Boobs and Butts Front and Center in 'Unauthorized' Top Spin 4 Ad


This one may not be up for long. A new ad for 2K Sports' game Top Spin 4 features Serena Williams - billed as the world's sexiest tennis player - and Rileah Vanderbilt - billed as the world's sexiest tennis gamer served up as a delicious meal of lingerie-clad slow motion boobs, in-your-face butt and orgasmic moans.

Though the ad did emanate from 2K Sports, the brand is distancing itself from the work telling Joystiq, "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."

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by Steve Hall    Mar-22-11    
Topic: Celebrity, Commercials, Racy, Video

Gisele Bundchen Fronts H&M, Billboards Hacked, Teen Pop Sucks


- Gisele Bundchen fronts the new Spring 2011 ad campaign for H&M.

- So here's the video of that guy hacking billboards in Times Square. Except he's really not hacking them. It's just another promotion for yet another movie. Of course you'd never know that simply from watching the video.

- And for anyone that didn't see this coming a mile away, AdWeek and its four sister publications, Hollywood Reporter, BrandWeek and MediaWeek are up for sale.

- If you really, really want to see what passes as teen pop these days, watch this video.

- Mullen has hired Kristen Cavallo as Chief Strategy Officer.

by Steve Hall    Mar-21-11    
Topic: Campaigns, Celebrity, Outdoor

Vida Guerra Lends Assets to PETA


Continuing its obsession with nudity, PETA is out with yet another video featuring a near nude celebrity talking about how bad it is to eat meat and how we all should Go Veg. This time around, it's the bootylicious Vida Guerra who talks about the health benefits of going vegetarian and why it's cruel to wear fur.

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by Steve Hall    Mar-21-11    
Topic: Cause, Celebrity

Katy Perry, David Beckham Front New Adidas Campaign


With big names like Katy Perry and David Beckham along with athletes Lionel Messi and Derrick Rose, Adidas is out with a new, two minute long video, part of the brand's All Adidas ad campaign. According to Adidas Global Brands Executive Board member Erich Stamminger, the campaign's concept, "brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."

From the two minute video which features a new track from Justice called Civilization, :30's and :60's will be cut to air on television and in cinemas.

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by Steve Hall    Mar-18-11    
Topic: Brands, Celebrity, Commercials, Video

Keira Knightley Reprises Coco Mademoiselle Role for Chanel


Three years after her first work for the brand, Keira Knightly is back with Chanel for another Coco Mademoiselle film in which she dons a beige catsuit and is accompanied by a matching beige motorcycle. We only have a teaser of the film at this point but the full film is scheduled for release Monday, March 21. From the film, a :30 and :60 will be cut for television.

The work is a collaborative effort between Knightley and her Pride & Prejudice director, Joe Wright. Following the television launch, print ads shot by Mario Testino will debut in early April.

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by Steve Hall    Mar-18-11    
Topic: Campaigns, Celebrity

Kevin Costner Voices Opening Day Spot


Mr. Field of Dreams himself, Kevin Costner, is the voice behind new work from Wieden + Kennedy for ESPN touting opening day and the kick off of the 2011 Major League Baseball season. In the ad, everything baseball can be found: painted faces, Presidential ball tosses, gigantic flags, screaming fans, flyovers and, of course, sponsorship messages.

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by Steve Hall    Mar-18-11    
Topic: Celebrity, Commercials

SXSW Day Two Delivers Rick Fox, Eliza Dushku


If there seems to be a theme at SXSW this year regarding brands "going big," that theme has played out in the panel sessions as well. Yes, SXSW has a Film component to it at as but until a few years ago, Film and Interactive remained separate. Each year, the two merge closer together. Those of us in advertising, of course, are not surprised. We've been obsessed with celebrity endorsement since anyone can remember.

In a panel called Banking on Big Brands/Celebs for the Web, actor Kevin Pollak, former NBA basket ball player and actor Rick Fox, AOL's Amber Lawson and Innovative Artists' David Tochterman discussed the merits of brands hooking up with celebrities to promote products. With funny asides and a few F bombs dropped in, Pollak brought much needed levity to the panel which was filled with the usual rhetoric regarding celebrity endorsement, product placement and whether or not branded content is an ad or not.

What celebrity endorsement boils down to is simple. And complicated all at the same time. Basically, if all parties involved "feel" the pairing will work, it's a go. There's no science to it at all apart from the fact a celebrity may have an affinity for a particular product which can then be leveraged in an endorsement. And that's really all the hour long panel boiled down to.

We had the pleasure of meeting Fox later in the day when he and his girlfriend, Eliza Dushku attended at Mr. Youth sponsored event at 219 West. He is one tall dude and Eliza is as cute is real life as she is on screen. Sadly, we were not allowed to take pictures during the event.

by Steve Hall    Mar-13-11    
Topic: Celebrity

Whacky Lottery Promotion Benefits Comic Relief


London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site, in support of Comic Relief's Red Nose Day.

English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.

Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.

All we can say is that this is some very weird and wacky work.

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by Steve Hall    Mar- 9-11    
Topic: Campaigns, Celebrity, Commercials, Strange

Kim Kardashian's Stand Out Parts Help Midori Stand Out


Good God! Between her bulging boobs and her sing-song, come-hither voice, who would ever realize Kim Kardashian was actually trying to sell us something? We can't get past the imagery of her sitting right front of us just talking. About anything. Anything at all.

OK. Back to business. Yes, in this particular case, Kim Kardashina is, indeed, selling us something. She's selling us that strange looking and sicky-sweet tasting liquor called Midori. Hate the stuff. But if Kim's selling, we're...wait...what were we talking about? Oh right. Kim Kardashian's boobs.

No wait. Sorry. We got confused there for a minute. Kim Kardashian wants us to drink Midori. She thinks it's a fashion accessory. And it tastes good. And it's not too strong. And now that she's 30, she's decided to drink. And, for Midori, that's a very good thing.

Random trivia: Kim thinks her best physical feature is her eyes. And she can't even say that without laughing.

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by Steve Hall    Mar- 8-11    
Topic: Celebrity

Jennifer Aniston Tells Us How to 'Go Viral'


Hahahaha! Dirty Dancing Babies! Classic. Yea, that and a kick to the nuts, a rainbow, lip syncing, puppies and, yes...a sex tape!

Yes. The viral video has come full circle and gone mainstream. In a new video from SmartWater, Jennifer Aniston tells us all about SmartWater...and how to make a viral because, well that's how we have to sell things these days. We can't just do the obvious thing like, oh, just tell people about the product and why it might be good for them.

Nope. We need entertainment. babies. Stupid pet tricks. Ans sex tapes!

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by Steve Hall    Mar- 8-11    
Topic: Celebrity, Video, Viral

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