Five years after having fronted a collection and campaign for Jordache, Project Runway's Heidi Klum is back as spokesmodel for the brand. Following an outing with 30 Rock cast member Katrina Bowden last year, Jordache will hype a collection that will be sold at Walmart. The campaign will include print and television.
Of the decision to partner with Klum again, Jordache President Liz Berlinger said, "Heidi's beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina. She danced from 10 in the morning until midnight in 5-inch heels. I'd have a hard time walking down the street in the heels she was wearing."
The new television ad will feature a soundtrack created by Brooklyn's Ian Love.
This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.
Much of what we hear as we read the reports of the Olympics is: how many medals? It appears that the media is compelled to quantify success, sort of like an Olympic box score. Is the US leading in the total medal count? Is the US leading in gold medals? How many medals does China have? Will Great Britain, the host country, finally begin to rack up the medals? As I write this article, the US is leading in total overall medals, though not in gold. Great Britain is coming on strong - now in third, and Andy Murray beat Roger Federer for the coveted gold in men's tennis.
But to advertisers and agencies, the medal count pales next to the critical question - who will be the breakout advertising spokesperson of the 2012 Olympics? Will anyone rise to the level of a true advertising superstar?
PETA, as only PETA can, has enlisted yet another sexpot to hype one of its causes. This time, it's all about sex. Well, actually, it's all about not having sex. And this no sex message comes to us from someone who has made a career out of having sex, porn star Sunny Leone.
The print ad, which carries the headline, "Too Much Sex Can be a Bad Thing," encourages people to sterilize their dogs and cats. A porn star saying too much sex is a bad thing. Hmm. Only in advertising.
As if ripped from a James Bond movie scene, a woman, dressed in a towel having just emerged from the shower, dries her hair and says, "five minutes." As the camera glides across a very James Bond-like abode, James Bond, himself aka Pierce Bronson, walks into the frame and intones, "take your time."
Bond puts on his cufflinks, grams his coat from the closet, grabs his Visa card and straightens his tie. As his half-his-age date emerges dressed to the nines in an evening gown, Bond asks, "Are you ready?"
The Puke in My Mouth hotties are back with a spoof of LMFAO's Sorry for Party Rocking. This time they're promoting jewelry site boticca.com. The video stars the pair posing as two fashionistas sporting Boticca's international accessories, poking fun at "fashion clones" and shopping through a number of fashion and style blogs.
Yup. We could watch these ladies do anything.
Not quite akin to seeing Kate Upton in what seems to be every single commercial aired in the last three months, Redskins quarterback Robert Griffin, within a week, has made appearances in an adidas an and, today, in a Gatorade ad.
The TBWA\Chiat\Day LA ad is routine famous athlete stuff. In this case, it's Griffin vigorously training in various scenarios with help, of course, from Gatorade.
Nationwide is ditching its "world's greatest spokesperson in the world" funny man and will take on a more serious tone with a new spot, Anthem, featuring voice over by Julia Roberts. Kicking off on NBC during the Summer Olympics, the one minute commercial, created by McKinney, will have Roberts asking viewers to "join a different kind of insurance company."
Bolstering the television will be radio, print and online efforts fueling the increasingly crowded insurance marketplace currently dominated by Allstate, Progressive, Farmers and Geico.
Of the campaign's shift, Nationwide Chief Marketing and Strategy Officer Matthew Jauchius said, "When you have a competitor spending over a billion dollars on ads, which we do, you have to break through the clutter in a relevant way. We are going against the grain in the marketplace by taking a more sincere tone, an authentic tone...rather than just a yuk with a phone number, which seems to characterize our category today."
I never really thought of Sarah Silverman as being all that sexy but after watching her offer to "scissor" Vegas casino big wig and Romney backer Sheldon Adelson "wearing a bikini bottom through to fruition," my opinion may have changed a bit.
In a video (very likely NSFW), Silverman, who is a staunch Obama supporter, along with Barnacle Studios and the Jewish Council for Education and Research is urging Adelson to give the $100 million he has offered to Romney to Obama instead. And she's offering to get Adelson's rocks off if he agrees.
What's up with this whole nudity in advertising thing? Headlines scream, "Celebrity Gets Naked in New Ad Campaign!" Yet, the celebrity is not actually naked. Either they are wearing minimal clothing or have their private bits strategically covered with another body part.
And what, actually, is nudity? Not so long ago, exposing any part of the breast was considered nudity. Then came plunging necklines revealing cavernous cleavage. Then came underboob which, with a strategically placed small t-shirt, exposed the bottom half of the breast. Then, it seems, exposing the entire breast except the nipple became acceptable. That came either in the form of pasties or the beloved hand bra.
For the past month or so, a woman by the name of Susan Glenn has been popping up. First on Buzzfeed then on various message boards, a blog and even on the OnlineSlangDictionary where one of the definitions defines her as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up"
In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wondered whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"