- Shocker! Rihanna is set to replace Megan Fox as the face of Emporio Armani.
- Yikes! Something about a grown teenage boy still living in his mother's womb because she craves Skittles during pregnancy.
- OK gum is just never ever as unexpected as a gum brand would have us believe it to be.
- iPhone app lets you pitch ideas to David Ogilvy.
- Like big boobs in bikinis? Then you'll love the new cooking show Look Who's Cookin featuring Tehmeena Afzal.
Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."
Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.
So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.
An ad for Justin Bieber's upcoming Paramount film, Never Say Never, is misleading to kids according to the Children's Advertising Review Unit. In the ad, which shows a theater full of screaming fans, Bieber shows up and says, "This could happen in your theater. CARU claims kids could be misled into thinking Bieber might randomly show up in a hometown theater.
Paramount disagrees with CARU's assumptions but has, nonetheless, pulled the the ad stating it will not run again. Just another blemish on the use of fantasy in advertising.
Absolut is out with new work. A two part online film takes a behind the scenes look at musician Cee Lo Green. The work does a nice job presenting Cee Lo without coming across as attempting to be overly hip or advercool. Part one is out now (below). Part two will be released Wednesday on the brand's Facebook page.
- Dakota Fanning has lent her face...and other body parts...to a new Marc Jacobs campaign, "Oh, Lola." Nice placement of the flower. Wonder what the double entendre is there.
- AdWeek has put together a list of five can't-miss sessions to attend during Cannes next week.
- Be sure to check out Cannes Predictions, Leo Burnett's odds-,aking site which is taking a look at all the work leading up to Cannes.
- Creative opinion is in the eye of the beholder.
- HP is sponsoring the 2011 Cannes Lion International Festival of Creativity Young Lions Competition.
- Catch Angeline Jolie barefoot in a new Louis Vuitton campaign.
- Tobey Maguire is the new face of Prada menswear.
Chrysler Ram Truck brand has a new tagline. Guts. Glory. Ram. Whatever that means.
- Naked cyclist bare their breasts in opposition to, well, we really don't know what.
Continuing her work with Candie's, High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is fronting the brand's Candies's only at Kohl's campaign which will consist of print and television. The campaign will highlight "Candie-isms," trite little girly statements such as "Candie's girls believe you can do anything in heels," "Candie's girls know sprinkles are a food group" and "Candie's girls never forget to treat themselves."
Of her work on the campaign, Hudgens said, "I love Candie's because they have so many great pieces you can mix into your wardrobe. My style is very similar to the Candie's girl style in a sense where we just want to have fun."
And, of course, not leaving out the social element, brand fans can vote for one of three commercials which will air in late July.
Check out the full on hotness of Hudgens on this campaign highlight page.
Friday night at Gramercy Theater in New York, all-volunteer organization Girls Who Rock hosted a fund raising concert for She's the First, an organization which, among other things, aims to raise enough money to fund a year of education for 42 girls at Uganda's Arlington Academy of Hope.
Emceed by Touré, the host of the Fuse shows the Hiphop Shop and On the Record and longtime Rolling Stone contributing editor, the concert kicked off around 8:30PM Friday night. Featured artists included Nina Sky, Nikki Jean, Eddy, KimberlyNichole, DJ Kiss, special guest Data the Robot who, programmed by Heather Night, gave a comedic stand up routine, and headliner Jojo.
The last time we wrote about Jojo was in 2004 when, at 13, she debuted her single, Leave. We wrote Jojo, Joanna Levesque, would be the next big thing. Seems that's actually happened. Jojo was the youngest solo artist ever to have a number one single and the youngest ever to have been nominated for an MTV Music Awards Best New Artist.
Here's a video of Soleil Moon Frye at Digitas' The NewFront talking about being a mom, getting into social media, how it's changed her life and what in the world to do with all those Twitter followers.
Digitas' The NEWFRONT 2011, showcased 'Unstaged' where brand meets content on the digital frontier to bring in-concert and at-home viewing experiences to it's greatest heights yet. Proving that the music experience is alive and well; transforming to deliver music everywhere the fans are and in ways that they want to hear it.
"Unstaged", is a series featuring breakthrough artists playing at landmark venues across the country, while tapping influential filmmakers to direct the live-streams and infusing digital & social media to connect the online audience to the live shows in unexpected ways. The series kick-off featured the musical genius of John Legend & the Roots teamed with the always surprising Spike Lee.
Read the rest on Yahoo! Scene
Billed as a funny man as he took the stage at Digitas' The NewFront, Ashton Kutcher tried to lower the bar by telling audience not to expect great jokes. Of course he proceeded to tell jokes and get laughs.
He then launched into a "digital rant" as his wife, Demi Moore - sitting with Soliel Moon Frye and The Conversation's Amanda de Cadenet - looked on. Kutcher, along with telling the audience how much he hates advertising, told the story of a man who invented the headlight as an example of creating a product that fulfilled a need. Of course he went in to "invent" many other things including the Indy 500. Point of the story is that if you identify a need, people just might show up. But you have to be disruptive to get people's attention.
Read the rest on Yahoo! Scene.