Kate Upton Gives Young Hungry Guys What They Want

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Earlier this month we noted new "it girl" Kate Upton would be front and center in a new Carl's Jr. commercial. Well, here's a two minute, behind-the-scenes look at the shoot. Kate talks about how she "brings the lingerie" and 72andSunny CCO Glenn Cole talks about how Kate Upton and Carl's Jr. gives young hungry guys what they want. What we want to know is just exactly what these young guys are hungry for.

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by Steve Hall    Feb-17-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy



Kate Upton's Cleavage Sells MLB 2K12

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Good God Kate Upton is hot!! OK, now that we have that out of our system we can tell you about Kate Upton's "perfect pitch." The campaign is all about pitching a perfect game and what better representation of perfection is there than than Upton herself?

The 2012 Sports Illustrated Swimsuit cover girl is helping 2K Sports promote MLB 2K12. Along for the ride are Justin Verlander, CJ Wilson, Jay Bruce and David Price all of whom could care less about the game but would love to have Upton and her bulging cleavage wrapped around them.

"Go up...and then around. Up...and then around." Anything you say, Kate. Anything you say.

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by Steve Hall    Feb-14-12    
Topic: Campaigns, Celebrity, Racy



Golden Voiced Ted Williams Delivers Valentine's Day Love

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Starting yesterday and and running through Tuesday, "Golden Voice" Ted Williams is spreading a little bit of Valentine's Day love in a new Twitter campaign from CP+B for Kraft Macaroni and Cheese.

Valentine's Day Tweets from consumers tagged with #VoiceOfLove will go to Mr. Williams' virtual mailbox. He'll record a personalized video reading to the ones he likes in his deep, soulful voice. Consumers will know if theirs was chosen when @kraftmacncheese Tweets a message to them with a link to view their video.

All #VoiceOfLove videos will be available to view on the Kraft Macaroni & Cheese YouTube channel Additionally, each #VoiceOfLove Tweet spurs a donation of 100 boxes of Kraft Macaroni & Cheese to Feeding America, up to 100,000 boxes.

Ted recorded the following introduction video for the campaign here: http://www.youtube.com/watch?v=8spsLM42f4A&feature=player_profilepage

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by Steve Hall    Feb-13-12    
Topic: Celebrity, Social, Video



James Franco Films Hot Hipsters For Jeans Campaign

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In what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign. Shooting for 7 For All Mankind Jeans, Franco, along with ad agency Lipman have released a teaser that will ultimately end with a full feature length film to debut in May.

The campaign will feature print and digital and will culminate with the full-length feature film. The campaign will feature Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue's editor Lisa Love).

So go grab your favorite mild-altering substance and give this thing a view. You might actually feel yourself right there on the beach with birds flying overhead.

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by Steve Hall    Feb- 8-12    
Topic: Campaigns, Celebrity, Commercials



Minka Kelly, Diet Coke Team For The Heart Truth Campaign

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Actress Minka Kelly and fashion designer Diane von Furstenberg have teamed up with Diet Coke and the National Heart, Lung and Blood Institute for the organization's The Heart Truth campaign. The campaign aims to increase awareness of heart health education programs for women.

An event on February 8, the Red Dress Collection Fashion Show, will, along with Kelly in a Diane von Furstenberg dress, feature five Diet Coke fans who were selected from those posting pictures of themselves in red dresses on Twitter, Tumlr and Instagram using the hashtag #ShowYourHeart. One grand prize winner, chosen by Kelly, will get a shopping spree with a style expert.

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by Steve Hall    Feb- 7-12    
Topic: Cause, Celebrity



Clint Eastwood Rumored to Appear in Chrysler Super Bowl Ad

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Rumors and reports indicate Clint Eastwood will appear in Chrysler's two minute Super Bowl commercial and give the country what some are calling a pep talk. That's all we really know at this point. We have to believe (and we hope) that any ad featuring Eastwood will be nothing short of awesome. Well, we'll know on Sunday.

by Steve Hall    Feb- 3-12    
Topic: Celebrity, Super Bowl 2012



Pepsi Unleashes Elton John, Melanie Amaro Super Bowl Ad

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Well here it is. And it is quite the extravagant production. We like. Created by TBWA\Chiat\Day and titled King's Court, the ad features X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John. The ad was directed by Noam Murro. Pepsi fans who Shazam the spot during the game will be able to view Amaro's music video for Respect.

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by Steve Hall    Feb- 3-12    
Topic: Celebrity, Super Bowl 2012



Jennifer Connelly to Front Shiseido Skincare Campaign

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Oh, Jennifer Connelly. Back in the day - before her Academy Award winning stardom - the girl was just another teen actor with two big assets which she proudly flaunted in the 1990 flick, The Hot Spot, and the 1991 movie, Career Opportunities. And let's not forget The Rocketeer. Watching her on screen was a transfixing experience. It still is. The reaction is just a little different now. A little more grown up.

Anyway, the woman can now be seen as the global spokesperson for Shiseido's skincare line, Future Solution LX. The campaign will debut this fall. Two decades ago, Connelly appeared in one of the brand's product lines which was distributed in Japan.

by Steve Hall    Feb- 3-12    
Topic: Celebrity



If Only Getting Laid Where This Easy

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If Ariana Lima is to be believed in this Teleflora Super Bowl commercial, getting laid by a hottie like Lima...or, more likely, your spouse, partner or otherwise...is as easy as giving a bouquet of flowers. Lima seductively coos to the camera, "Guys, Valentine's Day isn't that complicated. Give and you shall receive." Like anything portrayed in advertising, things are not always what they seem.

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by Steve Hall    Feb- 2-12    
Topic: Celebrity, Racy, Super Bowl 2012



Danon to Air First Ever Yogurt Commercial During Super Bowl

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Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore. In the ad Blackmore feeds Stamos some yogurt. But when it's Stamos' turn to feed Blackmore, he becomes a tease making Blackhorn work hard for her bite of Oikos. This being a Super Bowl ad, it's got an ending that, perhaps, won't surprise you. Although if we were John Stamos sitting across the table from Jessica Blackmore, we'd certainly want it to end differently.

Jessica Blackmore has made Who Is That Hot Ad Girl status. You can read all about her here and, yes, see her in her underwear. And at 5' 8" and 116 pounds, she's definitely a stunner. Stamos, 49, should be quite happy he's still qualified to appear in an ad as "significant other" to a woman half his age. Blackmore is 25.

Reportedly, this will be the first yogurt ad ever to air during a Super Bowl. And with perhaps another first, the commercial was directed by 21 year old Remy Neymarc, said to possibly be the youngest person to have ever directed a Super Bowl commercial.

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by Steve Hall    Feb- 1-12    
Topic: Celebrity, Commercials, Super Bowl 2012










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