MTV Asks Us to Give A Shit


If you've ever tweeted, Facebook'd, Google+'d or conducted any other form of social communication while sitting on the toilet, you're the target audience for this new campaign from Give A Shit.

In a two minute video, Twilight actress Nikki Reed urges us all to...give a shit. The campaign, which is backed by MTV, aims to encourage people to...just care. Care about the various problems facing the world. Reed, with inspiration from the Dahli Lama, argues that the simple act of just caring can lead to actions being taken to cure the world of its ills. If only. But, hey, it's valiant effort that taps into everyone "God-given moment of solitude and contemplation."

Join the movement. With a movement of your own.

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by Steve Hall    Aug- 9-11    
Topic: Cause, Celebrity, Racy

Lindsay Lohan Gets Free Jewelry From Air New Zealand


For some reason this Air New Zealand Skycouch with Rico installment with Lindsay Lohan isn't as grating as the previous one with David Hasselhoff. Maybe it's Rico's pondering of Lindsay's friendship with "the bosoms of Miss Kim Kardashian" or Lohan's member ship in the "photography club" with the "papsmearazzi."or the jab at the end poking fun at her love for jewelry.

Or maybe is just that Lindsay is a whole lot better (and hotter) looking than David.

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by Steve Hall    Aug- 3-11    
Topic: Celebrity, Commercials, Video

Ashton Kutcher, Alessandra Ambrosio Front Colcci Campaign


Last month, Ashton Kutcher and Brazilian model Alessandra ambrosia were seen in Brazil shooting a campaign for fashion brand Colcci. These images over at Radar Online are the result of that shoot. The pair are now the face of the brand, replacing Gisele Bundchen.

by Steve Hall    Aug- 1-11    
Topic: Campaigns, Celebrity

Lara Stone Has Dance Floor Sex For CK One Shock


With an intensely clubby feel and what appears to be a bit of exhibitionist sex, CK One is introducing a new fragrance, Shock. The video features gap-toothed hottie Lara Stone and a collection of shirtless guys with ripped abs on a dance floor clawing at each other like animals in heat. Stone engulfs a man's head with her bulging breasts as the music pulses and the epileptic quick cuts intensify the mood.

It's all a bit like an earlier Calvin Klein Jeans X commercial in which Stone appeared to be having sex with several guys on a hardtop playground.

You may recall back in March Stone appeared on a CK One billboard which some thought dropped the F-bomb with the strategic placement of a table leg. More recently, Stone appeared in a more typical ad for Calvin Klein's Naked Glamor lingerie.

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by Steve Hall    Jul-29-11    
Topic: Brands, Celebrity, Commercials, Racy

Murdochs Mocked by Blush Lingerie


Germany's Blush Lingerie is having some fun with the Murdochs in a new print campaign. A new campaign, created to mirror News of the World, mocks the News International phone hacking scandal with headlines such as, "Rupert: Why listen if you can watch?" and "Hello James, look at our little secrets."

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by Steve Hall    Jul-27-11    
Topic: Celebrity, Spoofs

Drew Does Needless Mark Up, G+ Gets Mocked


- Drew Barrymore will front a new campaign for Nieman Marcus.

- David Hasselhoff is making jokes with the Air New Zealand puppet.

- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.

- Vogue will top the fashion category this September with 584 ad pages.

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by Steve Hall    Jul-22-11    
Topic: Agencies, Cause, Celebrity, Magazine, Racy, Spoofs, Video

Pamela Anderson Launches Lingerie Line


Pamela Anderson of Playboy, Baywatch and other various forms of fame has launched a line of lingerie in her name, Pamela Couture Collection through Secrets in Lace. Of selection of Anderson, a Secrets in Lace spokesperson said, "This collaboration is the perfect match, as Pamela Anderson exudes sex appeal, and her stocking line is no exception. She knows how to play up her assets; this line exemplifies just that."

So there's your answer to "What is Pamela Anderson up to these days?"

by Steve Hall    Jul-22-11    
Topic: Celebrity, Racy

Kim K Sues Old Navy, Gwyneth Poses, Fabio Does Old Spice


- Kim Kardashian is suing Old Navy because she thinks the brand's use of Melissa Molinaro, who looks a bit like Kardashian, in a commercial has caused her losses of between $15 and $20 million.

- Gwyneth Paltrow is fronting a new 70th anniversary campaign for Coach. Shot by Peter Lindburgh, Paltrow qill appear in several print ads.

- Looks like Isaiah Mustafa may have been aside for the time being. Fabio has stepped in as spokesman for Old Spice.

by Steve Hall    Jul-20-11    
Topic: Celebrity, Policy

Rihanna Ousts Megan Fox, App Gives Access to David Ogilvy


- Shocker! Rihanna is set to replace Megan Fox as the face of Emporio Armani.

- Yikes! Something about a grown teenage boy still living in his mother's womb because she craves Skittles during pregnancy.

- OK gum is just never ever as unexpected as a gum brand would have us believe it to be.

- iPhone app lets you pitch ideas to David Ogilvy.

- Like big boobs in bikinis? Then you'll love the new cooking show Look Who's Cookin featuring Tehmeena Afzal.

by Steve Hall    Jul-14-11    
Topic: Brands, Celebrity, Strange

Big Breasts + Slow Motion Video = Yawn...Another Lingerie Ad


Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."

Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.

So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.

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by Steve Hall    Jul-14-11    
Topic: Brands, Campaigns, Celebrity, Racy

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