Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.
- Yawn. Woody Allen's new star Lea Seydoux appeared in racy American Apparel underwear campaign.
- Orangina wants to see your originals. Your original Facebook friends, that is. And they've launched an app to make finding those original friends easy and fun.
- A new M&C Saatchi campaign the New Mexico Tourism Department aslks you to help them find Billy the Kid.
- A couple of new Footlocker commercials (one, two) re-envision the invention and creation of the sneaker.
We really, really like this campaign from three students attending Creative Circus. Nine months ago, they embarked upon a mission called Grad Men to get Mad Men character John Hamm to speak at their graduation as Don Draper. You can view the details of their efforts in the video below. Last week, AMC saw the video and got in touch with the three students behind the project. The two parties are working with John Hamm's handlers to see if the mad man can speak at the graduation.
As part of the project, the students traveled the country to collect pleas from fifty of the countries creative greats. everyone's rooting for Draper to do his part and enlighten Creative Circus students on how wonderful and amazing a career in advertising could be.
Dear AMC and John Hamm; please make this happen.
Partnering with Smirnoff, Madonna has launched Global Nightlife Exchange, a JWT-created campaign which uses Smirnoff's Facebook page to ask people to share their nightlife experiences. Part of the campaign includes a November 12th event that will consist of 50 parties held simultaneously in 50 different countries. Madonna will attend one of the parties and choose her next tour dancers. To enter, a dancer has to submit a 60 second video.
It's been a long time since we've had anything to say about the Olsen twins. Recently, Mary-Kate and Ashly launched Stylemint, a website that, just as the title suggests, is all about style. And the sisters are fronting a new campaign to promote the site. And, shocker, there's even some wet t-shirt action. Well, a very PG, Olsen twins sort of wet t-shirt thing.
In a promotional video, the twims splash around in a kiddie pool to promote the site's August T-Moment contest, a contest to see who can come up with the best t-shirt design.
If you follow the Twilight series then you are familiar with Kellen Lutz who plays the Emmett Cullen character. If you're a fan of his hunky hotness then we have something special for you. He's front and center in a new campaign for denim brand Abbott + Main.
As with every other fashion ad on the planet since time began, he's frolicking with some hot chick in bed who can't wait to pull his pants off and catch a glimpse at the prize package within. Check out all of Lutz's hotness here.
Only John Stamos could get away with something so lame as to show up at a party with yogurt as a gift. Up against champagne and chocolate, offering up yogurt as a party gift can only mean you're some sandal-wearing health nut or Michael Weston from Burn Notice which, upon further reflection kinda makes yogurt hot. So we guess the whole yogurt-as-party-gift isn't half bad.
Danon is touting its Oikos (yea, it's Greek but who names this stuff?) yogurt which, it claims, beat Chobani 2 to 1 in a taste test. Wanna be a hit at the next party you attend? If you're an ad savant then we know you'll show up at the next party with a crate of Oikos in hand. After all, it worked for John Stamos.
- Foster's Beer does the James Bond Goldfinger thing with Holly Valance. last year, Sky+HD did the same thing with Kelly Osbourne.
- The Monkeys are no longer Drunk. They're just regular Monkeys now. Australian Agency Three Drunk Monkeys will be now known simply as The Monkeys.
- Ten memorable ads that defined a generation.
- Facebook never liked breast feeding. Now they don't even like the word "breast."
- This is what Calvin Klein thinks is customers do all day long.
- American Express has launched Friends of Japan, a program that is "designed to reignite attention and support for earthquake relief efforts."
If you've ever tweeted, Facebook'd, Google+'d or conducted any other form of social communication while sitting on the toilet, you're the target audience for this new campaign from Give A Shit.
In a two minute video, Twilight actress Nikki Reed urges us all to...give a shit. The campaign, which is backed by MTV, aims to encourage people to...just care. Care about the various problems facing the world. Reed, with inspiration from the Dahli Lama, argues that the simple act of just caring can lead to actions being taken to cure the world of its ills. If only. But, hey, it's valiant effort that taps into everyone "God-given moment of solitude and contemplation."
Join the movement. With a movement of your own.
For some reason this Air New Zealand Skycouch with Rico installment with Lindsay Lohan isn't as grating as the previous one with David Hasselhoff. Maybe it's Rico's pondering of Lindsay's friendship with "the bosoms of Miss Kim Kardashian" or Lohan's member ship in the "photography club" with the "papsmearazzi."or the jab at the end poking fun at her love for jewelry.
Or maybe is just that Lindsay is a whole lot better (and hotter) looking than David.