While many might say blond hottie Gwenyth Paltrow needs no more association with the term bean pole as she, and all other Hollywood actresses, are skinny enough as it is. But, then again, when does a Hollywood starlet display rock solid common sense? While that may a bit too much over analyzation of the situation, Gwenyth has decided to become the spokesmodel for Bean Pole, a Korean fashion brand under the wing of Samsung. Bean Pole hopes Gwenyth's popularity will help make the brand a hit in the States. Recently, Paltrow also signed with Estee Lauder to face for its pleasures line.
Doing a search on Google, one might conclude the GAP should have chosen Michelle Williams, the Dawson's Creek star instead of Michelle Williams, the Destiny's Child singer for their new spokesmodel. While the GAP has acknowledged its intentions to use several celebs in succession for its ad campaigns, after just a few months of Joss Stone, one might conclude the GAP is suffering a seriously fickle case of ADD.
AdJab points to a new Paris Hilton ad bonanza. This time, she's gone international and is hawking GoYellow, a German online yellow pages service. In the commercial, Paris primps and frolics on her bed as only Paris can while adjusting her yellow boy panties, eating a red apple and waiting for the delivery boy to arrrive
Even better than the commercial is Paris's bubble-headed "performance at the press conference which you can view here.
We just saw your movie, Herbie: Fully Loaded. You know what? It was great! It really was. Congratulations. It was entertaining. It made us feel for Herbie. And for you. We cheered. We laughed. And, it did the original justice. Best of all, you looked great. Really great. So, to all those buffoons and gossipists who obsessed over Disney supposedly digitally reducing a certain part of your body but wouldn't be caught dead in a G rated Disney flick to confirm the myth, we say, "Go see the movie people! There's more Lohan jiggling in Herbie than in all her other movies combined." And get this. The movie was so good, the six year old we refer to as daughter who watched the movie with us didn't even ask, "Daddy, why does her chest keep moving?"
Unilever has launched a site called Introducing Domestic Donald which features a cartoon body topped with Donald Trump's head. Spouting off Trumpy one-liners, The Donald wanders about a kitchen responding to requests to do the laundry, wash the dishes, prepare dinner, wash clothes and mop the floor. The whole thing's a sweepstakes offering for a "Luxury Weekend With Donald Trump" that requires the entry of a code found on stickers affixed to promotional packs of All detergent.
This is the kind of online promotion we like. Simple. Uncomplex. Moderately amusing. And quick enough to get through without having to waste too much time. And painless enough to be done with before becoming annoyed
CityRag points out the potential millions of dollars in free advertising Starbucks gets when celebrity photos catch the stars sucking down their favorite blend of java. From Britney to Mary-Kate and Ashley to Madonna to Jessica and Nick, the Starbucks logo and products gets some extensive exposure and celebrity brand association. Check out the gallery of celeb/Starbucks shots here.
Animal Magazine publisher Bucky Turco made his way out to the Palms Resort in Las Vegas for the unveiling of the official HBO Entourage suite. Turco reports, "This branded suite on the 51st floor of the Palms boasts a black-jack table, comes pre-stocked with: Absolut and Jack Daniels, Ben Sherman gear, and two Xbox's playable on large flat screen TV's. Additionally whoever checks into the Entourage suite gets keys to a Mercedes M-Class SUV, massages, and a complimentary Motorola razor phone. To kick off the promotion HBO brought in the whole cast and lots of scantily dressed ladies. This ultimate bachelor pad is available for the next 6 months, groupies not included." Check out images from the event here.
While some say leave well enough alone those who choose to play in the fairyland called Hollywood, others are pretty disturbed over the latest freak show known as Tom Cruise. From acrobatics on Oprah to medical advice for Brooke Shields to grabbing Katie Holmes as his new squeeze, Cruise has got everybody talking. And some of that talk comes in the form of a T-shirt campaign called "Free Katie." McLaughlin Cameron Designs has created a T-shirt designed to help raise awareness of the seemingly difficult plight in which innocent little Katie has found herself. Mid-life crisis? Movie promo? True love? Who really cares?
Where Can I Find That?
It seems the "Spicy Paris" commercial, featuring Paris Hilton, was a big hit both in generating site traffic for Carl's Jr. as well as, perhaps, influencing hamburger sales for the chain.
According to competitive intelligence service Hitwise, searches for the term "paris hilton" grew 102 percent and queries for "carls jr" grew an astounding 802 percent between the weeks ending May 21, 2005 and May 28, 2005. Comparatively, brand searches for Burger King - in the midst of its co-promotion of Star Wars: Sith Sense - increased just 52 percent during the same time period.
Hitwise Clickstream data reveal that, for the week ending May 28, 2005, a full 58.4 percent of those visiting carlsjr.com continued on to spicyparis.com, where the controversial advertisement was available for download. Perhaps more important for actual hamburger sales, 7.4 percent of visitors to www.carlsjr.com continued directly on to a Carl's Jr. store locator Web site. While Carl's hasn't released detailed sales figures for this period, indicators do point "Spicy Paris" having influence.
"By examining both search volume and clickstream data for this campaign, it is clear that the Spicy Paris campaign had two positive results for Carl's Jr.", said Hitwise VP of Research Bill Tancer. "First it raised awareness for the brand, but also prompted an immediate increase in consumer searches for local Carl's Jr. Restaurants."
Who said sex doesn't sell.
Perhaps to distance themselves from Ashlee Simpson's less than capable singing abilities and the bad press it caused, Candie's will now feature Hilary Duff in its upcoming ad campaign to promote a line of junior girl clothing and accessories. Duff will appear in print and television ads for the line which will be distributed exclusively at Kohl's stores.
Kohl's parent company president, Kevin Mansell claims Duff will "resonate with today's young shoppers." Duff was named one of People Magazine's 50 most beautiful people in 2005. Her new movie "A Perfect Man" is in theaters June 17, and her newest album is in stores Aug. 16.