Not one to appear much in ads, at least in America, big time action star and former California Governor Arnold Schwarzenegger will reportedly appear in a Bud Light Super Bowl ad. He will be one of several celebrities to appear in two ads created by BBDO. The two ads, entitled Epic Night, will tell a story across each of the ads.
The New York Post reports Schwarzenegger will receive $3 million for his appearance in the ad.
Of the appearance in the ads, a source told The New York Post, "Arnold has shot a series of ads in Japan but pretty much hasn't done anything in the US. Persuading him to promote a beer is a big coup for Bud Light."
Other celebrities appearing in Super Bowl ads include Scarlett Johansson for SodaStream, Laurence Fishburne -- as Morpheus -- for Kia, Stephen Colbert for Wonderful PIstachios, Danica Patrick for GoDaddy, David Beckham for H&M and Ben Kingsley for Jaguar.
If you use Instagram, no doubt you have heard of Jen Selter, the 20-year-old New York woman who joined Instagram in March 2012 and rose to fame because of her stunningly curvaceous ass. If not, you aren't one of her 1.4 million (and growing) followers.
Selter, who began taking belfies (butt selfies) of her ass after she began working out following high school, has endorsement deals with New York water brand NY20 as well as nutrition supplement company Game Plan Nutrition. She's also had offers from Nike, Lulumon and New Balance. While she won't share details of the deal, she did tell the New York Post the deals will earn her "a lot more than a [college] graduate would be making. So take that all you Harvard MBA types.
Hmm. William Shatner just can't seen to keep himself away from flames and explosions. Much like that turkey fryer video he did, Shatner can be seen among flames once again in this Visit California commercial created by MeringCarson
The latest entry in the campaign is a spot entitled Dreamers which highlights the fact California has always been a magnet for dreamers who dream big. The ad features singer-songwriter Sara Bareilles, Olympic Gold Medalist Kerri Walsh Jennings, professional skateboarder Bob Burnquist and pro-surfer Rob Machado who let's us know that, like us, he "puts his board shorts on one leg at time."
We haven't written about Brittany Spears in years. There was a time she dominated the pages of Adrants. Both because she was very active as a spokeswoman for many brands and because, well, we always had a thing for Britney. She is kind of hot after all, right?
Deutsch LA is out with its first work for Netflix. The spot, Tree Topper, tells the story of the McDermott family from the perspective of a porcelain tree topper voiced by The Sopranos' Lorraine Bracco. She describes how she's seen it all over the past 34 years. Bracco's delivers give just the right amount of droll to summarize years of family craziness which include a bowling ball crashing through the ceiling and Uncle Luther's fake snow.
OK, that ridiculously long, search engine-unfriendly headline pretty much tells the story but it is, indeed, a magically crafted one. And it has Helena Bonham Carter! Along with the Alice in Wonderland theme, there are touches of Little Red Riding Hood, The Magic Carpet (with a hot guy), the Wizard of Oz and...Helena Bonham Carter.
The model is question is Rosie Huntington-Whitley and the work was created by RKCR/Y&R for Marks and Spencer. Enjoy.
So by now you've seen quite a few of Ron Burgundy's Dodge commercials, right? The brand gave Will Ferrell broad control over creative in the campaign and the results, given Ferrell's oddball sense of humor, are quite good.
We love this latest entry called Do-dge which must break some kind of record for the number of times a brand name gets mentioned in a :30 commercial.
Whenever sports stars come to Asia, they do an autograph session. But when Dwight Howard came to Manila, adidas, with help from TBWA Singapore, adidas went all in to do something that had never been done before. By coding a new ball-tracking program, adidas enabled Howard to create autographs for his fans with a ball and a court.
Fans were invited to play one-on-one with Dwight, with the movement of the ball captured to create the signature. The signature was then printed onto an adidas shirt, creating a one-of-a-kind piece for the fan to take home.
You are likely all familiar with the Kardashian Kollection which is sold at Sears. A similar collection is being sold in the UK at British chain Lipsy. A new campiagn for that collection was shot shot Terry Richardson who loves to hang with and shoot Kate Upton and other super hot models.
Writing for The Gloss, Julia Sonenshein expected the campaign to consist of the Kardashians "naked and straddling heaps of the clothing" but was pleasantly surprised to discover the campaign is "decidedly un-pervy."
That didn't stop Sonenshein from dubbing the collection "something you'd wear to an 18-and-over club that takes place in an upscale funeral home."
In Kate Upton's latest dalliance with food -- it's like some kind of aphrodisiac for her -- arrives home with her roommate, gets hungry, seductively changes, heads to her bedroom, turns on Larry King, practically has an orgasm while consuming a meaty Pocket and slips into a psychedelic dream featuring Snoop Dogg doing a mashup of Biz Markie's 1989 hit "Just a Friend (You Got What I Need) which ends up "You Got What I Eat."
Now if that isn't a dirty double entendre, we don't know what is. Yea, selling sandwiches with a fantasy in which Snoop Dogg sings to Upton about how much he'd like to eat her.