This new FCUK ad for FCUK Friction fragrance featuring Lindsay Lohan might as well scream "fornicate (insert the other F word) with friction." The ad's image, shot by Yu Tsai who also shot Lohan for her recent Playboy pictorial, was taken in 2010 and used as part of a story about the relationship between Kate Moss and Johnny Depp in Muse Magazine. FCUK bought the rights to the image and decided to use it for a current campaign.
Despite her various difficulties, Lohan has appeared in several recent campaigns including fashion labels Philipp Plein and Jag. Some say the star will never recapture her former glory. But it seems a few brands are willing to wager on her current notoriety.
In the continuing saga of Sheets Brand Energy Strips, New York Knicks player Amar'e Stoudemire poses as a Duane Reade store clerk to see if he can pimp some product sales for a day. It's equally as bad as the initial outing from Lebron James but that doesn't really matter. fans will love the work anyway and that's all that matters, right? After all, no one in advertising actually cares about sales do they?
If you think you can do better, the whole thing is a contest. You can upload your commercial to Facebook, see how many likes it gets and see if you make it to the top six, from which James and a panel of judges will choose the winner.
In a ad that's less about his ego and more about having fun, Sean Combs appears in a CIROC vodka commercial. Called The Art of Celebration, Combs appears with familiar faces Lisa Seiffert, Michael K. Williams, Jesse Williams, Dania Ramirez, Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray and Aaron Paul. The crew wanders through a Vegas casino to the tune of Frank Sinatra's version of Luck Be a Lady.
Leveraging his celebrity and apparent desire to become a creative director, LeBron James, NBA great and founder of Sheets Energy Strips, has launched a Doritos Crash the Super Bowl-style social media campaign which encourages people to make their own Sheets commercial.
Convincing everyone that, well, anyone could do a better job at creating a commercial than himself, James has debuted his own commercial for Sheets. It's bad in a comically bad way. But that's what this contest is all about. Encouraging people to create something much better than LeBron did.
Harmon Kardon Europe has hired Jenifer Lopez to tell us a few things about home entertainment and how it can help create a beautiful space. In the commercial, Lopez witnesses the shabby fall away as a kick ass Harmon Kardon sound system creates beauty in its place. If only that was all it took to redecorate!
Of the campaign, Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."
Created by Doner, the ad was directed by Martin Campbell who directed the James Bond film, Casino Royale.
- Apparently if you wear the right brand of fashion, the walk of shame is much less shameful. In fact, it becomes the Stride of Pride.
- Oh what would December be without a Victoria's Secret holiday commercial?
- And on the same theme of hot women with little to no clothes on, we are happy to share this odd little gem from Doutzen Kroes.
- Scarlett Johansson does her best to promote Ofam Gifts but doesn't like "animator boy" transforming her outerwear into a Santa mini-dress.
OMG! Is it that time again? Has it been a year already? Is it time to engage in all manner of over blown Super Bowl hype? Yes, friends, it is time, once again, for the Coritos Crash the Super Bowl craziness.
We have two entries to share with you. They come from Ringleader and each is a unique approach. One employs Eric Roberts. The other, a dog. Give them both a watch and let us know what you think. The first is The Eric Roberts Show. The second is Disturbance.
- Mariah Carey hologram appears in five countries to celebrate Christmas courtesy of T-Mobile.
- AdWeek's list of the ten best commercials of 2011.
- Amtrack WiFi campaign combines iconic regional route symbols with WiFi symbol.
Continuing its three year long Season of Reason campaign, Acura, with help from RPA's rp&, has enlisted Gordon Ramsey ("It's raw!!!") and Bette Midler to illustrate just how easy (well, at least in ads that attempt to parenthetically represent the real world) it is to go overboard during the holiday season. In each of two ads, Ramsey and Midler do their signature over-the-top routines which are contrasted with Acura's sensible approach to saving money...and your sanity...during the holiday season
Crispin Porter + Bogusky copywriter James is angling for the love and affection of Demi Moore following her breakup with Ashton Kutcher. Yes, it's yet another trivial attempt at goofy publicity but can you blame a guy for going after Demi?
James, 29, is 20 years Moore's junior but that seems to be the way she likes her men. But can James truly appreciate all that Demi has to offer? After all, he was likely still in diapers when she made her splash on General Hospital (yes, youngin's, she was on a soap) or her brilliant depiction of the coked up Jules in St. Elmos Fire?
No. It's time Demi chose a more seasoned man for her life partner. A man with whom she has more in common. Stop playing with the children, Demi and get yourself a real man!
And, James, go easy with those close ups, man.