Last we saw Nicki Minaj, at least in the ad world, she was in psychedelic Pepsi commercial in which a guy and a girl somehow teleport to one of her concerts. This week, she's back in a new campaign promoting her own brand of wine, Myx Fusions Moscato. And you'd hardly know it was her without all that cartoonish makeup she usually wears.
For the launch of their new Urban Attitudes collection by La-Z-Boy, the brand is out with a new RPA-created campaign featuring spokeswoman Brooke Shields. The campaign includes television, print and digital ads that aim to alter misconceptions about what it takes to create a stylish living room.
In the TV ad, Brooke Shields is seen (not too closely, mind you) sitting on a couch talking about how much everyone wants a stylish living room even though they don't have a team of designers, unlimited budget or an industrial-sized hair fan. But with the Urban Attitudes Collection, now you can!
"The dress stays!"
After an 8 year lapse, Kirstie Allie is back with Jenny Craig in a new LXRD-created commercial in which, well, she begs Jenny Craig to come back to the weight loss program so she can lose 20...no, 30...pounds. Will she succeed? We assume the campaign will, over time, let us know.
On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal A, in which parkour dancers from the movie gyrate around a LED lit basketball court inside a dark warehouse while Washington Wizards point guard John Wall does his signature Slam Dunk Contest dunk. All while Paul Walker appears on giant screens in the background
I don't know. Give this next chapter of Bud Light's Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night.
In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience a basketball lover's dream.
It all falls kind of flat.
Well after dumping the baby, E-Trade wanted something different. And Ogilvy is delivering different. After kicking off with Epic Musical in which people break into song because they are Type E people, Ogilvy has given us Frank Underwood.
OK, it's not Frank Underwood, it's Kevin Spacey being, well spacey in yet another goofy ad about Type E people. In this ad, Spacey is a talent scout for Type E people and while he isn't channeling Frank Underwood, you can't help but see a mischievous Frank inside this E-Trade version of Kevin Spacey.
Ladies? You wear sneakers to bed right? Partners of ladies, you love when she kicks the covers off and reveals her new Reebok Skyscape kicks, right? Well, apparently, the folks over at DDB New York do and they've snagged international supermodel Miranda Kerr to show you just how sexy wearing shoes to bed (and into the shower) can be.
And this wouldn't be a campaign featuring international supermodel Miranda Kerr if there weren't a TV commercial which voyeuristically drools all over Kerr as she returns home from a run, strips off her top, wriggles out of her thong-style panties and climbs into the shower.
Yup, another frustrated creative's wet dream in action.
Perhaps an odd choice as Jim Beam spokesperson, indeed, but we're sure glad the folks at FutureWorks -- StrawberryFrog, The Works and Jung von Matt -- decided to choose Mila Kunis. We've tired of the stereotypically fat, balding, Southern distiller dudes...and Kid Rock so we're all for something a bit sexier. And Kunis delivers, all softly and sultry-like. Never has a whisky barrel received such sensuous caress.
Of course, it's all a play to get Millenials to stop drinking hipper brands like Sazerac and Bulleit. While that may not work, watching the extended video of 7th generation distiller Fred Noe giving a tour of the Jim Beam operation to Kunis, you can't help but sense the historical importance and longevity of the brand.
Oh yea. Here's a great concept for a Diet Mountain Dew ad. Let's get Dale Earnhardt Jr. to tear the crap out of nature when he's called into action by a hunter's "Dale Call." That about sums up the Mountain Dew brand: Drink us and you, too, can become a lunatic to whom the term "tread lightly" has no meaning.
Personally, we prefer Maria Sharapova back in her Land Rover and Dentsu crotch shot days but, hey, we all grow up eventually.
If you haven't heard, last summer Sharapova was named Samsung brand ambassador for Sochi. Today, she and Samsung launched the Samsung Galaxy Studio inside Olympic Park. The Galaxy Studio Olympic Park will give people a chance to check out Samsung's newest technology and connect with the Olympic Games.
Of her involvement, Sharapova said,"I'm thrilled to join Samsung in the opening of its Galaxy Studio in the Olympic Park and delighted to be a part of today's celebration that symbolizes the start of Samsung's onsite Sochi 2014 campaign. As an athlete myself, I appreciate Samsung's efforts to provide personalized Games Time experiences to fellow Olympians and also fans through a variety of Studio experiences that help us all get the most out of the Games."