Despite the fact 78 percent aren't swayed by celebrity endorsements, MasterCard is moving ahead with a Kardasian sisters-branded card. And, as Holly McKay writes on Fox News, MasterCard isn't alone. Brands can't sign deals fast enough these days.
We weighed in on this phenomenon telling Fox News, "Celebrity endorsements fall into the 'whatever works' category of marketing. If a brand thinks a particular celebrity will catch the attention of the public, in a good way or bad way, they will strongly consider signing a deal with them. In some cases, the more ridiculous the better, and currently what sells is the trashiest trash one can find about a celebrity."
You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.
Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.
- It's not in English but the point is pretty clear: curling is a very, very strange sport.
- Amazon is out with a couple of less threatening Kindle ads that decidedly do not go head to head with Apple's iPad.
- Be sure to check out this week's Beancast in which some idiot named Steve Hall tries to sound like he knows what he's talking about when it comes to Facebook's new Deals offering.
- Murray Newlands is out with a new book, How to Make A Blog Book. Check out the Facebook page too.
- If you're Gossip Girl fan, you'll likely want to check out Leighton Meester in the new Vera Wang campaign when it breaks next summer. It's currently being shot in New York.
Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.
The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.
In the continuing battle between the two zeros, Coke and Pepsi, the battling duo take their fight to the aisles of a BJ's-like club store. To the tune of Irvin Berlin's Anything You Can Do, the duo one up each other with ever more creative aisle displays.
In the end, it's Pepsi that crushes Coke with help from Snoop Dogg who makes an appearance atop and sparkling stage of Pepsi boxes.
In the fourth district North Carolina congressional race, Republican candidate B.J. Lawson ran an ad his opponent, Democrat David Price, claims was voiced by Morgan Freeman. Freeman denies ever having voiced the spot telling the Huffington Post, "These people are lying. I have never recorded any campaign ads for B.J. Lawson and I do not support his candidacy. And, no one who represents me ever has ever authorized the use of my name, voice or any other likeness in support of Lawson or his candidacy."
If you listen to the spot, it does, indeed, sound like the Freeman we have all come to be familiar with. But if you listen closely, you'll soon realize it's not him. It's a very good impersonation but it's not Freeman.
But...stranger things have happened.
Did you know Ashley Leggat did a Pepsi commercial? Do you even know who Ashley Leggat is? Well you would if you had watched Life After Derek or the Lindsay Lohan movie Confessions of a Teenage Drama Queen.
Anyway, we stumbled across a message board post about a commercial she had done for Pepsi a while ago and we thought we'd share.
- Scarlett Johannson gets all sexy for Mango's Winter 2011 ad campaign.
- Three months prior to the broadcast, Fox has sold out all of its Super Bowl commercial inventory. It's the earliest sellout in recent memory.
- Caroline Winberg is looking very hot in the new Blanco Lingerie Fall 2010 ad campaign.
- Yawn. T-Mobile does flash mob. Oh, but there's a difference!
- Tia Maria has unveiled a new global advertising campaign called "Get Behind the Mask", which breaks November 1.
- Dutch fashion brand Suit Supply gets racy with their Winter campaign titled "Shameless."
- Michael Kors debuts Fall Winter fashion campaign.
- Adam Ben Ezra has done an all-bass version of AMC's Mad Men opening credits song.
Ever since busty Candice Michelle's tank top almost fell off in front of a "broadcast censorship committee" in a Super Bowl commercial several years ago, domain name registrar Go Daddy has milked it for all it's worth. With Go Daddy Girl after Go Daddy Girl, the brand has strictly adhered to the salaciousness sells approach to advertising.
From Vanessa Rousso to Ella Koon to Erin Kalin to Danica Patrick, to newcomer Jillian Michaels, Go Daddy isn't shy about serving up sex despite it being derided year after year for its crass approach to advertising.
Go Daddy CEO calls his approach to advertising GoDaddy-esque which he labels as "edgy, fun and slightly inappropriate."
In this year's Super Bowl broadcast, the company's 7th consecutive year, Go Daddy will air three commercials; two during the game and one in pre-game. Each of the commercials, produced in-house by Go Daddy productions, will feature both Danica Patrick and newcomer Jillian Michaels from Biggest Loser.