Unilever has launched a site called Introducing Domestic Donald which features a cartoon body topped with Donald Trump's head. Spouting off Trumpy one-liners, The Donald wanders about a kitchen responding to requests to do the laundry, wash the dishes, prepare dinner, wash clothes and mop the floor. The whole thing's a sweepstakes offering for a "Luxury Weekend With Donald Trump" that requires the entry of a code found on stickers affixed to promotional packs of All detergent.
This is the kind of online promotion we like. Simple. Uncomplex. Moderately amusing. And quick enough to get through without having to waste too much time. And painless enough to be done with before becoming annoyed
CityRag points out the potential millions of dollars in free advertising Starbucks gets when celebrity photos catch the stars sucking down their favorite blend of java. From Britney to Mary-Kate and Ashley to Madonna to Jessica and Nick, the Starbucks logo and products gets some extensive exposure and celebrity brand association. Check out the gallery of celeb/Starbucks shots here.
Animal Magazine publisher Bucky Turco made his way out to the Palms Resort in Las Vegas for the unveiling of the official HBO Entourage suite. Turco reports, "This branded suite on the 51st floor of the Palms boasts a black-jack table, comes pre-stocked with: Absolut and Jack Daniels, Ben Sherman gear, and two Xbox's playable on large flat screen TV's. Additionally whoever checks into the Entourage suite gets keys to a Mercedes M-Class SUV, massages, and a complimentary Motorola razor phone. To kick off the promotion HBO brought in the whole cast and lots of scantily dressed ladies. This ultimate bachelor pad is available for the next 6 months, groupies not included." Check out images from the event here.
While some say leave well enough alone those who choose to play in the fairyland called Hollywood, others are pretty disturbed over the latest freak show known as Tom Cruise. From acrobatics on Oprah to medical advice for Brooke Shields to grabbing Katie Holmes as his new squeeze, Cruise has got everybody talking. And some of that talk comes in the form of a T-shirt campaign called "Free Katie." McLaughlin Cameron Designs has created a T-shirt designed to help raise awareness of the seemingly difficult plight in which innocent little Katie has found herself. Mid-life crisis? Movie promo? True love? Who really cares?
Where Can I Find That?
It seems the "Spicy Paris" commercial, featuring Paris Hilton, was a big hit both in generating site traffic for Carl's Jr. as well as, perhaps, influencing hamburger sales for the chain.
According to competitive intelligence service Hitwise, searches for the term "paris hilton" grew 102 percent and queries for "carls jr" grew an astounding 802 percent between the weeks ending May 21, 2005 and May 28, 2005. Comparatively, brand searches for Burger King - in the midst of its co-promotion of Star Wars: Sith Sense - increased just 52 percent during the same time period.
Hitwise Clickstream data reveal that, for the week ending May 28, 2005, a full 58.4 percent of those visiting carlsjr.com continued on to spicyparis.com, where the controversial advertisement was available for download. Perhaps more important for actual hamburger sales, 7.4 percent of visitors to www.carlsjr.com continued directly on to a Carl's Jr. store locator Web site. While Carl's hasn't released detailed sales figures for this period, indicators do point "Spicy Paris" having influence.
"By examining both search volume and clickstream data for this campaign, it is clear that the Spicy Paris campaign had two positive results for Carl's Jr.", said Hitwise VP of Research Bill Tancer. "First it raised awareness for the brand, but also prompted an immediate increase in consumer searches for local Carl's Jr. Restaurants."
Who said sex doesn't sell.
Perhaps to distance themselves from Ashlee Simpson's less than capable singing abilities and the bad press it caused, Candie's will now feature Hilary Duff in its upcoming ad campaign to promote a line of junior girl clothing and accessories. Duff will appear in print and television ads for the line which will be distributed exclusively at Kohl's stores.
Kohl's parent company president, Kevin Mansell claims Duff will "resonate with today's young shoppers." Duff was named one of People Magazine's 50 most beautiful people in 2005. Her new movie "A Perfect Man" is in theaters June 17, and her newest album is in stores Aug. 16.
Defamer feels sorry for Sylvester Stallone. Pointing out Stallone's recent failed attempt at reality TV and dwindling movie career, although we do hear another Rambo movie is on the way, Defamer leads us to, well, pudding. Yes, Sly is hawking Instone pudding and nutritional supplements. This all makes Arnold Schwarzenegger's decision to go do the Governor thing pretty smart.
No sooner do we finish debating the merits of sexually laced advertising targeting youth when we stumble upon this announcement over at AdJab stating Jennifer Love Hewitt will now be posing in Hanes ads for teenage boys so they can release their pent up...um...let us rephrase...so their girlfriends and sisters can aspire to JLH beauty by wearing Hanes panties. Love Hewitt will appear in ads for the underwear maker which debut later this month. While Adjab notes this is Love Hewitt's first foray into women's wear, we can point you to a little amusing item we wrote a couple years ago that might just debunk that fact. OK, so it's a little joke but it's still fun.
It's Not That Hard
Handling a serious issue in a light hearted manner, British pop star Rachel Stevens, on behalf of British male cancer awareness group Everyman, seductively asks men, in an online video called Rachel Gets Fruity, to keep a close eye on her and to put their hands down their pants. While the video, at first, might appear to be England's version of self gratification education, it's really just a sultry invitation for men to frequently, and, if possible, in a non-sexual manner, check out the family jewels for lumps or bumps which could be signs of testicular cancer. After instructing men how to handle their balls, Rachel says, "See, it's not that hard, is it?" Then, peering intriguingly down into the camera, Rachel realizes some things are always hard for a man and exclaims, "Oh, it is."
UPDATE: Mirror site here. Apparently, that hand in the pants thing got exciting.
It seems server-crashing Paris Hilton isn't limiting herself to the site that carries her racy Carl's Jr. ad. During our normal news trawl today, we found the headline in our email, "Paris Hilton Ad Boost Carl's Jr. Traffic," and though hmm, either this ad really is working or it's yet another attempt at milking Paris for all she's got to get press. So we click. And we click. And we wait. And we wait. And, finally, we get this: "Server Error. The server encountered an internal error and was unable to complete your request. JRun closed connection." No doubt the link will work by the time you click but, you have to admit, this is kind of funny, especially when the first sentence of the MediaPost article (as sent in the email) was "Server crashes generally are considered bad for business."
- » AdRank
- » Administrivia
- » Medium
- » Subject