Joining the Popeye "I Am What I Am" campaign are...oh...that would be the Reebok "I Am What I Am" campaign...sorry...we just can't get those childhood images of the spinach man out of our head...are Christina Ricci and John Leguizamo. The campaign, which launched last month, also features 50 Cent in that controversial gunshot countdown commercial. No doubt, Ricci and Leguizamo will lighten the campaign up a bit.
Disguised as an editorial employment article in the Toronto Star, Kellog is promoting its All-Bran cereal with William Shatner, under the headline, "Baker, Underhill, Tilly and Taylor - Appointment Notice" and the copy "Bob Baker, President and Chief Bean Counter of Baker Underhill, Tilly and Taylor Chartered Accountants is pleased to announce the appointment of William Shatner as Receptionist and Managing Director of Making Fibre (this is Canada, remember) your friend." It goes on in the usual, droll announcement-like tone explaining how Shatner will increase awareness at the firm about the benefits of fiber and how Kellog products will playa part in that effort. Inkygirl took a picture of the ad so you can read the entire copy.
Debuting tonight and featuring Melania Trump, is the 22nd Aflac Duck commercial. The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its typical one-word role.
"Following five years of saying only 'Aflac,' we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."
We are breathless with anticipation.
But I Am Emoting!
She can't act but she can sure snag a multi-million dollar advertising spokesmodel contract - or at least her agents can. Mischa Barton, thespian-challenged O.C. hottie, has extended her current agreement as spokesbimbo for the Keds division of Stride Rite through 2007 and added international duties as well. As part of this agreement, Barton will appear in the footwear company's print, television and outdoor advertising campaigns, direct mail, in-store materials and online in North America and around the world, as well as make personal appearances domestically and abroad on behalf of the brand.
Reading from a publicist cue card, Keds Corporation President Shawn Neville said, "We are thrilled to extend and expand our successful relationship with Mischa through 2007 and across all international markets. Mischa personifies the Keds brand essence of authenticity, classic style, confidence and cool. Together, the Keds team and Mischa will continue to create product and marketing that reflect this essence and help Keds re-connect with its rich heritage and become a leading active lifestyle brand around the world." How deep inside the head does the hammer have to be implanted before PR people realize real people don't talk like this? And, when they are forced to, they are made to sound like idiots.
Photo: The Superficial
Oh the things we do to perpetuate the publicity of marketers smart enough to realize their hot ads will never run in the first place. It's only a matter of time before this one's floating all over the web, released "by mistake." Perhaps it already has been. We're talking about a new commercial for burger chain Carl's Jr. starring Paris Hilton doing her sexy thing as we've all seen her do before. Trouble is, she's just too hot in that Rick Solomon, military green video sort of way and networks are not too happy to air it.
The ad shows plenty of Hilton washing a car with water hoses gushing forth wantonly while the heiress slathers white stuff...um...soap all over the place. Somewhere in the spot, she's eating a big ass BBQ Six Dollar Burger. It's all just the next logical step from the company that brought us the Straw Girl and the writhing mechanical bull commercial.
Two year old, cash-strapped
Parrot Jungle Island in Pinecrest, Florida needed all the help it could getting the word out it's more than just a place to see parrots. The zoo cum destination has expanded from a gigantic bird cage into a full blown jungle paradise. So, when Paris Hilton's people called wondering if the heiress and reality TV star could spend a day with the birds, Parrot Jungle Island said sure but asked Hilton to hang with the orangutans instead
. It was ll part of the park's efforts to increase awareness of it broader, less bird-like offering.
An organization called Clothes Off Our Back functions as a clearing house for previously worn celebrity clothing. Clothing is donated by celebrities and then put up for auction to support charities such as the Children's Defense Fund, Smile Train and Cure Autism Now. The organizations latest auction is the Versace dress Desperate Housewives star Terri Hatcher wore when she appeared on the cover of the May 2005 issue of In Style. The auction runs though May 8.
Not that she needs additional promotion not should we really even care but the humorous insanity of people obsessed with young hotties turning 18 (think the Olsens) simply has to be shared. This little masterpiece, to the tune of My Sharona, was created by ESPN's Bob Bristol and its Page 2 group.
From Hilary Swank to Mischa Barton to Eva Longoria, celebrities are tying themselves to brands like a geek tied to Slashdot with Swank launching a celebrity-studded game show, Barton hawking Keds and Longoria primping for L'Oreal. Britney Spear, Bono, Ashlee Simpson, Hilary Duff, and Joss Stone are in on the knot tying too. George Clooney thinks it's great. Russell Crowe thinks it's all crap.
A cadre of celebrities have appeared in a new campaign for One: The Campaign to Make Poverty History. The television commercial, which debuted on MTV and ABC April 10, features Bono, Cameron Diaz, Penelope Cruz, Brad Pitt and Al Pacino pointing out global poverty and other epidemics. The ad, which closes with the tagline "We're not asking for your money. We're asking for your voice,: directs viewers to One's website, a clearing hose for a collection of organizations headed by Bono's Debt Aids Trade Africa. Claiming the campaign is not about money is a bit of a misnomer given this statement on the One website which reads, "We believe that allocating an additional ONE percent of the U.S. budget toward providing basic needs like health, education, clean water and food, would transform the futures and hopes of an entire generation of the poorest countries." OK, so it's the government's money but you know whose pocket that comes from.
while there's no question action is needed to fend off poverty and other worldly ailments but these celebrity focused ads just rub the wrong way. Viewing these commercials makes one want to scream, "Dude, just hand over 90 percent of your salary to those who need it and stop preaching!" Granted, no one should be penalized for making a lot of money and it's been proved celebrities are effective at shining the light on the world's problems but it still doesn't feel right.