Justine Ezarik, otherwise known as iJustine, has partnered with MASScanvas, an organization that brings together celebrities, designers and charities, to launch the Fluidity Challenge. And the challenge is simple: Create a T-shirt design, in any style, that best address the theme of fluidity.
Five winners will be awarded $1,000 in cash following a public vote and final selection by Justine. And, after a 30-day period of the 5 winning designs being available for sale in the MASScanvas online store, the top-selling T-shirt designer will win an additional $1,500.
Who is Justine and why should you care about her? For those who have been living under a rock, Justine is an American viral video comedienne, actress, life-caster, vlogger, freelance graphic/web designer and video editor and, of course, famous on YouTube. She is the most subscribed to female comedienne/personality on YouTube with almost 1.9 million subscribers and over a million twitter followers.
And if you haven't already noticed, she's hot. Really hot. In the same month she was named one of the Hollywood Reporters 50 most powerful digital players, she was also named one of Maxim Magazine's Hot 100. She has worked with brands from Mattell, Ford, GE, and Carls Jr. and been featured in The Chicago Tribune, Fast Company and many others as well as made numerous guest appearances on shows including Law and Order and Criminal Minds.
In a new video for DrinkingandDriving.org, MySpace queen and reality TV star Tila Tequila says, "My name may be Tila Tequila but that doesn't mean I drink and drive." The tiniy hottie goes on to say, "If you need a ride home, it's simple. Just call a cab or have one of your sober friends take you home.
Tila joins Violet Kowal, the Salahis, January Ryan, Michael Lohan and others for the cause group's efforst against drunk driving. On May 31, the organization will host a "Celebrity Charity Tabloid Roast" to raise money for the organization.
- Kate Winslet is the new face of fashion brand St. John.
- Mazda UK is organizing the Challenge & Inspire 2011 Competition and is calling out to all art lovers to share their most inspiring, innovative or creative ideas. By doing this they can win a number of great prizes including a car for a year and a trip to New York.
- Dead or Alive gets boobalicious Nintendo 3DS Ad.
- In a recent survey of 2,480 female bloggers, 90% of the respondents like partnering with brands, as long as they are compensated. Of the 42% of bloggers approached by brands, the most commonly accepted sponsorship types are online reviews, (26%), affiliate program promotions (15%), and direct advertising (13%).
- For you young creatives out there interested in going to Cannes, there are three Young Lions packages for you to check out priced from €560 to €1,025.
- Coke is celebrating its 125th birthday with the world's largest building projection.
Jennifer Aniston is lending her beauty once again to SmartWater for a new print campaign the brand just launched. One ad shows Aniston lounging in her undies. Another shows her stepping out of a car wearing a black dress.
Aniston's previous work includes a hilarious video in which she explains how a make something "go viral."
Here's another one for the ladies. Indian actor Sonu Snood is appearing bare chested in a new print ad for PETA's Go Vegetarian campaign. The actor, himself, is a vegetarian, hs appeared in Indian films since 1999 and most recently appeared in Dabangg playing a role which garnered him an Apsara award for best actor in a negative role.
- Justin Bieber posed again for PETA while in Manila for a concert and said to his Beliebers, "It's really important that people adopt. I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn't have a home."
- Here's an interesting campaign that illustrates how lots of hard work - at Gold's Gym, of course - can help literally burn food.
- Hate writing cover letters? Lisa Taylor has made the daunting process surprisingly easy.
- Here's the last entry in GE's Sock Loss campaign. Really not as good as earlier iterations but still a bit funny.
- A little morbid but practical none-the-less. The Israel Trauma Center for Victims of Terror and War has launched Facebook Blood Groups, a collection of Facebook Groups designed to make easy for people to donate and find blood of a certain type.
- And just for fun a Belgian dating site ad in which women are available for order via a gumball machine.
- British Airways has launched it first ad campaign as sponsor of the 2012 London Olympics.
Seems Sofia Vergara has been quite busy in the ad world as of late. Having just completed commercial work for Pepsi in which she appears on a beach in a bikini with David Beckham, Vergara will, for a second time, appear in the Got Milk campaign.
Dressed in a conservative white dress, the Modern Family star sports the milk mustache.
In other Sophia Vergara ad news, there was a bit of a controversy over her appearance in a print ad for Pepsi which purposefully or otherwise concealed her "assets." More of a tempest in a teapot than anything else. And she's also appeared in a Bally Fitness commercial in which her "assets" are on full display.
Rupert Grint who plays Ron Weasley in the movie series Harry Potter was tapped to appear in England's version of the Got Milk campaign. Called Make Mine Milk, the campaign does the milk mustache thing and Rupert will be seen on posters and the sides of buses all over England, Scotland and Wales.
And like a PR rep fisted a press release down the poor guy's throat, Grint said, "I come from a big family and my mum always made sure we had lots of milk to drink as kids. It's low in fat, refreshing and good for you, and really tasty too. Nowadays I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I'm on set or on a photo shoot - it's important to get your daily dose of milk."
You can, of course, see Grint on the big screen in the final chapter of Harry Potter in theaters soon with words far more eloquently placed within.
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.
Seriously? Seriously? Who asks a chair to dance while at the beach? When do beach attendants open umbrellas in unison? When do complete strangers decide to join in and dance along? And when does it all suddenly turn into a scene from Inception, fast becoming the most tiresome and overused element in today's advertising?
When it's a silly commercial for Lipton Ice Tea...with Hugh Jackman who, by the way, actually, can dance. And because as we all know flash mob-like behavior is totally normal in advertising.