We're not usually fans of the forced application of cultural trends onto advertising but we really like this new Initials Marketing-created, Rubber Republic-produced work for Peugeot. The one take, one shot four minute video opens on an empty parking garage. We then see 29 year old dubstepper Marquese Scott, aka Nonstop, grooving to Rudimental ft. John Newman's Feel The Love.
The camera follows Scott and slowly pans 360 degrees around the garage. Part way through, we catch a glimpse of the Peugeot 208. The panning ends on a wall which reads, "Let Your Body Drive," the name of the campaign.
Wonderful work. It's not overly commercial. It freely highlights Scott's skills as well as subtly delivers a commercial message. The work may never achieve the 42 million views Scott's famed Pumped Up Kicks video received but it's got over 25,000 views in one day. Not bad.
As Charlie Sheen climbs out from under his rock of shame, advertising is helping him rise from the ashes. Recently, Sheen could be seen in ads for DirecTV and Fiat. Now, Sheen can be seen in a Bavaria beer commercial that pokes fun at his recent sobriety.
On his way home from rehab, Sheen can't seem to go anywhere without seeing people drink beer. Even when he gets home and sees his entire backyard filled with welcome home revelers. Ah, but this beer is non-alcoholic. Clever spot from Amsterdam-based Selmore.
Alright. So while everyone is obsessing over Jennifer Love Hewitt's digital breast reduction, Scarlett Johansson's equally impressive chest is front and center on the business cards of a California-based sex shop called VIP. On the cards, Johansson can be seen wearing a black bra under an unbuttoned shirt.
TMZ discovered the business card and of the find, Johansson told E! News, "I applaud TMZ's, once again, award winning investigative journalism for securing the knowledge of my legions of Mexican fans."
According to TMZ, the store manager, who has no idea who Scarlett Johansson is, said the store owner ordered cards from a company, told the company he wanted a girl on the card and the company snagged the image of Johansson.
We didn't think it was possible but we might, in fact, be getting bored with Kate Upton flaunting her 34D's for just about every brand under the sun. The latest display of Upton's cleavage comes courtesy of DirecTV which is out with this very odd commercial that's not really about anything at all...except the flaunting of Kate's hotness. And her boobs. Well, she is on a beach and she is wearing a bikini. And she does have big boobs. It can't be all bad, right?
If you want to wallow in the idiocy of youth, be sure to watch this PETA video featuring 17 year old Courtney Stodden, the bimbo (and she is a bimbo) who married 51 year old actor Doug Hutchinson. In the video Stodden talks about her distate for eating things with a face.
Of the video, one commenter has this to say, "The message is obscured by the choice in spokesperson. Courtney Stodden is famous for being a child bride, and that in itself is a sad social issue. Her vapid, underdeveloped personality stands in stark contrast with the grave issue of animal cruelty. It's hard for anyone to take PETA's campaigns seriously at this point. We need a new organisation to take up this cause and make it relevant again. All animals deserve more."
PETA has always pushed boundaries leveraging the nudity of celebrities for its causes but with Stodden, clearly a woman who hasn't properly matured mentally, PETA can hardly be taken, if ever it was, seriously as a cause group.
These days, it seems, Kate Upton is everywhere. She's done ads for Carl's Jr., MLB 2K12, Zoo York and others. Now she's pimping headphones for Skullcandy in a new campaign which Mail Online claims won't work because everyone will be staring at Upton's boobs and not the Skullcandy headphones.
Dressed in a tight, tiny bikini top that isn't able to cover much of her prodigious cleavage, this might be very true. Although just how many more Upton campaigns can the market take before we tire of her and the next new shiny object takes hold?
Want to see that hot chick from Fiat's Super Bowl commercial? Well you can in a new Doner-created ad for the 500 Abarth. But the real star of the show is Charlie Sheen who makes a humorous appearance after driving the Fiat around his mansion while under house arrest. Of course, Sheen's never actually been under house arrest but the concept is still funny.
Of the appearance of said hot chick, Catrinel Menghia who was in Fiat's Super Bowl ad, Charlie asks, "What do I get for good behavior?"
So the Oscars happened last night. And, yes, Twitter was all...um...a twitter about the event. From Angelina Jolie's right leg to Billy Crystal's performance to the annoying sound quality to J. Lo's nipple, there was much to talk about last night other than the actual awards.
There's a joke to be made here about Salma Hayek and milk but we're not going to make it. Nope. But we are going to share with you her recent work for the Got Milk campaign. In a new commercial created by Deutsch Hayek frantically searches for milk only to discover it's not so easy to find. Which, in and of itself, is a bit of a stretch since when was the last time you went anywhere and couldn't find milk?
Anyway, Hayek finally finds her milk...from a milk man, of course...and returns home only to find out she needs to go out and buy cereal.
If you're a fan of Liv Tyler (we are and have been since we saw her in Empire Records with then-unknown Rene Zellweger), you're going to love this new video she did for Givenchy Electric Rose. It's a reinterpretation of Need You Tonight and was shot by Johan Renck.
The work is quite stunning and will captivate you until the end. Well, it least it captivated us. To each their own. We love Liv. And we're proud to say it.