Stefani Fronts L'Oreal, Banner Like Button Launched

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- American singer-songwriter Gwen Stefani is the new face of L'Oreal Paris and can be seen in a new ad campaign for L'Oreal Infallible Le Rouge.

- A global look at Social Media Week.

- Ad network RadiumOne has released the R1 Like Button, a tool that can be added to banners served on their network which will allows banners to be Liked.

- If you haven't seen it already, all 61 Super Bowl ads in 2.5 minutes.

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by Steve Hall    Feb-15-11    
Topic: Celebrity, Research, Super Bowl 2011



Rihanna Blossoms in Video for New Fragrance

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Recording artist Rihanna is featured in a new two minute video which promotes her new line of perfume, Reb / Fleur. The first minute has Rihanna blossoming as if she were a flower. At the one minute mark, the video replays in reverse. What this means we have no idea. Perhaps the perfume only lasts for two minutes? You guess is as good as ours.

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by Steve Hall    Feb-11-11    
Topic: Celebrity



Khloe Kardashian Fails Again in T-Mobile Disaster

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Dear Khloe Kardashian,

We're sure you're a wonderful person and all but can you please stop making commercials? They are horrific. And they are destroying what little career you may have. It was bad enough you did that train wreck with Lamar for Unbreakable but this new work you've done or T-Mobile may even be worse.

Yea, yea. We know you can do anything you want because, well, you're a Kardashian. But, please. Save yourself from future embarrassment. It's easy. Just say no. It's not like you need the money or anything. And do you really want to follow in Kim's footsteps?

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by Steve Hall    Feb-10-11    
Topic: Brands, Celebrity, Video



Toyota Enlists James Lipton to Help Determine Plural of Prius

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In their continuous search for the plural of Prius, Toyota has turned to James Lipton who, in a new video, interviews William Shakespeare, an octopus, a rapper, and others to get a handle on the proper word for the plural of Prius. Shakespeare think the correct word in Prium but his suggestion falls to the bottom of the list. Here are the current standings:

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by Steve Hall    Feb- 9-11    
Topic: Brands, Celebrity, Video



Dating Site Gets French Kissed

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As Valentine's Day approaches, dating networks are pushing hard to recruit new members. Anastasia International, a large international dating community on the web, has recruited Russian etymologist and renowned web personality Marina Orlova from Hot For Words to study the history of "French Kissing" in a new video for their latest promotional campaign.

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by Steve Hall    Feb- 9-11    
Topic: Celebrity, Racy, Video



New GoDaddy Girl Joan Rivers Supports Same-Sex Marriage

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Now that she's a GoDaddy Girl, Jon Rivers can do anything, even support gay marriage in New York. Which is exactly what she's doing in a new commercial for gay advocacy group Human Rights Campaign.

In the ad, Rivers says, "All New Yorkers believe in fairness, that's why we should support marriage equality. For goodness sakes, come on guys,"

Sadly, she looks way less hot in this commercial that she did in the GoDaddy commercial.

by Steve Hall    Feb- 9-11    
Topic: Cause, Celebrity



Khloe's Ad Far Less Hot Than Kim's

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In one of the most unsexy outings we have seen in a very long time, Khloe Kardashian and husband Lamar Odom, in a fragrance commercial for Unbreakable, utter banalties like, "There's something sexy about a couple sharing a scent...that perfect mix of masculine and feminine...that sometimes the bond between two soles is truly unbreakable."

Yea, they won't be saying that when they're divorce is plastered all over Perez Hilton. Oops. Sorry. That was really mean.

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by Steve Hall    Feb- 8-11    
Topic: Celebrity, Racy



Cast of Glee Sells Chevrolet With Musical Performance

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So here's the Chevy commercial the cast of Glee did during its post-Super Bowl broadcast last night. Very much in style with the show's many performances, the commercial was a grand production with the entire cast dressed in white and doing what they do best: singing and dancing.

And in other news, Lea Michelle had all her clothes on for the entire length of the commercial.

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by Steve Hall    Feb- 7-11    
Topic: Celebrity, Commercials, Super Bowl 2011



Joan Rivers the New GoDaddy Girl

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Now we were all probably expecting some super hot chick to be unveiled as the new GoDaddy Girl but not in a million years would we have guessed it would turn out to be Joan Rivers. Which, of course, now makes us feel really creepy for leering over all the tease shots GoDaddy sent out leading up to the reveal.

What really makes the spot works is this line of copy Joan utters part way through the commercial: "If you want look like me you want shake for breakfast, a shake for lunch and and extensive surgery for dinner." And we have to admit we love the reference to her ass as "the gift shop."

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by Steve Hall    Feb- 6-11    
Topic: Celebrity, Super Bowl 2011



Mercedes Doesn't Impress With Diddy

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There's been some significant chat about the appearance of Diddy in the Merdedes Benz Super Bowl commercial but we don't see what the big deal is all about. So a bunch of old Mercedes Benz's "wake up" and make their way to a hanger where this year's new models are ready to strut their stuff. So what.

Yea, it's mildly humorous to see Diddy wake up to notice his own Mercedes has come to life and sped away with all the others and again at the end when, in his bathrobe, he's looking around for his car in a sea of early model vehicles. But something's missing. The spot just feels mundane and plain. There's really nothing at all special about it.

The only reason this commercial will get even the tiniest bit of notoriety at all is because Diddy is in it. Apart from that, it's just run of the mill banality.

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by Steve Hall    Feb- 6-11    
Topic: Celebrity, Super Bowl 2011










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