Was Hiring Ted Williams a Smart Choice For Kraft?

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Branding consultant Rob Frankel isn't a fan of Crispin Porter + Bogusky's use of Ted Williams for its client Kraft. If you recall, Ted Williams was the homeless man who found fame when, earlier this month, it was discovered he had the perfect announcer voice in a Columbia Dispatch video.

While the new Kraft Macaroni & Cheese commercial has received 933,000 views since it hit YouTube January 7, Frankel thinks the whole thing is just another opportunistic agency ploy, telling Mashable, "It's clearly another one of those opportunistic stunts by creatively bankrupt agencies who jump on any trend they think can take them to the top of a Twitter trend."

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by Steve Hall    Jan-14-11    
Topic: Brands, Celebrity, Commercials, Opinion



Kardashian Sisters Hook up With Sears For Kardashian Kollection

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Sears? Sears? Either Sears is desperate or the Kardashians will do anything for a buck. Oh wait. On both counts. Which, we suppose, is why we're not surprised the retailer has signed a deal with the sisters to carry a new fashion line dubbed the Kardashian Kollection.

Of the sister's choice of getting into bed with Sears, Khloe Kardashian said, "Not only do they have locations nationwide but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices."

Affordable prices, yes. But fabulous clothing? At Sears? Really?

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by Steve Hall    Jan-13-11    
Topic: Celebrity



Jersey Shore's Sammi 'Sweetheart' Giancola to Launch Fragrance

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Oh those Jersey Shore characters. They're just everywhere these days aren't they? While Snooki seems to get most of the press, we can't forget about Sammi "Sweetheart" Giancola. And what with every last celebrity launching their own fragrance line, you can just guess where this is going. Yes, Giancola is launching a fragrance developed by Dangerous which will hit stores just in time for summer.

Giancola, who appeared on Good Morning America this morning to tout the new season of Jersey Shore as well as to hype the fragrance, will shoot a commercial next week to promote the launch.

by Steve Hall    Jan- 6-11    
Topic: Celebrity, Racy



Eminem's Life A Backdrop For Grammy Promotion

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TBWA\Chiat\Day connected with Eminem for a series of commercials promoting the 53rd Grammy Awards on MTV. In the first ad which debuts today, a voiceover accompanies images from Eminen's troubled life including the death of friends, his drug addiction and his divorce. Accompanying the ad is Eminem's new single, Not Afraid.

Of the work, TBWA\Chiat\Day Creative Director said, "The camera kind of literally walks through his life. It was important to capture his struggle."

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by Steve Hall    Jan- 6-11    
Topic: Celebrity



Gossip Girl Jessica Szohr Gets Naked For Sobe Lifewater

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We admit it. We've watched Gossip Girl in the past. And why not? Who doesn't love a weekly dose of eye candy? Blake Lively. Leighton Meester. Taylor Momsen. That's some serious hotness on one TV show. And that's just the women.

Wait, what? We forgot someone, you say? Jessica Szohr? Ah, yes, the Vanessa Abrams character, blast from Dan Humphrey's past...and present. We never really placed her in the trio of hotness mentioned about but let's not be picky. The women is pretty. And she recently got naked for SoBe Lifewater. So she can't be all bad, right?

Yes, Following last year's casting of Ashley Greene, SoBe Lifewater tapped Szohr to don the Lifewater skinsuit and appear in a Cosat Rican photo shoot, part of a new campaign to promote the brand's Lifewater with electrolytes.

Szohr's photo's will be published as a spread in the upcoming Sport Illustrated Swimsuit Edition out February 15.

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by Steve Hall    Jan- 6-11    
Topic: Campaigns, Celebrity



Kimberley Walsh Fronts Campaign for Puma's Booty Shaping Footwear

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It's not anything like this Puma campaign but it's still hot. English pop singer-songwriter, model, actress and dancer Kimberley Walsh is fronting a new campaign for Puma's Bodytrain line of footwear.

Much like Reebok's Reetone, the shoes are somehow suposed to miraculously give a girl the perfect ass...just by wearing them. As idiotic as that sounds, we must remember we live in a world where people are willing to buy products that scream Apply Directly to the Forehead! And pills that will make one's penis huge.

The campaign features Walsh stylized with a 50's look complete with full body coverage jumper/bathing suit. No cleavage here, people. Move right along. Or go here if you want to see more Kimberley fully dressed.

by Steve Hall    Jan- 5-11    
Topic: Campaigns, Celebrity



Bryce Dallas Howard to Front Kate Spade Campaign

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The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity



Maria Sharapova Tapped For Google Demo Slam

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Who wouldn't jump at the chance to hang with Maria Sharapova? Certainly not Jonny Watson and Dan Harrison from Dare who were offered 90 minutes of the Russian tennis babe's time to come up with a video to promote Google's Search by Voice technology. The resulting video became part of Google's Demo Slam which allows the public to vote for their favorite Google product demo.

Sharapova, being the famous beauty she is, and the pair's Whack A Guy With A Tennis Ball approach has garnered the video 156,000 views and the number four slot in the Demo Slam competition.

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by Steve Hall    Dec-23-10    
Topic: Celebrity, Tools, Video



Taylor Momsen Frolics in Lingerie For John Galliano Fragrance

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How the super cute Little Jenny became the rebellious, sexed-up Taylor Momsen is a mystery we may never solve but John Galliano is happy that's the direction in which things are headed. He's tapped the 17 year old Gossip Girl to appear in a new ad campaign for his Parlez moi d'amour fragrance.

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by Steve Hall    Dec-23-10    
Topic: Brands, Celebrity, Racy, Video



Ivanka Trump's Stunning Legs Sells Shoes

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Hey, she's a Trump. So, naturally, she can do anything she wants. And what woman wouldn't want a line of shoes named after her, designed by her and sold by appearing in an ad campaign for the shoes? That's exactly what Ivanka did for her new line of shoes, Ivanka Trump Footwear.

All we can say is, "Damn! That girls has super sexy legs!"

by Steve Hall    Dec-22-10    
Topic: Celebrity










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