James Carville, Mary Matlin Bicker For Mitsubushi

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In a new Mitsubishi Electric Heating & Cooling TV ad debuting August 27, political pundits James Carville and Mary Matlin bicker of the temperature in their home. Apparently with the Mitsubishi solution, you can be both fiscally responsible and comfortable all at the same time.

The ad, created by Ames Scullin O'Haire, will air on CNN, Fox New and on ABC and CBS during convention broadcasts.

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by Steve Hall    Aug-23-12    
Topic: Celebrity, Commercials



Michael Phelps May Incur Wrath of IOC Over Louis Vuitton Ads

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While no official word has handed down by the International Olympic Committee regarding Michael Phelps' appearance in leaked photos of a Louis Vuitton ad inside the Rule 40 window barring appearance in non-Olympic sponsor ads between July 17 and August 15, the media has its panties in a bunch over the kerfuffle.

The ads, shot by Annie Liebowitz, feature Phelps in a bathtub wearing a Speedo and swim goggles and on a couch sitting next to Russian Olympian Larissa Latynina whose medal winning record Phelps just broke.

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by Steve Hall    Aug-20-12    
Topic: Celebrity, Policy



James Franco is a Master Multitasker Thanks to Samsung Galaxy Note

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James Franco has stuffed everything imaginable into this Samsung Galaxy Note 1.1 commercial epic in which he lauds himself for acting in, directing, producing and writing movies as well as writing a book of short stories, acting in a soap opera, directing a dance company and directing this commercial.

As he wanders through his self-created epic he engages in all sorts of Note-aided tasks including diagnosing strep throat, solving complex math problems and engaging in a pillow fight with a trio of youthful hotties. Though how the Note helps with that last task eludes us.

The 2:45 video, which hypes the Note's ability to aid with multitasking, even includes a Ferris Bueller-like send off at the end.

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by Steve Hall    Aug-20-12    
Topic: Celebrity



Penelope and Monica Cruz Play Super Mario Bros. 2

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Hot off her sexy Agent Provocateur gig, Monica Cruz is joined by her big sister Penelope in a new Nintendo Super Mario Bros. 2 ad. The sisters, lounging poolside, take each other on in battle and agree the loser will have to dress up as Mario and visit the grocery store. That fate befalls Penelope as her sister watches and laughs.

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by Steve Hall    Aug-20-12    
Topic: Celebrity, Racy



Film, Commercial Director Tony Scott Dead at 68

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Life is full of seemingly random events that, when we're not looking, take us by surprise and cause us to wonder, "why?" Today's random, yet to be explained event, is the death of film and commercial director Tony Scott, brother to Ridley and director of the blockbusters Top Gun and Beverly Hills Cop II among others. On Sunday, Scott jumped to his death from the Los Angeles County Bridge

Though reportedly he left a suicide note, the contents of the note have not yet been released.

Scott was a prolific director of commercials having directed hundreds through RSA Films. His latest was the currently airing Diet Mountain Dew spot featuring Mark Cuban created in partnership with BBDO. As with many of Scott's commercials, it's entertaining and amusing.

The man and his work will be missed.

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by Steve Hall    Aug-20-12    
Topic: Celebrity



Lara Stone Fronts Calvin Klein Push Positive Campaign

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Lara Stone, the model who sports tooth cleavage as well as some of the finest boob cleavage, is out with a new ad campaign for Calvin Klein, a brand for which she has been modeling for several years.

Who can forget her having sex on a playground for Calvin Klein Jeans or having sex on a dance floor for CK One Shock or flaunting her deliciously curvaceous boobs for Calvin Klein naked Glamour lingerie or seemingly partaking in the brand's f-bomb dropping billboard?

Her latest work for Calvin Klein touts the brand's Push Positive lingerie collection

by Steve Hall    Aug-16-12    
Topic: Brands, Celebrity, Racy



Heidi Klum Lends Curves to Jordache Again

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Five years after having fronted a collection and campaign for Jordache, Project Runway's Heidi Klum is back as spokesmodel for the brand. Following an outing with 30 Rock cast member Katrina Bowden last year, Jordache will hype a collection that will be sold at Walmart. The campaign will include print and television.

Of the decision to partner with Klum again, Jordache President Liz Berlinger said, "Heidi's beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina. She danced from 10 in the morning until midnight in 5-inch heels. I'd have a hard time walking down the street in the heels she was wearing."

The new television ad will feature a soundtrack created by Brooklyn's Ian Love.

by Steve Hall    Aug- 8-12    
Topic: Celebrity, Racy



Five Tips For Marketers Eyeing Olympic Athlete Endorsements

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Questionable? Brilliant?

This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.

Much of what we hear as we read the reports of the Olympics is: how many medals? It appears that the media is compelled to quantify success, sort of like an Olympic box score. Is the US leading in the total medal count? Is the US leading in gold medals? How many medals does China have? Will Great Britain, the host country, finally begin to rack up the medals? As I write this article, the US is leading in total overall medals, though not in gold. Great Britain is coming on strong - now in third, and Andy Murray beat Roger Federer for the coveted gold in men's tennis.

But to advertisers and agencies, the medal count pales next to the critical question - who will be the breakout advertising spokesperson of the 2012 Olympics? Will anyone rise to the level of a true advertising superstar?

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by Steve Hall    Aug- 8-12    
Topic: Brands, Celebrity, Opinion, Policy, Sponsorship



Porn Star Sunny Leone Says Too Much Sex is Bad

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PETA, as only PETA can, has enlisted yet another sexpot to hype one of its causes. This time, it's all about sex. Well, actually, it's all about not having sex. And this no sex message comes to us from someone who has made a career out of having sex, porn star Sunny Leone.

The print ad, which carries the headline, "Too Much Sex Can be a Bad Thing," encourages people to sterilize their dogs and cats. A porn star saying too much sex is a bad thing. Hmm. Only in advertising.

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by Steve Hall    Jul-30-12    
Topic: Cause, Celebrity, Racy



Bond-Like Pierce Brosnan Pimps Online Gambling Site Lottomatica

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As if ripped from a James Bond movie scene, a woman, dressed in a towel having just emerged from the shower, dries her hair and says, "five minutes." As the camera glides across a very James Bond-like abode, James Bond, himself aka Pierce Bronson, walks into the frame and intones, "take your time."

Bond puts on his cufflinks, grams his coat from the closet, grabs his Visa card and straightens his tie. As his half-his-age date emerges dressed to the nines in an evening gown, Bond asks, "Are you ready?"

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by Steve Hall    Jul-26-12    
Topic: Celebrity, Commercials










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