Digitas' The NEWFRONT 2011, showcased 'Unstaged' where brand meets content on the digital frontier to bring in-concert and at-home viewing experiences to it's greatest heights yet. Proving that the music experience is alive and well; transforming to deliver music everywhere the fans are and in ways that they want to hear it.
"Unstaged", is a series featuring breakthrough artists playing at landmark venues across the country, while tapping influential filmmakers to direct the live-streams and infusing digital & social media to connect the online audience to the live shows in unexpected ways. The series kick-off featured the musical genius of John Legend & the Roots teamed with the always surprising Spike Lee.
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Billed as a funny man as he took the stage at Digitas' The NewFront, Ashton Kutcher tried to lower the bar by telling audience not to expect great jokes. Of course he proceeded to tell jokes and get laughs.
He then launched into a "digital rant" as his wife, Demi Moore - sitting with Soliel Moon Frye and The Conversation's Amanda de Cadenet - looked on. Kutcher, along with telling the audience how much he hates advertising, told the story of a man who invented the headlight as an example of creating a product that fulfilled a need. Of course he went in to "invent" many other things including the Indy 500. Point of the story is that if you identify a need, people just might show up. But you have to be disruptive to get people's attention.
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Anticipation mounted as the schedule moved to the last session before the lunch break on the second day of the Conversational Marketing Summit held in New York during Internet Week. With the guest speaker stuck in traffic on Broadway and 46th St, moderator John Battelle skillfully switched gears to a figurative tap dance of music video footage. Not a moment too soon, will.i.am, in New York for a benefit concert in Central Park, made his way to the CM conference stage at the Hudson Theater.
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Here's the unholy union that you knew was coming. The AARP appeals to the self-deprecating golden-agers of 'morrow in a kitsch-ass ad called the "Get-Over-It-a-Thon," starring Betty White, Betty White and wicked senior poster girl Betty White!
The premise is simple: You're not too young to register for AARP, and it's only $16, so bite the bullet.
Nike's ads are epic so often it's almost banal. But this latest, "Chosen," is an anthem like no other. Filmed over two years across seven locations (Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali), it whets your appetite for adventure with bruising sports too often relegated to boyish recreation: skating, surfing, BMXing, snowboarding.
Famous faces include skater Paul Rodriguez, snowboarder Danny Kass, and surfers Julian Wilson and Laura Enever. But as good as their cameos in pro form is the brand finale: the swoosh, and Nike's "Just Do It" slogan -- symbols tattooed into our cultural roots -- brought to the fore in flames. Perhaps the advertising you would expect from Volcom clothing , but this is a new step for a company such as Nike.
- In celebration of National Dairy Month this June, OREO will share the spotlight in an ad by bringing Shaquille O'Neal and his mother together over the classic combination of OREO cookies and milk.
- And Heidi Klum is doing the whole Got Milk thing too.
- If you haven't already heard, Naomi Campbell is considering legal action against Cadbury after the brand used her name in an ad. Of the ad, Campbell said, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting and hurtful."
- Ever walk into a public bathroom worried you'll walkl out with some freakish disease? This campaign for Safe4u toilet seat covers attempts to address that concern.
- So you think you can build a website?
- Strap this on when you play sports and you will always win!
Recently, Jennifer Aniston appeared in a new print campaign for SmartWater. In one ad, she lounges in white shorts in a chair, In another, she is seen getting out of a car in a black cocktail dress. Now, a third ad has been released and, much like every other celebrity who has something to pimp, Aniston appears nude. Of course, that would be quotation-mark nude as her hand covers her breast as she rests on one elbow and looks longingly into the camera.
We have to wonder. Is this just business as usual? Should we assume that at one point or another every celebrity is going to get "nude" and sell us something? Or is this an "I'm still hot!" cry from Aniston? Who knows what Aniston looks like when she rolls over in the morning but she sure still looks hot all dolled up in these ads. You decide.
Canon just launched a new campaign, Long Live Imagination, in collaboration with Ron Howard. On May 22nd, Ron Howard and Canon invited photographers to submit their "most imaginative" photographs based on movie themes for Project Imagin8ion, a user-generated photo contest aimed at inspiring a Hollywood short film. The Long Live Imagination site hopes to foster dialogue within the community and with Canon.
- Fish sing for depressing. Strange. Very strange.
- Two R/GA creatives, Fabian Berglund and Ida Gronblom. have just joined Wieden + Kennedy.
- A single click can help change the world. Some nice work that's part of the YouTube Cannes Young Lions Ad Contest. It comes from Schacar Aylon in Israel.
- Lymbix hopes to call attention to email misunderstandings and miscommunication with ToneCheck, a site that tests the tone of your email before you send it.
- If you were wondering why there were skeletons on the walk/don't walk sign in New York, here's an explanation for you.
PETA certainly won't like this campaign but there are people out there who love the circus and want to see it stick around for a while. One such circus lover is David Wojdyla, president of Chicago ad agency & Wojdyla. Wojdyla created a poster campaign for two non-profit circus venues, the AI. Ringling Theater and the Circus World Museum both in Baraboo Wisconsin, birthplace of Albert, Otto, Alfred, Charles and John Ringling and the circus they founded in 1884.
The poster features AIbert Ringling along with Water For Elephants stars Reese Witherspoon and Robert Pattison. The poster is s riff off another poster which features the five Ringling brothers.
The campaign touts the Baraboo premiere of Water For Elephants May 20 and aims to raise money for the two non-profit organizations that, together, celebrate circus history.