Lively Chanels, Arnold Comforts, Sheen Battles Kutcher


- Gossip Girl's (and more recently and more worthy, The Town's) Blake Lively is fronting a new Chanel campaign.

- Agency Art Director Lance Vining, along with some friends, has launched, a site that will feature the work of illustrators, painters and photographers as well as urge the same group to send fewer paper-based promotional mailers to agencies. Ha! Nothing like saying we love you and we hate you at the same time.

- Arnold is marrying traditional outdoor and Foursquare with a promotion that offers a chance to win a trip to next year's Mardis Gras for checking in during this year's Mardis Gras.

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by Steve Hall    Mar- 8-11    
Topic: Celebrity

Denny's Gets Comedic With Celebrity-Fueled Video Series


New work from Gotham, Jason Bateman's production studio DumbDumb and Ben Silverman's studio Electus for Denny's brings us Always Open, an online celebrity talk show of sorts. Hosted by comedy actor David Koechner, the series debuted today and has Bateman and Koechner exchanging some witty banter at a local Denny's.

Future episodes will feature Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and - oh yes - Kristen Bell. The content of each three minute video will center around questions asked by Koechner of the various celebrities with the resulting videos distributed on College Humor, Denny's website, Bateman's DumbDumb, YouTube, Facebook and other platforms.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Celebrity, Online, Video

Charlie Sheen to Earn One Million Annually by Tweeting


Right in line with the insanity that is the Charlie Sheen Saga, the Two and a Half Men star has hooked up with Celebu-tweet company and could earn a million dollars in his first year of sponsored tweets. Of course that's a drop in the bucket compared to what he currently earns but it never hurts to have a back up plan. Especially when you're Charlie Sheen.

As you may have heard, Sheen gained a million followers in the 25 hours and 17 minutes following his opening a Twitter account.

by Steve Hall    Mar- 4-11    
Topic: Celebrity, Social

Celebrity Endorsement Ads During Oscars Up 500 Percent


Global talent and licensing entity GreenLight released its Ad Gauge study which found a 500 percent increase in celebrity endorsement commercials during last night Academy Awards broadcast. About one quarter (24%) of this year's ads took the celebrity endorsement approach.

But if you're scratching your head wondering why that figure is so high and why you can't recall seeing many celebrities in the ads, Greenlight VP David Reeder informs, "Brands and Hollywood are back in bed after the recession, but they are going about it in noticeably simpler and more understated ways. With so many stars featured during the show itself, brands decided not to try to compete and focused on more subtle integrations like voiceovers and existing footage of celebs rather than bombastic endorsements."

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by Steve Hall    Feb-28-11    
Topic: Celebrity, Research

Kirsten Dunst Does Not Get Nude For Fragrance Ad


We love how headlines scream, "Celebrity Bares All For Brand X," when, in fact, the celebrity hasn't bared anything at all and her private parts are quite well covered. Which, like every other celebu-shoot, is exactly how this Bulgari's Mon Jasmin Noir photoshoot with Kirsten Dunst went down.

Of course, the headline "Celebrity Drapes Cloth Over Boobs and Crotch For Brand X" doesn't carry nearly the desired punch.

by Steve Hall    Feb-28-11    
Topic: Celebrity

Fox Still Hot, Cassie Too Fat, Gisele Not Hot Enough


- More super hot Megan Fox offering up her bootyliciousness for Emporio Armani.

- More CK One idiocy from Calvin Klein.

- Contiki is out with a Facebook competition offering trips to Italy, the Greek Islands and New Zealand.

- And, yea, here's the Gisele Bundchen ad in which her hotness is completely ignored by her husband in favor of what's on SKY HDTV.

- Saatchi LA has launched the third round of its Toyota Sponsafier challenge, a contest that allows NASCAR fans to design their own Sprint Cup car.

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by Steve Hall    Feb-25-11    
Topic: Celebrity

Kelly Osbourne to Front Madonna's Material Girl Campaign


Kelly Osbourne, who looks like a completely different and way hotter version of herself, is fronting a new Spring 2011 campaign for Madonna's Material Girl line sold at Macy's. Osbourne follows Taylor Momsen who also fronted the brand in a campaign last year.

The line of clothing and campaign, shot by Brook Nipar, is said to hearken back to Madonna's East Village roots and does, indeed, mimic some of that Material Girl/Cyndi Lauper 1980's vibe.

The campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's and online.

by Steve Hall    Feb-24-11    
Topic: Campaigns, Celebrity

Dree Hemingway Not Dead, Jennifer Aniston Sells Used Cars


- Dree Hemingway (yes, Mariel Hemingway's daughter) is out with more work for Argentinean fashion label AY Not Dead. As with her first work for the brand, Dree was photographed by Sebastián Faena.

- The Queen gets her own personalized bedroom design courtesy of IKEA.

- Car dealer gets boatloads of free publicity from Jennifer Anniston who didn't even know she was doing so.

- The Interactive Advertising Bureau announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer. Hmm. The Time gig went by pretty quickly.

by Steve Hall    Feb-22-11    
Topic: Celebrity

Kelly Brook is About to Explode and Needs Our Help


You of course remember the Dutch Axe commercial in which super hot angels fall from the sky to hook up with Axe wearing men, right? Well now there's a follow on to that. It seems on angel has been left behind. One very, very hot and very, very frustrated angel.

Yes. Left behind. Left writhing in a state of perpetual, hyper sexualized ecstasy. Pent up with explosive desire because she hasn't found her match. A match who can offer her much needed release from all her unrealized desire. Desire so powerful it causes her to moan with wanton abandon from the clouds above. Desire which brings her to the edge of nirvana but refuses to deliver. Desire which, if not given the chance to release itself in a flood of orgasmic delight could very well cause the world to end as we know it.

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by Steve Hall    Feb-22-11    
Topic: Celebrity, Racy, Social

Scarlett Johansson Celebrates Magic of Moet & Chandon


We like this new work for Moet Chandon champagne featuring Scarlett Johansson. And what's not to like? The music is captivating. The imagery is relaxing. And Scarlett is beautiful. And the work does a nice job capturing all the fanciness and elegance of a life filled with champagne.

Sure, very few of us actually live like this. But we occasionally aspire to. And that's what this work taps into. Our aspirations. And separately, we've all had an important moment or two in our lives where champagne has played a role. A wedding. A graduation. A new business venture.

If for only a few moments, each of our lives is magical. And Moet & Chandon hopes to be there for those moments.

The campaign was created by Paris-based Works Advertisement and shot by British photographer Tim Walker.

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by Steve Hall    Feb-21-11    
Topic: Campaigns, Celebrity

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