Questlove Kicks Off Guitar Center Campaign


Pereira & O'Dell is out with a new campaign for Guitar Center titled "The Greatest Feeling on Earth". To kick off the campaign, the agency hooked up with Time Magazine's 2013 "Coolest Person on Earth", Questlove, as the campaign's first artist Ambassador. He will star in the first spot of a series of commercials that will feature other artists.

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by Steve Hall    Feb- 5-14    
Topic: Celebrity

Jessica Simpson Looking Hot Again in New Fashion Campaign


Jessica Simpson, spokesperson and avid customer of Weight Watchers, is out with a new campaign for her 2014 Jessica Simpson Collection. In the campaign, she sports a form fitting one piece bathing suit, a sundress and a sweater.

And that's all for today's pointless celebrity piece.

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by Steve Hall    Jan-30-14    
Topic: Celebrity

Arnold Schwarzenegger Pranks Gold's Gym Members For A Good Cause


If Arnold Schwarzenegger walked into your gym, would you recognize him? What if he was wearing a wig and a mustache? Not everyone would as you can see in this video he did for the gym with the aim of promoting the After-School All-Stars program which offers kids health and leadership education.

There are quite a few funny moments in the video as well as some fitness advice doled out as only Schwarzenegger can. Funny stuff.

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by Steve Hall    Jan-23-14    
Topic: Celebrity, Guerilla

Olsen Twins (Smartly) Avoid Full House Reunion Super Bowl Ad


John Stamos has been the Danon Oikos spokesperson for quite some time. This year, the brand's teaser has him reunited with his former Full House co-stars Bob Saget and Dave Coulier. There isn't much to the teaser. Stamos finishes watching the game (while eating some Oikos, of course), the camera pans to reveal Sagat and Coulier, Stamos says, "Time to go to bed boys," and Saget asks, "isn't it time we all got our own places?" All respond with, "Nah!"

Now all we need are the Olsen Twins to sachet in wearing bikinis to make this scenario even more awkward!

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by Steve Hall    Jan-21-14    
Topic: Celebrity, Super Bowl 2014

Arnold Schwarzenegger to Appear in Bud Light Super Bowl Ad


Not one to appear much in ads, at least in America, big time action star and former California Governor Arnold Schwarzenegger will reportedly appear in a Bud Light Super Bowl ad. He will be one of several celebrities to appear in two ads created by BBDO. The two ads, entitled Epic Night, will tell a story across each of the ads.

The New York Post reports Schwarzenegger will receive $3 million for his appearance in the ad.

Of the appearance in the ads, a source told The New York Post, "Arnold has shot a series of ads in Japan but pretty much hasn't done anything in the US. Persuading him to promote a beer is a big coup for Bud Light."

Other celebrities appearing in Super Bowl ads include Scarlett Johansson for SodaStream, Laurence Fishburne -- as Morpheus -- for Kia, Stephen Colbert for Wonderful PIstachios, Danica Patrick for GoDaddy, David Beckham for H&M and Ben Kingsley for Jaguar.

by Steve Hall    Jan-17-14    
Topic: Celebrity, Super Bowl 2014

Jen Selter's Amazing Ass Landed Her Endorsement Deals


If you use Instagram, no doubt you have heard of Jen Selter, the 20-year-old New York woman who joined Instagram in March 2012 and rose to fame because of her stunningly curvaceous ass. If not, you aren't one of her 1.4 million (and growing) followers.

Selter, who began taking belfies (butt selfies) of her ass after she began working out following high school, has endorsement deals with New York water brand NY20 as well as nutrition supplement company Game Plan Nutrition. She's also had offers from Nike, Lulumon and New Balance. While she won't share details of the deal, she did tell the New York Post the deals will earn her "a lot more than a [college] graduate would be making. So take that all you Harvard MBA types.

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by Steve Hall    Jan- 4-14    
Topic: Brands, Bright Ones, Celebrity, Racy

William Shatner 'Catches Fire' Again in Visit California Ad


Hmm. William Shatner just can't seen to keep himself away from flames and explosions. Much like that turkey fryer video he did, Shatner can be seen among flames once again in this Visit California commercial created by MeringCarson

The latest entry in the campaign is a spot entitled Dreamers which highlights the fact California has always been a magnet for dreamers who dream big. The ad features singer-songwriter Sara Bareilles, Olympic Gold Medalist Kerri Walsh Jennings, professional skateboarder Bob Burnquist and pro-surfer Rob Machado who let's us know that, like us, he "puts his board shorts on one leg at time."

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by Steve Hall    Dec-16-13    
Topic: Celebrity

Britney Spears Purfume: Ad or Heartfelt Emotion?


We haven't written about Brittany Spears in years. There was a time she dominated the pages of Adrants. Both because she was very active as a spokeswoman for many brands and because, well, we always had a thing for Britney. She is kind of hot after all, right?

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by Steve Hall    Dec-16-13    
Topic: Celebrity

Lorraine Bracco Endures 34 Crazy Christmases Atop a Tree For Netflix


Deutsch LA is out with its first work for Netflix. The spot, Tree Topper, tells the story of the McDermott family from the perspective of a porcelain tree topper voiced by The Sopranos' Lorraine Bracco. She describes how she's seen it all over the past 34 years. Bracco's delivers give just the right amount of droll to summarize years of family craziness which include a bowling ball crashing through the ceiling and Uncle Luther's fake snow.

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by Steve Hall    Dec- 2-13    
Topic: Celebrity

Yawn. Oh Wait. Not Yawn! Model Falls Down Manhole, Strips to Underwear, Lands in Marks and Spencer's Wonderland, Loses Clothes Again, Goes to Oz


OK, that ridiculously long, search engine-unfriendly headline pretty much tells the story but it is, indeed, a magically crafted one. And it has Helena Bonham Carter! Along with the Alice in Wonderland theme, there are touches of Little Red Riding Hood, The Magic Carpet (with a hot guy), the Wizard of Oz and...Helena Bonham Carter.

The model is question is Rosie Huntington-Whitley and the work was created by RKCR/Y&R for Marks and Spencer. Enjoy.

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by Steve Hall    Nov- 5-13    
Topic: Brands, Celebrity