Apparently Naomi Would Rather Wear Fur
From the People For the Ethical Cashing of Checks files...
Looks like Naomi won't be invited for that PETA calendar shoot in 2010. Hey man, long as that shit clears. (Via.)
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Thriller Flashmob Does Trafalgar on MJ's 51st All the fun coordinated playtime stuff happens on Trafalgar Square. It gets Beatles karaoke (courtesy of T-Mobile!), it gets turfed, and on Saturday it hosted the largest-ever flashmob to dance to Thriller in tandem. The event was organized on Facebook and Twitter to celebrate the King of Pop's 51st birthday. The video makes it all feel frenetic and cumbersome, but hey, whaddaya want, it's a bunch of fans on a mission. Speaking of fans on a mission, remember that one time a sadistic jailer forced 1500 inmates at a Cebu prison to dance to Thriller? Oh, MJ, you impacted the world in ways you probably never imagined. This Season's Trend in Gamer Marketing? Necromancy. A spankin' new ad for Beatles Rock Band features the Fab Four alive and well, loitering with fans on Abbey Road. There's even an almost-convincingly-cut scene of George Harrison strumming alongside a kid with a Rock Band guitar. The frothy setting -- utterly devoid of the angst that made them not-a-band-anymore -- melts into animated versions of the Beatles themselves, beating their instruments over the coloured Rock Band bars that tell you what string to hit. Song featured in the ad is Come Together off their Abbey Road album. No strong feelings of disdain here; it's certainly a lot less callous than that one time Saatchi used All You Need is Love to sell diapers or the time Ben & Jerry's distilled the spirit of John Lennon in a hippie ice cream. Oddly -- and we might change our minds about this later -- the ad made the notion of bringing the Beatles back as an animated pleasure-band a lot less traumatizing than watching a stilted cartoon Kurt Cobain play marionette for Guitar Hero. It's cheesy, sure, but it could have been a trainwreck. Identity of the agency behind the ad remains a mystery for now. Word has it there'll be a reveal after the game comes out. Anyway, whoever you are, nice job; we'd be liars if we said the work lacked charm.
by Angela Natividad
Aug-31-09
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Topic: Brands, Campaigns, Celebrity, Commercials, Promotions, Television Sears Does Geek Squad/Real-Time Price Match Thing Ho there. Know what we never get tired of? That retail-superhero crap that Best Buy did with Geek Squad and Dell tried doing with Nerd Buddy. But that's cool, because this is Sears, and you know they're hurtin' for imagination. In defense of the Sears Blue Electronics Crew, we will say real-time price-checking is neat if it works the way it does in the ad, and we dig how research-intensive purchases, like a new TV, are made to look like a rest-easy impulse-buy process. The slogan is equally brief: "Sears: Life. Well Spent." These are the parts we like. The parts we don't: it's derivative, as usual; the piece is too long; and we feel like they tossed in Brett Farve because a celebrity face will ensure at least some campaign love. Also, did they even do the price comparison before Farve OK'ed the buy? Nice tie-in with the "waffle" joke though. High-five for that, Y&R/Chicago. Montel's Daughter Promotes Vegetarian Cafeteria Options If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts? In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.
by Angela Natividad
Aug-24-09
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Topic: Cause, Celebrity, Commercials, Political, Television Bored With GoDaddy, Danica Patrick Now Pimping Watches In her every GoDaddy appearance, Danica Patrick always looked as if she was sleeping or bored out her mind with the silly antics which accompanied every GoDaddy outing in which she appeared. So now she's off to pimp watches. Where does the girl find time to drive anymore? Patrick hooked up with GQ to appear in a four page advertorial (pdf, sadly) for Tissot Swiss Watches in the September issue. So there she is All glamor girl-style. In the pool wearing a bikini and getting some hunk boy love. Against a wall in a dress and heels getting pulled away by a mysterious arm which has "I want to have sex with you" written all over it. Sitting atop an old school newspaper man as if to...I don't know...show some form of mini-skirted feminine superiority. And presumably naked and embraced by a dude while watches the size of a person's head grace each of their wrists. Well, at least she's moved beyond her car model days. Megan Fox Says Eat And Kill Boys to Overcome Peer Pressure In a "PSA," actress Megan Fox tells us the world of high school can be tough and cruel but kids should not to succumb to peer pressure. Her recommended solution? Fuck 'em. Stand up and be yourself. Kill and eat your peers and you won't have any pressure left to deal with. Sounds simple enough. Kentucky Mad Men, Queen Latifah and Woodstock Love- Need a date? Mad Men need not apply. - KFC wants you to Go f... fry yourself. - More real fake designer bag bargains. - Naked Netflix.
by Bill Green
Aug-12-09
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Topic: Agencies, Brands, Campaigns, Celebrity, Commercials, Specialty, Trends and Culture Walmart Hopes Miley Cyrus Can Bring Some Cool In case you were wondering, the Miley Cyrus machine is alive and well. While we'd have to query a bunch of 12 year old girls to know for sure, it seems Miley is on her way to convincing kids it's (shudder) cool to buy clothes at Walmart. Out with her new line of clothing from Max Azria, Miley talks about what clothing means to her and what it was like to work with designer Max Azria. While far from sluterrific Britney Spears-inspired fashion, Miley says, "This line has inspired me to take chances with what I wear a little bit more." Ooo. Risky. But moms will be happy there's no belly shirts in this line of clothing. Yawn. Ozzy. Chimps. Yawn. Samsung. Yawn. Not because the animal lovers don't like them being used in commercials but, rather, because they are overused and the concepts are increasingly lame, we feel all primates should be banned from advertising. Yes, CareerBuilder, you heard us right. The chimpanzee thing is over. Dead. Done. And that's made crystal clear in this new Sansung Solstice commercial featuring Ozzy Osbourne and, yes, a band of chimpanzees. Or is it monkeys? We can never tell the difference. So Ozzy's getting atour of the Samsung facility and is shown the new phone. He drops a lame line about how cool Samsung is. He drops the F bomb (real surprise there) and he gets a text asking if he'd like to be in a new band...formed by the aforementioned chimps. Lame. Lame. Lame. And doesn't Samsung know the Solstice is a car? Oh wait. Not for much longer. 
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Source: Viral Video Chart
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