Global talent and licensing entity GreenLight released its Ad Gauge study which found a 500 percent increase in celebrity endorsement commercials during last night Academy Awards broadcast. About one quarter (24%) of this year's ads took the celebrity endorsement approach.
But if you're scratching your head wondering why that figure is so high and why you can't recall seeing many celebrities in the ads, Greenlight VP David Reeder informs, "Brands and Hollywood are back in bed after the recession, but they are going about it in noticeably simpler and more understated ways. With so many stars featured during the show itself, brands decided not to try to compete and focused on more subtle integrations like voiceovers and existing footage of celebs rather than bombastic endorsements."
We love how headlines scream, "Celebrity Bares All For Brand X," when, in fact, the celebrity hasn't bared anything at all and her private parts are quite well covered. Which, like every other celebu-shoot, is exactly how this Bulgari's Mon Jasmin Noir photoshoot with Kirsten Dunst went down.
Of course, the headline "Celebrity Drapes Cloth Over Boobs and Crotch For Brand X" doesn't carry nearly the desired punch.
- More super hot Megan Fox offering up her bootyliciousness for Emporio Armani.
- More CK One idiocy from Calvin Klein.
- Contiki is out with a Facebook competition offering trips to Italy, the Greek Islands and New Zealand.
- And, yea, here's the Gisele Bundchen ad in which her hotness is completely ignored by her husband in favor of what's on SKY HDTV.
- Saatchi LA has launched the third round of its Toyota Sponsafier challenge, a contest that allows NASCAR fans to design their own Sprint Cup car.
Kelly Osbourne, who looks like a completely different and way hotter version of herself, is fronting a new Spring 2011 campaign for Madonna's Material Girl line sold at Macy's. Osbourne follows Taylor Momsen who also fronted the brand in a campaign last year.
The line of clothing and campaign, shot by Brook Nipar, is said to hearken back to Madonna's East Village roots and does, indeed, mimic some of that Material Girl/Cyndi Lauper 1980's vibe.
The campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's and online.
- Dree Hemingway (yes, Mariel Hemingway's daughter) is out with more work for Argentinean fashion label AY Not Dead. As with her first work for the brand, Dree was photographed by Sebastián Faena.
- The Queen gets her own personalized bedroom design courtesy of IKEA.
- Car dealer gets boatloads of free publicity from Jennifer Anniston who didn't even know she was doing so.
- The Interactive Advertising Bureau announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer. Hmm. The Time gig went by pretty quickly.
You of course remember the Dutch Axe commercial in which super hot angels fall from the sky to hook up with Axe wearing men, right? Well now there's a follow on to that. It seems on angel has been left behind. One very, very hot and very, very frustrated angel.
Yes. Left behind. Left writhing in a state of perpetual, hyper sexualized ecstasy. Pent up with explosive desire because she hasn't found her match. A match who can offer her much needed release from all her unrealized desire. Desire so powerful it causes her to moan with wanton abandon from the clouds above. Desire which brings her to the edge of nirvana but refuses to deliver. Desire which, if not given the chance to release itself in a flood of orgasmic delight could very well cause the world to end as we know it.
We like this new work for Moet Chandon champagne featuring Scarlett Johansson. And what's not to like? The music is captivating. The imagery is relaxing. And Scarlett is beautiful. And the work does a nice job capturing all the fanciness and elegance of a life filled with champagne.
Sure, very few of us actually live like this. But we occasionally aspire to. And that's what this work taps into. Our aspirations. And separately, we've all had an important moment or two in our lives where champagne has played a role. A wedding. A graduation. A new business venture.
If for only a few moments, each of our lives is magical. And Moet & Chandon hopes to be there for those moments.
The campaign was created by Paris-based Works Advertisement and shot by British photographer Tim Walker.
- You just saw her in that controversial ad for Diet Pepsi's new skinny can. Now you can see Sophia Vergara in all her delicious glory in an old ad for Bally Fitness.
- Bennetts insurance company is seeking a collection of new Bennetts Babes with a new video featuring Jennifer Metcalfe.
- Here's the story behind the fake shaving helmut stunt that was developed to promote a real shaving device specifically designed for the head.
- Boston University Adlab students talk about their work for Zipcar and Converse.
- F5, a two day creative conference held April 15-16 at the Roseland Ballroom in New York will explore the intersection of art, design and entertainment.
Sophia Vergara, star of Modern Family and inhabitant of a 34DD-28-39 curvaceous body, can be seen in a new ad for Diet Pepsi's new Skinny Can, some sort of twisted ode to the fact the can of chemicals will make you skinny just because the can is skinny.
In the ad Vergara's less that skinny upper body parts have been minimized by photographic angle and a freakish shoulder placement. Because, after all, women with big boobs aren't skinny. They/re top heavy. And top heavy is bad when it comes to our current culture's definition of rail thin beauty.
Some argue the ad contributes to harmful stereotypes about women's body image. We say it's simply the twisted notion that somehow big breasts equal slut and that no woman with big breasts could possibly be taken seriously simply because of the shape of her upper body. To that, we say utter nonsense.
- American singer-songwriter Gwen Stefani is the new face of L'Oreal Paris and can be seen in a new ad campaign for L'Oreal Infallible Le Rouge.
- A global look at Social Media Week.
- Ad network RadiumOne has released the R1 Like Button, a tool that can be added to banners served on their network which will allows banners to be Liked.
- If you haven't seen it already, all 61 Super Bowl ads in 2.5 minutes.