This is just an easy way for us to get back into action here at Adrants after having returned from a whirlwind of merriment, frivolity and, oh, a little work too in San Francisco for ad:tech. If you want to know what all that was about, read this and this and then check out the ad:tech blog for the stuff that actually matters.
Anyway, we're back. And so is Katy Perry. Well, she was never gone but now she's in a new ad campaign for hair product brand ghd. In a set of glam shots, Katy is super stylized and, of course, exponentially Photoshopped. The woman is beautiful enough. Does she really need digital manipulation?
See the other two ads here and here.
Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.
Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.
That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."
- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.
- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.
- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.
- Katy Perry and Chelsea FC team up for Adidas ad campaign.
- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.
- In Wyoming, you can roam free. Even if you're not a horse.
- Rico and Snoop Dog's final outing for New Zealand Air.
- Here's the second episode of Denny's Always Open from Gotham and DumbDumb. This one stars Sarah Silverman.
- New $7 million campaign says there's much more to do in Vegas than just gamble.
- Zoe Deschanel looks nothing like herself in a new Rimmel London campaign.
- H&M censors Gisele Bundchen for Middle East ad campaign.
This one may not be up for long. A new ad for 2K Sports' game Top Spin 4 features Serena Williams - billed as the world's sexiest tennis player - and Rileah Vanderbilt - billed as the world's sexiest tennis gamer served up as a delicious meal of lingerie-clad slow motion boobs, in-your-face butt and orgasmic moans.
Though the ad did emanate from 2K Sports, the brand is distancing itself from the work telling Joystiq, "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."
- Gisele Bundchen fronts the new Spring 2011 ad campaign for H&M.
- So here's the video of that guy hacking billboards in Times Square. Except he's really not hacking them. It's just another promotion for yet another movie. Of course you'd never know that simply from watching the video.
- And for anyone that didn't see this coming a mile away, AdWeek and its four sister publications, Hollywood Reporter, BrandWeek and MediaWeek are up for sale.
- If you really, really want to see what passes as teen pop these days, watch this video.
- Mullen has hired Kristen Cavallo as Chief Strategy Officer.
Continuing its obsession with nudity, PETA is out with yet another video featuring a near nude celebrity talking about how bad it is to eat meat and how we all should Go Veg. This time around, it's the bootylicious Vida Guerra who talks about the health benefits of going vegetarian and why it's cruel to wear fur.
With big names like Katy Perry and David Beckham along with athletes Lionel Messi and Derrick Rose, Adidas is out with a new, two minute long video, part of the brand's All Adidas ad campaign. According to Adidas Global Brands Executive Board member Erich Stamminger, the campaign's concept, "brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."
From the two minute video which features a new track from Justice called Civilization, :30's and :60's will be cut to air on television and in cinemas.
Three years after her first work for the brand, Keira Knightly is back with Chanel for another Coco Mademoiselle film in which she dons a beige catsuit and is accompanied by a matching beige motorcycle. We only have a teaser of the film at this point but the full film is scheduled for release Monday, March 21. From the film, a :30 and :60 will be cut for television.
The work is a collaborative effort between Knightley and her Pride & Prejudice director, Joe Wright. Following the television launch, print ads shot by Mario Testino will debut in early April.
Mr. Field of Dreams himself, Kevin Costner, is the voice behind new work from Wieden + Kennedy for ESPN touting opening day and the kick off of the 2011 Major League Baseball season. In the ad, everything baseball can be found: painted faces, Presidential ball tosses, gigantic flags, screaming fans, flyovers and, of course, sponsorship messages.