If there's any one company that's milking (yes, they did that too) the whole sex sells thing, it's PETA. With so many of their campaigns using sex as its primary means of attracting attention, one might assume the entire staff of PETA is a bunch of nymphomaniacs. That or they are so hard up for sex, their ad campaigns are their only form of release.
So here we have retired porn star Jenna Jameson dressing up in pleather to urge S&M lovers to loose their leather and don plastic instead. Sounds good to us. Plastic would seem to do a much better job than leather at containing all those messy fluids that often go along with wearing clothes like this.
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And he wants us to get some, too. O_O
Eh. Post-ElfYourself, and after Mr. T flaked for Bring Back the A-Team's reunion party, we fail to feel the oomph.
Put together by Campbell-Ewald.
Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.
This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.
But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.
This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.
Ever fantasize about one-upping your boss? Forget about scoring a machine gun and leaving life in cubicletopia with a parting gift of unhinged chaos. Play Dodge the Boss instead. (For best results, do it on his or her dime.)
The game is simple but delightfully time-consuming. Use your mouse to avoid the boss-men without touching any of the sides. Dodging the boss as long as possible could land you tickets to see the sultry Kylie Minogue in Paris.
How's that for leaving the office in a blaze of glory?!
The game was disseminated by Rubber Republic and put together by Global Radio for Galaxy FM's "Love Music Love March."
VH1 Charm School participant Saaphyri (and her hefty breasts) are gratuitously front and center in a new video promoting her line of lip gloss called LipChap. In the video, Saaphyri slithers, coos and teases as the camera glides over her making sure every inch of her curvaceously bootylicious body is admired with the intensity of a 14 year old boy at a wet t-shirt contest.
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Leave it to high fashion and Annie Leibowitz to give us a Louis Vuitton ad featuring Keith Richards. Created by Ogilvy & Mather, Richards appears sitting in a hotel room transformed as only Richards could complete with black scarves and skulls.
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We never cease to be amazed by Oprah's power and pervasiveness in the culture. She can hang out with liars and just generally unpleasant people and still come out of the association reeking of rosebuds. And she's probably the only woman in the world who can get away with putting her own face on her own magazine every month without looking like a narcissist or a dictator. Do you get how amazing that is?
Anyway, Oprah has launched a 10-week class to promote a book called A New Earth: Awakening to Your Life's Purposes. The class is entirely online and free to take. The first session, which went down last night, pulled in over 700,000 fawning Oprahlytes hungry for "East-West-hybrid mysticism." Future sessions will take place every Monday.
Homegirl could brand a Bible and change every third word to "chewbacca" and she'd still come out of it making more money than Easter Island.
To celebrate 100 years in footwear, Converse is welding new icons to old ones in a campaign called "Connectivity."
According to Complex, "cultural heroes" like James Dean, Hunter S. Thompson and Sid Viscious will fuse feet (neat touch!) with Common, Dwyane Wade and Billie Joe Armstrong. Sort of like paper dolls.
See more here.
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Over two years ago, Dannon began promoting its Activia yogurt with the special ingredient, Bifidus Regularis, a "nonsense word that's been trademarked," as dubbed by American Copywriter. The ingredient is supposed to make women more regular, to use acceptable vernacular. Because marketers can't always come right out and say what they mean - in this case, "Dannon, the yogurt that helps you shit better" - meaningless words have to be created to sugar coat what every person over the age of five can see right through.
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To promote its hot new Ariake running shoe, K-Swiss enlisted the face of Sebastien Foucan, the founder of free running. ("Free running" is when you go jogging and, instead of hauling ass around an obstacle, you do an impressive Ranma-style aerial flip over it. Seriously.)
The print ads are very Zen. There's no copy, just images of Foucan being Foucan and a small K-Swiss logo at bottom. They were put together by Perfect Fools which is based in Sweden and the US. The ads will be accompanied by a wannabe-viral (which we haven't yet seen) and a website.
See Foucan variant. We're not really sure whether people will put two and two together and go, "Okay, Ariake = running! Got it." Because we were all, "Acrobatic skater gear?"
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