Priceline Says Goodbye to William Shatner

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After 14 years, Pricline has decided it's time for a new direction and in a spot that will debut Monday, Shatner's Negotiator character will plunge to his death in a bus after telling a couple to "save yourselves...some money!" Shatner, in the bus, then tumbles off a cliff and dies an explosive death. Shatner's Captain Kirk character died in the 1994 film Star Trek: Generations.

Of the decision, Shatner said, "I'm in grief mode. It's not the first time I've had an iconic character die off. It was a great run. If the management says this is the end, this is the end." Better to go out on top then be seen as a hanger on.

The move is part of a planned new direction for Priceline which will have less to do with the site's well known price negotiation feature and more to do with its newer fixed price, discount-booking focused approach. There may even be a spot in this year's Super Bowl.

Shatner will be missed but things change, companies change and that means their ad campaigns have to as well. Can we get a ceremonial "Khaaaaaaaaan!" ?

by Steve Hall    Jan-19-12    
Topic: Brands, Celebrity, Commercials



Kelly Brook Lends Her Curves to New Look Lingerie

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Kelly Brook, whom we've seen previously getting naked for PETA, pimping perfume and writhing with sexual desire, has lent her delicious curves to New Look which is launching a new campaign to tout a line of under things.

In the campaign, Kelly can be seen cradling her assets while sporting hot red lingerie and stockings, lounging on a couch in blue retro-wear and smiling coyly while looking pretty in pink.

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by Steve Hall    Jan-18-12    
Topic: Campaigns, Celebrity, Racy



Sophia Vergara Dances Her Way to Pepsi Pleasure

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Sophia Vergara is at it again for Diet Pepsi. This time, rather than creating a Twitter-fueled celebrity sighting, Vergara makes a beeline...or at least she attempts to...for a Diet Pepsi. She dances. She sashays. She smirks. She exudes. But, in the end, she gets the Pepsi. TBWA New York created.

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by Steve Hall    Jan-16-12    
Topic: Celebrity, Commercials



Linday Lohan 'FCUKs" With Friction

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This new FCUK ad for FCUK Friction fragrance featuring Lindsay Lohan might as well scream "fornicate (insert the other F word) with friction." The ad's image, shot by Yu Tsai who also shot Lohan for her recent Playboy pictorial, was taken in 2010 and used as part of a story about the relationship between Kate Moss and Johnny Depp in Muse Magazine. FCUK bought the rights to the image and decided to use it for a current campaign.

Despite her various difficulties, Lohan has appeared in several recent campaigns including fashion labels Philipp Plein and Jag. Some say the star will never recapture her former glory. But it seems a few brands are willing to wager on her current notoriety.

by Steve Hall    Jan-16-12    
Topic: Campaigns, Celebrity



Amar'e Stoudemire Joins LeBron James in Sheets Campaign

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In the continuing saga of Sheets Brand Energy Strips, New York Knicks player Amar'e Stoudemire poses as a Duane Reade store clerk to see if he can pimp some product sales for a day. It's equally as bad as the initial outing from Lebron James but that doesn't really matter. fans will love the work anyway and that's all that matters, right? After all, no one in advertising actually cares about sales do they?

If you think you can do better, the whole thing is a contest. You can upload your commercial to Facebook, see how many likes it gets and see if you make it to the top six, from which James and a panel of judges will choose the winner.

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by Steve Hall    Dec-20-11    
Topic: Celebrity, Social, Video



Sean Combs And Crew Drink Ciroc in Vegas

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In a ad that's less about his ego and more about having fun, Sean Combs appears in a CIROC vodka commercial. Called The Art of Celebration, Combs appears with familiar faces Lisa Seiffert, Michael K. Williams, Jesse Williams, Dania Ramirez, Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray and Aaron Paul. The crew wanders through a Vegas casino to the tune of Frank Sinatra's version of Luck Be a Lady.

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by Steve Hall    Dec-15-11    
Topic: Campaigns, Celebrity, Commercials



How to Use Lebron James to Further Your Social Media Campaign

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Leveraging his celebrity and apparent desire to become a creative director, LeBron James, NBA great and founder of Sheets Energy Strips, has launched a Doritos Crash the Super Bowl-style social media campaign which encourages people to make their own Sheets commercial.

Convincing everyone that, well, anyone could do a better job at creating a commercial than himself, James has debuted his own commercial for Sheets. It's bad in a comically bad way. But that's what this contest is all about. Encouraging people to create something much better than LeBron did.

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by Steve Hall    Dec-13-11    
Topic: Celebrity, Consumer Created, Social



What Jennifer Lopez Can Teach Us About Home Entertainment

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Harmon Kardon Europe has hired Jenifer Lopez to tell us a few things about home entertainment and how it can help create a beautiful space. In the commercial, Lopez witnesses the shabby fall away as a kick ass Harmon Kardon sound system creates beauty in its place. If only that was all it took to redecorate!

Of the campaign, Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."

Created by Doner, the ad was directed by Martin Campbell who directed the James Bond film, Casino Royale.

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by Steve Hall    Dec-13-11    
Topic: Celebrity, Commercials, Video



Harvey Nichols Turns Walk of Shame Into Stride of Pride

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- Apparently if you wear the right brand of fashion, the walk of shame is much less shameful. In fact, it becomes the Stride of Pride.

- Oh what would December be without a Victoria's Secret holiday commercial?

- And on the same theme of hot women with little to no clothes on, we are happy to share this odd little gem from Doutzen Kroes.

- Scarlett Johansson does her best to promote Ofam Gifts but doesn't like "animator boy" transforming her outerwear into a Santa mini-dress.

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by Steve Hall    Dec- 6-11    
Topic: Celebrity, Commercials, Racy



Eric Roberts Meets Doritos Crash the Super Bowl

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OMG! Is it that time again? Has it been a year already? Is it time to engage in all manner of over blown Super Bowl hype? Yes, friends, it is time, once again, for the Coritos Crash the Super Bowl craziness.

We have two entries to share with you. They come from Ringleader and each is a unique approach. One employs Eric Roberts. The other, a dog. Give them both a watch and let us know what you think. The first is The Eric Roberts Show. The second is Disturbance.

by Steve Hall    Dec- 2-11    
Topic: Agencies, Celebrity, Super Bowl 2012










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