Guy Ritchie, one of the first big name directors to make a commercial (BMW's The Hire), has teamed with his Sherlock Holmes star, Jude Law, and Slovak model Michaela Kocianova to create a five minute film for Dior Homme. OK, it's really a four minute film becasue the entire last minute is just movie-style credits.
The film is all noir and shit with Kocianova helping him dress as he speaks to another woman on the telephone. Or something like that. Who the hell knows. It's hard to tell who's talking to whom in this film or what the hell's going on. But, I guess it doesn't really matter because, well, nothing ever does when it comes to high fashion. The more logically whacked it is, the better.
Of course, none of this matters. The only important thing is that a mood is created, the product is shot and a mysterious overtone is created. And this film succeeds at all three.
After all, what else can a fragrance ad say? Buy our smelly shit and spray it on your neck? Nope. That's just way too boring.
We all know most professional sports athletes aren't idiots. Though if you see them in commercials such as this Heat-created spot for EA Sports NHL Slapshot featuring Wayne Gretzky you'd think otherwise.
After a seemingly oblivious Gretzky goes Bull in a China Shop while watching a hockey game, the maid shows up and slaps him upside the proverbial head with what any non-idiot would do in a living room when overcome with the urge to play hockey: play NHL Slapshot on the Wii.
Teased in early July, TBWA\Chiat\Day New York is out with its latest short film for Absolut. This one's called Lemon Drop and it stars Ali larter whom we've loved since she first starred in Varsity Blues. Playing a character named Lemon Drop, the movie's plot, which never takes itself too seriously, revolves around Larter using both sides of her personality to solve a caper involving missing kittens, an evil crooner, and a set of mysterious vials.
Directed by Traktor, the ten minute video can be seen here and also on YouTube and can be seen at where it is accompanied by a downloadable movie poster and wallpaper.
Keira Knightley, who some thought needed a digital boob job for her appearance on the movie poster for King Arthur doesn't need enhancement of any kind when she plants her ass on the seat of a Ducati for a Chanel photo shoot.
Clad in a beige suede jumpsuit, the Pirates of the Caribbean beauty spent this past Sunday afternoon at Concorde Place in Paris for the shoot. Previously for Chanel, Knightley stripped off all her clothing and posed with nothing but a top hat over her breasts and a shirt over her lap.
So Lionel Richie. Remember him? The eighties pop star whose claim to fame was giving birth to Nicole Richie? Oh wait, he did have a few hit songs along the way so we guess he accomplished a thing or two. Anyway, he stars in a new AMV BBDO-created UK commercial for Walkers. Richie croons a hyper-annoying version of his Say You, Say Me eighties hit until he gets thrown out of the grocery store by Walkers pitchman Gary Lineker.
Hey, we could crap on Richie for appearing in such an ad but it's actually done quite well. After all, he does get thrown out the window at the end which is what any self-respecting person would do if accosted by an eighties pop star in the middle of a grocery run.
And seriously, can you really fault a guy for having a bit of fun and making some money along the way?
Model Dree Hemingway, daughter of Mariel Hemingway and Stephen Crisman, is fronting a new campaign for Spanish fashion label A.Y. Not Dead. Shot by photographer Sebastian Faena, Dree sports a pair of very tiny denim cut offs matched with an equally tiny crop T. The look is strikingly reminiscent of a look her mother, Mariel, donned for a scene in the 1985 movie Creator.
Dree also models some patchwork jeans, leather pants, a denim shirt and a cropped tweed jacket. See it all here.
Curvaceous bombshell Christina Hendricks, who stars on AMC's Mad Men, will appear in an upcoming London Fog ad campaign. As you may recall, London Fog was a client of Sterling Cooper on the series last year. Apparently, London Fog was more enamored with Hendricks than the office's network of good 'ol boys.
Shot by photographer Nino Munoz in LA, the campaign will break in October issues of fashion magazines such as Elle, Cosmopolitan and InStyle as well as on outdoor boards and online.
Of the campaign, Hendricks, who was recently named Best Looking Woman in America by Esquire, said, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."
- Some dude really, really wants Alyssa Milano to follow him on Twitter.
- The nominees for the 2nd Annual GLAAD Media Awards in Advertising - which honor individuals and projects in advertising and marketing for fair, accurate and inclusive representations of the LGBT community can be seen here.
- Mrs. Tom Cruise and the cast of The Romantics do J Crew.
- OMG! Author paid to tweet!
- And one for the ladies. Gabriel Aubry disrobes for Charisma Ad campaign.
Britney Spears, whose ad career we've been avidly following here on Adrants, is out with new work for candies. In a new campaign for the brand's Autumn line of clothing for teens, 28-year-old Spears is looking very teen-like herself.
The campaign uses phrases from her hits songs and mirrors past work such as the Me Against The Music video she did with Madonna.
Mick Jagger's daughter, Georgia May Jagger, is continuing her modeling career with an appearance in a new campaign for Versace. Daughter of Mick and Jerry Hall, Jagger began her modeling career in 2008. For Versace, she'll be the face of the brand's Hudson Jeans. Of note, Jagger was just 17 when she took her top off for photographer Mario Sorrenti.
Of Jagger's appearance in the campaign, Hudson spokesman David Lipman said, "It's all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it's her spirit that captivates me." Perv. Oh, sorry, she's 18 now. Ogle all you want.