Following in the footsteps of Bar Refaeli and Gisele Bunchen, Sports illustrated supermodel Irina Shayk is making her debut as the new face of fashion brand rampage. Shayk will front the brand's new Fall campaign. You can watch Shayk talk about her role in the campaign in the video below well as check out the ads here, here and here.
- In Ukraine, AdLook ranks agencies by how hot their female employees are.
- The Festival of Media Asia 2011 has extended their entry deadline for until Friday, September 16.
- Blogworld, which takes place November 3-5 in LA, has finalized the list of speakers for its Monetization Track.
- A Calgary mother was inspired by her gay daughter's experience with bullying to launch an anti-homophobia campaign.
- Charlize Theron struts her stuff in a new Dior J'Adore ad campaign.
- Ryanair is once again stirring the pot, this time with an that urges people to "See the Frauleins With the Big Jugs" during Oktoberfest.
By now you've all heard the Kardashian Kollection will make its debut this week at Sears. We've shared our opinion on Sears' choice to saddle up with the Kardashian ladies already so we won't rehash that here. But at Adrants it's our duty to bring you every last story detail...especially when it involves lingerie. So with that thought in mind, we give you Kim, Khloe and Kourtney modeling lingerie from their Kollection.
But seriously. Lingerie from Sears? Really? This is the store at which you picture your mother or grandmother shopping for a few pairs of high-waisted, full coverage underwear synonymous with the antithesis of sex appeal. We're really having trouble wrapping our head around this whole Sears/Kardashian thing. Then again, if your a dying brand, you'll try just about anything to survive. And can we really blame a brand for that?
We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.
In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.
Now this is funny! It's always a crap shoot when a brand selects a celebrity to represent it in an ad campaign. Mostly because it's never believable the celebrity would actually purchase the product or service they're representing. Not that that's any different with Kohl's and Jennifer Lopez but they way these new McCann Erickson-created Kohl's commercials link Lopez and the brand, it's mostly irrelevant.
The campaign, promoting new clothing lines from Lopez and Marc Anthony was conceived prior to the couple's split. In one commercial, Lopez is blocked by a security guard from entering Kohl's headquarters because he doesn't know who she is. Thankfully Lopez doesn't throw the predictable celebrity hissy fit, rather subtly tries to remind the guard of her fame. It doesn't work. But the low key humor does.
- Yawn. The battle continues to rage regarding the definition of sexual suggestiveness in advertising. This time it's a stripper versus an underage-looking girl in a jeans ad.
- Sinead O'Connor placed an ad on Craig's list looking for a male companion. The list of requirements is very long.
- HubSpot has issued an apology to the children of North America for causing a shortage of unicorns.
Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.
- Yawn. Woody Allen's new star Lea Seydoux appeared in racy American Apparel underwear campaign.
- Orangina wants to see your originals. Your original Facebook friends, that is. And they've launched an app to make finding those original friends easy and fun.
- A new M&C Saatchi campaign the New Mexico Tourism Department aslks you to help them find Billy the Kid.
- A couple of new Footlocker commercials (one, two) re-envision the invention and creation of the sneaker.
We really, really like this campaign from three students attending Creative Circus. Nine months ago, they embarked upon a mission called Grad Men to get Mad Men character John Hamm to speak at their graduation as Don Draper. You can view the details of their efforts in the video below. Last week, AMC saw the video and got in touch with the three students behind the project. The two parties are working with John Hamm's handlers to see if the mad man can speak at the graduation.
As part of the project, the students traveled the country to collect pleas from fifty of the countries creative greats. everyone's rooting for Draper to do his part and enlighten Creative Circus students on how wonderful and amazing a career in advertising could be.
Dear AMC and John Hamm; please make this happen.
Partnering with Smirnoff, Madonna has launched Global Nightlife Exchange, a JWT-created campaign which uses Smirnoff's Facebook page to ask people to share their nightlife experiences. Part of the campaign includes a November 12th event that will consist of 50 parties held simultaneously in 50 different countries. Madonna will attend one of the parties and choose her next tour dancers. To enter, a dancer has to submit a 60 second video.