Perhaps in reaction to an initial ad Pepsi did with Sophia Vergara for the brand's Diet Pepsi Skinny Can in which her curvaceousness was no where to be found, the brand decided, afterall, to share Vergara's good with us.
In a new ad, she appears along with David Beckham on a beach. While laying on the beach in her bathing suit she suddenly realizes she'd love a Diet Pepsi. Too bad the concession stand line is so long. Her solution? she tweets that she saw Beckham at the pier. Of course, all the ladies run to see Beckham leaving the concession stand empty so Vergara doesn't have to wait in line for her Diet Pepsi.
But there's an additional bonus for Vergara. Beckham isn't actually at the pier.
Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.
Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."
Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.
Remember Charlie Sheen? Wait, you don't? Yea, we know things die quickly in this fast moving culture of blithering Hollywood idiots but Sheen's antics are far too crazy for you to have already forgotten.
Northridge Church in Plymouth Michigan is hoping you still remember some of Sheen's antics. The church has erected a billboard with the headline "Northridge + Easter = "Winning!" which, of course, plays off Sheen's perpetual saying that all he does in life is win.
Apparently, Northridge Church thinks church is an important part of everyone's ability to win in life.
In new commercial for Chilean fashion brand Basement, Kate Moos gets it on with a very Donnie Darko-like rabbit. But, much like the movie, it's all a kind of dream. Or is it? When Moss wakes up, she's surrounded by baby rabbits. Just what did she and Donnie Darko Bunny do in that dream?
Oh and that giant phallic symbol of a building at the beginning of the commercial? That didn't go unnoticed. Just in time for Easter.
This is just an easy way for us to get back into action here at Adrants after having returned from a whirlwind of merriment, frivolity and, oh, a little work too in San Francisco for ad:tech. If you want to know what all that was about, read this and this and then check out the ad:tech blog for the stuff that actually matters.
Anyway, we're back. And so is Katy Perry. Well, she was never gone but now she's in a new ad campaign for hair product brand ghd. In a set of glam shots, Katy is super stylized and, of course, exponentially Photoshopped. The woman is beautiful enough. Does she really need digital manipulation?
See the other two ads here and here.
Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.
Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.
That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."
- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.
- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.
- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.
- Katy Perry and Chelsea FC team up for Adidas ad campaign.
- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.
- In Wyoming, you can roam free. Even if you're not a horse.
- Rico and Snoop Dog's final outing for New Zealand Air.
- Here's the second episode of Denny's Always Open from Gotham and DumbDumb. This one stars Sarah Silverman.
- New $7 million campaign says there's much more to do in Vegas than just gamble.
- Zoe Deschanel looks nothing like herself in a new Rimmel London campaign.
- H&M censors Gisele Bundchen for Middle East ad campaign.
This one may not be up for long. A new ad for 2K Sports' game Top Spin 4 features Serena Williams - billed as the world's sexiest tennis player - and Rileah Vanderbilt - billed as the world's sexiest tennis gamer served up as a delicious meal of lingerie-clad slow motion boobs, in-your-face butt and orgasmic moans.
Though the ad did emanate from 2K Sports, the brand is distancing itself from the work telling Joystiq, "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."
- Gisele Bundchen fronts the new Spring 2011 ad campaign for H&M.
- So here's the video of that guy hacking billboards in Times Square. Except he's really not hacking them. It's just another promotion for yet another movie. Of course you'd never know that simply from watching the video.
- And for anyone that didn't see this coming a mile away, AdWeek and its four sister publications, Hollywood Reporter, BrandWeek and MediaWeek are up for sale.
- If you really, really want to see what passes as teen pop these days, watch this video.
- Mullen has hired Kristen Cavallo as Chief Strategy Officer.