Julianne Moore Fronts Talbots' Spring 2011 Campaign

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Julianne Moore, who signed a deal last fall with Talbots to be the retailer's spokesperson, has just made her debut in the brand's Spring 2011 ad campaign. Shot by Mert Alas and Marcus Piggot in New York, the campaign will appear in fashion magazines, store locations and in Talbots' catalog.

Of the campaign and Moore's participation in it, Talbots Chief Creative Officer Michael Smaldone said, "We have this lush, traditional setting, and Julianne is in the middle of it. She's strong, confident, and very modern. And it's very ethereal and sensual."

Here's another image from the campaign.

by Steve Hall    Feb- 2-11    
Topic: Brands, Campaigns, Celebrity



Emma Watson Shows Leg, Taco Bell Rebutts, Shoes Socialized

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- Harry Potter cutey, Emma Watson, is fronting the new Spring/Summer campaign for People Tree, an "eco-chic" fashion line.

- To combat the "creative crisis" in U.S. schools brought on by standardized curricula and testing, No Right Brain Left Behind is turning to the creative community and asking it to develop educational programs that foster creativity.

- Taco Bell is launching a campaign to refute claims made in a class action suit which states the brand falsely advertises its meat as "seasoned ground beef" or "seasoned beef" when it's claimed it actually uses mostly filler and less beef than is required by the U.S. Department of Agriculture's standard.

- TAXI and the Tomorrow Awards have announced they will host the first Tomorrow Awards event in Montreal on March 31st.

more »

by Steve Hall    Jan-28-11    
Topic: Cause, Celebrity, Publishing



Justin Bieber, Ozzy Osbourne Team For Best Buy Super Bowl Ad

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In a very unlikely pairing, Justin Bieber, 16, and Ozzy Osbourne, 62, along with his wife, Sharon, will appear in a Best Buy commercial, the first for the brand, during the Super Bowl. No details were provided regarding the content of the spot other than it would "showcase creativity and humor."

Of the pairing, Best Buy Senior VP of U.S. Marketing Drew Panayiotu said, "We're delighted to have Justin and Ozzy help us tell the Best Buy story. We know people have high expectations for these ads and Justin and Ozzy add a whole new dimension of fun."

A whole new dimension of fun, indeed. And a whole new dimension of WTF?

by Steve Hall    Jan-28-11    
Topic: Celebrity, Super Bowl 2011



Jillian Michaels and Danica Patrick Strip Down For GoDaddy

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GoDady has released one of the two commercials it will air during the Super Bowl. The one that won't be released in advance is the one that will reveal the new GoDaddyGirl. The released commercial features Jillian Michaels and Danica Patrick and is called The Contract.

The ad calls attention to GoDaddy's history of history of foisting racy commercials upon Super Bowl viewers. In the ad, Jillian and Danica refuse to shoot a commercial which Danica refers to as "over the top" and Jillian dubs a "crazy stunt."

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by Steve Hall    Jan-27-11    
Topic: Celebrity, Commercials, Super Bowl 2011



Chuck Norris Kicks Ass Even While Asleep

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So what's action hero Chuck Norris been up to lately? Well, it appears he's napping a lot but still kicking butt. And getting paid for it as well. Saatchi & Saatchi Prague, along with Starlite Productions, is out with a new commercial for T-mobile to promote the brand's netbook promotion.

The ad revisits the Chuckmania phenomenon which has swept the Czech Republic and Central Europe.

more »

by Steve Hall    Jan-27-11    
Topic: Brands, Celebrity



Vanessa Hudgens the New Face of Candies

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High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is the new face of Candies, a brand which simply can't get enough of pop culture's hot, young things. Following in the footsteps of Hayden Panettiere, Fergie, Hilary Duff, Kelly Clarkson, Ashlee Simpson, Jenny McCarthy, Britney Spears and the Dixie Chicks, Hudgens will make her debut when the campaign breaks in March.

Included in the buy are Seventeen, Teen Vogue, and Cosmopolitan. For the campaign, Hudgens, 22, was shot by fashion photographer Tony Duran at the Pink Motel in Sun Valley, California. A video posted on the brand's Facebook page offers a behind the scenes look at the shoot.

by Steve Hall    Jan-26-11    
Topic: Campaigns, Celebrity



Kim Kardashian to Heat Up Skechers Brand During Super Bowl

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If Skechers President Leonard Armato said, "I had to take a cold shower" after seeing a sneak peak of his new Super Bowl ad featuring Kim Kardashian, we're going to assume the ad's pretty hot. That or Armato hasn't been out in a long time.

Following last year's last minute participation in the Super Bowl with :15's featuring Joe Montana, Kardashian will be front and center in the ad for the brand's Shape-Ups line of footwear.

Of his selection of Kardashian for spokeswoman, Armato told Advertising Age, "There was never any kind of an endorsement relationship between her and any other footwear company. She never put her name behind anyone's product. There's a difference between attending an event you're invited to and actually vouching for a product, which she does for us and I'm very comfortable with that."

by Steve Hall    Jan-26-11    
Topic: Celebrity, Super Bowl 2011



Megan Fox's Ass Sells Armani Jeans

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So we've all heard Megan Fox is the latest celebrity to lend her body to Emporio Armani to call attention to the brand's Armani Jeans. She's teased us in her lingerie. She's driven a hotel bellman mad with desire by changing in front of him. And now she's showing off her tattoos clad only in a pair of Armani jeans painted on her curvaceous ass.

Of Fox's selection as spokesmodel, Giorgio Armani said, "Megan embodies the spirit of the women of today. Free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength."

What he really meant to say was, "Holy shit, this woman is hot! She's got a great ass and I want it in my jeans!"

Oh and for those who prefer to ogle hot men, make sure you check out soccer star Rafael Nadal
who's also part of the campaign.

by Steve Hall    Jan-26-11    
Topic: Celebrity, Racy



Sony Sponsors Avril Levigne's Lingerie-Fueled Transformation to Adulthood

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Just like Debbie Gibson. Just like Britney Spears. Just like Christina Aguilera. Just like just like Miley Cyrus. And just like every other starlet who, at one point or another, decides she needs to "grow up," "become and adult," "shed her childhood" and show the world that she's no longer a little girl but a sexed-up super hottie who's ready to take on the world.

With her new single, What the Hell, Avril Levigne is now part of the "I'm not a child anymore" club. Of course, Levigne never really was of the child star ilk what with her so-called punk approach to music and decided avoidance of Disney.

more »

by Steve Hall    Jan-25-11    
Topic: Brands, Celebrity, Video



Kylie Minogue to Front Lexus Campaign

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Japanese automotive brand Lexus has hooked up with Australian singer and model Kylie Minogue to promote the brand's new CT 200h hybrid vehicle in an ad campaign set to launch in February. As part of the deal, Lexus will sponsor Minogue's upcoming Aphrodite:Les Folies music tour.

Of Minogue's selection as brand ambassador, Lexus spokesperson Belinda Poole said, "Kylie is the perfect ambassador for Lexus and the new CT200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the brand."

The campaign, created by Billington Cartmell and CHI & Partners, will include a series of online videos that will highlight behind the scenes footage of Minogue's tour.

by Steve Hall    Jan-25-11    
Topic: Brands, Campaigns, Celebrity










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