Beckinsale, Deschanel, Larter Drop, Twist and Bleed For Absolut


Continuing its Drinks campaign for Absolut, TBWZ\Chiat\Day New York is out with a bus shelter installation campaign crafted by photographers Ellen Von Unwerth and Amanda De Cadenet which features Kate Beckinsale, Zooey Deschanel & Ali Larter. The campaign touts Absolut's Lemon Drop, Twist and Bloody drinks.

If you have to wait for the bus, you might as well have a nice looking place to sit. The campaign offers that to commuters in Chicago. See the other two ads here and here.

by Steve Hall    Nov-15-10    
Topic: Celebrity, Outdoor

Victoria Justice Joins Photoshop Disasters For Got Milk Campaign


If you've never heard of Photoshop Disasters its a blog dedicated to hunting down and shaming poorly Photoshopped photography in ad campaigns. In creating a recent Got Milk ad which features actor and singer Victoria Justice it seems the creative behind this campaign couldn't decided which version of Justice's boot laces to use.

In the ad, Justice stands in front of a three-sided mirror. In the three views, one can clearly see three different styles of boot laces. But, hey, people are bound to make mistakes when what you see in ads aren't really what was standing in front of the camera during the photoshoot. Thankfully, there's enough errors in this business to support an entire website.

by Steve Hall    Nov-15-10    
Topic: Bad, Celebrity

Top Ten Stories Cover Boobs, Guns, Verizon, Ass, Facebook


So last week's most read stories here on Adrants offered up women with huge boobs in tiny bikinis holding guns, lingerie as a form of discipline, Verizon trying to get hip with Apple, yet another Old Spice spoof, Miranda Kerr tantalizing us with a seductive invitation into her bedroom, a time traveling phone, Japanese tourism boosted with branded bra and miniskirt and Facebook's apparent ineffectiveness business website traffic generation.

1. Girls With Boobs...Uh...Guns Pose For Charity
2. Lingerie Brand Teaches Men A Lesson
3. Verizon Teams With iPad to Hype Upcoming Apple Relationship
4. The Sun Spoofs Old Spice to Pimp Page 3 Girls
5. Miranda Kerr Wants You to Get Into Bed With Her
6. Lingerie Shot, Asses Tightened, Underwood Glamed
7. Charlie Chaplin Time Traveler Device Perfect For Branded Apps
8. Triumph Bra and Miniskirt Welcome Visitors to Japan
9. Without Proper Eyesight, Grave Errors Will be Made
10. Study Trashes Effectiveness of Facebook, Twitter

by Steve Hall    Nov-14-10    
Topic: Campaigns, Celebrity, Commercials, Opinion, Racy

Jessica Biel Tips hat to Dorian Leigh in New Revlon Campaign


In a new Revlon campaign shot by Mario Testino, Jessica Biel mimics the brand's original 1952 Fire & Ice campaign which featured Dorian Leigh. The new campaign reintroduces the Fire & Ice line.

Since anyone can remember, Revlon has focused on Hollywood celebrities for its ad campaigns. Most recently, the brand has worked with Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King and Jennifer Connelly.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Celebrity

Kardasians Continue Celebrity Endorsement Parade


Despite the fact 78 percent aren't swayed by celebrity endorsements, MasterCard is moving ahead with a Kardasian sisters-branded card. And, as Holly McKay writes on Fox News, MasterCard isn't alone. Brands can't sign deals fast enough these days.

We weighed in on this phenomenon telling Fox News, "Celebrity endorsements fall into the 'whatever works' category of marketing. If a brand thinks a particular celebrity will catch the attention of the public, in a good way or bad way, they will strongly consider signing a deal with them. In some cases, the more ridiculous the better, and currently what sells is the trashiest trash one can find about a celebrity."

more »

by Steve Hall    Nov- 9-10    
Topic: Celebrity, Opinion

Abercrombie & Fitch's Albert Reed Kisses For Canon


You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.

Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.

by Steve Hall    Nov- 9-10    
Topic: Brands, Celebrity, Commercials

Babies Curled, Kindle Calmed, Facebook Placed, Meester Gets Wang


- It's not in English but the point is pretty clear: curling is a very, very strange sport.

- Amazon is out with a couple of less threatening Kindle ads that decidedly do not go head to head with Apple's iPad.

- Be sure to check out this week's Beancast in which some idiot named Steve Hall tries to sound like he knows what he's talking about when it comes to Facebook's new Deals offering.

- Murray Newlands is out with a new book, How to Make A Blog Book. Check out the Facebook page too.

- If you're Gossip Girl fan, you'll likely want to check out Leighton Meester in the new Vera Wang campaign when it breaks next summer. It's currently being shot in New York.

more »

by Steve Hall    Nov- 8-10    
Topic: Agencies, Celebrity, Podcast, Publishing, Social, Strange

Morgan Freeman (We Think) Voices New Visa Commercial


Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.

The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.

more »

by Steve Hall    Nov- 8-10    
Topic: Brands, Campaigns, Celebrity, Commercials

Pepsi Can Do It Better Than Coke


In the continuing battle between the two zeros, Coke and Pepsi, the battling duo take their fight to the aisles of a BJ's-like club store. To the tune of Irvin Berlin's Anything You Can Do, the duo one up each other with ever more creative aisle displays.

In the end, it's Pepsi that crushes Coke with help from Snoop Dogg who makes an appearance atop and sparkling stage of Pepsi boxes.

more »

by Steve Hall    Nov- 8-10    
Topic: Brands, Celebrity, Commercials

Morgan Freeman Angered Over Claim He Voiced Political Ad


In the fourth district North Carolina congressional race, Republican candidate B.J. Lawson ran an ad his opponent, Democrat David Price, claims was voiced by Morgan Freeman. Freeman denies ever having voiced the spot telling the Huffington Post, "These people are lying. I have never recorded any campaign ads for B.J. Lawson and I do not support his candidacy. And, no one who represents me ever has ever authorized the use of my name, voice or any other likeness in support of Lawson or his candidacy."

If you listen to the spot, it does, indeed, sound like the Freeman we have all come to be familiar with. But if you listen closely, you'll soon realize it's not him. It's a very good impersonation but it's not Freeman.

But...stranger things have happened.

by Steve Hall    Nov- 2-10    
Topic: Celebrity, Political

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