Courtney Thorne-Smith Says Get off the Diet Roller Coaster


Courtney Thorne-Smith, who never looked like she needed to lose weight, has apparently been on the Atkins diet for 11 years. Personally, we think she looked better in her curvier days but we won't complain.

Nope. We'll just share with you that Thorne-Smith is in a new campaign for Atkins Nutritional. The very standard-looking spot, created by LeeReedy, has Thorne-Smith telling us about the difficulties of dieting and why the Atkins diet is a better way to maintain a healthy eating lifestyle.

The 30-second spot will run on 56 cable networks, including A&E, ESPN, Food, Hallmark, OWN, others. It's supplemented by print in Better Homes & Gardens, Shape, Family Circle, Men's Journal, Us Weekly, People, and by online banners and point-of-purchase advertising.

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by Steve Hall    Jan-19-11    
Topic: Celebrity

Scarlett Johansson Gets Bubbly For Moet & Chandon


Recently selected by fashion brand Mango to front its Winter 2011 campaign, Scarlett Johansson is fronting a new campaign for Moet & Chandon champagne. With the brand since 2009, Johansson is hyping the brand just in time for Valentine's Day.

Shot by British photographer Tim Walker at the Moet & Chandon Estate in France, Johansson's image will appear in print, outdoor and online.

Of the brand and Johansson, Moet & Chandon President and CEO Daniel Lalonde said, "Moet & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamor that are inherent to both Moet and Scarlett."

by Steve Hall    Jan-18-11    
Topic: Campaigns, Celebrity

Ted Williams, Bus Shelters, Kardashians Among Top Stories This Week


This week's top stories on Adrants caused us to ponder whether or not Kraft's choice of Ted Williams was right for the brand, get excited about the lowly bus shelter, laugh at sharks, admire the T-Mobile babe mock AT&T and Verizon, engage in a bit of voyeurism, revisit childhood with Audi's use of "Goodnight Moon," look at lingerie once again, watch advertising get Cheezberger'd, revisit Kim Kardashian's cleavage and wonder how the hell that family got so famous and, finally, once again, listen to yet another researcher tell us using celebrities in advertising is a waste of money.

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by Steve Hall    Jan-16-11    
Topic: Brands, Celebrity, Commercials, Opinion, Racy

Holmes Hawks, Perry Visits Facebook, Internships Tweeted


- Katie Holmes is the new face of Ann Taylor.

- Katy Perry is heading to Palo Alto to visit Facebook. Who knows why and who really cares. But if you do, tune in to Facebook Live January 19 at 2:30PM PST to see what it's all about.

- Need interns? Well, that's what Twitter is for according to Campbell Mithun.

- The backstory on why Carmax bought two spots in the Super Bowl.

- An ARG. For a feature film. Coming out in early 2011. Check it out. If you care.

- GoDaddy plans to unveil a new GoDaddy girl in one of their Super Bowl commercials. CEO Bob Parsons claims it will be a big surprise to all. We wait with baited breath.

by Steve Hall    Jan-14-11    
Topic: Celebrity, Social

Was Hiring Ted Williams a Smart Choice For Kraft?


Branding consultant Rob Frankel isn't a fan of Crispin Porter + Bogusky's use of Ted Williams for its client Kraft. If you recall, Ted Williams was the homeless man who found fame when, earlier this month, it was discovered he had the perfect announcer voice in a Columbia Dispatch video.

While the new Kraft Macaroni & Cheese commercial has received 933,000 views since it hit YouTube January 7, Frankel thinks the whole thing is just another opportunistic agency ploy, telling Mashable, "It's clearly another one of those opportunistic stunts by creatively bankrupt agencies who jump on any trend they think can take them to the top of a Twitter trend."

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by Steve Hall    Jan-14-11    
Topic: Brands, Celebrity, Commercials, Opinion

Kardashian Sisters Hook up With Sears For Kardashian Kollection


Sears? Sears? Either Sears is desperate or the Kardashians will do anything for a buck. Oh wait. On both counts. Which, we suppose, is why we're not surprised the retailer has signed a deal with the sisters to carry a new fashion line dubbed the Kardashian Kollection.

Of the sister's choice of getting into bed with Sears, Khloe Kardashian said, "Not only do they have locations nationwide but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices."

Affordable prices, yes. But fabulous clothing? At Sears? Really?

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by Steve Hall    Jan-13-11    
Topic: Celebrity

Jersey Shore's Sammi 'Sweetheart' Giancola to Launch Fragrance


Oh those Jersey Shore characters. They're just everywhere these days aren't they? While Snooki seems to get most of the press, we can't forget about Sammi "Sweetheart" Giancola. And what with every last celebrity launching their own fragrance line, you can just guess where this is going. Yes, Giancola is launching a fragrance developed by Dangerous which will hit stores just in time for summer.

Giancola, who appeared on Good Morning America this morning to tout the new season of Jersey Shore as well as to hype the fragrance, will shoot a commercial next week to promote the launch.

by Steve Hall    Jan- 6-11    
Topic: Celebrity, Racy

Eminem's Life A Backdrop For Grammy Promotion


TBWA\Chiat\Day connected with Eminem for a series of commercials promoting the 53rd Grammy Awards on MTV. In the first ad which debuts today, a voiceover accompanies images from Eminen's troubled life including the death of friends, his drug addiction and his divorce. Accompanying the ad is Eminem's new single, Not Afraid.

Of the work, TBWA\Chiat\Day Creative Director said, "The camera kind of literally walks through his life. It was important to capture his struggle."

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by Steve Hall    Jan- 6-11    
Topic: Celebrity

Gossip Girl Jessica Szohr Gets Naked For Sobe Lifewater


We admit it. We've watched Gossip Girl in the past. And why not? Who doesn't love a weekly dose of eye candy? Blake Lively. Leighton Meester. Taylor Momsen. That's some serious hotness on one TV show. And that's just the women.

Wait, what? We forgot someone, you say? Jessica Szohr? Ah, yes, the Vanessa Abrams character, blast from Dan Humphrey's past...and present. We never really placed her in the trio of hotness mentioned about but let's not be picky. The women is pretty. And she recently got naked for SoBe Lifewater. So she can't be all bad, right?

Yes, Following last year's casting of Ashley Greene, SoBe Lifewater tapped Szohr to don the Lifewater skinsuit and appear in a Cosat Rican photo shoot, part of a new campaign to promote the brand's Lifewater with electrolytes.

Szohr's photo's will be published as a spread in the upcoming Sport Illustrated Swimsuit Edition out February 15.

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by Steve Hall    Jan- 6-11    
Topic: Campaigns, Celebrity

Kimberley Walsh Fronts Campaign for Puma's Booty Shaping Footwear


It's not anything like this Puma campaign but it's still hot. English pop singer-songwriter, model, actress and dancer Kimberley Walsh is fronting a new campaign for Puma's Bodytrain line of footwear.

Much like Reebok's Reetone, the shoes are somehow suposed to miraculously give a girl the perfect ass...just by wearing them. As idiotic as that sounds, we must remember we live in a world where people are willing to buy products that scream Apply Directly to the Forehead! And pills that will make one's penis huge.

The campaign features Walsh stylized with a 50's look complete with full body coverage jumper/bathing suit. No cleavage here, people. Move right along. Or go here if you want to see more Kimberley fully dressed.

by Steve Hall    Jan- 5-11    
Topic: Campaigns, Celebrity

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