Facebook Timeline Gets Don Draper's Kodak Carousel Treatment

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In perhaps one of the most moving scenes of AMC's Mad Men, Don Draper pitches an ad campaign to Kodak for its slide projector Carousel. It's epically awesome the way he uses the emotion of life events to perfectly position the projector for Kodak. Damn. If only Kodak had Don Draper now of when they really needed him; a few years ago when they foolishly brushed off the digital photography revolution as a fad.

Anyway, Don Draper has traveled ahead a few years and is, once again, working his magic, this time for Facebook which just introduced its Timeline feature. We have to say, the pitch worked for Facebook's product just as well as it did for Kodak's

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by Steve Hall    Sep-28-11    
Topic: Brands, Celebrity, Commercials, Spoofs



Guuci Pays, Bikers Intimidate, JD Sports Faced

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- Working in advertising really is the easiest way to make money. That is if you're Chris Evans and you're on a photo shoot kissing Evan Rachel Wood.

- JD Sports is seeking a 16 people to be The Face of JD in the brand's upcoming Fall advertising campaign.

- This got lost in the shuffle. Be sure to check out this biker/movie theater stunt created by Duval Guillaume for Carlsberg.

- Check out Famocracy, an effort by two Wharton School students who think the American Dream is still alive and well.

- Blockbuster goes Netflix: separates video rental business from popcorn sales.

- Dachis Group has unveiled Social Business Index, an index of real-time ranking, analysis and benchmarking of social media adoption within business.

by Steve Hall    Sep-27-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Spoofs



Beyonce Will Make You Pulsate

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When Beyonce launched her fragrance, Heat, we had this to say, "Another celebrity. Another celebrity fondling their own hotness. Another celebrity fondling their own hotness and crooning for a brand. Another celebrity fondling their own hotness and crooning for a brand which thinks people actually believe people are gullible enough to think using such a product will make them as hot as said celebrity."

Well, she's at it again, this time for Pulse, yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe so hot that in her presence the entire city of New York would explode in spontaneous, mutual orgasm.

by Steve Hall    Sep-27-11    
Topic: Campaigns, Celebrity



Not Every Woman is Excited About Marrying George Clooney

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This Norwegian DnB NOR bank ad is strange. Really, really strange. It's like one of those Las Vegas nightmares when you wake up and can't remember a thing about the night before. The only hint you have of what went down is the giant rock on your finger and a canoodling George Clooney who emerges from the bathroom. Oh, and then there's the picture of you with Clooney wearing the head of a horse. You don't see bank ads like this in America.

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by Steve Hall    Sep-19-11    
Topic: Celebrity, Commercials, Strange



The Most Shocking Testicular Cancer Awareness Ad You Will Ever See

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Many would classify this as NSFW so be warned. JWT London has created a PSA for the Male Cancer Awareness Campaign. The ad, which features The Sun Page Three girl Rhian Sugden, aims to urge men 18-35 to make sure they check themselves for testicular cancer on a regular basis. Be warned. It's a bit of a Crying Game reveal. That's all we're going to say about this one.

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by Steve Hall    Sep-19-11    
Topic: Cause, Celebrity, Commercials, Racy



Yawn...Zzzz...Kelly Brook Gets Naked For PETA

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Before the decade is out, it seems every celebrity will have shed their clothes to appear in a PETA ad campaign. The latest addition to the naked celebrity parade is British actress and model Kelly Brook. In the ad, Brook is naked but she's painted to resemble a snake. The ad's headline is "Whose Skin Are You In?" Body copy reads, "Animals belong in the wild, not in your wardrobe."

Of her participation in the campaign, Brook said, "It makes my skin crawl to think about the violent ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts."

The 32E Brook was last seen writhing in a perpetual state of hyper sexualized ecstasy as she awaited rescue as the last Axe Angel who hadn't yet fallen from the sky into the arms of her perfect lover.

by Steve Hall    Sep-16-11    
Topic: Cause, Celebrity



Motor Oil Fragrance, Bathroom Skidmarks Get Pro Golfers in New BMW

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We like this one. A new campaign for BMW aims to encourage PGA Tour golfers behind the wheel of a race-ready M model used "aroma advertising" and in-hotel floor graphics. The campaign comes from Baldwin&, Raleigh, for BMW Golf, the sports marketing arm of BMW of North America, Inc.

One hundred bottles of "15w-50" motor oil-scented men's cologne were given to PGA players finishing the Deutsche Bank Championship in Norton, Massachusetts over Labor Day weekend. The fragrance was selected to suggest the auto racing experience. Hang tags read: "Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club."

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by Steve Hall    Sep-15-11    
Topic: Campaigns, Celebrity, Guerilla, Point of Purchase, Promotions



Noses Cleaned, Brief Simplified, Pistachios Pimped

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- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.

- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.

- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.

- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.

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by Steve Hall    Sep-14-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Research, Social



More PETA Nudity, Webby Awards Call

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- Yawn. Yet another celebrity sells her body to PETA.

- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.

- The 10 Most Controversial Ads in Fashion History

- Anne Hathaway is the new face of Tod's

- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.

- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.

- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.

by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Industry Events, Research, Social



Marty McFly Shoe Finally Makes Debut

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For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.

In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.

In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.

Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.

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by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Promotions, Video










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