Where Can I Find That?
It seems the "Spicy Paris" commercial, featuring Paris Hilton, was a big hit both in generating site traffic for Carl's Jr. as well as, perhaps, influencing hamburger sales for the chain.
According to competitive intelligence service Hitwise, searches for the term "paris hilton" grew 102 percent and queries for "carls jr" grew an astounding 802 percent between the weeks ending May 21, 2005 and May 28, 2005. Comparatively, brand searches for Burger King - in the midst of its co-promotion of Star Wars: Sith Sense - increased just 52 percent during the same time period.
Hitwise Clickstream data reveal that, for the week ending May 28, 2005, a full 58.4 percent of those visiting carlsjr.com continued on to spicyparis.com, where the controversial advertisement was available for download. Perhaps more important for actual hamburger sales, 7.4 percent of visitors to www.carlsjr.com continued directly on to a Carl's Jr. store locator Web site. While Carl's hasn't released detailed sales figures for this period, indicators do point "Spicy Paris" having influence.
"By examining both search volume and clickstream data for this campaign, it is clear that the Spicy Paris campaign had two positive results for Carl's Jr.", said Hitwise VP of Research Bill Tancer. "First it raised awareness for the brand, but also prompted an immediate increase in consumer searches for local Carl's Jr. Restaurants."
Who said sex doesn't sell.
Perhaps to distance themselves from Ashlee Simpson's less than capable singing abilities and the bad press it caused, Candie's will now feature Hilary Duff in its upcoming ad campaign to promote a line of junior girl clothing and accessories. Duff will appear in print and television ads for the line which will be distributed exclusively at Kohl's stores.
Kohl's parent company president, Kevin Mansell claims Duff will "resonate with today's young shoppers." Duff was named one of People Magazine's 50 most beautiful people in 2005. Her new movie "A Perfect Man" is in theaters June 17, and her newest album is in stores Aug. 16.
Defamer feels sorry for Sylvester Stallone. Pointing out Stallone's recent failed attempt at reality TV and dwindling movie career, although we do hear another Rambo movie is on the way, Defamer leads us to, well, pudding. Yes, Sly is hawking Instone pudding and nutritional supplements. This all makes Arnold Schwarzenegger's decision to go do the Governor thing pretty smart.
No sooner do we finish debating the merits of sexually laced advertising targeting youth when we stumble upon this announcement over at AdJab stating Jennifer Love Hewitt will now be posing in Hanes ads for teenage boys so they can release their pent up...um...let us rephrase...so their girlfriends and sisters can aspire to JLH beauty by wearing Hanes panties. Love Hewitt will appear in ads for the underwear maker which debut later this month. While Adjab notes this is Love Hewitt's first foray into women's wear, we can point you to a little amusing item we wrote a couple years ago that might just debunk that fact. OK, so it's a little joke but it's still fun.
It's Not That Hard
Handling a serious issue in a light hearted manner, British pop star Rachel Stevens, on behalf of British male cancer awareness group Everyman, seductively asks men, in an online video called Rachel Gets Fruity, to keep a close eye on her and to put their hands down their pants. While the video, at first, might appear to be England's version of self gratification education, it's really just a sultry invitation for men to frequently, and, if possible, in a non-sexual manner, check out the family jewels for lumps or bumps which could be signs of testicular cancer. After instructing men how to handle their balls, Rachel says, "See, it's not that hard, is it?" Then, peering intriguingly down into the camera, Rachel realizes some things are always hard for a man and exclaims, "Oh, it is."
UPDATE: Mirror site here. Apparently, that hand in the pants thing got exciting.
It seems server-crashing Paris Hilton isn't limiting herself to the site that carries her racy Carl's Jr. ad. During our normal news trawl today, we found the headline in our email, "Paris Hilton Ad Boost Carl's Jr. Traffic," and though hmm, either this ad really is working or it's yet another attempt at milking Paris for all she's got to get press. So we click. And we click. And we wait. And we wait. And, finally, we get this: "Server Error. The server encountered an internal error and was unable to complete your request. JRun closed connection." No doubt the link will work by the time you click but, you have to admit, this is kind of funny, especially when the first sentence of the MediaPost article (as sent in the email) was "Server crashes generally are considered bad for business."
UPN's Bad Girl Ad Babe
Jenny McCarthy was the wise-ass MTV/Playboy chic of the nineties. Sadly, she hasn't been able to come up and an act two and her latest outing, the UPN advertising focused sitcom "The Bad Girl's Guide," according to the New York Times' Virginia Heffernan doesn't make the cut. Heffernan wrote, "There's no pleasure in reporting that it's another misfire, though typically good-natured. Tonight's episode is madcap but ultimately strident and not entertaining. As JJ, a boy-crazy advertising executive, Ms. McCarthy smiles wide, cavorts and cracks up with two friends, Holly (Marcelle Larice) and Sarah (Christina Moore), as she pushes deadlines, fantasizes about guys and gets high while working for a huffy boss...But the kooky dialogue, delivered in shrieks, falls flat. And JJ and her friends are far too pleased with themselves; they amplify the grating laugh track with so much deranged gaiety of their own that they seem to be crying for help."
Of course, we'll all like it because we can make fun at writers who can never seem to get advertising right in television shoes or in movies. Perhaps there's a drinking game in the making here. Take a swig everytime an account exec is portrayed as the one who actually makes the ad - one of the most common misnomers put forth in advertising themed shows.
Putting professional models out of work left and right are Hollywood actresses scooped up by fashion brands gloming a trend to hawk their latest smells/lotions/clothing. Today. it's Gwyneth Paltrow's turn. She's signed a mulit-year deal with Estee Lauder to be the brand's face for its line of pleasures fragrances and makeup. Ads featuring Paltrow will debut during the 2005 holiday season.
Paltrow, 32, follows Elizabeth Hurley, Liya Kebede and Carolyn Murphy as the brand's makeup, skincare and fragrance celebu-spokesmodels. Estee Lauder execs gushed predictably sachrin sweet praise on Paltrow's iconic stature which we'll spare you from but if you want the full on corporate blather, you'll find it all in the company's press release.
That's Hot! Too Hot
Maximizing publicity like Tom Cruise trotting out Katie Holmes, Carl's Jr. reports the website, which hosts its new ad in which Paris Hilton appears washing a Bentley and chomping on Carl's Jr.'s Spicy BBQ Burger in a stringy black swimsuit, crashed for four hours today due to the hormonal onslaught of male eyeballs ogling the soap covered heiress as she has virtual sex with the Bentley.
Commenting on the crash, Carl's Jr. EVP of Marketing Brad Haley said, "It was a mixed blessing. It turned out that Paris was too hot for our servers." well put, Brad, but are you sure you didn't just ask your IT guys to turn off the servers for a while to...oh...create this publicity stunt?
This week's Ad Age TV Spots of the Week highlights two, among others, great commercial. The first, for Levis and part of their Uncomplicated campaign features the insanity of metrosexualism and how a nice pair of 501's can bring one back to reality. The second, for the Michael J. Fox Foundation, features Fox in a commercial that appears to be falling apart until Fox utters, "With your help, we can make it stop." Very effective.