don't mention the drug but simply point out possible symptoms and direct viewers to the drug maker's website. TNS Media reports these ads are on the rise, doubling to 4.6 percent of all TV drug ads placed from January through April 2005.
Pauly Shore, who, other than a recent appearance on HBO's Entourage, appeared to be dead, is launching a new show on TBS called Minding the Store and is promoting it by offering a dollar to the first 250,000 viewers who don't find the show funny. Of course, to get the dollar, the viewer has to send a self addressed, stamped envelope making two way postage $.74 rendering a net return of $.26 which only an idiot would bother doing. One the upside, this might be the best joke Shore has ever told and the Post Office certainly isn't complaining.
For the first time in two years, following his arrest for alleged rape, Kobe Bryant will appear in ads for Nike which will appear in Sports Illustrated. "There is no change in Kobe Bryant's contractual status with Nike. Kobe's inclusion in promotional material for the Huarache 2K5 footwear product is consistent with such Nike endorsement agreements. Nike agrees with most NBA observers that Kobe ranks among the very best players in the NBA, and his training and preparation are key elements of his game," said Nike spokesman Rodney Knox.
While many might say blond hottie Gwenyth Paltrow needs no more association with the term bean pole as she, and all other Hollywood actresses, are skinny enough as it is. But, then again, when does a Hollywood starlet display rock solid common sense? While that may a bit too much over analyzation of the situation, Gwenyth has decided to become the spokesmodel for Bean Pole, a Korean fashion brand under the wing of Samsung. Bean Pole hopes Gwenyth's popularity will help make the brand a hit in the States. Recently, Paltrow also signed with Estee Lauder to face for its pleasures line.
Doing a search on Google, one might conclude the GAP should have chosen Michelle Williams, the Dawson's Creek star instead of Michelle Williams, the Destiny's Child singer for their new spokesmodel. While the GAP has acknowledged its intentions to use several celebs in succession for its ad campaigns, after just a few months of Joss Stone, one might conclude the GAP is suffering a seriously fickle case of ADD.
AdJab points to a new Paris Hilton ad bonanza. This time, she's gone international and is hawking GoYellow, a German online yellow pages service. In the commercial, Paris primps and frolics on her bed as only Paris can while adjusting her yellow boy panties, eating a red apple and waiting for the delivery boy to arrrive
Even better than the commercial is Paris's bubble-headed "performance at the press conference which you can view here.
We just saw your movie, Herbie: Fully Loaded. You know what? It was great! It really was. Congratulations. It was entertaining. It made us feel for Herbie. And for you. We cheered. We laughed. And, it did the original justice. Best of all, you looked great. Really great. So, to all those buffoons and gossipists who obsessed over Disney supposedly digitally reducing a certain part of your body but wouldn't be caught dead in a G rated Disney flick to confirm the myth, we say, "Go see the movie people! There's more Lohan jiggling in Herbie than in all her other movies combined." And get this. The movie was so good, the six year old we refer to as daughter who watched the movie with us didn't even ask, "Daddy, why does her chest keep moving?"
Unilever has launched a site called Introducing Domestic Donald which features a cartoon body topped with Donald Trump's head. Spouting off Trumpy one-liners, The Donald wanders about a kitchen responding to requests to do the laundry, wash the dishes, prepare dinner, wash clothes and mop the floor. The whole thing's a sweepstakes offering for a "Luxury Weekend With Donald Trump" that requires the entry of a code found on stickers affixed to promotional packs of All detergent.
This is the kind of online promotion we like. Simple. Uncomplex. Moderately amusing. And quick enough to get through without having to waste too much time. And painless enough to be done with before becoming annoyed
CityRag points out the potential millions of dollars in free advertising Starbucks gets when celebrity photos catch the stars sucking down their favorite blend of java. From Britney to Mary-Kate and Ashley to Madonna to Jessica and Nick, the Starbucks logo and products gets some extensive exposure and celebrity brand association. Check out the gallery of celeb/Starbucks shots here.