A cadre of celebrities have appeared in a new campaign for One: The Campaign to Make Poverty History. The television commercial, which debuted on MTV and ABC April 10, features Bono, Cameron Diaz, Penelope Cruz, Brad Pitt and Al Pacino pointing out global poverty and other epidemics. The ad, which closes with the tagline "We're not asking for your money. We're asking for your voice,: directs viewers to One's website, a clearing hose for a collection of organizations headed by Bono's Debt Aids Trade Africa. Claiming the campaign is not about money is a bit of a misnomer given this statement on the One website which reads, "We believe that allocating an additional ONE percent of the U.S. budget toward providing basic needs like health, education, clean water and food, would transform the futures and hopes of an entire generation of the poorest countries." OK, so it's the government's money but you know whose pocket that comes from.
while there's no question action is needed to fend off poverty and other worldly ailments but these celebrity focused ads just rub the wrong way. Viewing these commercials makes one want to scream, "Dude, just hand over 90 percent of your salary to those who need it and stop preaching!" Granted, no one should be penalized for making a lot of money and it's been proved celebrities are effective at shining the light on the world's problems but it still doesn't feel right.
The 25 year old, 7-foot, 6-inch Houston Rockets NBA player has been signed by GPS equipment maker Garmin to appear in two new television commercials as well as a print ad campaign. The work breaks mid-May with Ming's contract extending through 2007. Ming has already appeared in ads for Apple, Visa, Tag Heuer and Reebok.
Goldenfiddle has provided us with a photoshopped image of the pregnant Britney Spears adorning the cover of Vanity Fair just as Demi Moore did years ago. Just as it was then and certainly is now, it's not an image we really want to see. But, in the name of news coverage, however questionably related to advertising or media, we're sharing it for those who just can't get enough of this stuff.
The New York Post reports Demi Moore will take over for Madonna as the new face of Versace. The paper says speculation began following a sighting yesterday, noted in Women's Wear Daily, of Moore, boyfriend Ashton Kutcher, photographer Mario Testino and Versace herself eating lunch at V in London.
Spotted by Hiroshi-K, FOX 24 star Keifer Sutherland is hawking, CalorieMate, some sort of diet food Japander style. We know the culture's different and even high paid actors need more money but why do appearances by American stars in Japanese ads always seem so odd?
Certainly no surprise given his angry demeanor on the show, The Apprentice contestant Chris Shelton was arrested April 10 at the Seminole Hard Rock Hotel & Casino in Tampa, Florida for disorderly conduct. The Smoking Gun reported the exact details of the arrest are not known but, referring to Shelton's mug shot, speculated liquor had a role. We just hope his firing from the show is as dramatic.
To raise awareness of pituitary dysfunction, the Pituitary Network Association invited Paris Hilton to meet with PNA board member Ken Baker to explain the disease to her and to present her with a cute, pink T-shirt that reads, "Sex is a nine letter word." There are nine letter in the word "Pituitary."
Upon receiving the gift, Paris released the air valve in her head and uttered her classic "that's hot" phrase adding, "People should know more about a gland that most of us never even think about. It's a really good cause." Anything for publicity.
MarketingVOX reports FOX will promote its Pamela Anderson comedy series, aptly named with an overly obvious double entendre, Stacked, with Friendster weblogs written by cast members similar to blog/Friendster promotions for Anchorman and The Apprentice.
Today, Pamela Anderson has joined Christina Aguilera, Missy Elliott, Linda Evangelista, Chloe Sevigny and Boy George as spokesmodel for VIVA GLAM V lipstick and lipglass, the fund-raising arm of M.A.C. Aids Fund.
Upon joining the campaign, Anderson said, "M.A.C. VIVA GLAM V is a great campaign to be involved with," Anderson said in a statement. "I feel privileged and empowered to help raise funds and awareness of the importance for getting tested. After being diagnosed with hepatitis C, I knew the importance of knowing your status. Only then can you make informed and wise decisions for your health and life."
With so much artsy-fartsy quick cut, double-entendre imagery going on in the Britney Spears Curious commercial, it's hard to imagine how anyone could see anything long enough to be concerned there might be some risque elements to the spot but the chaps over in Britain seems to have good eyes and have restricted the airing of the spot to after 7:30 PM when, presumably, untainted minds have gone to sleep.
The spot captures Britney in the throes of a fantasy with a guy in the next hotel room, complete with all the sexual imagery you'd expect; lips, fingers, blooming flowers, fingernails clawing skin, fingers against a rain soaked window, a pair of dolls kissing, clenched hands, bulls in a ring, crashing waves, writhing bodies and, finally, open mouth glee. It's 30 second of visual orgasmic bliss. Hmm, perhaps that's why it was restricted.