Nationwide is ditching its "world's greatest spokesperson in the world" funny man and will take on a more serious tone with a new spot, Anthem, featuring voice over by Julia Roberts. Kicking off on NBC during the Summer Olympics, the one minute commercial, created by McKinney, will have Roberts asking viewers to "join a different kind of insurance company."
Bolstering the television will be radio, print and online efforts fueling the increasingly crowded insurance marketplace currently dominated by Allstate, Progressive, Farmers and Geico.
Of the campaign's shift, Nationwide Chief Marketing and Strategy Officer Matthew Jauchius said, "When you have a competitor spending over a billion dollars on ads, which we do, you have to break through the clutter in a relevant way. We are going against the grain in the marketplace by taking a more sincere tone, an authentic tone...rather than just a yuk with a phone number, which seems to characterize our category today."
I never really thought of Sarah Silverman as being all that sexy but after watching her offer to "scissor" Vegas casino big wig and Romney backer Sheldon Adelson "wearing a bikini bottom through to fruition," my opinion may have changed a bit.
In a video (very likely NSFW), Silverman, who is a staunch Obama supporter, along with Barnacle Studios and the Jewish Council for Education and Research is urging Adelson to give the $100 million he has offered to Romney to Obama instead. And she's offering to get Adelson's rocks off if he agrees.
What's up with this whole nudity in advertising thing? Headlines scream, "Celebrity Gets Naked in New Ad Campaign!" Yet, the celebrity is not actually naked. Either they are wearing minimal clothing or have their private bits strategically covered with another body part.
And what, actually, is nudity? Not so long ago, exposing any part of the breast was considered nudity. Then came plunging necklines revealing cavernous cleavage. Then came underboob which, with a strategically placed small t-shirt, exposed the bottom half of the breast. Then, it seems, exposing the entire breast except the nipple became acceptable. That came either in the form of pasties or the beloved hand bra.
For the past month or so, a woman by the name of Susan Glenn has been popping up. First on Buzzfeed then on various message boards, a blog and even on the OnlineSlangDictionary where one of the definitions defines her as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up"
In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wondered whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"
Glee alum Lea Michele has found something to do after having been graduated from William McKinley High School. Following in the footsteps of Fergie, Kelly Clarkson, Britney Spears, Hilary Duff, Vanessa Hudgens, Ashlee Simpson, Jenny McCarthy and Hayden Panetierre, Michele can be seen in steaming up the current Candie's campaign.
Showing plenty of leg, Michele does a great job of calling attention to the brand's stem-ware.
The stunningly sexy Miranda Kerr can be seen in Victoria's Secret's latest soft core porn...uh...commercial for it Summer 2012 line of cotton lingerie. Set to the tune of Rhye's "Open," the commercial has Kerr in a tropical, beach-side setting lounging around and prancing about while grinning at the camera and caressing her own body.
Which, of course, you would do too is you were as hot as Kerr.
Here's a behind-the-scenes video of an upcoming Buick commercial in which Peyton Manning spoofs his tendency to change plays at the line of scrimmage by calling out new signals while driving the Verano. Manning notes that it's alot safer to "call signals" to his Buick's voice activation system rather than get hit by opposing linemen. The commercial debuts Wednesday, July 11.
Manning joins a growing list of celebrities working with Buick in a series of spots, most notably Shaquille O'Neal for Buick LaCrosse, Marisa Miller for Buick Enclave and Ving Rhames for the brand's Experience Buick Lease Program.
Adforum's Angela Natividad sat down with SapientNitro's Freddie Laker and Darren McColl along with Omar Epps, all of whom were on a panel Monday at Cannes Lions and spoke to the topic of who's a better marketer, brands or celebrities. At least in the seminar, it appeared celebrities won out.
The interview on the whole is an insightful look at how the definition of an agency has changed over time and how the different toolsets and partnerships define just how an agency approaches a marketing challenge.
It's been a while since we've seen Kelly Brook in the ad world. Apparently, she's been shoved aside by the latest busty babe of the moment, Kate Upton. The last time we saw Kelly she was writhing with sexual desire as an angel left behind in a Lynx ad.
Now Kelly can be seen in a Philips ad, created by UK-based WDMP, giving a Pete Cashmore look-a-like a shave. It's not your every day barber shop though. Oh no. No fat, graying white men handling the razor. Just Kelly clad in a shiny black leather dress out of which her ample breasts bulge. And this isn't your every day shave either.
Don't worry, Pete. Lisa is way hotter than Kelly!
Remember when Brooke Burke was just the hot chick on E! Network's Wild On!? Of course, she's done a lot since then including winning the seventh season of Dancing with the Stars, hosting Rock Star, viral work for Burger King and a Super Bowl ad for Burger King.
Now the the still very hot 40-year-old (my, how time flies!) can be seen in ads for her own line of recently-launched (through BeachMint) lingerie called intiMINT.
Of the campaign, BeachMint CEO Josh Berman said, "We are thrilled to be working with Brooke. She is a like-minded entrepreneur who shares our passion to bring affordable luxury to women and is super passionate about this exciting market."