Kevin Bacon Tops Top Stories of the Week

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This round of last week's top stories brings us one of the funniest commercials we've seen in a long time; Kevin Bacon playing Kevin Bacon's biggest fan for Logitech. He nails it perfectly. In other popular stories this week, AT&T very humorously attempts to tell us it has the best 3G service, Ian McKellen is seduced by Marion Cotillard, Dirdle-dressed hotties dance to promote Bavarian tourist destination, members of the Lingerie Football League support PETA and Dr. Ashley proves only the Old Spice guy can be the Man You Wish Your Man Smelled Like.

1. Kevin Bacon is Kevin Bacon's Biggest Fan
2. Worst Bra Commercial Ever!
3. Marion Cotillard Helps Crippled Ian McKellen Walk
4. AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!
5. You're an Asshat for Calling 'Dibs' on That Parking Space
6. Hip Hop Hotties Hype Bavarian-Themed Tourist Destination
7. Lingerie Football League Hotties Save Rabbits, Elephants
8. HBO Programming Crowdsourced
9. Sometimes All You Need is a Logo
10. Dr. Ashley is Not the Man You Wish You Could Smell Like

by Steve Hall    Dec-11-10    
Topic: Celebrity, Commercials, Racy



Portman Poses, Business Socializes, Low Carb Homophobia

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- Natalie Portman is the new face for Dior Chérie fragrance and will appear in a series of print ads shot by Tim Walker and a TV campaign by Sofia Coppola in March 2011.

- In 2011 80% of US businesses with 100+ employees will use social media marketing, up 42% from 2008.

- Daffy's does AssCrackVertising.

- A New Zealand ad campaign has raised the ire of people after suggesting low-carb beer is only for homosexuals.

- In most places bras are sold by having models wear them while prancing around as if they want to have sex with you. In Taiwan, they just hang them on a Christmas tree.

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by Steve Hall    Dec-10-10    
Topic: Agencies, Celebrity, Guerilla, Racy, Research



Marion Cotillard Helps Crippled Ian McKellen Walk

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In what some would consider to be cinematic excellence, director John Cameron Mitchell orchestrates an eight minute film for Christian Dior's Lady Dior during which Marion Cotillard offers inspiration to a crippled Ian McKellen and an artistically stifled painter, Russell Tovey. It's quite touching actually.

The film, called Lady Grey London, has Cotillard performing in front of a spellbound audience and driving men mad with desire. She invites one of her onlookers, a wheelchair-bound Ian McKellen to her dressing room where she works magic on his legs. She then visits the painter and imbues him with intense creativity. Both McKellen and the painter reap the benefits of Cotillard's touch.

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by Steve Hall    Dec- 9-10    
Topic: Best, Brands, Celebrity, Video



Kevin Bacon is Kevin Bacon's Biggest Fan

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If you haven't seen it, you simply must. It's one of the best commercials we've seen in a long time. Although, because it is so funny, we had to watch it a couple times before we knew which brand was behind it. In the commercial (for Logitech), Kevin Bacon plays his biggest fan. And he nails it. Perfectly. As in fall over laughing perfect.

Created by Goodby Silverstein & Partners, the commercial has Bacon obsessing over himself amidst a room full of Kevin Bacon paraphernalia anf, of course, a collection of Bacon's best works on the Logitech box. And let's not forget Bacon's hairstyles throughout the decades.

Absolutely brilliant work. But the :30 is way better than the :60

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by Steve Hall    Dec- 9-10    
Topic: Best, Celebrity



iPad Drinkspirated, Games Socialized, Honda Gets Naughty

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- Absolut is out with an iPad version of its Drinkspiration app.

- To help raise money for the United Way, Colle+McVoy has launched Happy Exchange where everyone is invited to join the effort by posting their smile for just $1.

- Calling McDonald's a "hip hangout" is never a good thing. Especially in a forced product placement.

- Former buy.at executives have launched Performance Horizon Group which is out with new products aimed at improving campaign management for agencies and lead generation for publishers.

- Gossip Girl's Blake Lively has been tapped (not literally, of course...because that would be gross) by Karl Lagerfeld to front his Winter/Spring 2011 Chanel ad campaign.

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Kim Kardashian is Dead

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According to this ad from Alicia Keys' Keep A Child Alive charity, Kurvaceous Kim Kardashian has passed away. Many will mourn the loss of the delicious diva who, it seems, gave up her digital life to help raise money for those in Africa with HIV/AIDS.

Sad as the plight of children in Africa may be, there's an upside to this campaign. There will be no tweets or Facebook updates from Kim until her life is bought back with money donated to BuyLife.org.

Kardashian is joined in this campaign by Jay Sean, Katie Holmes, Ryan Seacrest, Serena Williams, Usher, Willow Smith, Jaden Smith, Lady GaGa and Swizz Beatz.

If you haven't already figured it out, Kardashian is obviously not dead. But, lest we subject ourselves to the wrath of literalist celebu-trolls, we thought we'd clarify: Kim Kardashian is not dead. This is just an ad campaign.

by Steve Hall    Nov-29-10    
Topic: Cause, Celebrity



Rokk Vodka Gives us Luxury, Status, And a Viking

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OK, this is hilarious, Poking fun at very over done ad concept you've ever seen, Rokk Vodka brings us back to reality. Delivered in seductive Euro accent, a beautiful woman intones, "Luxury, Status. Desire. And...a Viking." Oh, and, of course, a vodka. From that point on, it gets silly. Oh and there's Andy Samberg and Akiva Schaffer too.

We love it. Booze is just booze.

by Steve Hall    Nov-24-10    
Topic: Celebrity, Commercials, Strange



Don Draper's Ex-Wife Gets Even, Hooks Up With Versace

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If you've been wronged by Don Draper, what better way to get back at the man than to front a major fashion designer's ad campaign. Aside from the fact that scenario mixes fiction with fact, January Jones, otherwise know as Don Draper's ex wife on AMC's Mad Men has signed a deal with Versace to appear in the designer's Spring 2011 campaign.

Following Halle Berry, Madonna, Milla Jovovich and several other Hollywood celebrities, Jones is said to have been shot by fashion photographer Mario Testino for the campaign. The deal is rumored to have come together after a meeting between Jones and Donatella Versace following a magazine shoot for Elle.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity



Bruce Willis to Front Russian Bank's Ad Campaign

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Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.

Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity, Online, Outdoor, Point of Purchase



Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M

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- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

more »

by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research










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