The Most Shocking Testicular Cancer Awareness Ad You Will Ever See


Many would classify this as NSFW so be warned. JWT London has created a PSA for the Male Cancer Awareness Campaign. The ad, which features The Sun Page Three girl Rhian Sugden, aims to urge men 18-35 to make sure they check themselves for testicular cancer on a regular basis. Be warned. It's a bit of a Crying Game reveal. That's all we're going to say about this one.

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by Steve Hall    Sep-19-11    
Topic: Cause, Celebrity, Commercials, Racy

Yawn...Zzzz...Kelly Brook Gets Naked For PETA


Before the decade is out, it seems every celebrity will have shed their clothes to appear in a PETA ad campaign. The latest addition to the naked celebrity parade is British actress and model Kelly Brook. In the ad, Brook is naked but she's painted to resemble a snake. The ad's headline is "Whose Skin Are You In?" Body copy reads, "Animals belong in the wild, not in your wardrobe."

Of her participation in the campaign, Brook said, "It makes my skin crawl to think about the violent ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts."

The 32E Brook was last seen writhing in a perpetual state of hyper sexualized ecstasy as she awaited rescue as the last Axe Angel who hadn't yet fallen from the sky into the arms of her perfect lover.

by Steve Hall    Sep-16-11    
Topic: Cause, Celebrity

Motor Oil Fragrance, Bathroom Skidmarks Get Pro Golfers in New BMW


We like this one. A new campaign for BMW aims to encourage PGA Tour golfers behind the wheel of a race-ready M model used "aroma advertising" and in-hotel floor graphics. The campaign comes from Baldwin&, Raleigh, for BMW Golf, the sports marketing arm of BMW of North America, Inc.

One hundred bottles of "15w-50" motor oil-scented men's cologne were given to PGA players finishing the Deutsche Bank Championship in Norton, Massachusetts over Labor Day weekend. The fragrance was selected to suggest the auto racing experience. Hang tags read: "Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club."

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by Steve Hall    Sep-15-11    
Topic: Campaigns, Celebrity, Guerilla, Point of Purchase, Promotions

Noses Cleaned, Brief Simplified, Pistachios Pimped


- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.

- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.

- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.

- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.

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by Steve Hall    Sep-14-11    
Topic: Agencies, Campaigns, Celebrity, Commercials, Research, Social

More PETA Nudity, Webby Awards Call


- Yawn. Yet another celebrity sells her body to PETA.

- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.

- The 10 Most Controversial Ads in Fashion History

- Anne Hathaway is the new face of Tod's

- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.

- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.

- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.

by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Industry Events, Research, Social

Marty McFly Shoe Finally Makes Debut


For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.

In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.

In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.

Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.

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by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Promotions, Video

Sports Illustrated Supermodel Irina Shayk Fronts Rampage Campaign


Following in the footsteps of Bar Refaeli and Gisele Bunchen, Sports illustrated supermodel Irina Shayk is making her debut as the new face of fashion brand rampage. Shayk will front the brand's new Fall campaign. You can watch Shayk talk about her role in the campaign in the video below well as check out the ads here, here and here.

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by Steve Hall    Sep- 7-11    
Topic: Campaigns, Celebrity, Racy

AdLook Objectifies Ukrainian Ad Women, Charlize Theron Struts


- In Ukraine, AdLook ranks agencies by how hot their female employees are.

- The Festival of Media Asia 2011 has extended their entry deadline for until Friday, September 16.

- Blogworld, which takes place November 3-5 in LA, has finalized the list of speakers for its Monetization Track.

- A Calgary mother was inspired by her gay daughter's experience with bullying to launch an anti-homophobia campaign.

- Charlize Theron struts her stuff in a new Dior J'Adore ad campaign.

- Ryanair is once again stirring the pot, this time with an that urges people to "See the Frauleins With the Big Jugs" during Oktoberfest.

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by Steve Hall    Sep- 6-11    
Topic: Agencies, Cause, Celebrity, Industry Events

Wait, What? Sears Sells Lingerie?


By now you've all heard the Kardashian Kollection will make its debut this week at Sears. We've shared our opinion on Sears' choice to saddle up with the Kardashian ladies already so we won't rehash that here. But at Adrants it's our duty to bring you every last story detail...especially when it involves lingerie. So with that thought in mind, we give you Kim, Khloe and Kourtney modeling lingerie from their Kollection.

But seriously. Lingerie from Sears? Really? This is the store at which you picture your mother or grandmother shopping for a few pairs of high-waisted, full coverage underwear synonymous with the antithesis of sex appeal. We're really having trouble wrapping our head around this whole Sears/Kardashian thing. Then again, if your a dying brand, you'll try just about anything to survive. And can we really blame a brand for that?

by Steve Hall    Sep- 6-11    
Topic: Brands, Campaigns, Celebrity, Racy

Willie Nelson Lends Pipes to Chipotle Pigs


We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.

In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.

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by Steve Hall    Aug-31-11    
Topic: Brands, Cause, Celebrity, Commercials

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